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2024-07-10 5:06 pm
2024-07-10 5:06 pm

Verified Leads Guide: Connect with Quality Contacts

A data-supported verification system is essential for targeted marketing strategies. Verified leads give an opportunity for database expansion and business growth. This article helps you uncover the following evidence-based information:

Learn how to establish trustworthiness among qualified prospects and make your lead generation campaign successful. Discover how lead verification is examined for precision to help businesses stand out in the industry.

What Are Verified Leads?

Large and small businesses can generate leads in numerous ways. However, over 50% of generated leads are unlikely to convert into buyers. So, not all prospects on contact lists will share accurate information or demonstrate willingness and preparedness to buy. 

Clients whose contact information is characterized with authenticity based on lead scoring practices are verified leads. Sales teams consider these leads potential customers and contact them through phone calls or emails.

How are leads qualified?

A lead receives certification for quality if it shows interest, desire, and ability to buy a company’s offer. Qualified leads undergo a lead-scoring process to determine whether they fit the ideal customer persona and are worth investing in marketing and sales efforts.

Prospects receiving high scores bring quality to the organization depending on their demographics, age group, occupation, location, company size, industry, and other similar factors included in lead scoring criteria.

Why is Lead Verification Important?

A verified lead is confirmed to be genuine using a few lead generation tactics. It is validated against criteria for removing fake contact information. Also, it passes screening for relevance and validity through real-time phone or email address verification.

Spending time on invalid leads is pointless and money-consuming. Verified leads share accurate email addresses and phone numbers with agents, allowing companies to increase sales by prioritizing their lead generation efforts towards qualified prospect categories interested in the brand’s product or service.

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How Can Lead Verification Maximize Business Sales?

Lead verification practices involve filtering out unqualified leads and lowering resource wastage to maximize business growth and sales. Below, you can find additional ways lead verification can promote efficiency and increase conversions:

  • Email Campaign Optimization: Lead verification eliminates misspelled and invalid email addresses from lead lists. It allows businesses to keep only valid contacts in their lists and increases the likelihood of receiving more responses before launching an email campaign.
  • Sales Team Motivation: Thanks to accurate data obtained through lead verification efforts, sales teams can reduce their manual workload and identify high-quality leads more easily and quickly.
  • Enhanced Customer Acquisition: Lead verification involves collecting prospect contact information through various sources to achieve high precision. This practice creates better communication between clients and organizations, enhancing customer acquisition efforts.
  • Quality Prioritization: “The more leads, the better” is not the right motto for companies aiming to grow and increase sales. Instead, they should prioritize lead verification to obtain higher-quality leads demonstrating genuineness and real interest in purchasing products or services.

Types of Verified Leads

Sales and marketing professionals can easily segment cold, warm, and hot leads. But how do they categorize verified leads? Here is an explanation of each verified lead type that is tested for authenticity:

Verified B2B Leads

A company or business representative is inspected for validity through email verification processes. Organizations or experts can become verified B2B leads if they pass this evaluation, which involves measuring email bounce rates and comparing real and fake addresses.

Verified Real Estate Leads

Real estate agents contact prospects who have expressed interest in purchasing a property. They help them browse locations and find a suitable price for their budget. If leads have demonstrated an ability and willingness to buy, they become verified real estate leads.

Verified Travel Leads

Verified travel leads are people looking for the best deals on accommodation and transportation. Although these contacts have a lower potential to be long-term buyers, they demonstrate a strong desire to purchase, making them trustworthy.

Verified Franchise Leads

Verified franchise leads are the most reliable types of leads because they are ready to start their own business and have a pre-planned investing budget. Franchise users need more time to decide which option suits them best before buying.

Verified Mortgage Leads

People interested in getting loans or leveraging a piece of property are known as verified mortgage leads. Finding their names and contact information requires centered lead-generation efforts and enhanced communication.

Verified Auto Leads

Business list contacts looking to buy a new vehicle are verified auto leads. They usually need a lot of time to research the characteristics of automotive parts and compare different pricing before deciding which vehicle is right for them.

Sources for Finding Verified Leads

Reach prospects who are ready to buy

Businesses can obtain leads from various sources, including ads, social media, and referral programs. But how do they determine if a lead is checked for reliability and is verified? Here are the best sources for finding verified leads:

  • List Building Software: If businesses need to generate and verify leads quickly and efficiently, they can rely on software like Bookyourdata. This platform provides real-time email verification, allowing users to build industry-specific lists, get high-quality leads using accurate data, and filter only verified leads.
  • Lead Generation Companies: Businesses can also purchase verified phone leads from lead generation companies like IzmoLeads, which is tailored for obtaining franchise leads. These services generate high-quality leads through targeted engagements.
  • Specialized Services like izmoLeads for Real Estate: Real estate companies can buy verified leads from specialized services offering pay-per-lead systems. For example, Verified Real Estate Leads validate contacts using the Trifecta method.
  • Utilizing Referrals and Networks: Referral programs and online LinkedIn or in-person networking are also great ways to obtain verified leads. These leads demonstrate their buying intent by participating in events or using referral rewards.
  • Landing Pages: Lead magnets on landing pages are effective sources of finding verified leads. These include free trials, eBooks, demos, consultations, reports, or webinars supported with strong and linked CTAs.

Techniques for Lead Verification

Organizations can use many lead generation techniques during verification as these two processes are closely connected and dependent on each other. Take a look at the most effective ones:

  1. Real-Time Verification vs. Bulk Verification: Organizations can verify leads in real-time as soon as they enter their databases by filling in website forms or clicking on advertisements. If a large number of leads come from one specific source, businesses can verify them in bulk by integrating a lead list into a CRM system. 
  2. Using APIs for Verification: Thanks to lead generation tools like APIs, businesses can verify leads even before they enter the database. The prospect’s contact information is tested for authenticity as soon as it is written. If it lacks validity, leads are automatically asked to enter the details again.
  3. Implementing OTP (One-Time Password) Methods: Visitors fill out website forms with their phone numbers and email addresses. To verify their information, a good strategy is to send an OTP to the exact phone numbers or email addresses they have submitted. This method requires the prospect to enter the correct password they receive in order to proceed with filling out the form.
  4. Verification through CRM/Database Integration: Marketing and sales teams can set up a database integration system to alert them when leads are verified. When leads fill out forms, the information they submit enters a company’s CRM, which records the level of validity.

Benefits of Verified Leads

Only 56% of B2B organizations prioritize lead verification. The rest of them never get to witness and enjoy the long-term benefits of this marketing and sales tactic. Ready to scale your business efforts? Here is how verified leads can help you achieve that:

  • Enhances Lead Quality: Poor performance metrics indicate low lead quality. Thankfully, lead verification improves quality because it ensures the accuracy and credibility of each lead, which is substantiated by data. 
  • Reduces Time and Resources on Unqualified Leads: Outreach is a crucial step in the lead verification process. However, it can only be effective if it involves contacting qualified leads. Thus, obtaining verified leads lets companies invest their time and resources in the right place.
  • Improves Conversion Rates: Contacting verified leads improves business conversion rates because they demonstrate interest and readiness to purchase. Also, these leads are high-quality because their email address or phone number is approved for use and deemed not fake.
  • Strengthens Data Security and Compliance: Lead verification is audited for compliance to determine if a company respects any legal frameworks. Businesses must check if the messages or phone calls reach the right people who have requested or are interested in interacting.

Get Verified Leads for Your Business

A lead is assessed for potential to guarantee its validity and carry out a smooth sales cycle. Companies must establish that a prospect has been verified for accuracy before investing their efforts and resources in engagement and nurturing.

Each lead undergoes authentication before use to determine whether it benefits the business’s objectives, such as enhanced lead quality. A lead verification process is evaluated for effectiveness by examining conversion rates, time and resource investments, and data compliance.

Many businesses need help to establish consistency and standard-accredited lead verification strategies. Luckily, they don’t have to do this alone. Bookyourdata guarantees 97% list accuracy, provides direct email and phone number leads, and makes sure every contact’s information is corroborated by evidence.

Flexible pricing for b2b prospecting

Frequently Asked Questions

Can Lead Verification Help in Reducing Spam?

Lead verification involves using services that allow businesses to cross-check and certify leads before contacting them. This will enable companies to focus on reaching out to accurate and interested prospects instead of looking like spammers.

Can Lead Verification Improve Customer Experience?

Lead verification platforms and tools can help businesses improve the customer experience during interactions with sales agents. With validated data, companies can evaluate customer behaviors and match their expectations and interests.

How Often Should the Lead Verification Process be Updated or Reviewed?

B2B organizations must regularly review and update their lead verification process, ideally once every year. They must stay up to date with the ever-changing market dynamics, improve their performance metrics, and adjust their strategies with new technological advancements.

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