2023-11-10 3:02 am
2024-06-07 5:57 am
2024-06-07 5:57 am

The Best B2B Email List Providers for 2024

A reliable and trustworthy B2B email list is more than a database; it's a dynamic connector between businesses, crucial for effective marketing and sales strategies. Whether organically grown or sourced from a provider, these lists enhance lead quality and streamline client engagement. They represent efficiency in data collation and manual prospecting, multiple verifications, serving as essential tools for building solid contact databases and fostering business growth.

In this article, we’ll be doing a deep dive into B2B email list providers, discussing:

Hot tip: While this guide compares various email list providers, those eager to tap into hot leads, who are actively seeking services like yours right NOW, should explore BookYourData's "buying signals" with 100+ filters. 🔥 You can experience the edge with 10 free credits.

By the end of this guide, you'll be equipped with the knowledge to discern the best email list providers, understanding their distinct features and advantages, ensuring you make the right choice for your specific needs.

Let’s get straight into it!

1. Bookyourdata

Book Your Data is a highly-regarded provider that offers email lists of all kinds with unique 97% accuracy guarantee and real-time email verification function in the industry.

Bookyourdata is a highly-regarded provider that offers verified email lists of all kinds with a unique 97% accuracy guarantee and real-time email verification function in the industry.

📌 Pro Tip: You can explore firsthand accounts of success through video case studies featuring real clients of Bookyourdata:

Through BookYourData, you can request email lists for a variety of different industries. Building your list using BookYourData’s email list-builder tool. 

Book Your Data guarantees 97% deliverability in their email lists; if more than 3% of your contacts bounce back, you get free data credits until you reach that 97% threshold.

Book Your Data refreshes its data monthly, ensuring users always access the most current leads. The platform aims to assist users in reaching a broad spectrum of companies, including startups and small businesses, to achieve their desired outcomes.

Bookyourdata has robust prospects who are ready to buy today


  • Guarantees 97% deliverability in its email lists
  • Real-time email verification upon exporting the prospects 🔥
  • Offers a unique pay-as-you-go pricing model, eliminating the need for costly subscriptions
  • Monthly data refreshes, so your list is always up-to-date
  • Allows seamless integration with your chosen CRMs(like Hubspot, Salesforce etc.)


  • Improvements to the navigation for a more seamless experience
  • More AI integration is an opportunity for improvement


Bookyourdata is the only provider with pay-as-you-go

Bookyourdata introduces a Pay-As-You-Go B2B prospecting model, "a first" in the sales intelligence industry, eliminating the need for subscriptions. Users can start with a Free Plan that provides 10 credits.

For those looking to purchase, the platform offers packages ranging from 250 credits for $99 to up to 250k credits, catering to various budget levels. The more credits you order, the less you pay per contact, thanks to their tier-based volume discount pricing model. Importantly, credits never expire, offering users maximum flexibility.

If you're ready to elevate your lead generation, you can get 10 leads from BookYourData for free.


2. Kaspr


  • Automated LinkedIn features
  • Simplified UI provides an overview straight from your dashboard
  • GDPR and CCPA-compliant
  • Instant access to phone numbers and emails with the LinkedIn Google Chrome Extension
  • Automated follow-up messages for LinkedIn outreach, allowing for timely and efficient communication with leads


  • Steep pricing might not be for everyone
  • Limited credits can quickly run out.
  • Can be buggy at times
  • Kaspr may not be suitable for all businesses, especially those that do not rely heavily on LinkedIn for lead generation or marketing.


  • Free plan: €0 (up to 50 credits)
  • Start-Up: €30/month (50 credits per month)
  • Enterprise: €45/month (100 credits per month).

3. Cognism


  • Claims to have 98% accurate and phone-verified contact numbers
  • Also checks Do Not Call (DNC) lists
  • Provides complete company and personnel data
  • Offers a wide range of integrations with popular CRM platforms
  • Features advanced AI-driven data enrichment capabilities


  • Pricing is not publicly available in a transparent manner.
  • Limitation: Only 25 contacts can be exported at a time.
  • Some data are incorrect or outdated
  • Regional data, particularly in Asia, is relatively less compared to other regions.
  • The platform can be overwhelming for beginners due to its extensive features
  • Customer support response times can sometimes be slow

Pricing is available by quotation. 

4. AeroLeads


  • Boasts an email database containing over 650 million records
  • Allows you to automate email collection on LinkedIn
  • Manual email verification feature lets you check the validity of an email.
  • Integrates with popular CRM platforms, allowing for seamless data transfer.
  • Offers a Chrome extension for easy lead capture directly from websites.


  • Complaints about the service being laggy
  • Steep pricing.
  • May generate inaccurate or outdated leads.
  • Customer support may be slow or unresponsive.
  • Limited to certain platforms for lead generation, primarily LinkedIn.


  • Free: $0  (50 monthly credits)
  • Take Off: $49/month (2,000 monthly credits)
  • Climb: $149/month (8,000 monthly credits)
  • Cruise: $499/month (30,000 monthly credits).

5. Lead411


  • Verified data that users describe as of excellent quality
  • Easy filtering of data to get what you want
  • Relatively less pricey for its quality.
  • CRM integrations with multiple platforms
  • Wide range of data fields


  • UI can be challenging to navigate, especially for a first-time user
  • Limited search options
  • More expensive if you want contacts outside the US.
  • May generate inaccurate or outdated leads.

Annual Pricing

  • Basic: $900/year (2,400 US contacts)
  • Pro with Bombora Intent: $3,500/year (5,400 yearly contacts).

6. CloudLead


  • Guarantees “100% human-verified leads built on your ideal customer profile”
  • Clients find the service to be reliable and highly accurate
  • Tailored to your ICP
  • Customer service has been described as top-notch.
  • High-quality leads


  • Data can take some time 
  • Instances where the data has missing information or low validity.
  • Potential steep learning curve for new users
  • Integration with certain CRMs might not be seamless

Pricing is available by quotation.

7. ZoomInfo


  • Proudly displays the awards they’ve earned
  • Allows you to integrate your sales and marketing teams in a single platform
  • Claims that 67% of customers agree that the software is helpful for topline revenue gains.
  • Large B2B Contact Database
  • Technographic Company Insights


  • Must Delete CRM Leads Upon Leaving
  • Steep learning curve and learning the software can take time
  • Some contact information is inaccurate.
  • Very expensive for Small Businesses(~$15k as minimum)
  • Frequent Sales Calls/Emails

Pricing is available by quotation.

8. DiscoverOrg


  • Provides connections with executives and CEOs
  • Connects you with advanced B2B profiles to find the right professionals
  • Designed to let you “prospect with purpose” and alerts you to new selling opportunities. 


  • No mechanism for flagging incorrect and outdated information
  • Integration with other CRM (eg, Salesforce) encounters problems.
  • Higher price point compared to competitors.
  • Requires manual cleanup after data export.

Pricing is available by quotation and request.

9. D&B Hoovers


  • Uses analytics to find selling opportunities for your business
  • Integrates with your choice of CRM to create a readily available UI
  • Described as a user-friendly software.
  • Detailed company insights
  • Real-time business updates


  • Database not comprehensive for international companies
  • Filtering the data can be cumbersome.
  • Data inconsistencies reported
  • Complex interface for newbies

Pricing is available by request.

10. UpLead



  • Flexible pricing options and plans aren’t available, and rates are too high for extra credits
  • Credits getting locked when the subscription is paused
  • Database not comprehensive for companies outside the US and Europe
  • Intent data availability for enterprise plan only
  • Limited Free Trial: Restricted lead access.
  • UI Concerns: Some find it less intuitive.


  • Free: 0$ (5 credits)
  • Essentials: $99/month (170 credits monthly)
  • Plus: $199/month (400 credits monthly)
  • Professional: By request.

11. InsideView


  • Has powerful features for its cost
  • Excellent overall for business because of its insights
  • Allows for quick integration with your CRM.


  • LinkedIn feature is clunky and doesn’t reliably show if a person has a LinkedIn profile
  • Many dislike the software’s steep pricing.

Pricing is available on request.

12. Clearbit


  • Has extensive filter options that allow you make key decisions faster
  • An excellent software for enriching accounts and providing important firmographics and demographics
  • Laudable customer service and support.
  • Integrates with popular CRMs
  • Real-time data enrichment to reach decision-makers


  • Ad platform integration could use some work
  • Instances of unreliable contact information necessitating cross-checking.
  • Higher pricing than competitors
  • Limited data for niche industries


  • Business: By quotation
  • Powered by Clearbit: By quotation

What are Business to Business Email Lists?

Bookyourdata is the b2b email list provider

A B2B (“business-to-business”) email list is a contact list of B2B email addresses that you can use to create exposure for your brand through B2B email marketing. 

This kind of marketing allows you to form connections with other businesses. Forming these bonds is important as it builds a name for your brand, allows you to expand your reach, and earns you loyal customers.

You can do this by sending newsletters, updates, or promotional offers. This gives businesses the opportunity to purchase your product or service, collaborate with you, or invest — depending on your email content. 

Your email list will usually include things like business contacts and company names, and you can either create your own B2B email list or purchase one from a provider.

With a provider like Book Your Data, you can buy extensive email lists that are zeroed in on your exact target audience.


Why Buy a B2B Email List?

Of course, you always have the option to create your own B2B email list. However, doing this requires you to manually compile data and contact information. 

Since B2B contacts will have you looking for a business’ official phone numbers and email addresses, this can quickly become cumbersome, repetitive, and inefficient. 

Time is so precious when you’re running a business, and you want to maximize it wherever you can!

Buying a B2B email list will automate this whole process for you. 

By buying an extensive B2B email list, you can immediately begin making contact with other businesses that might be interested in your services. 

Not only will this create sales for your company, but you will also acquire important connections and build important exposure as well.

What to Look For in a Business Email List Provider

Here are a few things to look for in an email list provider:

  1. True, accurate information.

Check the provider’s website to see what guarantees they make about the accuracy of their data, as well as information about where they source it. 

You don’t want to receive a bunch of email addresses that bounce back to you, so it’s best to make sure you’re getting your money’s worth!

  1. Consider their plans and pricing.

Most providers will list their pricing plans and packages on their websites. 

You want to optimize the balance between low pricing and high quality so that you get the best bang for your buck. Check reviews as well so that you can validate that the provider is legit and that customers were happy with the price-to-quality ratio

  1. Make sure the provider adheres to privacy regulations and guidelines. 

It’s important to check the provider’s policies and guarantees on their website to make sure that they’re following your country or state’s privacy guidelines for B2B email lists.

What are the Main Use Cases for B2B Email List?

Lead Generation

It’s always good to have an extensive list of leads and contacts to draw upon when the need arises.

Proper lead generation creates knowledge and trust in your brand. Even if your leads aren’t interested the first time they hear of you, they’ll still have learned your company’s name. 

The seed of interest will be planted in their head! This means that next time they’re in need of the services you provide, they’ll think of you. 

Leads can also spread the word about your brand to their own contacts if they feel you might be the right match for them.

Product Promotion

By sending newsletters and brochures to your B2B email list, you can promote your products and let other businesses know what deals and offers you currently have. 

Essentially, this allows them to purchase your products if they meet their needs, which generates B2B sales and revenue for your business!

Content Distribution

Through B2B content distribution, you can inform and educate other businesses about your brand and what you can offer to other companies. 

Your content can take the form of videos, written text, images, and other effective ways to spread information about your brand.

Event Promotion

If your brand is holding an event soon, it’s important that your leads know about it! With a B2B email database, you can mass contact other brands so that they can attend the function. 

Even if they can’t make it, simply being invited will demonstrate that you’re willing to try to establish a connection with them. This way, they’ll again be more inclined to think of you in the future. 

Market Research

As a business, it’s important to know what other businesses are doing and stay ahead of the curve. 

Through B2B email marketing campaigns, you’ll learn more about other companies and what the current trends are. This will help you create a connection with your audience, convert interested and would-be customers, and generate further sales.

Partnership Opportunities

You’ll find plenty of opportunities for partnerships and collaborations through B2B email marketing. 

Once the word is out about your brand, other businesses will think of you when formulating new campaigns and business plans.

Needless to say, it’s highly beneficial to form partnerships with other businesses due to how mutually effective they can be. 

Your brand will be exposed to an entirely new set of customers, and so will your partner company — with the end result being a new audience engaged and sales generated.

The Advantages of a Robust B2B Email List

Increased Conversion Rates Through Targeted Email Lists

Targeted B2B mailing lists allow you to increase conversion rates as they help to send content to a specific audience — especially to those who will likely be interested in your product or service. 

With a targeted email list, you can distribute content to industries, postcodes, firmographics, or demographics. 

This way, you can focus on specific groups, organizations, and professionals that might benefit from your brand.

Reaching a Wider Range of Potential Customers

Your emails will not only reach people in your B2B email list; they’ll also find their way to people who aren’t on the list! This typically will happen through word of mouth. 

Perhaps the lead you sent content to isn’t interested, but they have a cousin who is. They might then tell the cousin about your brand — and just like that, you’ve gained a new customer. 

Access to High-Quality Contacts and Companies

A high-quality B2B data provider will provide you with fantastic contacts that’ll really help to boost your brand. 

You’ll acquire contacts for high-profile businesses and companies, giving you access to high-value purchases and valuable partnerships and investors.

Improved Marketing Channels and Targeting Options

Communication is everything. 

By buying a high-quality B2B list, you’ll strengthen these invaluable channels of connection. Doing so will also improve your options for targeted demographics and set the stage for you to expand to different locations in the future.

Should I Build My Own B2B Email List or Buy One?

Prospects who are ready to buy

Benefits of Buying a B2B Email List

Here are a few distinct benefits of buying a B2B email list: 

  1. It will save you time

Building your own B2B email list may be the cheaper option, but buying a list will mean you’ll have a lot more time for other important aspects of building your business. You’ll also get in contact with the right people and businesses faster.

  1. It increases your number of leads

When you build your own B2B list, it can take a long time before your list starts to become more extensive. Within a purchased B2B email list, you’ll find hundreds (if not thousands) of contacts, right at your fingertips. 

  1. You’ll be able to choose from a wider demographic

Buying a B2B email list will mean that you’ll be able to get contact details for a wider range of people — sometimes even in different locations and regions! 

You can then target demographics and potential users that you think would be most interested in your product. 

Drawbacks of Buying a B2B Email List

Here are some of the potential drawbacks of buying a B2B email list: 

  1. It can be considered unethical

Considering a B2B email list? It's essential to be aware of the potential challenges:

- Ethical Implications: In the US, there's no specific law against selling email lists. However, sending emails to contacts from a purchased B2B list might be unsolicited, leading to potential unwanted communications.

- Privacy and Consent: Before purchasing a B2B list, it's crucial to review the provider's privacy and consent policies. Ensure they are compliant with prevailing regulations like GDPR and CCPA. It's also vital to avoid practices that might be considered spamming.

- Data Protection: Reputable providers prioritize client protection with comprehensive privacy policies. They also offer mechanisms for individuals to withdraw consent and request the deletion of personal data. Always ensure the provider you choose has such provisions in place.

  1. You might end up with a larger number of dead leads

Because the contacts won’t really know who you are when you email them, they may immediately disregard the content as spam. 

Some providers also don’t update their leads regularly, so check the provider’s site for their guarantees around relevant leads and how often they clean out their database. 

  1. It can hurt your reputation

If you do end up with a list that has been acquired by the provider unethically or illegally, you risk developing a bad name for your brand. 

Again, make sure your provider adheres to privacy guidelines and has the express consent of the contacts.

Best Practices for Using B2B Email Lists

Respect Privacy

Your clients’ and customers’ right to privacy is vitally important to you and to your business. 

It’s a good idea to get into the habit of respecting your leads’ privacy and going out of your way to ensure that every contact you make is 100% legal, ethical, and in some way solicited. 

Research your state or country’s privacy guidelines surrounding B2B marketing, and make sure your provider has impeccable compliance with them. 

Your provider should also be happy to answer any questions that you have and provide additional details whenever you need them.

Segment Your Lists

Staying organized is a vital part of running a business. Everything has its place, and the same applies to your email lists! 

It’s helpful to keep your lists as databases under different names that clearly indicate what kind of audience, firmographics, or demographics that list consists of. 

This will make your work more efficient and allow you to generate leads more effectively.

Personalize Your Messages

Most studies show that the majority of people still prefer a human customer service interaction to a self-service checkout. It’s the same with your interactions with your leads. 

We’re social creatures, and people want to feel that they personally know you and your brand. This will generate trust in your company and develop connections with your customers. 

How you personalize your messages is up to you! 

A good start is to call the lead by their first name so that it says “Hi, [name],” at the beginning of each email. You can also sign off each email with your first name as if you’re speaking to a friend. 

Many marketers frequently rely on conversational language as an effective solution against the issue of impersonal email marketing.

Use a Reputable Email Service Provider (ESP)

There are a lot of email service providers out there. 

Therefore, it’s highly recommended that you do extensive research on your different options before making a decision!

At the very least. you’ll want to look for things like accurate and up-to-date information, good reviews, and credible guarantees. 

A/B Testing

Request B2B email list samples from a few different providers to assess which ones provide the best data. 

Comparing different samples to each other will help you determine if the provider you’re considering actually meets your business’s needs. This will also allow you to systematically narrow down your choices and make sure you have the best B2B list possible.

Note that some providers may decline to provide a sample, but most should be happy to do so.

Track Metrics

With B2B emailing, you can track metrics such as clickthrough, unsubscribe, and conversion rates. 

This will give you the data to better understand how well your brand is appealing to your audiences and what changes you may need to make.

FAQs About Email List Providers

How can I maximize the use of my B2B email list?

To best use your B2B email list, you can download an extension that will help you to automate the process. 

With this automation in place, emails will be sent regularly and you’ll be keeping your leads in the loop about any important news and events. 

How do I ensure the legality of my B2B email list?

It's essential for users to check for information about privacy and policy on the email list provider's website. 

For instance, reputable providers guarantee full GDPR and CCPA compliance to protect user data and maintain trust.

What should I do if my B2B email list isn’t performing well?

A reputable B2B email list provider prioritizes customer satisfaction and addresses any concerns promptly. Trustworthy providers have mechanisms in place to guarantee value for money. 

For instance, if a user finds that the data isn't at least 97% deliverable, leading providers ensure remedies, such as offering free data credits, until the matter is rectified.

What You Need to Remember While Choosing Best Email List Provider

Building your own B2B email list might save you some money in the short term to deliver quick return on investment (ROI) , but buying a B2B email list from a trusted provider is often the better option overall. 

After all, your business is important, and you want to boost it as quickly as possible! 

There are so many different providers out there, so it’s important to thoroughly research your choices before committing to one. 

Once you have your B2B email list, get to work and start connecting and collaborating with other businesses!

Choose Bookyourdata and experience the power of laser-targeted email lists with us, your trusted provider for connecting with ready-to-buy clients. Our service, equipped with over 100 advanced filters, built-in real-time email verification function upon each export, industry-first 97% accuracy guarantee, ensures you precisely reach your ideal prospects. Get set to boost your engagements and quickly accelerate your conversion rates. 

Grab your 10 free leads today and target the clients actively seeking your expertise.



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