In the realm of cold outreach, knowing how to send bulk emails without spamming your contacts is a must-have skill. While this is the norm, ending up in the spam folder is something every marketer wants to avoid.
Become a pro on how to send bulk emails without spamming by remembering the following key points:
Not only can it lead to time wasted, but outreach that doesn't convert can impact ROI, customer relationships, and more. In this article, you get the benefit of a compact guide on how to send bulk emails without spamming.
In short, bulk emails pertain to a single email that’s sent to a group of targeted recipients. The main purpose stems from a wide range of marketing strategies. Considering these emails are sent with the intent of promotion, it can be hard to avoid the spam folder.
Promotional material commonly sent through bulk emailing can include:
There are definitely a few tricks and tips involved, on top of services you can use to optimize your cold email approach. Before we get that far, it’s important to understand the basics of how bulk emailing works in today’s age of marketing.
Bulk emailing works by combining email service providers (ESPs) with tactful marketing content to send a unique message to a mass audience. With commercial email platforms being so widely available, the hard part doesn’t lie in drafting the email itself.
Where many marketers find themselves, is battling effective contact information that actually churns results. This isn’t to say the format of your email doesn’t matter, but working with bought and verified email lists helps avoid many initial hurdles.
You can also use spam checkers to avoid spam words in your emails. Regardless of how well your email is drafted, it’s only effective if it reaches actionable contacts. If you want to send bulk emails without ending up in spam, it’s a combination of email design and the quality of your contact list.
Although the strategy of bulk emailing isn’t new to marketing, benefits, systems, and processes continue to be refined. Having an understanding of email marketing's ups and downs can help marketers better cater their strategies moving forward.
Being able to contact all of your leads through one platform is highly cost-effective. In comparison to pay-per-click (PPC) and other daily marketing budgets, bulk email marketing costs much less. You get the benefit of personalizing outreach to a targeted audience without having to deal with daily fluctuating costs. Not to mention entirely avoiding the downside of physical direct mail marketing practices.
You can easily get in touch with a broad audience through email marketing. This is partly what makes it challenging to avoid being received as spam. However, with the right approach to your written draft, every email can come off as extremely personalized. With a click of a button, bulk emailing allows you to market to a vast audience within seconds.
If you want your approach to a broad email audience to be effective, it should be highly targeted. This considers multiple focus areas for every lead you have in your list.
After a little trial and error, you’ll find that these are only a few examples of what can be optimized. Part of what makes email marketing such a consistently viable option is that it can churn some quick results.
From sales to general engagement and actionable metrics, cold email marketing is known to provide some fast results. While it won’t be immediate with every contact, you refer to metrics on your email campaigns as soon as you hit send. Businesses get the benefit of quick marketing actions with data they can use to refine every email. On the other end, you can quickly generate verified leads with the help of marketing databases.
Bulk emailing won’t be effective unless you pay attention to historical and ongoing analytics. Tracking performance includes several key metrics, some of which include:
Overall, landing the email in the inbox is one thing; getting them to take action is another. Don’t forget to run spam tests on every email, just in case you missed something. Moreover, it doesn’t hurt to run semi-frequent checks on your IP and domain to ensure your emails aren’t blacklisted entirely.
Due to the pace and analytics of bulk emailing, companies are easily equipped to scale this specific strategy. There isn’t much of a limit when it comes to how far you can build out your leads list.
Couple this sentiment with the fact that you can easily get a hold of verified B2B email lists, and growing your list of leads becomes no issue. Nevertheless, bulk emailing won’t always feel simple, as there are a few common challenges involved.
Bulk emails tend to be at a higher risk of being marked as spam compared to individual, unique messages. Guidelines are involved to help avoid this issue. While spam filtering is important online, it poses challenges for marketers. Utilizing email warm-up tools on top of spam checkers can help optimize your content for deliverability.
Likely to be one of the biggest headaches of bulk emailing is staying on top of regulations. Many countries have laws and regulations specifically related to bulk emailing practices. A few examples include GDPR, FTC, and CAN-SPAM compliance, which helps to prevent emails from being marked as spam.
Part of avoiding a high bounce rate entails working with a verified email list in the first place. It’s also important to understand the difference between soft and hard bounces. A soft bounce simply means temporary issues with delivery, while a hard bounce means it’s a dead contact. Keeping your list updated, cleaned, and verified is the best way to keep your bounce rate low.
This doesn’t pertain to your reputation with the audience but to your IP and domain. Sender reputation focuses on the reputation of your IP address. Another good example of why aimlessly spamming emails isn’t a good idea. Make use of a bulk emailing service, verified leads list, and follow anti-spam policies to keep a healthy IP reputation.
Not only should your design make your business and offer stand out, but it shouldn't be overcluttered either. This can be challenging from a creative standpoint on many levels. Consider the following factors in your next bulk email design:
Your first bulk email won’t be perfect, but the quick results and analytics can help you pivot for the better.
Content relevance and quality matter significantly in regards to learning how to send bulk emails without spamming. For example, bulk emailing limits the number of external links in the email, and spelling and grammar have to be perfect. The design should be visually enticing, but you want to leave file attachments out of the equation. Without all of the content taken into account, your emails are more susceptible to being marked as spam.
If you find yourself running into consistently low engagement rates, this is going to dampen your sender's reputation. This can be a frustrating challenge as you can only increase your engagement rate through trial and error. Seeing where you went wrong can help you navigate the next email in a better direction.
Sometimes, email users don’t remember they subscribed or simply don’t appreciate ever receiving the email in the first place. Regardless of what causes the complaint, the action itself can cause your emails to end up in spam. A verified and relevant email list can help ensure your content is well received.
While you don’t necessarily have to make it extremely obvious, not including an unsubscribe link isn’t a good idea. Between certain regulations and bulk emailing requirements, providing an unsubscribe link is a must. This can help keep complaints down, as well as avoid being lumped in with the rest of the spammers.
Without a verified, quality email list, you could very well be sending content to a dead-end contact. This can mitigated in many ways, but one of the most effective would be to work with B2B lead generators.
Leading examples such as BookYourData can provide quality leads tailored to your industry that don’t end up as a hard bounce. This highlights the power behind the benefits of B2B email marketing databases that cater to your needs.
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Before diving head first into a list of emails, you should focus on who your target audience actually is. Having relevant data on your audience can be extremely powerful. You can use it to help build the best possible audience for your marketing content at every turn.
Getting the ball rolling here can be difficult, but once you have a few contacts in your target audience, it gets a lot easier. Grabbing a verified email list is a great way to speed things up. This immediately gives you a look at what your target audience looks like. As a side note, staggering emails can help ensure better consistent growth, rather heavily fluctuating subscriber numbers.
By segmenting the contacts in your leads list, you can take personalized content to another level. Knowing each contact’s demographics and interests, for example, can lead to better open rates, ROI, and more.
If you aren’t familiar with it, a double opt-in form lets new subscribers click a confirmation link as a second angle to verification. This promises they intentionally wanted to be a part of your list while improving its quality over time. Adding a second step can potentially reduce signups, but at least the integrity of your email list is protected.
Being grammatically correct is a surface-level requirement. From a wider view, writing effective subject lines should be as audience-specific as possible. They also need to be brief to fit in email inbox previews, and they should be relevantly engaging to improve open rates. The intent of your email should be clear while avoiding any spam triggers in your wording.
You can find many effective ways to connect with your subscribers; the content plays one of the biggest roles. From choosing the size of your email font to how the message is perceived, your content should be tailored specifically to the audience. This means considering market trends and relevant news to interject and taking a professional and experienced standpoint with your tone.
It may seem like a small detail, but a warmly written digital signature can make your marketing material seem a lot more human. Potential leads will always respond better to content that doesn’t look or feel soulless. Improve your industry authority, perceived authenticity, and sender reputation by adding a digital signature.
Details like a verified sender domain, segmentation, and list management tools are vital components of an effective service provider. Essentially, you want to be able to do everything you need in one place. With efficiency, anti-spam, and effectiveness being focal points for bulk emailing, a bulk service provider is needed.
Things are bound to go wrong with your campaigns on occasion. Understandably, you’re going to want quick solutions, which is where troubleshooting tools and support come in. The service provider you work with should have the support and documentation you need to fix problems on the fly.
A/B testing isn’t a new concept in the marketing space, which means it should be included in your bulk email strategy. You never want to rely on a single campaign to optimize your approach. The email service provider you choose should make A/B testing simple through multi-campaign management features.
Before you can churn any kind of results, you need to start with a verified, actionable, and reliable email list. Use every method you can to generate signups for potential business leads. Of course, don’t forget to make use of professional email list-building services to help point you in the right direction.
Make sure to never take your leads list as is. It should be maintained and up to date, with any irrelevant or dead-end contacts removed. This can be monitored with the help of customer relationship management (CRM) tools and feature-rich email service platforms.
It isn’t too difficult to find a reputable email service provider, as there’s plenty to choose from. Taking this route can improve your sender's reputation, which benefits the outcome of your campaigns. Due diligence is still important regardless, so make sure you choose one that can morph to your shifting strategies.
Your subject line should not only be clear and minimal, but it should be relevant to the recipient. Effectively conveying your offer while avoiding spam triggers can be tricky, but it’s not impossible. Nailing this with every lead delivers better engagement, helping you avoid the spam folder.
Every word in your email carries immense weight in how the email performs as a whole. Utilize spam checkers to avoid an overly sales-like approach and cater the text to a more personal, story-driven tone. This helps resonate with the readers while delivering more authentic engagement and a trustful relationship with your audience.
This can be somewhat challenging considering the number of contacts in bulk emailing, but it’s a must-have step in your strategy. You can easily personalize each email to feature the contact name at the start, for example. Another idea is to use sequenced email campaigns showing consistent, targeted interest.
There are several reasons to monitor your metrics across each bulk email campaign. Consider integrating the several practices mentioned in the points below for the most consistently actionable results.
This may seem rather general, but combined with every other step, you get a comprehensive, long-term, flexible strategy.
Don’t forget to A/B test winning strategies alongside new ideas to develop your best chance results. It’s helpful to remember that this can take some time to optimize, but consistency is the key. You want as much data as possible so you know how to adjust when needed, especially if you find your emails end up in the spam folder.
Aside from numerous laws and regulations pertaining to this, including an unsubscribe link at the bottom of your marketing emails is essential. This will improve your engagement, reduce potential complaints, and help protect your sender's reputation.
It’s true that content and list-building strategy are vital in this discussion, but there are several email technicalities involved as well. Several unavoidable examples pertain to IP reputation, domain keys identified mail (DKIM), and a few others.
The authenticity of your sender email and brand name is just as important as the legitimacy of your leads list. This is partly why it’s highly suggested that you send it from a business email, as this is a trustworthy point of contact on your behalf. Standard email clients, such as Gmail, can be seen as spam, especially if they are being used to send to a vast audience. Make sure not to forget the role this plays in avoiding spam triggers as well.
The sender policy framework refers to an authentication method for the verified emails under your domain. Without taking this step, email providers may be more likely to flag your content as spam.
Authenticating your sender email is one thing, but the content itself should have proper authentication as well. DKIM protects you from email tampering, adding an extra layer of verification to your bulk emailed content.
Your IP in this scenario can have a significant effect on spam triggers as well. It's vital to work within a clean and favorable IP reputation by having no history of spamming content. This goes for homes, offices, and any location where your email campaigns will be sent from.
Everyone understands that bulk emailing isn’t a new marketing tactic, but strategies have evolved immensely. You can’t solely rely on what used to work. From quality leads to email and domain verification, as well as optimizing strategy for ROI, this article has everything you need to get started.
Not only that, but maintain and grow your email list for the foreseeable future. If you’re just getting started, you don’t have to build that email list alone. Consider working with BookYourData to gain easy access to verified B2B leads. Get one step closer to launching your campaigns, collecting actionable data, and creating an effective outreach strategy.
This pertains to sending email content to a large number of contacts from a leads list. It’s typically managed through email service providers and CRM tools.
The number of emails you can send before you start being considered as spam is roughly less than 100 emails per month. However, this mainly pertains to sending emails from unverified or personal email accounts. Business emails with high reputations and working through service providers won’t face the same obstacle.
You’ll need to take a combined approach here, but it’s primarily managed with the help of email service provider platforms. They allow you to manage email campaigns that are sent to a wide audience, but each contact receives a personalized email tailored to them. When taking a manual approach, you can always use the “BCC” function to hide multiple emails.
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