Buy Email Lists - Targeted Email Marketing Leads for Sale

We’ve collected some of the best places to buy email list for 2024 so you can be sure of the reliability of the data you’re getting. Navigating the world of email list services can be daunting, with the quality and relevance of data being paramount. Making an uninformed decision can hinder your marketing efforts and impact your ROI. 

This guide sheds light on the intricacies of buying email lists, ensuring you make a choice that propels your business forward.

📌 Quick tip: For those seeking hot leads actively searching for services and products, consider leveraging BookYourData's "buying signals". 🔥 Discover the difference for free with 10 free credits.

Quick Links:

  1. The Best 12 Places to Buy Email Lists
  1. Deciding Where To Buy Email Lists: Our In-Depth Review Criteria
  2. FAQs About Email Lists

By the end of this guide, you'll have a comprehensive understanding of the best place to buy leads, their features, and how to make an informed choice tailored to your business needs.

Let's get into it!

1. Bookyourdata

Bookyourdata - buy email lists

Bookyourdata stands out in the competitive email list service market with its expansive databases, a 97% accuracy guarantee, real-time email verification and a unique pay-as-you-go model.

The platform offers a range of email lists with 250M direct global contacts, easy-to-use interface for laser-targeting prospects using 100+ filters, including business email lists to assist businesses in connecting with potential clients, and free email lists to facilitate companies in launching their marketing campaigns.

It has built-in real-time email verification ensures the highest quality of data, and they further sweeten the deal by offering enterprise features at no extra cost.

Let's delve deeper into its offerings, evaluating it against our rigorous review criteria.

Get 10 free leads with Bookyourdata now.


Features & Functionality

Rating: 5/5

Bookyourdata's strength lies in its expansive databases, catering to various sectors, ranging from businesses to healthcare providers. With over 500M+ profiles, including 250M+ B2B contacts, users can effortlessly pinpoint ideal prospects using specialized 100+ filters.

The raw data form ensures easy integration with existing CRM software, streamlining the outreach process with free-or-charge included enterprise features like built-in real-time email verification, API, Chrome Extension, targeting actively hiring companies, funding rounds, buyer signals, technographics, and similar companies. 

Data Quality & Accuracy

Rating: 5/5

The platform boasts a commendable 97% accuracy rate, verifying emails in real-time to ensure validity. This commitment to accuracy ensures that users can trust the data they receive, minimizing the chances of outreach efforts going astray.

User Experience & Accessibility

Rating: 5/5

The platform's design facilitates easy navigation, allowing users to seamlessly browse and filter through expansive databases. Raw data format further simplifies integration with various CRM systems, ensuring a hassle-free experience.

Bookyourdata pricing

Pricing and Value for Money

Rating: 5/5

With a transparent pricing model starting at just $99.00, Bookyourdata stands out in offering value. The pioneering pay-as-you-go model, a rarity in sales intelligence platforms, ensures users can budget effectively without unexpected costs. Bookyourdata has "Best Pricing Guarantee" policy.

Another advantage is that their pricing is tier-based discounted type.

Compliance & Security

Rating: 5/5

Being both GDPR and CCPA-compliant, Bookyourdata showcases its commitment to data protection and user privacy. This adherence to major privacy regulations ensures user trust and data security.

Customer Feedback & Reputation

Rating: 5/5

📌 Quick watch: On the Bookyourdata page, customer reviews are available, where customers detail why they consider it the best place to buy leads in real life as case studies. You can claim your 10 free leads from Bookyourdata by signing up today – at no cost 🔥

With a G2 Score Rating of 4.9/5, Bookyourdata has cemented its reputation as a reliable choice in the email list service market. The high rating underscores its commitment to customer satisfaction and service quality.

Bookyourdata is your new data provider

Bookyourdata emerges as a formidable player in the email list service domain, offering expansive databases, transparent pricing, and a commitment to accuracy.

For businesses seeking a reliable partner to expand their outreach, Bookyourdata presents a compelling case.

2. Lusha

Lusha emerges as a beacon for sales and marketing professionals. With a unique blend of specialized tools and a commitment to data compliance, Lusha aims to redefine the standards of B2B outreach.

In the vast landscape of email list services, Lusha emerges as a beacon for sales and marketing professionals. With a unique blend of specialized tools and a commitment to data compliance, Lusha aims to redefine the standards of B2B outreach. But how does it truly measure up?

Features & Functionality

Rating: 5/5

Lusha offers specialized intelligence tools tailored for sales and marketing professionals. This ensures that outreach efforts are laser-focused, connecting businesses directly with influential decision-makers in their target industries.

Their proprietary software and integration with popular CRMs like Salesforce further enhance their functionality.

Data Quality & Accuracy

Rating: 4.0/5

Lusha provides both email addresses and phone numbers in their databanks. However, there have been reports of inaccuracies, especially from LinkedIn sources.

User Experience & Accessibility

Rating: 5/5

Lusha's platform is designed with user experience in mind. The colorful UI makes navigation pleasant, and the platform's intuitive integration features ensure a hassle-free experience.

The emphasis on connecting with decision-makers also ensures that users can reach out to the right people without unnecessary hurdles.

Pricing and Value for Money

Rating: 3.5/5

Lusha operates on a multi-tiered subscription model, which can be intricate due to varying rates based on team size. While they offer a free tier with limited capabilities, their paid plans commence at $39/user/month for 480 credits.

However, this plan is restricted in functionality and is limited to one user. As the number of users increases, such as with teams of 2, 3, 4, or more, the pricing rates adjust accordingly, making it potentially challenging for businesses to decipher the best value.

This complexity in pricing structure might be a concern for some businesses, especially those looking for straightforward and predictable costs.

Compliance & Security

Rating: 5/5

Being GDPR and CCPA-compliant, Lusha ensures that user data is handled with utmost care and in accordance with data protection regulations.

Customer Feedback & Reputation

Rating: 4.0/5

The G2 Score Rating for Lusha stands at 4.3/5, indicating a generally positive reception among users. However, the reported inaccuracies from LinkedIn sources might be a point of contention for some.

In the ever-evolving world of email list services, Lusha stands out with its unique offerings and commitment to user satisfaction. While it excels in many areas, there's always room for growth. As the platform continues to evolve, it will be intriguing to see how they address current challenges and elevate their offerings even further.

For good reason, BookYourData is recognized as a superior alternative to Lusha.

3. Cognism

Cognism stands out with its bold claim of "98% mobile phone number accuracy"

Cognism stands out with its bold claim of "98% mobile phone number accuracy". But does it truly deliver on its promise, and how does it fare in other crucial areas? Let’s delve into the specifics. 

Features & Functionality

Rating: 5/5

Cognism's primary focus is on increasing the number of live conversations you have with prospects. It also provides in-depth information about leads, reducing the need for manual research.

The promise of easy integration with various CRMs and international coverage further enhances its functionality.

Data Quality & Accuracy

Rating: 4.0/5

While Cognism boasts a 98% accuracy rate for mobile phone numbers, there have been concerns about the accuracy of the data provided, especially in specific regions or industries.

User Experience & Accessibility

Rating: 3.0/5

Cognism's platform has been described as less intuitive compared to some competitors, which might result in a steeper learning curve for new users. However, its promise of easy integration with CRMs can be a plus for those familiar with those systems.

Pricing and Value for Money

Rating: 3.0/5

Cognism's lack of transparency in pricing, opting for customized proposals, might be a concern for potential users who prefer upfront pricing details. This approach can make it challenging to assess value for money without a direct proposal.

Compliance & Security

Rating: 5/5

Cognism is GDPR and CCPA compliant, ensuring that they adhere to data protection regulations. This compliance ensures the safety and security of user data and demonstrates their commitment to maintaining user trust.

Customer Feedback & Reputation

Rating: 4.5/5

The G2 Score Rating for Cognism is 4.6/5, indicating a generally positive reception among users. However, the concerns about data accuracy in specific regions and the user interface's intuitiveness are worth noting.

Cognism presents a compelling case with its robust features and commitment to compliance. While it shines in many areas, there's room for improvement in data accuracy and user experience. For businesses seeking a blend of functionality and compliance, Cognism is a contender worth considering.

BookYourData, as the highest-rated tool, is regarded as the best alternative to Cognism.

4. Hunter

Hunter emerges as a distinctive choice, offering both email discovery and verification.

Hunter emerges as a distinctive choice, offering both email discovery and verification. But how does it stack up in terms of functionality, user experience, and value? Let's delve deeper.

Features & Functionality

Rating: 5/5

Hunter provides a unique service that not only allows users to search for email addresses associated with a particular business but also offers an email verification service. This dual functionality ensures that users can both find and validate email addresses, enhancing their outreach efforts.

Data Quality & Accuracy

Rating: 4.0/5

While Hunter offers a verification service, it's important to note that no verification system is foolproof. Their domain search feature sometimes returns false-positive results.

Similarly, we've realized that some users have reported that the domain search feature occasionally misses valid email addresses. Additionally, there might be instances of false positives or overlooked invalid emails.

User Experience & Accessibility

Rating: 3.5/5

The platform is designed to facilitate easy searches for particular businesses. However, the lack of targeted email lists might make it less intuitive for users who have specific outreach goals in mind.

Pricing and Value for Money

Rating: 4.0/5

Hunter offers a free tier, which is a great starting point for users. However, to unlock the full potential of the platform, users need to opt for paid subscription tiers starting at $49/month. Given the features provided, the pricing seems competitive.

Compliance & Security

Rating: 5/5

Hunter is compliant with both the CCPA and GDPR, ensuring that user data is handled with the utmost care and in line with major data protection regulations. This commitment to compliance significantly boosts their standing in terms of data security and user trust.

Customer Feedback & Reputation

Rating: 4.5/5

With a G2 Score Rating of 4.4/5, Hunter has a strong reputation in the market. However, there are some concerns reported by users, especially regarding the accuracy of the domain search feature.

Hunter offers a compelling blend of email discovery and verification, making it a valuable asset for businesses in their outreach efforts. While it excels in many areas, there's room for improvement in data accuracy and user experience.

For those seeking a comprehensive solution that bridges the gap between discovery and validation, Hunter is a noteworthy contender.

In the realm of alternatives, BookYourData stands out as one of the finest in the market.

5. AeroLeads

AeroLeads presents itself as a formidable player in the email list services arena, boasting an expansive database complemented by a user-friendly Chrome extension.

AeroLeads presents itself as a formidable player in the email list services arena, boasting an expansive database complemented by a user-friendly Chrome extension. Let's dissect its offerings based on our meticulously crafted criteria:

Features & Functionality

Rating: 4.0/5

AeroLeads provides a vast database of emails, real-time email verification, and a Chrome extension capable of extracting emails from various websites, notably LinkedIn.

The added convenience of filtering for prospecting and the ability to refine existing lists by removing outdated entries further enhances its functionality.

Data Quality & Accuracy

Rating: 3.5/5

Navigating through AeroLeads' offerings, we've encountered firsthand the robustness and the occasional limitations of their real-time email verification. It's a nuanced tool; while it generally delivers, there have been moments where the Chrome extension didn't quite grasp valid email addresses or presented contact details that weren't up to date.

And similarly, this resonates with feedback from some users who have reported parallel experiences, highlighting the importance of a layered approach to data verification.

User Experience & Accessibility

Rating: 3.0/5

The software's Chrome extension facilitates easy email extraction from websites. However, the database's reported lag and the extension's occasional misses in capturing valid email addresses slightly mar the user experience.

Pricing and Value for Money

Rating: 4.0/5

AeroLeads offers a free plan that provides 10 monthly credits, a tempting proposition for newcomers. However, the value proposition diminishes when users face charges for free credits without obtaining accurate contact details.

Compliance & Security

Rating: 4.0/5 (with a note on the absence of CCPA information)

AeroLeads is GDPR compliant, ensuring data protection for European users. However, there's no information available regarding its CCPA compliance, which might be a concern for users based in California.

Customer Feedback & Reputation

Rating: 4.0/5

With a G2 Score Rating of 4.0/5, AeroLeads holds a respectable position in the market. However, user feedback highlights concerns about the software's results and the accuracy of its database.

AeroLeads, with its unique Chrome extension and vast database, offers a blend of features that can be invaluable for businesses. However, potential users should weigh the tool's strengths against reported inaccuracies and user feedback. As always, a well-informed decision is the best approach.

6. Skrapp

Skrapp emerges with a unique proposition, leveraging LinkedIn for email scraping while also enriching existing email lists.

Navigating the vast landscape of email list providers, Skrapp emerges with a unique proposition, leveraging LinkedIn for email scraping while also enriching existing email lists. Let's delve deeper into its offerings through our established criteria:

Features & Functionality

Rating: 5/5

Skrapp specializes in scraping email addresses directly from LinkedIn and enriching pre-existing email lists. The inclusion of an alphabetical list of companies in their database on their website is a notable feature, aiding businesses in gauging the platform's relevance.

Data Quality & Accuracy

Rating: 4.0/5

Delving into Skrapp's capabilities, we've directly observed its potential and its pitfalls. The promise to extract emails from LinkedIn shines through in many respects, yet there are moments when the accuracy and relevance of these emails fall short, especially within niche industry sectors.

These occasional inconsistencies during the scraping process have a tangible effect on the overall data quality, a sentiment that aligns with the experiences some users have already reported, emphasizing the need for a meticulous approach to lead generation.

User Experience & Accessibility

Rating: 4.0/5

In our journey with the platform, we've felt the ripple of minor disruptions during LinkedIn integration, which occasionally stirred the waters of our user experience.

This subtle undercurrent is something that other navigators have similarly reported, reminding us that even the steadiest of digital vessels can face unexpected waves.

Pricing and Value for Money

Rating: 3.5/5

While Skrapp does not offer a free tier for its primary application, it starts at a competitive price of $49/month. Given the concerns about email accuracy, users should weigh the cost against the potential return on investment.

Compliance & Security

Rating: 3.5/5 (with a note on the absence of CCPA information)

Skrapp is GDPR-compliant, ensuring data protection for European users. However, the absence of CCPA compliance information might be a concern for businesses operating in California.

Customer Feedback & Reputation

Rating: 3.5/5

With a G2 Score Rating of 3.9/5, Skrapp holds its ground in the market. However, the slightly lower rating, primarily due to concerns about email accuracy, indicates room for improvement.

Drawing from insights across the industry, Skrapp offers a distinct approach to email list generation. While its unique features are commendable, potential users should be mindful of the platform's limitations and ensure it aligns with their specific needs.

7. Lead411

Lead411 emerges with a bold claim of being the "only true unlimited data supplier".

In the realm of B2B data suppliers, Lead411 emerges with a bold claim of being the "only true unlimited data supplier". Let's dissect its offerings through our established criteria:

Features & Functionality

Rating: 5/5

Lead411's primary selling point is its unlimited data access for B2B data, eliminating download limits and expert fees. This feature is particularly beneficial for businesses that require extensive data without restrictions.

Data Quality & Accuracy

Rating: 3.5/5

In our exploration of Lead411's database, we've generally found a dependable ally in the quest for contacts. However, our journey hasn't been without the occasional discovery of contacts that seem to have lost their relevance, particularly within certain industry segments.

These rare finds remind us that even the most trusted sources require a watchful eye, a sentiment echoed by others who have navigated similar paths, seeking the freshest data in a sea of information.

User Experience & Accessibility

Rating: 4.0/5

Exploring Lead411's features, we've encountered a robust suite of tools. Yet, in the flow of integration with CRM systems, some users, including ourselves, have brushed against challenges that can ripple through the user experience.

Pricing and Value for Money

Rating: 4.0/5

Lead411 offers a tiered pricing structure. The monthly Basic plan is priced at $99, with a commitment of at least three months, while the annual Basic plan costs $900, providing 2,400 credits. For businesses focusing primarily on US contacts, this offers good value.

However, if you're eyeing a broader geographical reach, the Pro with Bombora Intent plan is available at $3,500 per user annually, offering 5,400 credits. While this plan expands the scope, it comes at a higher cost, which might not present the best value for the limited number of contacts provided.

Compliance & Security

Rating: 4.0/5 (with a note on the absence of specific GDPR compliance information)

Lead411 is CCPA compliant, ensuring data protection for California residents. However, there's no specific information provided about its GDPR compliance, which might be a consideration for businesses operating in or targeting the European Union.

Customer Feedback & Reputation

Rating: 4.5/5

With a G2 Score Rating of 4.5/5, Lead411 has a commendable reputation in the market. The rating indicates a high level of user satisfaction, although potential users should be aware of the platform's limitations.

In the ever-evolving world of B2B data suppliers, Lead411 offers a unique proposition with its unlimited data access. While its offerings are robust, businesses should weigh the platform's benefits against its limitations to determine its suitability for their specific needs.

8. Zoominfo

ZoomInfo distinguishes itself with a robust suite of tools for various business functions, enhanced by seamless integration with leading platforms.

ZoomInfo distinguishes itself with a robust suite of tools for various business functions, enhanced by seamless integration with leading platforms.

While its expansive database is a treasure trove for B2B engagements, the premium pricing and data accuracy are areas noted for consideration.

Features & Functionality

Rating: 5/5

ZoomInfo offers a comprehensive suite of tools, focusing on sales, marketing, hiring, and operations. This diverse range of services makes it stand out from other email list providers, especially for businesses looking beyond just B2B marketing.

The integration capabilities with platforms like Google Cloud and Snowflake further enhance its functionality.

Data Quality & Accuracy

Rating: 4.0/5

Tapping into ZoomInfo's extensive database, we've noticed its breadth, yet alongside us, users have voiced concerns about data precision, which feels more pronounced considering the premium investment.

The requirement to remove all leads from one's CRM after ending the partnership with ZoomInfo also casts a shadow on the enduring value and reliability of the data acquired.

User Experience & Accessibility

Rating: 4.0/5

Engaging with ZoomInfo's platform, designed to meet diverse business needs, we've sensed areas where the user experience could be more intuitive, particularly in tool integration and feature navigation—a sentiment that resonates with feedback from some users.

Pricing and Value for Money

Rating: 3.0/5

ZoomInfo's pricing is a significant point of contention. Many users feel that the costs are higher than industry standards(beginning at $14,995 annually, with a two-year agreement required.

Opting for a one-year contract results in a slight price escalation.), especially when considering the platform's data accuracy. The lack of transparent pricing further complicates the matter. The commitment required, especially with the two-year agreement, can be a deterrent for many businesses.

Compliance & Security

Rating: 5/5

ZoomInfo is both GDPR and CCPA compliant, ensuring that user data is handled with the utmost care and in line with major data protection regulations.

Customer Feedback & Reputation

Rating: 4.5/5

With a G2 Score Rating of 4.4/5, ZoomInfo enjoys a favorable reputation in the market. However, concerns about data accuracy and pricing have been raised by multiple users, which can be a point of consideration for potential customers.

By evaluating ZoomInfo based on these criteria, businesses can gain a clearer understanding of what the platform offers and where it stands in comparison to other email list providers. Making an informed decision is crucial, and this review aims to provide the insights needed to do just that.

9. Cloudlead

Cloudlead is designed to streamline your connection process, ensuring you spend more time communicating and less time searching.

Cloudlead, similar to Cognism, is designed to streamline your connection process, ensuring you spend more time communicating and less time searching. With a focus on human-verified data, Cloudlead stands out in delivering accurate and relevant information.

Features & Functionality

Rating: 5/5

Their platform is designed to streamline the process of finding and connecting with potential leads. With a focus on human-verified and optimized data, they ensure that businesses have access to accurate and relevant information.

Their diverse geographical data coverage is a testament to their expansive functionality, allowing businesses to tap into various markets globally. 

Data Quality & Accuracy

Rating: 4.0/5

Cloudlead prides itself on offering human-verified data, ensuring a higher level of accuracy. However, there's a noticeable difference in the number of available contacts across geographical regions.

While they excel in regions like Europe and North America, their offerings in Asian and African regions seem limited. 

User Experience & Accessibility

Rating: 3.5/5

While navigating Cloudlead's platform, its modern design facilitates easy access to features, yet we've noticed, along with some users, moments when data loading times lag, momentarily pausing the otherwise smooth journey.

Pricing and Value for Money

Rating: 4.0/5

Pricing tiers are available upon inquiry, with datasets ranging in cost from $500/month to as high as $100,000/year. Without a direct comparison to the value provided, it's challenging to rate this aspect definitively. 

Compliance & Security

Rating: 2.5/5

With no mention of GDPR or CCPA compliance on their website, businesses concerned with data protection regulations might need to tread cautiously with Cloudlead.

Customer Feedback & Reputation

Rating: 5/5

Cloudlead has a G2 Score Rating of 4.8/5, indicating a high level of customer satisfaction and a strong reputation in the industry. 

In the vast sea of email list providers, Cloudlead emerges as a reliable choice, especially for businesses eyeing global outreach.

While they shine in data accuracy and have a commendable reputation, potential users might want to delve deeper into their pricing structure and platform usability before making a final decision.

10. DiscoverOrg

DiscoverOrg stands out with its multi-stream approach, catering to various business needs from marketing to recruitment.

In the realm of B2B intelligence, DiscoverOrg stands out with its multi-stream approach, catering to various business needs from marketing to recruitment.

With a foundation similar to ZoomInfo, DiscoverOrg offers a unique flavor of lead generation, ensuring businesses have a tailored strategy for their specific goals.

Features & Functionality

Rating: 4.5/5

DiscoverOrg's strength lies in its multi-stream approach, allowing businesses to customize their lead generation based on specific objectives such as sales, marketing, or recruitment.

Their continuous updates on new product launches and active improvement of mailing lists ensure businesses are always equipped with the latest B2B intelligence.

Data Quality & Accuracy

Rating: 5/5

The platform's commitment to regularly updating product launches and refining mailing lists speaks volumes about their dedication to data quality. Being run by the same team as ZoomInfo further adds credibility to their data accuracy.

User Experience & Accessibility

Rating: 5/5

DiscoverOrg's platform is designed for ease of use, allowing businesses to seamlessly tailor their lead generation strategies.

Pricing and Value for Money

Rating: 3.5/5

While DiscoverOrg offers a plethora of features and high-quality data, they are not upfront about their pricing. This lack of transparency can be a deterrent for potential users who prefer clear pricing structures.

Compliance & Security

Rating: 4.0/5

DiscoverOrg's adherence to CCPA showcases their commitment to data protection. However, the absence of explicit details regarding GDPR compliance warrants caution for businesses operating in or with the European Union.

Customer Feedback & Reputation

Rating: 5/5

Being associated with ZoomInfo, DiscoverOrg enjoys a positive reputation in the market. Their approach to providing multiple streams for various business needs has garnered appreciation from many businesses.

In conclusion, DiscoverOrg offers a comprehensive solution for businesses looking for tailored lead generation strategies.

Their commitment to data quality and a multi-stream approach sets them apart, making them a worthy choice for businesses aiming for growth.

11. UpLead

UpLead carves a niche for itself by offering businesses a detailed, filter-based system to optimize their lead acquisition strategy.

In the bustling domain of B2B lead generation, UpLead carves a niche for itself by offering businesses a detailed, filter-based system to optimize their lead acquisition strategy.

Features & Functionality

Rating: 4.5/5

UpLead's extensive filtering options stand out, enabling businesses to fine-tune their lead searches. The platform's Intent Data feature is a unique advantage, but it's exclusive to the enterprise package with annual billing.

This limitation, especially when the feature isn't available in their standard plans, might deter potential users.

Data Quality & Accuracy

Rating: 4.5/5

With a commendable 95% data accuracy rate achieved through real-time verification, UpLead ensures businesses are equipped with high-quality leads.

However, its data coverage is predominantly U.S.-centric, which might limit its global appeal.

And also there are mixed reviews regarding to accuracy of leads, some of their clients mentioning about irrelevant and inactive contacts.

User Experience & Accessibility

Rating: 5/5

UpLead's platform is designed with user-friendliness in mind, promoting easy navigation and seamless CRM integration.

Pricing and Value for Money

Rating: 3.5/5

UpLead's pricing structure is a mixed bag. While they offer packages starting at $888/year, users are capped at 2,040 annual credits. Exceeding this limit incurs additional costs, like $0.60/credit.

The platform's policy of locking credits unless users maintain an active subscription can be frustrating for businesses seeking flexibility.

Furthermore, the lack of transparent pricing for the enterprise package, especially when it's the only one offering the Intent Data feature, can be a deterrent.

Compliance & Security

Rating: 3.5/5

While UpLead falls short in GDPR readiness, it does adhere to CCPA regulations. This selective compliance might pose challenges for businesses targeting a global audience, especially within the European market.

Customer Feedback & Reputation

Rating: 4.5/5

With a G2 Score Rating of 4.7/5, UpLead has a favorable industry reputation. However, mixed reviews across platforms, especially concerns over billing practices, suggest varied user experiences.

Concerns related to the platform's transparency, especially unexpected charges and subscription notifications, might impact the overall user experience.

In wrapping up, UpLead offers a potent lead generation solution, enriched by high data accuracy and user-centric features. Yet, businesses might need to navigate its pricing nuances, high cost-per-lead, unexpected charges and compliance limitations to harness its full potential.

Among the leading competitors of Uplead, BookYourData ranks as a top choice.

12. Kaspr

Kaspr stands out with its unique integration into LinkedIn via its Chrome extension.

In the realm of B2B email list services, Kaspr stands out with its unique integration into LinkedIn via its Chrome extension, offering businesses a streamlined approach to lead generation directly from the platform.

Features & Functionality

Rating: 4.5/5

Kaspr's primary feature is its LinkedIn Chrome extension, which not only allows businesses to extract contact information directly from profiles but also offers automated messaging for timely follow-ups.

This dual functionality enhances lead generation and engagement. However, occasional glitches with the extension can sometimes hinder its effectiveness.

Data Quality & Accuracy

Rating: 4.0/5

While Kaspr's integration with LinkedIn promises quality leads, we've experienced, along with other users, occasional glitches that result in incomplete data extraction, potentially impacting the data's overall accuracy.

User Experience & Accessibility

Rating: 5/5

The seamless integration of Kaspr's extension with LinkedIn provides an intuitive user experience.

Pricing and Value for Money

Rating: 3.5/5

Kaspr offers a range of plans, including a customizable option. However, the credit limitations, especially the 5 direct email credits in the base Start-Up plan priced at $65/month, might not offer the best value for businesses with higher lead generation demands.

Compliance & Security

Rating: 5/5

Kaspr's adherence to both GDPR and CCPA regulations ensures that businesses can trust the platform's commitment to data protection and security.

Customer Feedback & Reputation

Rating: 4.5/5

With a G2 Score Rating of 4.4/5, Kaspr has a commendable reputation in the industry. However, feedback regarding the occasional glitches with the Chrome extension suggests there's room for improvement.

In conclusion, Kaspr offers a unique approach to B2B lead generation with its LinkedIn integration, ensuring businesses can tap into a vast network of potential leads.

While its features are innovative, certain limitations and glitches might require potential users to weigh their options carefully.

Deciding Where to Buy Email Lists: Our Comprehensive Review Criteria

New data provider

Choosing the right email list service is a pivotal decision for businesses. It's not just about the numbers but the quality, relevance, and potential ROI these lists can bring.

Our criteria are designed to provide a holistic view of each service, ensuring you get the most accurate insights. Here's how we break it down:

Features & Functionality

We delve into the core offerings and beyond. What additional tools or services does the provider offer to amplify your marketing strategies?

How do these features streamline your processes and enhance effectiveness?

Rating Scale for Features & Functionality:

  1. Basic features with limited functionality
  2. Adequate features but lacking in innovation
  3. Standard features that meet industry norms
  4. Advanced features with some unique offerings
  5. Comprehensive and cutting-edge features

Data Quality & Accuracy

It's crucial to know how often email lists are updated and the measures taken to ensure the data's accuracy. We assess the relevance and verification processes in place.

Rating Scale for Data Quality & Accuracy:

  1. Infrequent updates with questionable accuracy
  2. Occasional updates with some verification
  3. Regular updates with standard verification
  4. Frequent updates with rigorous verification
  5. Real-time updates with multi-tiered verification

User Experience & Accessibility

An intuitive platform is essential. We evaluate the user-friendliness, navigation, and the availability of educational resources or support.

Rating Scale for User Experience & Accessibility:

  1. Complex and challenging to navigate
  2. Some usability issues, limited support
  3. User-friendly with basic support resources
  4. Intuitive with comprehensive support
  5. Exceptionally user-centric with extensive resources

Pricing and Value for Money

It's not just about the cost but the value derived from it. We weigh the service's pricing against the potential ROI and the features offered.

Rating Scale for Pricing and Value for Money:

  1. High cost with limited value
  2. Above-average cost with some value
  3. Market-standard pricing with fair value
  4. Competitive pricing with high value
  5. Exceptional value for the price

Compliance & Security

Ensuring data protection and compliance is non-negotiable. We examine the steps taken by the service to adhere to regulations and secure user data.

Rating Scale for Compliance & Security:

  1. Minimal compliance measures, questionable security
  2. Basic compliance with standard security
  3. Good compliance practices with robust security
  4. Comprehensive compliance with advanced security
  5. Industry-leading compliance and state-of-the-art security

Customer Feedback & Reputation

User reviews and reputation in the industry can be telling. We gauge the overall satisfaction levels and any consistent issues reported.

Rating Scale for Customer Feedback & Reputation:

  1. Numerous negative reviews and red flags
  2. Mixed reviews with some concerns
  3. Generally positive but with occasional issues
  4. Overwhelmingly positive with minor concerns
  5. Exceptional feedback and industry-leading reputation

By applying these detailed standards, we offer a deep dive into each service, spotlighting the best in the business. Your marketing deserves the best, and our reviews are here to guide you to it.

What is an Email List Database?

An email list is a database of email addresses that you can utilize to advertise your products and develop new client bases. They come in different kinds and can be acquired in a variety of different ways.

A range of high-quality, accurate, and customizable mailing lists or email lists is available in the market at competitive prices. It's essential to ensure that the chosen service provides the best value for the price. 

For those considering purchasing an email list, it's crucial to gather all necessary information to make an informed decision.

Continue reading to discover more about mailing lists, their contents, and how to ensure they are the best fit for specific business needs.

Why Buy an Email List?

The pricing of some of the top email list services can be intimidating. Because of the cost, many people think these email lists may not provide a positive ROI.

That couldn’t be further from the truth. When used in the right manner, even a single closed lead can realistically cover the cost of the entire email list.

There are also a number of other benefits to purchasing a list. For one, it reduces the the need to generate potential read-to-buy leads and allows you to use your time and resources far more efficiently. 

It also means that less effort is required to expand your reach and engage new markets.

An email list sourced from top companies can quickly increase your conversion rate and boost overall revenue.

What Makes a Good Email List?

Here are some elements that make for a good email list:


Segmented mailing lists allow you to make sure you’re maximizing the potential of your emails and showing the right products to groups with a higher proportion of potential consumers.

The idea is that you split the full mailing list into several subgroups, each with certain properties that you may want to focus on for a particular product or content theme.  

Without segmentation, you’re forced to either manually choose relevant contacts (which mostly defeats the purpose of having the list in the first place) or send every email to everyone.

Doing so means that potential clients receive more irrelevant emails and are less likely to pay attention to one that would actually address their needs.

Regularly Updated

You would be surprised at just how often people change their email addresses. 

Whether it’s a shift in a company-wide domain name, legal name changes, or another reason, you might be contacting a real person one day and an empty inbox the next.

That’s not even every reason you might end up with the wrong contact information. 

From changing staff in various positions to simply an initial typo in the mailing list, there are multiple factors that can mean your marketing messages may not end up reaching the right people.

To make sure you get results, having a mailing list that’s regularly updated is key. This way, you can avoid all the pitfalls we’ve just described!

Relevant Target Audience

To maximize the effect of your marketing campaign and the relevance of your messages to your contacts and subscribers, you’ll want to make sure your email list doesn’t have a bunch of random people on it.

While it might initially seem like a good idea to buy a mailing list with as many contacts as possible, this actually isn’t necessarily ideal if they aren’t interested in your products.  

Not only will it mean that your emails will take longer to send (due to the larger audience) with minimal benefit, but you are also more likely to be reported for spam if it is entirely irrelevant to the people receiving the emails.

Clean (Free of Invalid or Outdated Addresses)

It’s obvious that an email list full of invalid or outdated addresses isn’t what you want.  

Why would you bother paying for a mailing list (or even set your email marketing platform up to use it) if all your emails are going to bounce?

Making sure that your email list is clean will maximize the effectiveness of your email marketing campaign and ensure that your products are being advertised to real people, rather than just empty inboxes.

Types of Email Lists You Can Buy

Here are some email list types you can buy:

Buy Email Lists by Industry

You can purchase email lists that focus on a particular industry, such as health, real estate, and so on.

Purchasing these lists is a good choice if you’re a business focusing on marketing to a particular sector like health or real estate.

If you’re a business marketing to a more general distribution of businesses (such as an organization providing diversity training, for example), this kind of list probably isn’t something you’ll want to invest in as it will give you too narrow a focus.

Buy Email Lists by Job Title

Similar to purchasing email lists by industry, buying them by job title allows you to ensure that you’ve refined your subscriber list to a fine point.

If, for example, you only want to market to hospital administrators, a health industry list would give you a wide variety of health professionals who would not be particularly interested in your product.

Buying a “health administrator” email list would naturally give you a much stronger interaction with your target audience.

Targeted by Geography, City, State and Zip Code

If your business is limited by legislation (or operational capacity) to a certain region, state, city, or country, you can ensure that you have only those email addresses of people who are able to be served effectively by your company.

Segmented by Customer Behavior

Lists that are segmented by customer behavior will give you an automatic head start on targeted marketing.

Rather than sending a blanket email to everyone on the list, you can send one email to customers who have been recorded as likely to buy in bulk, one to customers who often have questions about products, and so on.

Buy an Email List for Marketing

Making sure that your email list is optimized for marketing is important if this is indeed what you aim to do (as with most B2B emails).

The Advantages of Purchasing an Email List

Expanding Your Reach and Boosting Sales Growth

While in-house research and general traditional marketing techniques (such as traditional advertising) can improve your client attraction prospects, these are limited in their scope.

Advertising often requires you to do extensive research to determine where your potential customers will be looking and then pay to take out each advert.

In-house research can provide some email contacts, but you’ll inevitably have a narrower scope than in a bulk mailing list.

As a result, purchasing email lists is a great way to ensure that you’re marketing to the largest group possible. 

It will also boost your sales growth and expand your reach much faster (and often more cheaply) than other methods.

As such, buying email lists helps facilitate business growth. Making sure that you do so will also mean that you invest in email lists to expand customer reach — something that’s always positive!

Filling Your Marketing and Sales Funnels

The marketing funnel model is an excellent description of how your customers will interact with your business as a whole.

Making sure you gain access to purchased email lists for direct marketing is a great way to make sure that you’re filling the top of that funnel to the brim, leading to a much greater flow of paying customers.

Enhancing ROI and Customer Acquisition Efficiency

It’s always a good idea to aim to attain email lists through purchasing for customer acquisition.

After all, without a list of people who would be potentially interested in your product or service, it’s very difficult to acquire new customers.

The bonus of an email list is that it also allows you to contact them immediately with minimal effort, rather than having to run around making calls or organizing appointments.

You should also implement the strategy of buying email lists to augment sales and conversions.  

With a larger client base from this email list, you’ll increase the success of your marketing methods — particularly as many email lists are fixed costs, but you can send multiple emails at the same time!

Reducing Reliance on Existing Clients

Especially if you’ve just started getting customers, it can be tempting to rely on existing clients quite strongly and assume that you won’t need a diverse client base.

Without new clients coming in, your business is much more likely to stagnate — and if you rely too much on existing clients, one of them leaving will hurt you much more than if you diversify.

Instead, you should procure purchased email lists for lead nurturing. And this applies not only to your client base but also when you’re connecting with skilled individuals!

Rapidly Growing Your Business

Due to the large size of an email list, you are much more likely to grow your business rapidly if you lay hands on third-party email lists to expand the subscriber base.

Making sure you secure third-party email lists for outreach initiatives means that you’ll be able to increase the number of people who know about your business much more quickly — leading to greater business growth!

Important Factors to Consider When Buying an Email List

Reach prospects who are ready to buy

Before you buy an email list, here are some important factors to consider:

Evaluating the Quality of the Data

Is the email data legitimate?  

Are you sure that the email list service is giving you the correct information?  

Does it actually fill the niche you need it to (such as making sure it targets a certain field, includes a certain audience, and so on)?

These are all questions you must find the answers to when purchasing an email list.

Regular reviews are conducted to ensure the email addresses provided remain active and as accurate as possible.

The Cost of the List

Flexible pricing for b2b prospecting

While an email list is undeniably a useful asset for bolstering marketing campaigns, extending your reach, and generally improving your networking, it’s also vital to keep in mind the cost.

It may not be worth investing in a very expensive mailing list if you also need to fund your other operating expenses.

Prices vary across different services, so it's essential to select one within your budget. Some services offer affordable mailing lists to cater to newcomers in the field.

A notable feature some platforms offer is a pay-as-you-go pricing model, with credits that never expire and no mandatory subscription requirements.

The Deliverability of the List

Making sure that emails you send to contacts on the list will actually arrive at their destination (and not be blocked by spam filters or defunct email addresses) is an important aspect of any email list.

Even if you make every effort to accurately source email lists for targeted advertising campaigns, you won’t get anywhere if half the list filters out the delivery into a spam folder.

Making sure that you aren’t sending the list through an often-filtered service (such as some email list service’s methods or other mass email services) is key here.

There are services(like Bookyourdata) with a guarantee that if you have less than a 97% deliverability result (i.e., if at least 3% of your emails bounce), you will be provided credits for the difference. We highly recommend trying services that have this kind of guarantee policy.

Your Sales Team’s Bandwidth

When you procure targeted email lists for promotional activities, you should make sure to consider how much bandwidth your sales team has.

Are they able to service a large email database and field a potentially very high number of responses?

If so, you’re able to interact with a large list and could even stock up on purchased email lists to optimize marketing strategies — allowing them to use multiple lists at the same time.

If not, you could either increase their resourcing or look for a smaller list option to ensure you won’t overload your team!

Checking Compliance with Privacy Regulations

Making sure that you are operating within the law is key.

With a variety of different legislations around the privacy of individuals and when and where you can use email addresses, making sure that the email list service you’re using has done everything above the board will allow you to rest easier at night.

Key things to look out for are whether the service is GDPR-compliant and CCPA-ready. Having both these certifications assures you that the service strictly adheres to privacy regulations in its operations.

Of course (and perhaps most importantly), it will also protect you from any potential legal action!

If a service doesn’t expressly state their compliance with your local (or your target jurisdiction’s) regulations, you’ll likely want to seek further clarification.

How to Choose the Right Email List service

Relevance to Your Target Market

Not all email list services serve the same markets or provide the same options in terms of their contact lists.

Make sure that you’re working with an email list service who offers options for your target customers.  

If you’re a medical product manufacturer and are emailing people interested in food supply chain distribution methods, that won’t increase your lead generation at all!

Quality and Accuracy of Data

Similarly, if the email list service has not done sufficient research and has included subscribers that aren’t relevant to your context, you’re not going to have as much success as with a properly researched and curated list.

Inaccuracy and poor quality can also lead to ghost email addresses, emails belonging to those who will waste your time rather than interact positively, and other undesirable outcomes.

Frequency of Data Update

The more frequently the email list is updated, the more likely that it will continue to be a good resource for months and potentially years to come.

If the email list is static (or updated very infrequently), you’ll be unable to continue using it effectively as staff changes, businesses migrate to different email servers, and so on and so on.

This means that you’ll be paying a lot of money for what is quite a limited resource, which isn’t a good investment.

Pricing and Value for Money

Making sure you’re getting the best possible value for money is also important. Be wary of just going with the cheapest option, though.

While it might be less costly, it is also likely to fail in some of the other categories we’ve talked about like quality and relevance.  As the saying goes: “You get what you pay for”!

Instead, make sure that you’re thinking about all the aspects you’re getting for the price.  

Maybe there is a more expensive option available that will actually work out as better value for money in the long run.

Customer Support and Service

While nobody wants to have problems, you will inevitably run into at least one or two in your business journey.

If you’re having trouble using an email list service’s website or finding that the email list isn’t working as advertised, you don’t want to be left in the dark by a substandard customer service department.

Check out various reviews of the company online if you can find them, and ensure that you are looking at reviews from the area of the world you are operating out of.

Some customer service teams can be localized, meaning that you might have a different experience compared to somebody in another country (or somebody using a different language).

Reviews and Reputation

Customer service reviews aren’t the only thing to check out!  Does the company have a good reputation in general?  Are they known for providing their service as advertised?

Even if a company has an excellent customer service department, it’s not much use if they continually fail to deliver their service.  Make sure that the reputation and reviews of the email list service are positive.

This is also a good place to check that they are ethically obtaining their email list contacts and that you’re buying the right product!

Data Segmentation Capabilities

Not every email list service allows easy segmentation, which as mentioned earlier in this article will hurt your CRM (Customer Relationship Management) team.

Without an easy way to segment lists, you’ll be unable to selectively target products, services, or advertising to a particular segment of your target audience. 

This will lead to a loss in specificity and in interest from a significant portion of the audience you’re working with, due to an increase in irrelevant emails that they receive from you.

Ease of Use and Integration with Other Tools

Making sure that your email list service gives you the addresses in a form that you can easily use in tandem with your existing email management system is of paramount importance.

If you purchase a list that requires you to copy each email address one by one, you’ll waste a lot of time inputting the email addresses initially as well as every time it updates!

Instead, look for one that allows you to easily integrate the list with your existing mass email distributor (such as MailChimp or Brevo).

Opt-in Email Lists vs Bought Email Lists

The key difference between these two kinds of email lists is the way that subscribers interact with the list (and how they are acquired in the first place).

In an opt-in email list, a subscriber must explicitly consent to be added to the mailing address bank.  

Often, these lists include people’s personal email addresses (or at least people with email addresses that are not easily publicly accessible).

They also ensure that everybody on the list has (at least initially) expressed a desire to engage with your organization and the products that it offers.

A bought email list does not require explicit volunteering of information from subscribers and often takes the email addresses gathered from publicly accessible sources. 

These can include company websites and social media networks including LinkedIn and Instagram, and so on.

Is It Legal to Buy Email Lists?

While this guide has provided an in-depth analysis of various platforms to purchase email lists, it's crucial to address the elephant in the room: the legality of buying email lists. The purchase and use of email lists can be a gray area, depending on the region and specific regulations in place.

For instance, in the European Union, the General Data Protection Regulation (GDPR) mandates that businesses must obtain explicit consent from individuals before sending them marketing emails.

Similarly, in the U.S., the CAN-SPAM Act sets rules for commercial emails and gives recipients the right to stop any email from a particular sender.

Therefore, before purchasing an email list, it's essential to ensure that the list has been obtained legally and ethically, with all the necessary permissions in place.

Always prioritize quality over quantity, and remember that a genuinely engaged audience, even if smaller in number, can yield better results than a vast but uninterested one. It's not just about the legality but also about building trust and genuine relationships with your audience.

Frequently Asked Questions about Buying Email Lists

How Large Are Typical Email Databases Offered by Services?

Different services offer varying sizes of email databases. The industry's leading range boasts a database with over 250 million email addresses, showcasing its capability to cater to diverse niches and requirements for accessing purchased email lists for direct marketing.

In What Formats Do Email List Services Typically Offer Their Lists?

Different email list services provide data in various formats suitable for different platforms. Usually services offer the raw csv data of email list files, which is ready to be integrated directly into CRM software. 

However, not all services offer such straightforward formats. Some services might necessitate users to interact through a proprietary distribution platform, potentially limiting the flexibility in utilizing the purchased data.

It's crucial to take this into account when choosing a service.

What’s the Best Way to Design an Email?

There are lots of different ways to design emails!  However, you will want to make sure that the emails you make are contributing to conversions. One of the best ideas is to ensure your content is engaging and relevant.

Conversions occur when people who receive your email become website visitors and interact actively with your products and services.

To make sure this happens, you will want to include some links to your landing pages in an email or use a button widget for better style. Using magnets like compelling CTAs can also enhance engagement.

Generally speaking, you should aim for readability and ensure that you are putting the major points of what the email is about at the top of the email.

Designing a good subject line is equally important. This is because the subject line is the first thing that most people will look at in order to decide whether to read the email or to immediately bin it!

You can also often find pre-written templates for a variety of different kinds of emails, either in your email platform itself or occasionally provided by the email list service.

What Programs Can I Use with My Purchased Email Lists?

This will depend significantly on the integrations offered by your email list service.  

While in theory, you can use any email service in tandem with a purchased email list (simply by copying and pasting the emails), not all services necessarily provide full contact details.

Plus, doing things this way means you’ll have to laboriously and manually copy in the email addresses.

Instead, make sure that your email program will integrate nicely with the list from your email list source. It’s also a good idea to check the compatibility of any other program you intend to use to manipulate or manage the list.

How Many Times Can I Use the Email List?

This is again something that different email list services may vary upon. 

When you buy mail lists, it’s vital to first check whether you are buying this as a one-time service or something that is available for you to use multiple times.

Some services do not require a subscription and provides the full data table to ensure that users can contact the members of the list as often as desired.  

However, other companies may charge extra for updates, or for continued use of the email list.

Is it legal to buy a bulk email list?

Provided that the email list service has complied with the regulations of your jurisdiction and your target jurisdiction: yes!

Always check if you have concerns. Most services will be more than happy to reassure you that they have obeyed the law when constructing their lists.

How do I know that emails will reach my intended audience?

Making sure that you check reviews of your chosen service will help you ensure that your emails reach your target audience.

If most people have had positive experiences, this is a good indicator!

When you purchase email lists for marketing purposes, something to check is whether your service has a guarantee in place of their deliverability rate.

If they guarantee that a certain proportion of your emails will be delivered, that gives you an additional degree of certainty that your service will in fact be useful!

Can I customize the email list according to my specific needs?

How customizable the email list is depends on your service!

When you explore the option of purchasing email lists for enhanced communication and marketing, you should check whether you are able to customize the audience represented by the list.

Some smaller services may not have sufficient data to allow you to customize the list, while others may simply not offer the service as part of their business model.

How often is the email list updated?

That depends on which service you use!  

A good practice is to update it as frequently as possible, but exactly how frequently the list is updated is heavily dependent on the service’s policy.

If you’re trying to obtain purchased email lists to increase lead generation, making sure that the list is updated frequently (at least once every month) is extremely important.

How are email addresses collected and verified?

Again, this depends on the service!  

Some services exclusively scrape data from publicly available sources (like webpages and social media profiles); others purchase data from other companies that they then use in their lists.

Verification largely depends on the method of collection. Some services have built-in real-time email verification capabilities, while others do not. If not, you would heavily rely on other 3rd party tools as an additional checkpoint.

Can I get targeted email lists that include phone numbers?

You can!

However, as with regular email lists, you must be careful that the service has obtained these phone numbers in accordance with the relevant privacy legislation. In particular, the GDPR is firm on the privacy of an individual’s phone number.

Which Data Attributes Are Commonly Included in Contact List Records by Email List Services?

Typically, contact records from email list services encompass a wide range of data attributes.

These can include direct work/personal email, mobile direct dial, first name, last name, LinkedIn profile URL, company name, industry, revenue, employee count, technographics, last funding rounds, job posting data, and many more.

It's essential to note that the comprehensiveness of these attributes can vary based on the service provider.

Build a Clean, Up-to-Date, and Laser-Targeted Email List

Email lists offer plenty of opportunities for lead generation and audience engagement. In the dynamic realm of email marketing, the quality of your email list is paramount. It's not just about the quantity, but the relevance, accuracy, and compliance of the data you possess.

To make sure you get the best list possible for your brand, acquire one from a reputable, high-quality service.

With Bookyourdata’s accurate, extensive, and targeted email lists, one is positioned to make real connections that produce exceptional results. The 97% accuracy guarantee demonstrates their commitment to providing customers with the most value for their money.

It's noteworthy that Bookyourdata has been recognized as the highest-ranked place to buy the best email lists by G2, a testament to its unparalleled service quality and customer satisfaction.

Get started with 10 free leads today. 👇



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