Is RocketReach a Legit Tool for Business Growth?

What is RocketReach?

RocketReach is an email or contact-finding tool that provides verified email addresses, phone numbers, and social media profiles of professionals and potential customers to businesses that are expanding or starting a sales outreach. It offers access to a vast database of over 700 million professionals and 60 million companies.

RocketReach is a leading lead and sales intelligence platform that is trusted by over 21 million users and 95% of the S&P (Standard and Poor’s) 500. It helps sales, marketing, and recruiting teams reach leads and potential employees and build relationships with them for better business growth. RocketReach provides advanced search, intent data, a large database, AI-powered recommendations, email deliverability monitoring, and a Chrome extension.

What are the use cases of RocketReach?

The use cases of RocketReach include sales professionals, marketing teams, recruiters, business development and partnerships, small businesses and startups, and team collaboration.

The use cases of RocketReach are described below.

• Sales professionals: Sales professionals use RocketReach to create targeted sales prospecting strategies to identify and engage with qualified leads using accurate, up-to-date phone numbers, emails, and social media links. This platform helps sales teams prospect and connect with leads at scale, improve ROI, and close more deals quickly.
• Marketing Teams: Marketing teams use RocketReach to get access to intent data that helps them gain valuable insights into the online behavior and interests of potential prospects. They use this data to customize their campaigns and messaging to align with their target audience’s specific needs and preferences.
• Recruiters: Recruiters use RocketReach to find contact details of potential candidates directly from LinkedIn or other professional sites using its browser extension. RocketReach helps recruiters discover and connect with candidates by using real-time verification, providing advanced search and filtering capabilities, smooth integration with recruitment workflows, and workflow automation.
• Small businesses and startups: Small businesses and startups use RocketReach because it is affordable, easy to use, and provides verified data without allocating a large budget for outreach. It also helps them build pipelines fast, make prospecting more efficient, and support growth even with limited resources.
• Healthcare professionals: RocketReach provides accurate contact information for millions of professionals working in hospitals, healthcare administration, and healthcare technology. It provides more than 6.3 million healthcare contacts among 200+ job titles, allows them to search by NPI (National Provider Identifier) number within their database, and access this data set directly from our search console, bulk export, or our API integration.

How does RocketReach collect data?

RocketReach collects its data from various sources like public web sources, user-contributed profiles, third-party partnerships, social media platforms, and online directories.

These ways through which RocketReach collects data are described below.

• Public web sources: Public web sources like company websites, LinkedIn, Twitter, press releases, and staff directories are regularly scanned by RocketReach. It uses automated tools like browser extensions, APIs, and bulk lookup features to find employee details like names, job roles, social media links, phone numbers, and email addresses. This helps businesses have access to the most up-to-date company information.
• User-contributed profiles: User-contributed profiles are contact information researched and validated by users of RocketReach to improve its data accuracy. The platform then verifies and incorporates this user-generated input into its database to improve accuracy and flags outdated or invalid contacts.
• Third-party partnerships: Third-party partnerships mean that RocketReach partners with trusted data vendors to update its database. They also use proprietary algorithms to expand RocketReach’s data coverage by updating additional business and contact information obtained from trusted sources.
• Social media platforms: Social media platforms like LinkedIn, Twitter, Facebook, Instagram, and GitHub help RocketReach gather important contact information like job titles, career history, skills, and social links. Their Chrome extension also helps users access contact information directly while browsing social profiles.
• Online directories: Online directories and public databases like government databases and registries provide RocketReach with company addresses, industry categories, and verified contact lists. These directories usually have accurate and verified information, which allows RocketReach to further improve its database quality.

How reliable is RocketReach's database?

RocketReach’s database is highly reliable as the platform updates its data every day and takes information from company websites, social media, and trusted sources. Users on average experience 85% or higher fill rate for email addresses and a 60% or higher fill rate for direct phone numbers, according to RocketReach’s knowledge base.

Users see an average email deliverability rate of 98% for A-grade verified addresses. Their database is also large and constantly updated, with over 85 million profiles refreshed monthly.

The accuracy of RocketReach’s database also depends on the industry, like tech, finance, and healthcare, region, as most of RocketReach’s data is strongest in North America and Europe, and the job level of the lead.

BookYourData has a more reliable database in comparison to RocketReach, as it provides a 97% accuracy guarantee. This sales intelligence platform also checks contacts in real-time and covers more than 200 countries.

How does RocketReach ensure compliance with privacy laws and regulations?

RocketReach ensures compliance with privacy laws and regulations by following the GDPR (General Data Protection Regulation) in Europe and the CCPA (California Consumer Privacy Act) in America to meet their regulations and standards. They collect data from public sources and directories and use privacy features like a filter to exclude EU data and encrypted connections to stay compliant.

RocketReach only collects basic user data, like account information, contact data, and support information, and also includes details on data removal and user rights. Users can opt out by clicking on a “Do Not Sell My Info” button in the site footer or request removal by claiming their profile on the platform, and RocketReach promises that the information will be deleted.

RocketReach secures sensitive data by using encryption and certifications like ISO 27001, SOC 2, and PCI-DSS. Some users still criticize RocketReach by claiming that it processes EU data from the USA without an EU-based representative, which makes GDPR enforcement tricky, and some also find the opt-out process way too lengthy and frustrating.

What are the pricing plans of RocketReach?

The pricing plans of RocketReach include the free plan, the Essentials plan, the Pro plan, and the Ultimate plan.

These RocketReach pricing plans are described below.

• Free plan: The Free plan includes 5 free lookups and is designed for individuals to test the platform before subscribing. It allows users to take advantage of RocketReach’s core feature of finding emails, phone numbers, and social links, but has limited searches and credits.
• Essentials plan: The Essentials plan costs $33/month if billed annually and provides 1,200 exports per year, unlimited personal and professional emails, 500 emails per day, contact and company search, lists, enrich CSV, technologies, Messages, an Email Writer, Autopilot, 5 Active Autopilots, and data integrations with CRMs, like Google Chrome Extension and API access. This plan is most suitable for professionals who focus on email outreach.
• Pro plan: The Pro plan costs $75/month if billed annually, provides 3,600 lookups and exports per year, and includes all features of Essentials, plus 10 Active Autopilots and unlimited mobile and direct phone numbers. This plan is most suitable for professionals who use multi-channel outreach with email and phone.
• Ultimate plan: The Ultimate plan costs $175/month if billed annually and provides all features of the Pro plan, plus 10,000 lookups and exports per year, Autopilot 25 Active jobs, enterprise add-ons features, and CRM integrations, such as Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn. This plan is best suited for enterprises and larger organizations that need high volumes of data, deeper integrations, and maximum scalability for lead generation.

What are the most common complaints about RocketReach?

The most common complaints about RocketReach include its misleading pricing, data inaccuracy, and poor customer support.

Customers complain that the subscription plans of RocketReach are not as they are promoted by the platform. For example, the Unltimate plan actually has hidden limits, and the Essentials plan gives only 100 credits, even though the marketing suggests more credits.

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Another common complaint is about data accuracy, as many users report that RocketReach often shows outdated or incorrect contact details. This tool generates personal Gmail accounts instead of valid business emails in many cases, and phone numbers are just not available or have errors more than half of the time.

Many users also complain about the customer support as they describe the support team of RocketReach as slow, unhelpful, and often replaced by chatbots. Some people say that they got a scripted answer, and sometimes the bots just refused when they tried to cancel or ask for refunds..

What are the best alternatives to RocketReach?

The best alternatives to RocketReach are BookYourData, Apollo.io, and ZoomInfo.

BookYourData

BookYourData is a B2B data intelligence platform that provides real-time verified contact information to sales, marketing, and recruiting teams. It offers access to a global database that includes over 250 million B2B contacts across 200+ countries.

Features

• Provides verified contacts in real-time.
• Offers advanced filtering to find niche leads.
• Allows instant downloads of verified leads.
• Has a simple pay-as-you-go pricing model.
• Highly trusted for its high accuracy and affordable plans.
• Provides access to a global B2B database with millions of records.

Pros

• Accurate and up-to-date data.
• No long contracts and flexible pricing.
• Easy to use for small and mid-sized businesses.

Cons

• Limited extra sales engagement tools.
• Not as strong in intent data compared to other competitors.

Apollo

Apollo.io is an advanced sales intelligence platform that offers a vast B2B contact database of more than 210 million business contacts. It also offers tools for finding contacts to increase outreach and engagement for businesses. The RocketReach and Apollo.io comparison shows us that RocketReach is mainly a contact lookup tool with transparent pricing and fewer outreach features, while Apollo.io offers email sequencing, automation, and CRM integrations.

Features

• Has more than 210 million B2B contacts with emails and phone numbers
• Offers built-in sales engagement like email sequences, calls, and LinkedIn tasks
• Allows CRM integrations with HubSpot, Salesforce, and Pipedrive
• Offers intent data and lead scoring capabilities
• Provides advanced analytics and A/B testing for campaigns

Pros

• All-in-one platform with data and outreach
• Constantly updated contact information
• Free plan available with basic features

Cons

• Steep learning curve for beginners
• Some data accuracy concerns
• Limited customer support compared to other platforms, like BookYourData

ZoomInfo

ZoomInfo is a popular GTM (Go-to-Market) platform that helps businesses with sales intelligence, lead generation, and prospecting. This platform provides companies with the relevant data to find and reach the right decision-makers. The main difference between ZoomInfo and RocketReach is that ZoomInfo offers more advanced features like intent data and technographics. RocketReach only focuses on accurate email and phone lookups with a simpler interface.

Features

• Offers intent signals to predict buying behavior.
• Provides technographic insights on company tech stacks.
• Supports advanced CRM and marketing integrations.
• Provides real-time data enrichment and updates.

Pros

• Rich features for sales, marketing, and recruiting.
• Advanced analytics and reporting.
• Strong enterprise-level integrations.

Cons

• Very expensive compared to alternatives.
• Long-term contracts with limited flexibility.
• Complaints about outdated data in some regions.

What are the things to consider while purchasing RocketReach?

The things to consider while purchasing RocketReach are pricing, data accuracy, features, and customer support. These factors help users select the right pricing plan according to their business needs and budget.

Consider the pricing range of all RocketReach’s pricing plans before purchasing its paid plans. The pricing plans of RocketReach range from $329 to $2,099 per year, so choose the one that suits your budget.

Check the data accuracy of all plans of RocketReach, since some users report outdated or incorrect contact details. Users praised the 85%+ email accuracy of RocketReach, but complained about the low phone number accuracy.

Verify the features each RocketReach pricing plan offers, such as bulk lookups, Chrome extension, API access, and integrations with CRM or email tools. The interface of RocketReach is easy to use, but some users mention occasional syncing or search limitations. The features needed of each plan vary with business size and sales/recruiting workflows, so check if RocketReach’s capabilities align with your goals.

Consider the customer support options of all RocketReach’s pricing plans, such as email, live chat (for higher plans), and phone support (Enterprise only). Some users praise the responsiveness of their customer support, but many report slow replies, billing disputes, and difficulty canceling.

Is RocketReach legal?

Yes, RocketReach is a legal platform as it provides publicly available professional and business contact information. This tool gets its data from legal sources like public web pages, company websites, and professional platforms, and also makes sure that it complies with data privacy laws like GDPR and CCPA.

What industries does RocketReach serve?

The industries that RocketReach serves include technology, finance, healthcare, education, real estate, manufacturing, and professional services. Its database covers over 700 million professionals, so it is useful for businesses across the B2B and B2C sectors.

Does RocketReach improve lead generation?

Yes, RocketReach improves lead generation as it helps sales and marketing teams directly access leads and verified business contacts. It also allows users to filter their searches by company, role, or industry and instantly find verified contacts.

Can RocketReach support email marketing campaigns?

Yes, RocketReach can support email marketing campaigns by providing accurate email addresses that integrate with tools like HubSpot, Salesforce, and Bullhorn. RocketReach itself does not send bulk emails, but it makes sure that the campaigns are more successful by reducing bounce rates and reaching the right audience.

How reliable is RocketReach for LinkedIn lead generation?

RocketReach is highly reliable for LinkedIn lead generation as it integrates smoothly with LinkedIn profiles. Users can get verified contact details directly from LinkedIn searches to speed up their lead prospecting process.

Is RocketReach useful for account-based marketing?

Yes, RocketReach is useful for ABM (Account-based Marketing) as it allows companies to find and reach multiple leads within a target organization. This approach supports ABM strategies as engaging leads and influencers in one company is important for closing high-value deals.

How does RocketReach find decision-makers in companies?

RocketReach finds decision-makers in companies by using advanced search filters and company lookups. It allows users to enter a company name and filter by job titles like CEO, CMO, or Head of IT to instantly access direct email addresses and phone numbers of top executives.

Is RocketReach a legitimate service for finding contact information?

Yes, RocketReach is a legitimate service for finding professional contact details, as it has millions of users worldwide, such as businesses like Google, Apple, and Morgan Stanley, who rely on its verified database.

Can RocketReach be trusted to provide verified leads?

Yes, RocketReach can be trusted to provide verified leads as it uses real-time data validation, which reduces email and contact bounce rates. RocketReach also claims an accuracy rate of over 85% so it is a trustworthy platform compared to smaller alternatives.

Can RocketReach support AI-driven sales workflows?

Yes, RocketReach supports AI-driven sales workflows by connecting to CRMs and automation tools that use AI for lead scoring, personalized outreach, and sales forecasting. RocketReach supplies verified contacts and offers AI-powered prospecting strategies to its users.

What are the main differences between RocketReach and ZoomInfo?

The main differences between RocketReach and ZoomInfo lie in their data accuracy and features. ZoomInfo has more verified data with advanced features like intent data and deeper B2B intelligence. RocketReach has simpler features and is more affordable, but its database is less accurate.

Is BookYourData better than RocketReach?

Yes, BookYourdata is better than RocketReach as it has more flexible pricing, higher accuracy, and a simpler interface. It has a pay-as-you-go pricing model that is a better deal for smaller businesses on a budget. The data of BookYourData is more accurate and verified in real time, as their platform claims a 97% data accuracy guarantee, and also has a simple and easy-to-understand user interface.

Is RocketReach a legit choice among websites to buy leads?

Yes, RocketReach is a legit choice among websites to buy leads as it provides access to a large database of contact information for sales, recruiting, and marketing teams. It also has LinkedIn integrations and CRM compatibility to help users find prospects and close deals quickly.

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