Champion Tracking finds your past buyers and contacts again after they changed jobs

Champion tracking checks your champions, and a champion is a person at a customer or on a past deal who bought from you, used your product or backed you. When a champion has left the company, we find the same person at the new company and the person now in the old job. You send the CRM export.

From one old champion, we can find out sometimes one and sometimes two new contacts.

Who you send us:

  • Past buyers
  • Product users
  • Records from lost deals
  • Records from open deals
  • Records at current customers
  • Any contact you name
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We reply within 1 business day.

Your CRM export
104821Privia Health
Practice Manager
104833Arrive Logistics
Supply Chain Manager
104857Hayward Holdings
Plant Manager
104862AvidXchange
Head of Payments
104870Plante Moran
Managing Director
Your champion tracking file
Dana WhitfieldPrivia Health
Still there
Marcus OrtegaCoyote Logistics
Found at new company
Priya RamanHayward Holdings
New person in old job
Kevin DoyleMarqeta
Found at new company
Laura BrennanAvidXchange
New person in old job
Sam OkaforPlante Moran
Not found yet
BookYourData returns every old record with 1 or 2 new contacts or a tag that says what happened.

  • New company and old job

    Each past buyer who left gets you the same person at the new company and the person now in the old job.

  • Pay only for new records

    Checking your list costs nothing. You pay $1 per record, and 1 record is 1 new contact found.

  • Checked work email, personal email on request

    Each new contact gets a checked work email, a direct dial or mobile where found, and a personal email on request.

  • Done for you, end to end

    BookYourData handles the whole job from the CRM export you already have, with no tool, seat or login.

Short answer

What does champion tracking mean?

Champion tracking means keeping track of your past buyers and contacts after they change jobs. When someone on your list has left the company, BookYourData finds the same person at the new company and finds the person now in the old job.

A champion is a person at a customer or on a past deal who bought from you, used your product or backed you inside the company. The job title doesn't matter, because the name comes from what the person did, not from the rank on a business card.

Champion tracking goes by 2 other names, job change alerts and tracking past buyers.

Each person who left gives you 1 or 2 new contacts

Find 1: the same person at the new company. BookYourData gives you the new company, the new title, a checked work email and a direct dial or mobile where found.

Find 2: the person now in the old job. You get a new buyer to talk to at a company that knows your product, and champion tracking finds the person once the company fills the job.

A contact still at the company means nothing more to do and nothing to pay. Champion tracking keeps that record on your list.

Your CRM export
CRM record ID104862Kevin DoyleAvidXchangeHead of Payments
The old jobNew person in old job
Name
Kevin DoyleLaura Brennan
Job title
Head of Payments
Work email and phone
l•••@avidxchange.example
The new companyFound at new company
Company
AvidXchangeMarqeta
Job title
Head of Payments
Work email and phone
k•••@marqeta.example(510) 555-0127
1 old contact brings you 1 or 2 new contacts: the same person at the new company, and the person now in the old job.

Why past buyers are easier to win than new customers

Your CRM holds past buyers. Contacts in your own CRM leave their jobs, and their records go out of date. Champion tracking starts from the list you already own. A record that needs details filled in is a job for data appending.

  1. 1

    Bought from you before

    You talk to people who already know you and trust you.

  2. 2

    Already in your CRM

    You do not search for these people from scratch, because you already have their names.

  3. 3

    1 or 2 new records

    A job change gives you new records: the same person at the new company and the person now in the old job.

  4. 4

    Nothing found, nothing to pay

    When the person stopped working or the company removed the job, nothing is found and you pay nothing.

Someone you never sold to
Do they know you?
No, you are new to them
Have they bought from you?
No, never bought
Is their name already in your CRM?
No, you still search for them
What is your first message?
A cold email to a stranger
Your past buyer who changed jobs
Do they know you?
Yes, from your past deal
Have they bought from you?
Yes, at their old company
Is their name already in your CRM?
Yes, already in your CRM
What is your first message?
A note to a past buyer
Champion tracking finds past buyers already in your CRM, so you skip the search for new customers from scratch.

The U.S. Bureau of Labor Statistics puts the median time with the current employer at 4.1 years (Employee Tenure, January 2026).

BookYourData vs other providers

Champion tracking and the plain job change alert, side by side

BookYourDataOther providers
Finds both people: champion at the new company, person now in the old jobJob change alerts, only a report that the person moved
You pay per new contact foundA yearly plan, a seat or lookups paid in advance, before anyone moves
Done for you, from the CRM export you already haveA tool you set up and run
Direct dial or mobile included where foundExtra charges for each phone number
Any list size, large lists on requestA cap set by the plan
Compare both side by side with 10 free records

File Preview

What a champion tracking record holds

Each champion tracking record holds the name, new company, new title, checked work email and direct dial or mobile where found. The old company and old title sit beside the new. Your own CRM record ID and the date found appear on every record.

Every record in this preview is invented.

Your champion tracking file
CRM record IDOld valueStatusNew valueDate foundName
CompanyJob titleCompanyJob titleWork email and phone
104821Privia HealthPractice ManagerStill there————Dana Whitfield
104833Arrive LogisticsSupply Chain ManagerFound at new companyCoyote LogisticsVP of Operationsm•••@coyote.example(312) 555-01482026-10-16Marcus Ortega
104857Hayward HoldingsPlant ManagerNew person in old jobHayward HoldingsPlant Managerp•••@hayward.example(704) 555-01632026-10-20Priya Raman
104862AvidXchangeHead of PaymentsFound at new companyMarqetaHead of Paymentsk•••@marqeta.example(510) 555-01272026-10-21Kevin Doyle
104862AvidXchangeHead of PaymentsNew person in old jobAvidXchangeHead of Paymentsl•••@avidxchange.example2026-10-21Laura Brennan
104870Plante MoranManaging DirectorNot found yet————Sam Okafor
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Getting started

How champion tracking works at BookYourData

Champion tracking is done for you, rather than a tool you run yourself. BookYourData takes the list you send and checks every contact, person by person, until the whole list is done. You hear from us within 1 business day.

  1. 1

    Start with your list

    Send the CRM export you already have, as a CSV or Excel file, or any list of contacts you name. The free test returns 10 new contacts found, free.

    You send
  2. 2

    We check who's still there

    BookYourData checks your list contact by contact to see who still works at the same company. A person still there means nothing more to do, and nothing to pay.

    Person by person
  3. 3

    New company, old job

    For each person who left, BookYourData finds the new company the person moved to. The person now in the old job is found once the company fills the job.

    What we find
  4. 4

    Matched to your records

    Your file comes back with the new contacts, keyed to your own CRM record IDs. Every new contact lines up with the record you sent. From there, import into your CRM.

    Your file back
Run champion tracking on 10 free records

Built for

The teams that order champion tracking

SDRs, account managers and lead generation agencies order champion tracking, write to past buyers at their new companies, meet the person now in the old job and reopen deals.

  • Sales teams

    Account executives, SDRs and BDRs email past buyers at their new companies, reopen deals that ended without a sale, and reach people on a checked work email or direct dial.

  • Account managers and customer success teams

    Account managers and customer success teams get the record for the person now in the old job when a champion leaves an account they serve, then book a first call.

  • Revenue and sales operations

    Revenue and sales operations teams, CRM admins included, own the CRM import. Records that go out of date get updated, and sales receives a clean list to call.

  • Marketing teams

    Marketing teams build campaign lists around job changes, sort past buyers by new company and new title, and send each segment email copy that names the new title.

  • Founders and owners of small B2B companies

    Founders and owners of small B2B companies work the file themselves. Past buyers know the founder's name, so the founder writes each note personally.

  • Lead generation and outbound agencies

    Lead generation and outbound agencies order champion tracking for clients, deliver the finished file and run the CRM import on the client's behalf.

Book champion tracking for your team with 10 free records

Champion tracking, who to check, what we find and what each record holds

  • we deliver
  • on request

Who to check

Champion tracking starts with the contacts you already hold. Send the CRM export as a CSV or Excel file, or name any list of contacts, big or small. BookYourData checks each person on the list.

  • we deliverPast buyers, former customers and past champions
  • we deliverProduct users and power users
  • we deliverContacts on lost deals
  • we deliverContacts on open deals
  • we deliverContacts at your current customers, when a champion leaves an account you serve
  • we deliverOther people on a past deal, prospects already in your CRM, event and webinar contacts you hold
  • we deliverAny other contact or list you name, with large lists on request

What we find

Champion tracking goes through your list, contact by contact, and every check comes back with a plain answer: still at the company, the same person at a new company, or the person now in the old job.

  • we deliverStill at the company, nothing to pay
  • we deliverThe same person found at the new company
  • we deliverThe person now in the old job, found after the company fills the job
  • we deliverBoth new contacts from 1 old champion
  • we deliverLeft the company, new company not found yet, nothing to pay
  • we deliverThe job move with its date, the old company and old title beside the new ones
  • on requestPeople who joined companies you name and are not on your list
  • on requestAny other outcome you ask about

What a record holds

A record holds a new contact in full. Champion tracking puts the person, the new job and the old job side by side in the same record of your file.

  • we deliverName, new company and new title
  • we deliverChecked work email
  • we deliverDirect dial or mobile, where found
  • we deliverOld company and old title beside the new
  • we deliverYour own CRM record ID and the date found
  • we deliverThe status of every contact we checked
  • on requestPersonal email
  • on requestDetails of the new company and any other field you name
  • on requestA flag when the new company is on a target list you send

Once or on repeat

Champion tracking checks your list once, or again on a repeat plan. After the first check, a repeat plan runs the same list again.

  • we deliverA single check of the list you send.
  • on requestRepeat checks, weekly, monthly, every 2 months, quarterly or twice a year, quoted with a monthly minimum.
  • we deliverA move shows up once the person shares the new job in public. A repeat check finds later moves.
  • on requestAny other timing you name.

Pricing

How champion tracking is priced, per contact or per seat

Champion tracking costs $1 per record. Each record is 1 new contact we find and deliver: the champion at the new company, or the new person in the old job. Checking your list costs nothing. A contact we cannot find costs nothing. You pay per new contact found, not per seat.

Still at the company$0
Left the company, no new contact found yet$0
Left and found at the new company$1
New person found in the old job$1
Both found, at the new company and in the old job$2

A software company sends 5,000 past champions from its CRM, the people on deals it won and lost. Every check costs nothing, and the company pays $1 for each new contact delivered. For each person who left, the maximum is 2 new contacts, so the bill grows only with the people who moved.

Other data providers bill a yearly plan, a seat or lookups paid in advance, before anyone moves. BookYourData charges per new contact found, after the find.

Get a sample10 new contacts found, free, from your test list.

The minimum order is $500, which pays for 500 new contacts found. When fewer than 500 are found, the rest of the $500 stays as your balance with BookYourData for a later order. List size has no limit.

Get 10 free records

Champion tracking checks your whole list while a lookup service checks 1 person

An API provider is a service your code asks, lookup by lookup. Each answer is what its file holds about the person you looked up. The service does not check your whole list record by record or decide who now holds the old job. Every lookup gets billed, whether or not anyone moved.

BookYourData builds the data when you order, so no record comes from stored data that is months or years old.

BookYourData checks your whole list, record by record. For each contact who left, you get the same person at the new company and the person now in the old job. You pay only for new contacts found. The free test gets you 10 new contacts found, free.

Send your CRM export for 10 free records

Delivery options

How your champion tracking file reaches you

BookYourData sends your champion tracking records as a file you import into your CRM. The same file goes to any cloud storage bucket you name, like Amazon S3.

CRM import and CRM integration

We send your file back in your CRM's import format, keyed to your own CRM record IDs, ready to import.

CSV or Excel batch file

A CSV or Excel batch file with your new contacts found, for teams that work in spreadsheets.

API

An API that returns the records when the check finishes, for pulling new contacts straight into your own tools.

Cloud storage bucket

BookYourData pushes your file to any cloud storage bucket you name, like Amazon S3.

Run the check once, or set up repeat checks. Repeat checks run on a fixed schedule: weekly, monthly, every 2 months, quarterly or twice a year. Each repeat plan gets its own quote with a monthly minimum.

Receive your file of 10 free records

FAQ

What champion tracking is

What does champion tracking mean?

Champion tracking means BookYourData checks each contact you send to see who still works where. When a person has left the company, we find the same person at the new company, and we find the person now in the old job at the old company. Every new contact comes with a checked work email.

What is a champion?

A champion is a person at a customer company or on a past deal who bought from you, used your product or backed you inside the company. Champion tracking finds these people at the new company when they change jobs.

What do I send, and which CRMs and file formats work?

You send the CRM export you already have, from any CRM, as a CSV or Excel file. BookYourData takes any list of contacts you name. There's no limit on list size, and we handle large lists on request.

What happens if a person is still there, or cannot be found?

A person who is still at the company costs $0. A person who left and has not been found yet costs $0 as well. You pay $1 for each new contact BookYourData finds and delivers. Champion tracking charges for finds, never for checks.

Timing and setup

What happens if the old job is not filled yet?

Champion tracking finds the person now in the old job after the company fills the job. You pay nothing while the job sits empty. A repeat check picks the person up later.

How long after a move does the new contact show up?

Once the person shares the new job in public, champion tracking finds the person at the new company. Some people take weeks or months to say where they went, and the wait changes from person to person. BookYourData gives no fixed number of days.

When do I check my list again?

Run the check once, or set repeat checks. Repeat checks follow a fixed schedule: weekly, monthly, every 2 months, quarterly or twice a year. Every repeat plan has its own quote and a monthly minimum. Contacts go out of date as people move, and a repeat check keeps your list current.

Do I need a tool, a seat or a login?

No. Champion tracking is done for you, straight from the CRM export you already have. BookYourData checks every contact and sends you a file back. You never buy a tool, a seat or a login.

Price and use

How is champion tracking priced, per contact or per seat?

Champion Tracking costs $1 per record, and 1 record is 1 new contact found: the same person at the new company, or the person now in the old job. The minimum order is $500 for 500 new contacts found. When fewer are found, the rest of the $500 stays as your balance for a later order. Checking costs nothing. A contact not found costs nothing. There is no seat to buy because you pay per new contact found.

Do job change alerts from a data provider or a social network do this?

Job change alerts from other data providers or a social network tell you that a person moved. Champion tracking delivers more: the same person at the new company, and the person now in the old job, each with a checked work email.

What does 1 record hold?

Each record holds the name, the new company, the new title, a checked work email, and direct dial or mobile where found. The old company and old title sit beside the new. BookYourData puts your own CRM record ID and the date found on every record, and your file shows the status of every contact checked.

Am I allowed to email and call the people you find?

Work contact details of named people are personal data under GDPR and CCPA. You email and call the people champion tracking finds under your own lawful basis for business outreach. Keep an opt-out in every email, and honour every request. BookYourData gives no legal advice.

Your file and records

What happens to the CRM file I send you?

BookYourData uses the CRM file you send only for your champion tracking order. We delete your file 30 days after delivery. A repeat check keeps your file while that check runs, and we delete it after the last repeat check. You choose plain text or SHA256 hashes for the email addresses in your file. Names, companies and job titles stay readable, since BookYourData needs them to check each person.

Do you track promotions and new hires?

A promotion or a new title at the same company sits outside champion tracking, which follows people who left. People who joined a company you name, and who are not on your list, are found on request, quoted apart from the per record price.

What file format do I get back, and how fast do you reply?

BookYourData sends your file back in your CRM's import format, keyed to your own CRM record IDs, ready for a CRM import. A CSV or Excel batch file works too, and an API returns the records when the check finishes. We reply within 1 business day.

What counts as a found contact?

A found contact in champion tracking is a named person with a checked work email, at the new company or in the old job. Direct dial or mobile, where found, comes at no extra charge. No checked email, no charge. More than 1 possible name for the old job, with no clear holder, means no charge.

Who is champion tracking not for?

Champion tracking is not for lists of consumers, meaning private people rather than people at a business. A business with few past customers has a short list to check, and a person who stopped working has no new company to find. Where the service does not help, you pay nothing.

Submit your past buyers for 10 free records on who moved, who took over

BookYourData uses the CRM file you send only for your order and deletes it 30 days after delivery. You pick SHA256 hashes instead of plain text for the email addresses, so each address turns into a scrambled code, and names, companies and job titles remain readable for the check.

How it works

  1. 1

    You send the form

    Fill in the fields below and send your request to BookYourData.

  2. 2

    We reply within 1 business day

    BookYourData asks for your test list: your CRM export as a CSV or Excel file, or any list you name.

  3. 3

    You get 10 new records

    We check your list and send you the new contacts found, free.

Open the sales deck

we reply within 1 business day

Past buyers, customers or any other contact you name

The name of your CRM, or write none

Type any number you want checked. Large lists are handled on request.

10 new contacts found, free, from your test list.