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Written by Baris Zeren
Even in 2022, email remains the dominant B2B marketing strategy. Why? Because it drives the highest return on investment (ROI). That's why it's critical for businesses to stay on top of their ema...
Written by Baris Zeren
Even with all the latest apps, programs, and technology on the market, email is still one of the fastest, most efficient, and direct ways to reach a business-to-business (B2B) audience. So, what'...
Written by Baris Zeren
Published by Gary Taylor on 4/8/2016, updated by Baris Zeren on 6/20/2022 So you've got this business idea. You know what it is, how it works, and you're ready to start. But one question remain...
Written by Gary Taylor
The world of paid online advertising is a cutthroat one. There are many different channels and they all offer their advantages and disadvantages, and for a business that's just getting started, it can...
Written by Gary Taylor
Think you're targeting the right audience? There's always room to increase traction with leads. Here's a quick guide to target and prospect leads effectively to engage, convert and commit them to...
Written by Stephen Larry
Your email campaigns are only as good as your lead lists. Whether you're a pro campaign builder or not, you can't expect a high return on email prospecting without first targeting the right audie...
Written by Stephen Larry
Sales professionals are adopting new outreach methods to better engage leads and build their sales pipeline. Instead of using cold calling as a starting point, businesses are utilizing sales pros...
Written by Stephen Larry
If you want to engage CEOs and leave an impression, you've got to think like them. CEOs are bombarded with sales emails on an hourly basis. They spend their days scuffling through important issue...
Written by Jim Moore
Marketers today need to consider and start smart email marketing campaigns. Smart email marketing includes accurately targeting and designing emails to consider customer engagement. In the end, custom...
