27 Best AI Marketing Tools for Marketers in 2025

1. Jasper

Jasper is best known for AI-powered content generation for blogs, ads, and emails. It is an AI writing assistant designed to help marketers and businesses create high-quality content quickly. Jasper uses advanced language models to generate engaging and relevant text to make the content creation process easier.

What makes it popular

• Widely adopted by marketers for its efficiency in content creation.
• Recognized for its user-friendly interface and versatility.
• Popular among businesses aiming to enhance their content marketing strategies.

Key features

• AI-driven content generation for various formats.
• Templates for blog posts, ads, and emails.
• Tone adjustment to match brand voice.
• Collaboration tools for team projects.

Pros

• Speeds up content creation.
• Offers a huge variety of templates.
• User-friendly interface.
• Supports multiple languages.

Cons

• May require editing for accuracy.
• Subscription costs may be high for small businesses.
• Limited customization in some templates.

Pricing

Jasper offers several pricing plans, starting with a 7-day free trial. Paid plans begin at $49 per month for the creator account, providing access to core features. The pro plan starts from $69 per month, and the business plan has custom pricing according to your needs. You can also opt for yearly billing and enjoy slightly lower rates per month on the plans.

Customer support

Jasper provides customer support through email and a helpful help center. They also offer live chat support for immediate assistance.

Customer reviews

Customers love Jasper's ability to generate quality content quickly. They mention its ease of use and the time saved in content creation. Some customers mentioned the high pricing, too, and the need for occasional edits to ensure accuracy.

2. Copy.ai

Copy.ai is an excellent tool for generating marketing copy and social media content using AI. It is an AI-powered writing tool designed to help marketers and businesses create engaging content in minutes. The tool offers a large number of templates and tools to generate copy for various marketing needs.

What makes it popular

• Widely used by marketers for its ease of use and versatility.
• Offers a huge selection of templates for different content types.
• Popular among small businesses and startups for quick content generation.

Key features

• AI-driven content generation for ads, emails, and social media.
• Templates for different marketing needs.
• Tone customization to match brand voice.
• Collaboration tools for team projects.

Pros

• Speeds up content creation.
• User-friendly interface.
• Offers a free plan with basic features.
• Supports 25+ languages, including English, French, Spanish, German, Italian, and Dutch.

Cons

• May require editing for accuracy.
• Limited customization in some templates.
• Premium features require a subscription.

Pricing

Copy.ai offers a free plan with limited features like 2000 words in chat, ChatGPT 3.5 and Claude 3, Copy.ai brand voice, and Copy.ai infobase. The starter paid plan starts at $49 per month with advanced benefits like unlimited words in chat, unlimited chat projects, and access to all the latest LLMs. The advanced plan starts at $249 per month with access to up to 5 seats and more exciting features. You can also get custom prices if you choose the enterprise plan.

Customer support

Copy.ai provides customer support through email and a help center with tutorials and guides. You can also fill up the contact form on their website and find solutions to common problems in their FAQs section. Live chat support is available for paid users.

Customer reviews

Users appreciate Copy.ai's ability to generate content quickly and its variety of templates. They love the writing features of the tool and the easy-to-use interface. One customer shared, “Absolutely brilliant copywriting tool! I love how easy the tool is to get started, and how there are several handy templates to choose from.”

3. Scalenut

Scalenut is best for AI-powered content research and writing, and helps marketers plan and optimize SEO content at scale. It is an AI-driven platform that creates high-quality and SEO-optimized content for you. Scalenut combines keyword research, content planning, and AI writing to make the content creation process smooth for marketers and businesses.

What makes it popular

• Widely used for its endless SEO content solutions.
• Recognized for integrating research and writing tools in one platform.
• Popular among content marketers aiming for higher search rankings.

Key features

• AI-powered content research and writing.
• SEO optimization tools with keyword analysis.
• Content briefs and outlines generation.
• Competitor analysis for content gaps.

Pros

• Enhances SEO performance with data-driven insights.
• User-friendly interface for marketers.
• Offers collaboration features for teams.

Cons

• May have a learning curve for new users.
• Advanced features require expensive plans.
• Limited customization in AI-generated content.

Pricing

Scalenut offers a free trial with limited features. Paid plans start at $49 per month with key features like AI images, NLP key terms, SERP analysis, and more. The Growth and PRO plans are for $79 and $149 per month, each with additional and unique features. You can also opt for the “Manager Service” plan with customization, starting at $199 per month.

Customer support

Scalenut provides customer support through email and phone. You can also fill up the form on their site, and the support team will get back to you. Live chat support is available for immediate assistance when you subscribe to one of its plans.

Customer reviews

Customers appreciate Scalenut's ability to streamline content creation and improve SEO rankings. They highlight how the tools create high-quality and SEO-friendly content. Customers also love the NLP keywords feature and the detailed SERP analysis.

4. Hemingway

Hemingway is your top option for improving writing clarity by making content bold and easy to read. Hemingway is a writing editor that helps simplify complex sentences, fix grammar, and improve readability. It's perfect for marketers, writers, and content creators who want their message to be clear and engaging.

What makes it popular

• Loved by bloggers and marketers for making writing easier to read.
• Used widely for editing web content, emails, and blog posts.
• The free web version makes it super accessible.

Key features

• Highlights hard-to-read sentences
• Flags passive voice and overused adverbs
• Shows readability score
• Offers distraction-free writing mode

Pros

• Very easy to use
• Makes content cleaner and clearer
• Free to use online
• Lightweight and fast

Cons

• Doesn’t catch all grammar errors
• No real-time collaboration
• Limited formatting options

Pricing

The online version of Hemingway is free to use. However, the Hemingway Editor Plus offers 3 plans: an individual 5k plan for $8.33 per month ($100 annually), the individual 10k plan for $12.50 per month ($150 annually), and the team 10k plan for $12.50 per user per month ($150 annually).

Customer support

Customer support at Hemingway is available via email. They also have a helpful FAQ page and product guides online.

Customer reviews

Customers love how Hemingway improves writing flow and readability. It helps content writers make their blogs and articles error-free and of top-notch quality. The tool also seems helpful for book publishers and writers.

5. Grammarly

Grammarly is best for real-time grammar checks, writing suggestions, and improving tone.

Grammarly is a smart writing assistant that checks your spelling, grammar, punctuation, and tone as you type. It’s trusted by millions of writers, students, and professionals worldwide for quick grammar and quality checks for their content.

What makes it popular

• Trusted by over 30 million users globally
• Works across emails, documents, and social media
• Great for non-native English speakers

Key features

• Grammar and punctuation checker
• Tone and clarity suggestions
• Plagiarism detector (premium)
• Integration with Google Docs, MS Word, and browsers

Pros

• Accurate grammar suggestions
• Easy browser and app integration
• Real-time feedback
• Helpful for all kinds of writing

Cons

• Some features require the premium version
• Occasional false positives in suggestions
• No offline mode

Pricing

Grammarly offers a free plan with basic grammar and spelling checks. The Premium plan starts at $12/month with a 7-day free trial, offering advanced suggestions and plagiarism checks. There is an Enterprise plan too for larger organizations.

Customer support

You can contact Grammarly through Email and their social media pages, such as Facebook, LinkedIn, X (Twitter), and Instagram. They also have a ‘Press’ page where you can find relevant articles, press releases, and contact information.

Customer reviews

Most users love Grammarly’s real-time feedback and ease of use. Some note that premium suggestions can be overly formal at times. One user shared, “Grammarly helps you beautify and construct your sentences in a professional tone, saving time. Thank you for the 25% discount. I've decided to sign up today for a Pro subscription today.”

6. MarketMuse

MarketMuse is a top choice among marketers for content planning and optimizing your articles to rank higher on Google. It is an AI-powered content research and optimization tool that helps you create content that ranks and performs better. It gives suggestions on keywords, topics, and outlines based on what’s ranking in search engines to make the content more useful and SEO-friendly.

What makes it popular

• Popular among SEO writers and agencies
• Helps improve content quality and search rankings
• Saves time in planning and writing

Key features

• AI content brief generator
• Content score and optimization suggestions
• Competitive content analysis
• Topic modeling and keyword research

Pros

• Helps improve SEO and visibility
• Easy-to-follow content briefs
• Saves hours of research
• Great for planning content at scale

Cons

• Expensive for small teams
• Difficult to use for beginners
• Some features are locked behind higher plans

Pricing

MarketMuse offers a Free Plan with a limited 10 queries per month. The Optimize paid plan offers 100 queries per month at $99, the Research plan offers unlimited queries at $249, and the Strategy plan offers unlimited queries + 20 content briefs at $499 per month. The paid plans have many other additional features too.

Customer support

You can contact MarketMuse through email, live chat support, and social media channels. They also offer webinars, tutorials, and a detailed help center.

Customer reviews

Customers appreciate MarketMuse’s depth in content research and accuracy in SEO suggestions. Some feel it's a bit pricey but worth it for serious marketers.

7. Clearscope

Clearscope is an AI-driven writing assistant best for content optimization to improve SEO and get higher rankings. It gives clear insights on what keywords to use, how to structure your content, and how to improve its chances of ranking. It’s widely used by marketing teams and content strategists.

What makes it popular

• Trusted by major brands and SEO agencies
• Known for its clean and easy-to-use interface
• Delivers high-quality and actionable insights

Key features

• Content grading and scoring
• Keyword and topic suggestions
• Google Docs and WordPress integrations
• Real-time optimization feedback

Pros

• Very accurate SEO suggestions
• Smooth Google Docs integration
• Improves chances of ranking

Cons

• High pricing for freelancers
• Limited features on the entry plan
• Not designed for non-SEO users

Pricing

Clearscope’s Essentials plan starts at $189/month, which includes 20 content reports. There is a Business plan at $399/month with additional features, and an Enterprise plan with custom pricing. It doesn’t offer a free plan, but they do offer demos for interested teams.

Customer support

You can contact the customer support team through email. They have an FAQ section too for common problems.

Customer reviews

Many customers love how Clearscope makes content optimization simple and accurate. People love its high-tech features at a fairly affordable price point.

8. Mailchimp

Mailchimp is a popular AI-powered email marketing platform that helps you design, send, and track email campaigns with ease. It’s perfect for marketers who want to automate emails, create beautiful templates, and analyze performance data all in one place.

What makes it popular

• Widely used by small businesses and startups
• Known for its user-friendly interface
• Offers all-in-one marketing features

Key features

• AI-powered content suggestions
• Email automation and scheduling
• A/B testing for emails
• Audience segmentation and analytics
• Drag-and-drop email builder

Pros

• Easy to use for beginners
• Strong automation features
• Offers a generous free plan
• Detailed performance reports

Cons

• Limited features on the free plan
• It can get expensive as your list grows
• Some tools feel basic for advanced marketers

Pricing

Mailchimp offers a Free Plan with which you can send up to 6000 emails in a month, along with other basic AI features. The Essentials paid plan starts at $13/mo, the Standard plan is for $20/mo, and the Premium plan is for $350/mo for 10,000 contacts.

Customer support

Mailchimp provides 24/7 email and chat support on paid plans. The free plan includes limited access to email support. A knowledge base and tutorials are also available at the site.

Customer reviews

Customers like the ease of use and helpful AI features for content creation and segmentationby Mailchimp. One said that “"Great E-Mail Campaigns Come From MailChimp."

9. Seventh Sense

Seventh Sense is an AI tool that improves your email open rates by figuring out the best time to send emails to each person. It works well with platforms like HubSpot and Marketo and makes your email campaigns smarter and more personalized.

What makes it popular

• Loved by marketers who rely on email
• Focuses on boosting open and click rates
• Integrates smoothly with top email platforms

Key features

• AI-powered send-time optimization
• Engagement tracking
• A/B testing and analytics
• Integration with HubSpot and Marketo

Pros

• Increases open and click rates
• Saves time by automating send times
• Great for improving engagement

Cons

• Only supports HubSpot and Marketo
• Requires a paid subscription
• Limited features outside email timing

Pricing

Seventh Sense pricing starts at $80/month for HubSpot users and $450/month for Marketo users. There’s no free plan, but they do offer a free trial to test the tool.

Customer support

Customer support at Seventh Sense is offered via email and live chat. They’re also known for quick response times and helpful onboarding resources.

Customer reviews

Customer reviews about Seventh Sense are mostly positive, with people saying it’s a game-changer for email engagement. Reviews also highlight how it helps increase open rates significantly with minimal effort.

10. Smartwriter.ai

Smarterwriter.ai is best for writing personalized cold emails and marketing messages quickly. It helps marketers create smart, customized messages that feel human, not robotic. It’s designed to help boost response rates for sales outreach and email marketing by using AI to study your brand tone and customer data.

What makes it popular

• Helps write emails that sound personal and natural
• Saves hours of time on manual writing
• Ideal for sales teams and marketers who send cold emails

Key features

• Personalized email generation
• Brand tone training
• Lead and prospect targeting
• AI-driven message optimization

Pros

• Makes outreach feel personal
• Learns and adapts to your tone
• Good for cold email campaigns

Cons

• Less useful for long-form content
• Pricing may not suit small teams

Pricing

Smarterwriter offers a 7-day free trial, and paid plans start around $49/month and end at $299/month, depending on the number of emails and features you need.

Customer support

The only way to contact Smarwriter.ai is through email, as we didn’t find any live chta feature on their site. However, there is a detailed FAQs section with solutions to common problems.

Customer reviews

Customers appreciate the tool's ability to personalize outreach at scale. They say that it’s a must-have for marketers, entrepreneurs, and business owners.

11. Customers.ai

Customers.ai is an AI-powered customer communication and chatbot automation that helps businesses connect with leads and customers through chat, SMS, and social platforms. It uses AI to automate responses and guide people through sales funnels. This feature is beneficial for business owners as it makes it easier to generate and qualify leads.

What makes it popular

• Known for chatbot automation across multiple platforms
• Helps increase lead conversions
• Great for small to medium-sized businesses

Key features

• AI chatbots for websites, SMS, and social media
• Unified inbox for all customer channels
• Lead tracking and segmentation
• Custom chatbot templates

Pros

• Easy setup and flexible templates
• Boosts engagement through live messaging
• Supports multiple channels in one place

Cons

• Limited free plan features
• Custom integrations can be tricky

Pricing

Customers.ai offers different paid plans, such as $199/month for advertisers, $199/month for email marketers, $399/month for both email marketers and advertisers, and custom plans for large marketing agencies.

Customer support

You can contact Customer.ai through chat and email. You can also schedule calls and book a demo to get a detailed tour of their services.

Customer reviews

Most customers say it’s a great all-in-one chatbot solution. One said that “Customer AI is an amazing automated tool for anonymous visitors.” Another customer said, "Great tool for message automation."

12. Canva Magic Studio

Canva Magic Studio is an editing tool best for creating quick and beautiful visuals using AI. It is a convenient alternative to Adobe Photoshop that allows you to create designs in minutes. From turning text into graphics to magically editing photos and videos, it helps marketers, designers, and content creators make the best visuals. 

What makes it popular

• Loved for its convenient design and smart AI tools
• No design experience needed
• Great for social media, ads, and presentations.

Key features

• Magic Design for AI-powered templates
• Magic Write for copy suggestions
• Background remover and image enhancer
• Video editing with AI tools

Pros

• Super easy to use
• Great for team collaboration
• Tons of ready-made templates

Cons

• Some AI features are limited to Pro users
• May not suit advanced designers

Pricing

Canva offers a Free Plan with basic features. The Pro Plan starts at $120/year for one person, and the Canva Team plan is for $100/year per person. These paid plans unlock all AI tools, premium templates, and team collaboration.

Customer support

You can contact Canva through email and their live chatbot. They also have a separate Help Center page for common problems.

Customer reviews

Users praise Canva for saving them time and making design simple. The AI tools, especially Magic Design and Magic Write, are fan favorites.

13. Descript

Descript is an AI tool famous for editing videos and podcasts as easily as editing text. It turns your audio and video editing into a simple, text-based experience. The tool is perfect for marketers, podcasters, and content teams looking to repurpose or polish their media content.

What makes it popular

• Lets you edit video by editing a transcript
• Saves hours on traditional editing
• Ideal for creators and educators

Key features

• Text-based video and audio editing
• Screen recording and podcast tools
• AI voice cloning
• Filler word and silence remover

Pros

• Super beginner-friendly
• Powerful for podcast and video teams
• Helps clean up content fast

Cons

• The free plan has limited exports
• AI voice tools need polishing
• Requires a strong internet connection

Pricing

Descript has a Free Plan with basic editing. The Hobbyist paid plans is for $16/month for one person, the Creator plan is for $24/month for 3 persons (billed separately), and the Business plan is for $50 per person per month for larger teams.

Customer support

Descript’s support includes live chat, email help, tutorials, and pages on social media channels.

Customer reviews

Customers love how fast and easy it is to edit content with Descript. Many say Descript has changed how they make videos and podcasts.

14. Elevenlabs

ElevenLabs is an AI voice generator that turns text into a lifelike voice using advanced AI. It helps marketers, content creators, and businesses bring their written content to life. Whether it’s for podcasts, ads, audiobooks, or video narration, this tool makes voices sound natural and engaging.

What makes it popular

• Known for its super-realistic AI voices
• Helps creators make voiceovers without hiring voice actors
• Great for multilingual content creation

Key features

• Ultra-realistic voice synthesis
• Voice cloning and custom voice creation
• Multi-language support
• Text-to-speech editor

Pros

• Lifelike voice quality
• Easy-to-use interface
• Speeds up content production

Cons

• Can get expensive for high usage
• Limited editing features compared to full audio suites

Pricing

Elevenlabs offers a Free Plan with limited credits and features per month. Paid plans start at $5/month and go up to $99/month, depending on usage and voice generation needs.

Customer support

You can contact Elevenlabs’ support through email and live voice chat. The platform also has a growing Discord community for user discussions and updates.

Customer reviews

Many customers love the tool and say Elevenlabs offers the most realistic voices out there. It’s praised for being simple yet powerful, especially by content creators and indie game developers.

15. Zapier

Zapier is a useful tool known for automating tasks between apps without writing code. It connects your favorite apps and automates everyday tasks like sending emails, posting on social media, or updating customer data. Marketers opt for this tool to save time and boost their campaigns.

What makes it popular

• Supports 6000+ apps
• No coding needed
• Save hours by automating routine work

Key features

• “Zaps” to connect apps
• Workflow customization
• Multi-step automation
• AI-powered Zap suggestions

Pros

• Super simple setup
• Huge app library
• Saves tons of time

Cons

• Can get pricey as needs grow
• Some Zaps may break with app changes

Pricing

Zapier has a free basic plan with up to 100 tasks per month. The Professional paid plan is for $19.99/month (billed annually), and the Team plan is $69/month (billed annually). The paid plans come with additional features and more tasks.

Customer Support

Zapier offers customer support through email and live chat. The help center includes step-by-step guides and video tutorials, too.

Customer Reviews

Customers love the time-saving power of Zapier. It's especially useful for marketers who want to focus on strategy rather than repetitive tasks.

16. HubSpot

HubSpot is one of the best tools for managing customer relationships and running all your marketing in one place. This all-in-one marketing platform uses AI to make your campaigns, track leads, and personalize content. It's perfect for teams that want everything, including emails, CRM, analytics, and automation, all in one dashboard.

What makes it popular

• Combines CRM, email marketing, and content tools
• Trusted by over 167,000 businesses worldwide
• Great for both small teams and growing enterprises

Key features

• AI-powered content assistant
• Email marketing and automation
• Lead management and scoring
• Built-in CRM system

Pros

• Everything under one roof
• Easy to use, even for beginners
• Powerful automation features

Cons

• Can get expensive for full features
• Some tools are complex
• Advanced analytics are under higher plans

Pricing

HubSpot offers a free CRM and basic marketing tools. Paid plans start at $15/month and can go up to $4700/month depending on features and business size. You can also create your own bundle with the features and tools you need.

Customer Support

HubSpot offers email, chat, and phone support (based on plan), plus a huge knowledge base and HubSpot Academy for learning.

Customer Reviews

Marketers love how HubSpot makes their workflows smoother. It’s praised for its user-friendly design and power by marketers working in leading companies like Zoom and Reddit.

17. Drift

Drift is a marketing tool that uses AI chatbots to connect with website visitors in real time. It helps businesses start conversations with potential customers the moment they land on your site. Drift qualifies leads, books meetings, and answers questions 24/7 using AI.

What makes it popular

• Real-time conversations with site visitors
• Trusted by leading B2B companies
• Helps shorten sales cycles

Key Features

• AI chatbots and live chat
• Automated lead qualification
• Meeting scheduling
• Integration with CRMs and email tools

Pros

• Speeds up lead generation
• Available 24/7 with bots
• Easy calendar booking

Cons

• Not ideal for very small teams
• Pricing is on the higher side
• Can feel overwhelming at first

Pricing

Drift offers custom pricing based on business size and needs. Most mid-sized businesses start with a plan around $2,500/year, and they offer a demo instead of a free trial.

Customer Support

Support is available through email, help docs, and a dedicated customer success team for premium users.

Customer Reviews

Customers love how Drift boosts conversations and engagement. It’s especially appreciated by sales teams who want warm leads and not just traffic.

18. Metadata.io

Metadata.io is a top choice for automating B2B ad campaigns and turning clicks into quality leads. The software uses AI to optimize paid marketing campaigns across platforms like LinkedIn and Facebook. It’s designed to take the guesswork out of targeting, so marketers can focus more on strategy and less on manual work.

What makes it popular

• Great for B2B marketers needing high-quality leads
• Known for reducing ad waste and boosting ROI
• Helps create, test, and scale campaigns automatically

Key features

• AI-powered audience targeting
• Campaign A/B testing at scale
• Automated ad creation and budget allocation
• Deep integration with CRMs and marketing tools

Pros

• Saves a lot of time on manual ad work
• Improves lead quality
• Data-driven decision making

Cons

• Better suited for larger marketing budgets
• No free plan

Pricing

Metadata.io has custom pricing based on company needs, but reports suggest entry pricing starts around $4,000/month. There's no free trial, but demos are available.

Customer support

Users get dedicated account managers and responsive support.  There’s also a help center filled with guides and video tutorials. You can also call them on the helpline mentioned on the site.

Customer reviews

Customers praise Metadata.io for automating complex tasks and improving ad performance. Many say it pays for itself by generating better leads faster.

19. Chatfuel AI

Chatfuel AI is the best tool for building smart AI chatbots for Messenger, WhatsApp, and websites. The platform helps businesses create no-code chatbots to interact with users, answer questions, and even drive sales. It’s a great tool for customer support and engagement without needing a full tech team.

What makes it popular

• Easy-to-use chatbot builder
• Used by thousands of online stores and service brands
• Works well for marketing and customer support

Key Features

• Drag-and-drop chatbot builder
• AI-based conversation flows
• Integration with Messenger, Instagram, and WhatsApp
• Lead generation and analytics tools

Pros

• Beginner-friendly interface
• Good for automating FAQs and support
• Affordable for small businesses

Cons

Limited advanced customization

Can not replace live agents for complex queries

Pricing

Chatfuel does not offer a free plan. Paid plans for Facebook and Instagram start at $23.99/month to $300/month. For WhatsApp, the paid plans start from $34.49/month to $300/month.

Customer Support

Support is available via email and live chat. They also provide helpful articles on their help center page.

Customer Reviews

Small businesses and e-commerce owners say Chatfuel saves them hours every week. It’s loved for its simplicity and cost-effectiveness.

20. Tidio AI

Tidio is an AI-powered customer service and marketing tool that helps businesses talk to their website visitors and improve customer support. It offers AI chatbots, automated responses, visitor tracking, email marketing, and e-commerce integration. It's especially useful for small to medium businesses looking to be more responsive without hiring a big support team.

What makes it popular

• Combining AI bots with live chat seamlessly
• Works well with websites and e-commerce platforms
• Helps answer customer questions faster and smarter

Key features

• AI-powered chatbot with learning capabilities
• Live chat with visitors in real time
• Pre-made chatbot templates for FAQs, sales, and more
• Integration with Shopify, WordPress, and Messenger

Pros

• Easy to set up, even without tech skills
• Boosts customer response time
• Affordable and scalable

Cons

• AI chatbot responses can sometimes feel robotic
• Limited advanced features on lower-tier plans
• May need manual changes for best results

Pricing

Tidio offers 4 paid plans, such as Starter for $24.17/mo, Growth for $49.17/mo, Plus for $749/mo, and Premium starts at $2999/mo. These plans offer unique features according to their prices.

Customer support

You can contact Tidio by submitting the online form, using live chat, or emailing.

Customer reviews

Customers say Tidio helped them reduce missed sales opportunities and improve customer happiness. Tidio is trusted by top brands like Under Armour, Lacoste, and The Body Shop.

21. ContentStudio

ContentStudio is a go-to tool for managing social media content, publishing, and analytics, all in one place. Marketers can plan, create, schedule, and track content across platforms like Facebook, Instagram, Twitter, and LinkedIn. The platform uses AI to suggest trending topics and even recommends the best posting times.

What makes it popular

• Great for content teams and agencies
• Saves hours on content planning and publishing
• Supports team collaboration and approval workflows

Key features

• AI-powered content suggestions
• Social media post scheduling
• Analytics dashboard with insights
• Content calendar for planning ahead

Pros

• All-in-one tool for content marketing
• Helpful for managing multiple brands or accounts
• Easy drag-and-drop scheduler

Cons

• It can be overwhelming for solo marketers
• The mobile app can be limited in features

Pricing

ContentStudio offers a 14-day free trial. Paid plans start at $29/month and go up to $139/month for agencies.

Customer support

You can contact ContentStudio through live chat and email. There's also a helpful blog, video tutorials, and a community forum for users.

Customer reviews

Customers find the software super easy to use and love how it simplifies social media management. Many say it helped them stay organized and consistent with their content.

22. Sprout Social

Sprout Social is a great tool for social media management with deep analytics and customer engagement tools. It helps businesses plan and publish content, respond to customer messages, and track performance, all from one dashboard. It’s especially loved by bigger teams that need strong collaboration and in-depth insights.

What makes it popular

• Trusted by large brands and agencies
• Combines social listening, publishing, and analytics
• Offers strong team collaboration features

Key features

• Smart inbox to manage all messages in one place
• Post scheduling and publishing calendar
• Social listening to track trends and brand mentions
• Advanced analytics and reporting tools

Pros

• Clean and user-friendly interface
• Detailed reports that impress clients or bosses
• Great for managing multiple platforms together

Cons

• It can be expensive for smaller teams
• Advanced features may be hard to use
• Some users find the mobile app limited

Pricing

Sprout Social offers a 30-day free trial. Paid plans begin at $199/month, which includes publishing, analytics, and engagement tools. Plans and prices increase up to $399/mo, based on user seats and features.

Customer support

Sprout offers email and live chat support. They also have one-on-one onboarding sessions, a learning portal, and active customer webinars.

Customer reviews

Many users praise Sprout’s analytics and clean dashboard. It's described as a “must-have” for serious social media teams who care about both performance and customer conversations.

23. Salesforce Einstein

Salesforce Einstein is a feature of Salesforce that adds smart AI insights into customer relationships and sales processes. It helps businesses predict leads, recommend actions, and understand customers better using data and machine learning.

What makes it popular

• Part of the trusted Salesforce platform
• Offers predictive insights and automation
• Loved by sales and marketing teams in large companies

Key features

• AI lead scoring and opportunity insights
• Email and activity capture
• Smart recommendations for next-best actions
• Predictive analytics and forecasting

Pros

• Deeply integrated with Salesforce
• Helps teams close more deals faster
• Powerful automation for routine tasks

Cons

• Only works inside the Salesforce platform
• Can be complex to set up and customize
• Only suitable for enterprise-level businesses

Pricing

Einstein features are included in some Salesforce editions, but advanced AI features come with add-on pricing. Prices vary by the type of AI and CRM edition you use, starting from $75/month.

Customer support

Support is offered through Salesforce’s robust help center, with live chat, phone support, and guided onboarding for enterprise customers.

Customer reviews

Users love how Einstein takes the effort out of selling and helps them make smarter decisions. It’s praised for boosting productivity, especially in large, data-heavy sales environments.

24. Adobe Sensei

Adobe Sensei is known for powering creative and marketing tools with AI to improve personalization and productivity. It works behind the scenes in tools like Photoshop, Illustrator, and Adobe Experience Cloud. It helps automate editing tasks, predict customer behavior, and make marketing smarter through machine learning.

What makes it popular

• Built into popular Adobe products
• Enhances both creative work and marketing decisions
• Automates time-consuming design and data tasks

Key features

• AI-powered photo and video editing tools
• Predictive customer analytics
• Real-time personalization in campaigns
• Smart content tagging and image recognition

Pros

• Saves hours of editing time for designers
• Seamless integration with Adobe software
• Helps deliver better marketing experiences

Cons

• Mostly works only within Adobe
• Requires Adobe subscription plans
• Not very beginner-friendly

Pricing

Adobe Sensei is not sold separately. It's built into Adobe Creative Cloud and Experience Cloud products. Prices depend on the specific tool, starting around $20.99 per month.

Customer support

Support depends on the Adobe product you're using. Adobe offers help via forums, live chat, tutorials, and dedicated support for business plans.

Customer reviews

Customers like how Sensei speeds up tasks like photo editing, content creation, and targeting. It’s called a “hidden hero” that enhances your visual content.

25. OptiMonk

OptiMonk is marketers’ best choice for turning website visitors into leads with personalized popups and smart on-site messages. Whether it's a discount popup, product recommendation, or cart reminder, this tool helps marketers grab attention at the right time. It uses AI to decide when and how to engage visitors, without annoying them.

What makes it popular

• Specializes in eCommerce and lead generation
• Smart targeting boosts conversions
• Easy to install on any website

Key features

• Exit-intent popups and overlays
• AI-driven product recommendations
• Segmentation and behavioral targeting
• A/B testing and performance analytics

Pros

• Boosts conversions without needing a developer
• Very customizable and user-friendly
• Works with Shopify and WooCommerce

Cons

• The free plan is limited in features
• Might slow down the site slightly if overused

Pricing

OptiMonk has a Free plan for up to 10,000 pageviews. Paid plans start at $19/month to $179/month, with more features like unlimited campaigns, targeting rules, and A/B testing.

Customer support

OptiMonk offers live chat, email support, a help center, and tutorials. Their response time is reported to be generally quick.

Customer reviews

Marketers say OptiMonk makes it easy to lift conversions without being pushy. The AI targeting features are especially praised for improving ROI in eCommerce campaigns.

26. Enhencer AI Ads

Enhencer AI Ads are used for optimizing Facebook and Google Ads with machine learning to improve targeting and ROI. This feature inside the Enhencer tool uses AI to deeply analyze your website traffic, then builds high-performing custom audiences. It helps you show your ads only to users most likely to convert.

What makes it popular

• Known for increasing ad returns with smarter targeting
• Loved by e-commerce brands wanting more efficient ad spend
• Easy to use for entry-level marketers

Key Features

• AI-powered custom audience generation
• Real-time conversion prediction
• Plug-and-play integration with Facebook Ads and Google Ads
• Dynamic tracking and smart optimization suggestions

Pros

• Helps reduce ad costs by removing unqualified traffic
• Integrates easily with major ad platforms
• Improves ROI with minimal manual effort

Cons

• Works mainly with Meta and Google Ads only
• Might not suit businesses with low traffic volume

Pricing

Enhencer offers 3 paid plans, including Growth, Pro, and Enterprise. The pricing starts from $599/month and goes up to $1100/month, depending on what features marketers need.

Customer Support

Users get help via live chat, email, and WhatsApp messages. You can leave your number with live chat, and the support team will contact you.

Customer Reviews

Customers love the simplicity and results of Enhencer. They say it’s a great tool for startups.

27. Crayon

Crayon is a marketing tool with competitive intelligence that helps marketers outsmart their rivals. It tracks everything your competitors do online, from pricing changes and content updates to customer reviews and social activity. It turns all of that into digestible insights so your marketing team can stay a step ahead.

What makes it popular

• Helps sales and marketing teams make smarter moves
• Great for product positioning and messaging
• Tracks competitor moves 24/7

Key Features

• Competitor website change tracking
• Battlecards and sales enablement insights
• Alerts for pricing, content, and social media updates
• Integration with tools like Slack and Salesforce

Pros

• Offers a complete view of competitor activity
• Helps sales reps win more deals
• Easy to use and highly visual

Cons

• Mainly for mid to large companies
• Takes time to set up full monitoring

Pricing

Crayon does not list pricing publicly. You’ll need to request a demo to get a quote based on your company’s size and needs.

Customer Support

Crayon offers dedicated account managers, onboarding help, and responsive email/chat support.

Customer Reviews

Teams say Crayon helps them close deals faster by staying informed. They say that they walk into meetings more confident than ever.

AI marketing tools use artificial intelligence to collect and study large amounts of data, like what people click, search, or like online. They then turn this data into helpful insights so marketers can make better decisions. AI marketing tools rely on technologies like machine learning, natural language processing, semantic search, and even sentiment analysis to improve tasks such as writing content, sending emails, or managing ads. These AI tools are especially helpful for social media marketing, as they help automate posts, track engagement, and reduce the daily workload.

What are the benefits of AI marketing tools?

The benefits of AI marketing tools include saving time and boosting productivity, improving customer experience, data-driven decisions, better personalization, and a higher ROI on campaigns.

Let’s explore these benefits in more detail below.

• Saving time and boosting productivity: AI tools automate repetitive tasks like email replies, social media posts, and content writing. This gives marketers more time to focus on creative and strategic work.
• Improving customer experience: Customers get help quickly and any time of day with smart chatbots and instant responses. AI also helps personalize communication, which makes customers feel more valued.
• Data-driven decisions: AI tools gather and analyze customer data to show what’s working and what’s not. This helps businesses make better marketing decisions inspired by real insights.
• Better personalization: AI can suggest products, content, or offers based on customer behavior. This creates a more personal and engaging experience for every user.
• Higher ROI on campaigns: AI tools help improve conversions by targeting the right audience with the right message. That means more results from less effort and lower costs.

What are the disadvantages of AI marketing tools?

The disadvantages of AI marketing tools include a lack of human touch, high initial cost, privacy and data concerns, and regular monitoring.

These disadvantages are listed in detail below.

• Lack of human touch: AI can respond quickly, but it sometimes misses the emotional tone of conversations. This can make replies feel robotic, especially in sensitive situations.
• High initial cost: Some advanced AI tools can be expensive to set up or subscribe to. Small businesses may struggle with the upfront investment.
• Privacy and data concerns: Since AI tools rely on customer data, there’s always a risk of data misuse or privacy issues. Businesses must ensure they follow strict data protection rules.
• Regular monitoring: Even the smartest AI tools can make mistakes. They need regular updates, fine-tuning, and human oversight to perform accurately.

What are the common types of AI marketing tools?

The common types of AI marketing tools include content creation and copywriting, email marketing and automation, SEO and content optimization, analytics, automation and CRM, and social media management.

Let’s learn more about these types.

• Content creation and copywriting: Content creation and copywriting tools help marketers write blog posts, product descriptions, ads, and social media captions. These tools use AI to generate fresh, readable, and engaging content in minutes.
• Email marketing and automation: Email marketing and automation tools help send personalized emails at the right time. They can also automate welcome emails, follow-ups, and promotional campaigns to save time and boost results.
• SEO and content optimization: SEO and content optimization tools help improve your content’s visibility on search engines. These tools suggest the right keywords, fix readability issues, and make sure your content is search-friendly.
• Analytics: Analytics tools track performance metrics like clicks, conversions, and traffic sources. They give helpful insights so marketers can understand what’s working and where to improve.
• Automation and CRM: Automation and CRM tools manage customer interactions and automate workflows like lead scoring, scheduling, and responses. They help teams stay organized and build stronger relationships with customers.
• Social media management: Social media management tools help plan, schedule, and analyze social media content across platforms. They also track engagement and help reply to messages quickly using AI chat support.

How can AI marketing tools be used?

AI marketing tools can be used for sales meeting summaries, automated email campaigns, automated lead generation, sales copywriting, chatbots and customer service, ad performance optimization, and social media content creation.

Let’s explore these uses below.

• Sales meeting summaries: Sales meeting summaries help turn long conversations into short, clear notes. AI tools listen to meetings, pick out key points, and save time on taking manual notes.
• Automated email campaigns: Automated email campaigns send the right emails to the right people at the right time. AI can write subject lines, personalize content, and even decide the best time to send.
• Automated lead generation: Automated lead generation tools find and score new potential customers. They analyze data and online behavior to help sales teams focus on the most promising leads.
• Sales copywriting: Sales copywriting tools help create product descriptions, ad headlines, and call-to-actions. AI uses proven writing styles to boost engagement and drive sales.
• Chatbots and customer service: Chatbots and customer service tools give instant replies to customer questions. They help solve common problems without needing a human rep every time.
• Ad performance optimization: Ad performance optimization tools track how ads are doing and suggest changes. AI helps you spend smarter by showing which ads work best and where to improve.
• Social media content creation: Social media content creation tools help you write captions, create images, and schedule posts. They save hours of time and keep your social pages active and engaging.

What are the steps for integrating AI tools into a marketing strategy?

The steps for integrating AI tools into a marketing strategy are identifying your marketing goals, assessing your current marketing workflow, choosing the right AI tools, training your team, starting small and testing, tracking results, and improving.

The step-by-step guide is listed below.

• Identifying your marketing goals: Start by knowing what you want to achieve, like more leads, better emails, or faster content creation. Clear goals will help you pick the right AI tools.
• Assessing your current marketing workflow: Look at how your team is currently doing things. This helps you spot areas where AI can save time or improve results.
• Choosing the right AI tools: Pick tools that match your goals, whether it’s for content writing, email automation, SEO, or analytics. Focus on tools that are easy to use and offer good support.
• Training your team: Make sure your team understands how the tools work. A little training goes a long way in helping them use AI with confidence.
• Starting small and testing: Begin with one or two tools and run a few small campaigns. Test what works, tweak the settings, and see the results.
• Tracking results: Use built-in analytics to track what the AI tool is doing. Measure key metrics like engagement, conversions, or time saved.
• Improving: Once you see what’s working, start using AI tools in more areas of your marketing. Keep testing and improving to get the most out of AI.

How do you choose the best AI marketing tools for B2B lead generation?

To choose the best AI marketing tools for B2B lead generation, start by identifying your exact goals, whether it's finding new prospects, qualifying leads faster, or improving follow-ups. Look for tools that offer lead scoring, CRM integration, and real-time data. Make sure the tool uses technologies like machine learning or predictive analytics and is easy for your team to use. Also, check user reviews and free trials before making a decision. A tool that fits your budget and supports your sales process will give you the best results.

Which AI tools are best for enhancing sales agent productivity?

AI tools like HubSpot, Drift, and Salesforce Einstein are best for enhancing sales agent productivity. They help AI sales agents by automating tasks, summarizing meetings, and offering real-time recommendations.

How can AI tools improve lead generation in B2B marketing?

AI tools improve lead generation in B2B marketing by analyzing data to find the right prospects, scoring leads based on behavior, and automating outreach. This speeds up the AI lead generation process and brings in more qualified leads.

How do AI tools improve customer engagement in B2B sales?

AI tools improve customer engagement in B2B sales by sending personalized messages, offering 24/7 support through chatbots, and recommending the right content at the right time.

Is there any privacy concern when using AI in sales?

Yes, there are privacy concerns, especially when handling personal or behavioral data. It's important to follow data protection laws like GDPR and use AI tools that prioritize user data security.

Which AI tools assist with data cleaning for marketing teams?

Tools like ZoomInfo, Clearbit, and InsideView assist with data cleaning for marketing teams by removing duplicates and fixing errors. This leads to better targeting, data hygiene, and campaign performance.

How can AI-powered tools streamline B2B prospecting?

AI-powered tools streamline B2B prospecting by analyzing customer behavior, finding ideal customer profiles, and suggesting the best time to reach out. This saves hours of manual work and increases response rates.

How do AI marketing tools assist in personalized customer journeys?

AI marketing tools track user behavior and preferences to send relevant messages, content, or offers at each stage of the B2B customer journey. This creates a more personal and effective experience for each lead.

How do you use AI marketing tools in marketing?

You can use AI tools in marketing to create content, manage campaigns, run email automation, analyze data, and engage leads through chatbots. They handle repetitive tasks and improve results through smart insights.

How can AI automate B2B marketing?

AI automates B2B marketing by handling emails, lead scoring, CRM updates, and content suggestions. It reduces manual effort and helps teams to stay updated with newer B2B marketing trends.

What role do AI marketing tools play in market intelligence?

AI tools gather and analyze competitor data, customer behavior, and industry trends. Market intelligence tools help marketers make smarter decisions, spot new opportunities, and adjust strategies in real time.

How do AI marketing tools enhance B2B telemarketing?

AI improves B2B telemarketing by identifying high-potential leads, scheduling calls, and providing conversation insights. Some tools also offer live coaching during calls to boost performance.

[CTA1]

[CTA2]