Learn about the latest tricks in marketing from data experts on our blog. Uncover the secrets of finding the best business leads, gain insider knowledge, and become a marketing master!
Written by Baris Zeren
Published by Gary Taylor on 4/8/2016, updated by Baris Zeren on 6/20/2022 So you've got this business idea. You know what it is, how it works, and you're ready to start. But one question remain...
Written by Gary Taylor
This month we're launching a new feature here at Bookyourdata around the Web Technologies your prospects are using! Now, you can sort based on systems in place and gain more insight into who your...
Written by Gary Taylor
The world of paid online advertising is a cutthroat one. There are many different channels and they all offer their advantages and disadvantages, and for a business that's just getting started, it can...
Written by Gary Taylor
Think you're targeting the right audience? There's always room to increase traction with leads. Here's a quick guide to target and prospect leads effectively to engage, convert and commit them to...
Written by Stephen Larry
Your email campaigns are only as good as your lead lists. Whether you're a pro campaign builder or not, you can't expect a high return on email prospecting without first targeting the right audie...
Written by Stephen Larry
Sales professionals are adopting new outreach methods to better engage leads and build their sales pipeline. Instead of using cold calling as a starting point, businesses are utilizing sales pros...
Written by Stephen Larry
If you want to engage CEOs and leave an impression, you've got to think like them. CEOs are bombarded with sales emails on an hourly basis. They spend their days scuffling through important issue...
Written by Stephen Larry
It's easy to buy email lists for cheap, but the list quality is generally on par with the price. Most list services either sell oversaturated, outdated email lists that have been spammed to de...
Written by Stephen Larry
According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's system...
Written by Stephen Larry
Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...
Written by Stephen Larry
Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but n...
Written by Stephen Larry
Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that fi...
Written by Stephen Larry
One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and 29...
Written by Mimi Wang
There have been a lot of highly successful people over the years from many backgrounds and walks of life, but each one has a story to tell and something to teach young entrepreneurs. If these hop...
Written by Mimi Wang
While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realiz...
Written by Stephen Larry
Sometimes, beginning your day can require a little motivation. These tricks from successful people can keep you focused at work all day long. Highly successful people have some pretty epic morn...
Written by Mimi Wang
Photo by Joe The Goat Farmer (Flickr) Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, and...
Written by Jim Moore
In today's technology-driven world, email marketing is surely one of the most important tools available for marketers. With its precise engagement-tracking ability and its fast, cheap, and easy-to-u...
Written by Jim Moore
Marketers today need to consider and start smart email marketing campaigns. Smart email marketing includes accurately targeting and designing emails to consider customer engagement. In the end, custom...
