Mastering mass emails in Gmail is key for effective email marketing. This platform offers a straightforward, cost-effective solution for a variety of campaigns, from product promotions to special offers. Learn how to leverage Gmail's mass email capabilities for maximum reach and impact, in just a few simple steps.
In this article, we’ll look closely at Gmail’s bulk email-sending capabilities, to teach you how to use its services to reach your business goals. Specifically, we’ll look at:
Ready to dive in? Let’s go!
Gmail is part of the overall suite of Google services, which includes Google Docs, Google Drive, and Google Photos, among many other alternatives. It’s the most popular email platform around the globe, used by billions of people worldwide, and famous for its easy-to-use interface and effective spam filters.
Gmail is used by individuals, companies, and students alike, thanks to how versatile and easy to use it is.
The platform is secure and has advanced search capabilities, making it a great tool to suit almost every need. While you are considering buying an email list, it's vital to know the sending limits for gmail.
Gmail limits the amount of emails that can be sent per day. This differs depending on whether you’re using a standard free Gmail account or a paid Google Workspace account.
For example, free account holders can send a maximum of 500 emails per day, while Google Workspace users can send 2,000 emails per day.
There are also some separate limits for auto-forwarded messages and the number of recipients per message:
These limits are in place to help prevent spamming.
It’s important to be aware of these limits if you’re running email marketing campaigns or sending mass emails, as exceeding the limits may lead to your account being suspended.
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Gmail can be a versatile tool for sending mass emails, particularly when you want to contact a large audience of subscribers without individually adding each email address. Thankfully, it also has some built-in features that make this process easy.
Don’t forget to look into using Google Chrome extensions, such as Gmass, too, which can help you manage and send mass emails.
Creating contact groups in Google is an easy way to send emails to a huge number of recipients. It can be used for promotional campaigns, newsletters, or even business updates.
To create a Google Group, just follow these simple steps:
This can include whether people need to be invited to the group, or whether people can add themselves.
You can do this either from your Google contacts or another source. You can assign them as either members, managers, or owners.
Once your group is set up, wait a few minutes before sending an email to give your group time to become active.
If there are any specific changes you want to make to the group, including privacy settings and permissions, you can go to “Settings” and make the changes.
Once the group is set up, here’s how to send an email to the group:
Including the email body, the subject line, your signature, and any attachments.
You can either add group members when you’re setting up the group or add them in later. There are no limits to numbers, so you can have as many members as you want — hundreds, thousands, or even millions!
To add members after the group has already been set up, follow these instructions:
There’s a menu option to either add members directly or send an email to invite members to join your group. If you invite them, you can include a message along with the invitations.
Invitations automatically expire after seven days, but they can be resent as many times as you want.
You can also change the group settings whenever you wish. To do this:
This includes the Group name, permissions, privacy settings, and posting policies, among other things.
When sending mass emails, you need to have a careful strategy and plan to ensure your messages get the best possible reach.
Something to bear in mind is that people — especially professionals — receive a lot of emails every day. It’s therefore incredibly important to get past the initial hurdle of getting your email opened!
There are a few simple options to help you avoid your mass emails getting caught by spam filters:
Words like “free” or “guaranteed cash”, or excessive use of emojis or exclamation points can all get your emails marked with spam labels.
These are more likely to send your emails to the spam folder. Instead, add links to the content you want to include at the bottom of your email.
Too many or too large images can also be a red flag for spam filters.
Depending on where the people on your contact lists are located, you may need to comply with CAN-SPAM, GDPR, or other anti-spam laws.
Sending huge volumes of mail from a brand-new IP address is a red flag to a lot of email service providers. Begin by sending a low volume of emails and then slowly increase your email campaigns as they begin to recognize your details.
Around 60% of emails are opened on mobile devices, so mobile-friendliness is essential. Many users may immediately delete an email if they open it and its functionality is less than perfect!
Some of our top tips for mobile-friendly emails include:
The timing of your mass emails is extremely important — it has a big impact on open rates and overall engagement!
Studies have found there are specific times that emails are more likely to be opened, and while this varies depending on the industry, standard working hours (9 a.m.–5 p.m.) seem to be the best time.
Segmentation is also crucial — ensuring you segment your list by the time zone your recipients live in is essential, so you can ensure everyone is receiving the email at the ideal time (you may want to keep an Excel sheet with different time zone columns).
You can also use analytics to see when your emails have the best open rates, and adjust accordingly.
Sometimes sending mass emails through the Gmail platform can be met with obstacles. However, these are usually easy enough to troubleshoot — it may just take a little of your time.
There are a couple of types of bounced emails — a hard bounce and a soft bounce.
A hard bounce means that the email address is invalid and that you’ll never successfully send an email to that address. These emails should be immediately removed from your group and address bars. Bookyourdata is the one that has a built-in real-email verification function; you can even use free email lists to try and find out which service has which level of quality/accuracy.
A soft bounce is temporary — reasons can include a full inbox or a server issue.
To prevent bounced emails and increase email deliverability:
Emails with large attachments are more likely to bounce due to recipient email inboxes being too full.
You can use a spreadsheet to keep track of which emails are invalid.
Email builder services, such as BookYourData, offer “real-time verified” contact information as built-in function upon each export so that you don’t have to waste your time on invalid email addresses.
When you sign up, you’ll even receive 10 free leads (without any credit card info required) so you can get started straight away.
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Gmail may flag accounts that are sending huge volumes of email in a short period as “suspicious”. This may occur if you’re exceeding your sending limits or if a lot of the emails you’re sending are getting flagged as spam.
If you continue to send spam-like emails and email your recipients too frequently, they could also be reporting your emails as spam.
If this happens to you, you’ll first need to verify your identity as Gmail needs to ensure your account hasn’t been hacked. Then make sure you stick to sending limits strictly, and that you avoid spam trigger words in your subject headings.
To protect the privacy of your customers, you should always use the “Bcc” method when sending mass emails. Otherwise, everyone on your mailing lists will have access to everyone else’s email addresses, which could expose them to spam or phishing scams.
Using the Bcc method is simple:
Although BCC is a great approach to get around privacy concerns, it has one drawback — it can increase the chances that your emails will be labeled as spam.
If you’re using Bcc, make sure you avoid other spam triggers, such as attachments and trigger words, to avoid your emails being sent to clients’ spam folders.
Although Gmail has some advantages for mass emails, such as being budget-friendly and easy to use, it has some limitations.
Creating your groups and emailing them can be time-consuming and inaccurate. This is why more and more businesses and entrepreneurs are using B2B prospecting lists as a way to send mass emails.
BookYourData leads the industry with an amazing 97% data accuracy guarantee — ensuring far lower bounce rates than if you do it yourself.
They also have real-time verification, which means you don’t need to do secondary checks, and they ensure everything strictly complies with GDPR and any local legislation.
It’s a huge time saver too, allowing you to download your guaranteed email addresses in a simple CSV file, so you can free up your sales team to put their effort into growing your business and interacting with customers.
Some of the benefits of sending bulk email campaigns in Gmail are that it saves you time and effort, and lets you get information out quickly to large groups.
To avoid getting your emails flagged as spam, bulk email senders should make sure they stick to Gmail’s sending limits. It’s also a good idea to make sure you avoid common spam trigger words (like free, guarantee, and cheap), and limit the use of multiple images and attachments. Complying with anti-spam laws such as CAN-SPAM and the GDPR is also a must.
To send a mass email without the addresses showing in Gmail, use the Bcc function. Enter your own email address in the “To” field and then put the recipients’ addresses in the Bcc field. This way recipients won’t be able to see each other’s email addresses.
Gmail is the world’s most popular email platform and is famous for being user-friendly and easy to integrate with other Google services.
It’s possible to use Gmail to send mass emails, either using individual addresses through Google Workspace or by using Gmail’s group features.
To ensure your emails don’t get caught by spam filters, make sure you avoid spammy language, attachments, and excessive pictures. It’s also essential to comply with spam laws in your recipients’ locations.
Making sure your emails are mobile-friendly is crucial, as more than half of recipients read emails on their phones. The schedule of your emails is also key, with studies showing that emails are far more likely to be opened at certain times of day.
Although Gmail is a great, affordable option for sending mass emails, it does have its limitations. B2B prospecting tools, for instance, Bookyourdata, are an excellent alternative as a B2B contact list-builder, for those who want to ensure data accuracy(with a 97% guarantee) and improve their conversion rates and quick ROI.
If you’re ready to level up your B2B prospecting for mass emailing, you can sign up for BookYourData with 10 free credits to achieve your business goals.
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