Updated by Gary Taylor on 3/12/2022

Importance of Building an Email List

Many people may think of building an email list as another dead-end tool for sales and marketing. But when you look at the sheer number of customers who are reached through email campaigns — according to Statista, there are 4 billion people worldwide who use email — it makes sense that building an email list should be a part of any business's marketing strategy.

Building email lists gives you a chance to build on existing relationships between your business and consumers through newsletters, coupons, and other offers. You can even use it for simple customer service tasks like addressing complaints or answering questions.

But, before we dig into how to grow your email list, let's talk about what an email list is and why it's so important.

What does "building email list" mean?

The first step to creating an effective email marketing campaign is building a strong email list. An email list is a database of email addresses that you can use to send out information to people.

Your list should also contain the names, email addresses, and other relevant information of people who have shown interest in your products or services. However, building an email list from scratch can be time-consuming and a daunting task.

Imagine what it would be like to build an email list from scratch for a new company. It would be very hard and time-consuming, right? But what if you could use a highly targeted email list to build online just in a few clicks? That's exactly what the bookyourdata list-builder tool does.

Email List Builder is a tool that enables you to create your email list using our database. You can choose your target audience according to a variety of demographic criteria, such as company name, job title, industry, location, and more.

Using our List-builder tool, you can:

  • Select from hundreds of job roles to target only the most relevant people for your business.
  • Pick specific industries to focus on for a more detailed and focused email list.
  • Choose a location to focus on a specific country or region

By leveraging on our monthly update email list, we can provide you with a B2B email list that lets you reach decision-makers from over 170 countries. Our database includes millions of emails from businesses across every industry and sector you can think of.

So whether you need to find the head of marketing for a bank in Switzerland or want to get in touch with a restaurant manager in India, we have the information you need.

Why Build an Email List?

In today's world of social media and messaging apps, email can feel a little outdated. However, it is still one of the most effective ways to get in touch with people. Particularly corporations and organizations that are important to your business.

You can also use your list to promote products and services, thus making sales easier and faster. According to Litmus, email marketing has an ROI of $36 for every dollar spent, which beats out all other forms of marketing.

Here are five reasons why you should build an email list:

a) Personalization

Email is a more personal medium than social media or text messages. When you send someone an email, they're not distracted by other posts popping up on their screen. In this way, it's more like sending a letter.

b) No Gatekeepers

With modern communication platforms like Facebook and Twitter, you always have to worry about algorithms getting in your way. If you post something that Facebook thinks its users won't like, for example, it might not show up in their feed at all. With email marketing, there aren't these kinds of gatekeepers standing between you and your potential clients. Plus if social media platforms shut down tomorrow, your business would continue to grow through your email efforts!

c) Authentic engagement

You can nurture relationships that lead to long-term customers. Repeat customers spend 33% more than new customers so it's important to find ways to build customer loyalty. Building an email list is a great way to do that.

d) Increased sales

Email marketing works for virtually every niche. There's no business too small or too big for email marketing. Building an email list can help you sell consulting, eCommerce products, and even physical goods like books and t-shirts.

e) It's cost-effective

Email marketing is one of the most cost-effective forms of marketing available today. In fact, for most businesses, it is the cheapest way to reach new customers and keep existing customers up-to-date with company news.

How to Get Started with Email List

At Bookyourdata, we work hard to make sure your email list is filled with quality leads. We offer monthly updates as well as weekly verifications to ensure that you always have the most up-to-date information. We are also happy to provide you with more credits if we notice that a large percentage of your leads bounce.

This section provides answers to a few questions that may be on your mind about our email list and builder tool.

What is the fastest way to build an email list?

Building an email list from scratch is super hard. But, you don't have to start from zero! Use our List Builder tool to create a highly targeted list of emails in seconds.

For example, if your company sells to travel agencies, use our tool to create an email list of, say, all travel agencies in the U.S. that are priced under $50M, have 10 or more employees, and have "travel agent" job titles. That's just one of the hundreds of potential target lists you can build on our site—and it will save you the time of going out and finding these addresses on your own!

After creating a list, you'll get a downloadable spreadsheet with all of your target prospects' contact information. Just import it into your CRM or email marketing tool and start connecting.

How do I create an email list?

Whether you're starting from scratch or growing your existing list, building an email list can be a great way to reach new prospects and existing customers.

To get started on yours, the Bookyourdata email tool allows you to create a targeted list of people who match your prospects based on criteria like location, job title, industry, income range, and more.

Let's say you're looking for CEOs in California who are between the ages of 40 and 50. All you'd have to do is click on "California" under "geographic filters," select "CEO" under "job title filters," and choose "40–50" under "age filters." Then press "select" and voila! A perfectly tailored list of people that meet your exact criteria is at your fingertips.

How do I make a massive email list?

You can order anything from hundreds to millions of direct business email lists with a variety of other fields in seconds for a very low price. Our the most up-to-date healthcare lists such as physicians and dentists are very popular in these days.

In addition, we will match or beat any competitor's price (if they are from the US and provide a 95 percent accuracy guarantee).

Instead of wasting your time mining the internet for information and putting together your lists, you can buy exactly what you need from us.

How long does it take to build an email list?

It takes less than 2 minutes to build an email list here at BookYourData.

Once you've chosen your list criteria from the dropdown menus and selected "Generate List," all you have to do is click "Download" and you'll instantly get a CSV file of every combination of email addresses that matches your criteria.

It's that easy and fast!

How do you plan to build or acquire your mailing list?

Acquiring a mailing list is super easy on our platform! You can build your list in minutes—even if you're not a tech novice. We have an intuitive and user-friendly interface that makes it a breeze to build the perfect custom email list for your business.

All you have to do is decide on the type of people you want to reach. Then, use our tools to select the criteria that define who they are. We have everything from job levels and titles to industry classifications and more.

You can even narrow it down by state, city, radius, zip code, or employee and revenue range. Once you've selected your criteria, just click "Build List" from the left menu and our tool will handle the rest.

Building a relationship with an audience is key to success

Trying to grow your following? Need to connect with more people who are interested in what you do? We can help.

Our email list-building tools make it easier than ever to connect with people who want to hear from you, so you can start building a relationship that will last for years.

Start today with our free trial, and see how many amazing new connections you can make!

Choose a list building tool

Each list building tool has distinct filtering options to help you pull the most accurate business, healthcare or real-estate list. Email categories

Filter contacts by job level and job function

Use the dropdown items to refine your search by job level and job type. You will have the best success with leads that can identify with your product and influence a purchase decision. You can target any job functions from these options such as attorney or HR etc.

Pro Tip:

Notice that many sections have + and drop downs - If you want HR, but specifically training, you can select that instead of the general section.

Email filters

Filter by industry and SIC code

Does your product work best within a particular industry or industries? Filter by Industry, SIC code, even search for specific companies you'd like to target.

Pro Tip:

If you're looking for broad areas you can easily scan and select based on broad criteria, if you want something very specific throw it into google with SIC code after and you'll likely get a 4 number code you can input into the system.


Animation of email building

Filter by company size and revenue

Tailor your list by number of employees and company revenue. This will ensure the leads you're targeting will benefit from your product, and that you have the infrastructure in place to support them.

Employee and revenue filters

Source local and international contacts

We have data from 170 countries, so you can pull contacts from all over the world! You can also create highly targeted lists to source contacts within a single area code or zip code to buy mailing list.

Pro Tip:

If you choose to filter by radius, simply add the zip code, leaving the other location filters blank, then choose a desired radius.

Location filters

Check your results:

Once you've built your list, you can review the maximum number of contacts available for purchase at the top of the page. To accommodate your budget, you can adjust the size of your list using the slider below the list summary information.

Pro Tip:

If your list is smaller than you'd like, try adjusting the filter criteria. Expand your region, contact and industry criteria to increase your list size.

Animation of adjusting email list

Purchase your email list:

Select BUY THIS LIST when you're ready to checkout. Rest assured that the price you see is what you pay for full ownership of your list - and don't forget about our minimum 95% deliverability guarantee. If you have anything less than 95% deliverability on emails using our lists, we will replace data up to 95%, free. But we do our part to ensure you get high deliverability the first time!

Cart item

Create an Account for free:

In order to download your list, be sure to first create an account. Please use a business email address and cell phone number so that your account can be easily authenticated.

Pro Tip:

If you're having any trouble, use the chat box in the bottom right to solve your issue.

Sign up page

Download your email list (in seconds):

Seamlessly download and integrate your new email marketing list to your CRM. It will download as an .xls file which can be converted to .csv depending on what file type you need for your CRM

Example of download details