12 Best Lead411 Competitors and Alternatives [2025]

1. BookYourData

BookYourData is a B2B data intelligence platform that provides real-time verified information to sales, recruiting, and marketing teams. The B2B platform serves 200,000 customers across 200+ countries globally.

What makes it popular 

• Powerful API for syncing data to CRMs like HubSpot and Salesforce
• Ability to find company emails using name or website
• Standardized job titles across multiple languages for better targeting

Features 

• Targeted email lists with 100+ filters (job title, company size, etc.)
• Data enrichment by uploading existing lists with additional details
• Access to 250M+ business contacts across 200+ countries
• Geographic targeting by state or province
• Industry-specific email lists (technology, finance, etc.)

Pros 

• 97% data accuracy guarantee with credit refunds
• No subscriptions, pay as you go only
• Pre-built packages available with more affordable rates
• Company insights (funding, hiring patterns)
• Bulk data search and download capability

Cons

• Limited advanced sales and business insights tools
• No consumer data, pure and direct B2B contacts

Pricing

• Free pack: The Free pack costs $0 and provides 10 credits.
• Pay-As-You-Go Packs: The Pay-As-You-Go pack costs $99 with 250 credits. One credit is equal to 1 contact, and they never expire. 

Customer support 

BookYourData provides 24/7 customer support, which means your queries are addressed promptly. Their sales team is always live.

Customer reviews

Easy to use platform, and exporting contacts is simpler, and the data quality is very strong, with most of the emails verified and working.

2. Apollo.io

Apollo.io is an AI outbound engine that helps businesses find and research leads and personalize their messaging. Its platform allows targeted prospecting to help businesses identify and engage with high-value leads.

What makes it popular

• Built-in tools for emailing, calling, and meeting recordings
• Free Chrome extension compatible with platforms like LinkedIn

Features 

• Collects data through a 2M+ contributor network
• Tracks email sequences and bounces with outreach tools
• Gathers intent data using 65+ filters

Pros 

• Multi-step verification for data accuracy
• AI-powered automation, optimization, and personalization of sales processes

Cons 

• Occasional data inaccuracies reported by users
• Complex interface that requires time to learn

Pricing

• Free plan: The Free plan of Apollo.io costs $0 and provides 100 credits per month.
• Basic plan: This plan of Apollo.io costs $59 per month and gives 2,500 credits. 
• Professional plan: This Professional plan costs $99 per month and provides 4,000 credits.
• Organization plan: This Organization plan costs $149 per month and gives 6,000 credits.

Customer support 

Users can join Apollo’s free Slack community to ask questions and discuss ideas. Businesses can interact 24/7 with Apollo users and the support team. 

Customer reviews

Apollo covers small to medium-sized businesses, but reporting is difficult, and workflow rules are difficult to audit compared to Apollo.io competitors.

3. Lusha

Lusha is an AI sales intelligence platform that helps businesses find leads, identify buying signals, and convert prospects. It automates processes so businesses can focus on selling.

What makes it popular 

• Compliant with GDPR, CCPA, and SOC 2, and provides data protection
• Filter leads by job title, location, and industry, with alerts for job changes

Features 

• Provides accurate emails, phone numbers, and social media profiles
• Integrates with CRMs like Pipedrive, HubSpot, and Salesforce
• Automates outreach and lead management

Pros 

• AI-powered personalized recommendations for companies and decision-makers
• Provides verified contacts based on user requirements

Cons 

• Occasional outdated data for smaller companies
• The free plan has limited credits and features
• Credit-based system not ideal for large companies, as compared to Lusha’s competitors.

Pricing 

• Free plan: The Free plan of Lusha costs $0 and offers 40 credits per month.
• Pro plan: The Pro plan of Lusha costs $29.90 per month and offers 250 credits.
• Premium plan: The Premium plan of Lusha costs $69.90 per month and offers 600 credits.
• Scale plan: The Scale plan of Lusha has custom pricing and offers custom credits.

Customer support

Businesses can fill out the Contact Us form to get responses. Lusha also organizes live webinars to address common questions.

Customer reviews

Lusha has a user-friendly interface, which makes it easy to use, but several users have reported that they do not like the credit-based system.

4. UpLead

UpLead is a lead intelligence software that offers businesses verified phone numbers, intent data, and B2B emails. It finds your top prospects' accurate data so you can reach out to them.  

What makes it popular 

• 95% data accuracy guarantee.
• 50 search filters, such as technographics, for precise prospecting.

Features

• Database of 160M+ verified leads
• Integration with CRMs like Salesforce and HubSpot
• Chrome extension for extracting emails from LinkedIn

Pros 

• Beginner-friendly interface
• Free trial to test the platform before subscribing

Cons 

• Requires third-party tools for outreach automation
• Syncing large contact lists can be time-consuming
• Saved searches require manual reruns

Pricing 

• Free trial: The Free trial of UpLead costs $0 and offers 5 credits for 7 days.
• Essentials plan: The Essentials plan costs $99 per month, 170 credits, and verified emails.
• Plus plan: The Plus plan costs $199 per month, 400 credits, and advanced filters.
• Professional plan: UpLead’s Professional plan has custom pricing and a number of credits, and a dedicated success manager handles your account.

Customer support 

Users can use the search bar to get answers to their queries. UpLead provides 24/7 support to resolve problems promptly.

Customer reviews

UpLead is useful for sales teams and helps find contacts and companies, but some contact emails may not be valid.

5. Cognism

Cognism offers up-to-date, high-quality data to maximize connect rates and help businesses build better pipelines. It allows direct engagement with decision-makers to grow revenue.

What makes it popular 

• Built-in GDPR / CCPA / Do-Not-Call compliance for legal safety in Europe
• Ability to prospect globally across LinkedIn and corporate websites

Features 

• Verified “Diamond Data” tested, verified, and validated
• Data enrichment via Chrome extension
• Provides insights such as hiring signals and technographic changes

Pros 

• Accurate mobile numbers and emails for European prospects
• Exports data to CRMs like Salesforce and HubSpot to reduce manual work

Cons 

• Lacks transparency in pricing
• Limited coverage outside Europe

Pricing 

• Grow: The pricing of the Grow plan is available on custom demand. It includes essential contact and company data for prospecting.
• Elevate: Elevate plan’s price is also available on a custom request. It offers features of the Grow plan, plus advanced intelligence and actionable signals.

Customer support 

Users can search the help center or fill out Cognism’s contact form to reach the support team.

Customer reviews

Cognism’s Chrome extension simplifies prospecting, but the dashboard’s user interface is complex and requires training.

6. ZoomInfo

ZoomInfo is a GTM (go-to-market) intelligence platform that helps businesses increase conversion rates with B2B data. It gathers information from proprietary technology, machine learning, public sources, and contributory networks.

What makes it popular

• Provides buying signals and rich B2B data for targeted prospecting
• 90–98% data accuracy

Features 

• Firmographic and technographic data for ideal customer targeting
• Automated refinement of company and contact records in the tech stack
• AI-driven task automation to reduce repetitive workload

Pros 

• Up-to-date company ownership and personnel changes
• Detailed buyer intent data for personalized outreach

Cons 

• Some data may occasionally be inaccurate
• Mobile access needs improvement
• Pricing is not transparent, which slows the outreach processes

Pricing

• Professional plan: The Professional plan costs $14,999 annually with 5000 annual bulk credits.
• Advanced plan: The Advanced plan costs $24,995 per year with 10,000 annual bulk credits.
• Elite plan: The Elite plan costs $39,995 per year, with 10,000 annual bulk credits.

Customer support 

The phone number on ZoomInfo’s website is available for support. Businesses can also fill out a form to receive assistance directly from the ZoomInfo team. 

Customer reviews

Users can filter prospects by industry, location, and position, but contact information is not always up-to-date, as compared to ZoomInfo competitors.

7. RocketReach

RocketReach is a lead intelligence platform that allows businesses to maximize their outreach campaigns and make them successful. It covers over 700M profiles and 60M companies from every corner of the world.

What makes it popular 

• Real-time email and phone verification to reduce bounce rates
• Demo available for evaluating the platform before purchase

Features

• Chrome extension finds contacts instantly on LinkedIn and company websites
• Bulk lookups and file enrichment for large-scale prospecting
• Advanced filters by job title, location, industry, and company size

Pros

• Flexible pricing, no long-term contracts, scalable plans
• Easy-to-use platform with quick setup and simple workflows

Cons

• Some data may be outdated, e.g., old phone numbers or job titles
• Slow support replies and occasional billing issues
• Limited built-in sales tools compared to RocketReach alternatives.

Pricing

• Essentials plan: $33 per month with unlimited personal and work emails.
• Pro plan: $75 per month with unlimited mobile and direct phone numbers.
• Ultimate plan: $175 per month with Autopilot and 25 active jobs.

Customer support 

RocketReach provides tips and featured articles to help businesses with prospecting and answer common questions. 

Customer reviews

RocketReach delivers detailed company information, but does not always update profiles when employees leave.

8. LeadIQ

LeadIQ is a B2B tool that allows businesses to capture and sync leads from their browser to their CRM. Businesses can also get a demo before deciding to buy a subscription plan.

What makes it popular 

• Prioritizes data security with SOC 2 Type II certification and regular audits
• Offers a podcast sharing real-life experiences of sales teams

Features 

• Chrome extension captures LinkedIn leads with one click
• Role-based access control for team members
• Data protection through encryption in transit and storage

Pros

• Frequent contact verification reduces email bounce rates
• Smooth integration with LinkedIn Sales Navigator

Cons

• Advanced features require a custom pricing plan
• Occasional CRM integration glitches with Salesforce or HubSpot
• Smaller database compared to competitors like BookYourData and UpLead

Pricing

• Free plan: Use the Free plan at $0 to search people, search companies, and export data.
• Pro plan: Pay $20 monthly for the Pro plan to track job changes and prospect with the Chrome extension.
• Enterprise plan: Choose the Enterprise plan with custom yearly pricing to upload CSVs and manage advanced admin settings.

Customer support 

LeadIQ Academy provides video tutorials and product walkthroughs. Admin tools allow users to manage credits, subscription plans, and billing efficiently.

Customer reviews

LeadIQ helps capture leads quickly and reduces manual effort, but data accuracy is inconsistent.

9. LeadGenius

LeadGenius is a B2B intelligence tool that helps businesses find, engage, and convert leads. It combines AI and human verification to maximize data accuracy.

What makes it popular 

• Provides real-time AI + human-verified contacts and buyer intelligence
• Covers global markets, including hard-to-find niches (EMEA, LATAM, APAC)

Features 

• Delivers in-market leads, not just names and emails
• Monitors social signals and engagement for active prospects
• Custom lead lists based on location, verticals, and buying committees

Pros 

• High-quality, human-verified leads reduce bad or outdated contacts
• Advanced tags and behavioral signals allow precise targeting

Cons 

• Custom pricing can be expensive or unclear for smaller teams
• Some leads or updates arrive slower than expected
• Complex features require learning effort for smaller teams

Pricing 

• Custom pricing: LeadGenius pricing depends on the business's needs, and the business must contact LeadGenius for a detailed quote.

Customer support 

LeadGenius provides support via a “Submit a Request” form to allow users to file attachments and select the request type. 

Customer reviews

LeadGenius delivers high-quality lead management, but sometimes falls outside the target preferences of businesses.

10. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool that helps sales teams build client relationships. It provides advanced search filters, custom lead suggestions, and real-time insights to connect with decision-makers. 

What makes it popular 

• Instant alerts on job changes and company updates for timely outreach
• Advanced LinkedIn filters to find and target the right leads

Features 

• Tools like TeamLink and shared notes for easy collaboration
• Lead suggestions based on activity and preferences
• Search filters by job title, industry, company size, and location

Pros 

• Unlimited lead searches for exploration and prospecting
• Smooth CRM integration to keep workflows efficient

Cons 

• Higher costs can be challenging for individuals or small businesses
• Limited InMail template customization
• Occasional complexity for new users

Pricing 

• Core: The Sales Navigator Core costs $119.99 per month with 50 InMails per month.
• Advanced: LinkedIn Sales Navigator Advanced costs $179.99 per month with team collaboration tools.
• Plus: The Sales Navigator Plus plan of LinkedIn has custom pricing with CRM integration and real-time data updates.

Customer support 

This platform allows users to access a dedicated help section after signing in to LinkedIn Sales Navigator. Use the search bar to quickly find answers to your questions.

Customer reviews

LinkedIn Sales Navigator helps businesses stay on top of their pipeline, but the interface has many buttons and requires time to learn.

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11. Seamless.AI

Seamless.AI is a real-time research tool that uses AI to connect with B2B professionals. This B2B prospecting tool allows users to build lists from over 1.3 billion contacts and access full profiles of decision-makers.

What makes it popular 

• An AI-powered search engine for accurate and updated B2B contact data
• Automates list building and lead enrichment to save time and boost sales productivity

Features 

• Access contacts with full emails and phone numbers from 121+ million companies
• Job change alerts and API access to maintain fresh CRM data
• Track buyer intent signals to identify prospects ready to purchase

Pros

• Simple Chrome extension for quick contact discovery
• Easy CRM integration with HubSpot, Salesforce, and other sales tools

Cons

• Emails and phone numbers may be outdated for some contacts
• Cancellation policies are sometimes unclear
• Pricing may be expensive for small businesses

Pricing

• Free plan: Costs $0 with access to prospect emails and cell phone numbers.
• Pro plan: Custom pricing with a free admin seat and advanced team management.
• Enterprise plan: Custom pricing with add-ons like buyer intent data and API access

Customer support 

Seamless.AI provides support via live chat and email. Enterprise customers can request phone support.

Customer reviews

Seamless.AI simplifies finding contact information and building lead lists, but the data for some industries is not fully up-to-date and may require verification.

12. SalesIntel

SalesIntel is a pipeline generation platform that uses AI and human-verified data to help businesses increase revenue. It finds the right accounts and connects businesses with relevant buyers. 

What makes it popular 

• Strong filters and search tools for finding very specific leads
• Sally, SalesIntel’s automated assistant, is available 24/7

Features 

• Tracks company technographics and firmographics (size, revenue, tech stack) for better targeting
• Provides buyer intent and visitor data to identify researching prospects
• CRM integrations, export tools, and browser extensions for smoother workflows

Pros

• Accurate and reliable data helps reduce bounce rates
• Fast and easy list building due to a user-friendly interface and effective filtering

Cons

• Occasional data inaccuracy or outdated info despite verification cycles
• Reduced accuracy or detail for niche or emerging industries
• Higher costs, potentially unaffordable for small businesses

Pricing

• Custom pricing: Enter your business email, and SalesIntel will give you the right price with the desired features.

Customer support 

Use the SalesIntel bar to search for the kind of support your business needs. Select the available solutions to get an answer to your query.

Customer reviews

SalesIntel provides accurate and up-to-date data, but the platform can be slow when running larger searches.

What to know more about Lead411?

Lead411 is a B2B lead generation and sales intelligence platform that provides businesses with verified data to identify and connect with decision makers. This B2B prospecting platform helps businesses build sales pipelines, close deals, and scale outreach efforts effectively. 

Lead411 collects data through manual research, user-contributed content, government filings, AI-powered technology, machine learning, and web scraping from public sources.

What are the advantages of using Lead411?

The advantages of using Lead411 are accurate B2B intent data, sales intelligence alerts, recruitment support, unlimited search plans, and advanced search filters.

• Accurate B2B intent data: The B2B lead generation tool provides access to verified emails, company profiles, and phone numbers.
• Sales intelligence alerts: Lead411 helps you stay ahead of the competition by notifying users about company growth signals and executive changes.
• Recruitment support: Lead411 makes the recruitment process easier by offering tools to companies hiring candidates.
• Unlimited search plans: The B2B sales platform offers unlimited search and export features.
• Advanced search filters: Lead411 has advanced search filters that help find businesses by company size, industry, and technologies used.

What are the disadvantages of using Lead411?

The disadvantages of using Lead411 are limited filters, high pricing, inaccurate data, slow response time, and limited global coverage.

• Limited filters: Lead411 offers limited filters as compared to platforms like BookYourData that offer over 100 filters.
• High pricing: The pricing is high and unaffordable for small and medium-sized businesses.
• Inaccurate data: Some users have occasionally reported that the data is inaccurate or outdated.
• Slow response time: Lead411 takes time to respond to queries through chat, though it seems that it is available.
• Limited global coverage: Lead411 provides a contact database of countries such as Canada, the USA, Australia, and the UK, but does not provide data for the complete European market.

What are the pricing plans of Lead411?

The pricing plans of Lead411 include the Free Trial, Basic Plus Unlimited, Enterprise Limited, Pro with Intent Data, and Unlimited. 

• Free Trial: The Free Trial costs $0 and offers 50 exports and verified email addresses.
• Basic Plus Unlimited: The Basic Plus Unlimited Lead411 plan has custom pricing with unlimited email and direct phone number views.
• Enterprise Limited: The Enterprise Limited plan of Lead411 has custom pricing with everything in basic and flexible monthly exports.
• Pro with Intent Data: The Pro with Intent Data plan of Lead411 has custom pricing with only an annual plan and 10,000 exports per year.
• Unlimited: The Unlimited plan of Lead411 has custom pricing with unlimited exporting and only offers an annual plan.

BookYourData is the best Lead411 competitor

BookYourData is the best Lead411 competitor as it offers transparent pricing, and the credits never expire. It offers 500M+ profiles and 250M+ contacts across 200+ countries and helps to build targeted email lists in seconds. BookYourData is the B2B data intelligence platform that provides real-time verified contact information to marketing, recruiting, and sales teams. It eliminates the need for subscriptions and has a pay-as-you-go pricing model.

Features 

• Utilize 100+ filters to build targeted email lists
• Add existing data and enrich with additional attributes like social media profiles
• Advanced API for integrating extracted data into CRMs such as HubSpot
• Filter and target companies based on the technology they use
• Find company email addresses using the company name or URL

Pricing

• Free Pack: The Free Pack costs $0 and provides 10 credits. It grants access to all enterprise features without requiring a long-term subscription or credit card payment.
• Pay-As-You-Go Packs: The Pay-As-You-Go Pack costs $99 and includes 250 credits. One credit equals one contact, and once purchased, the credits never expire.

What are the factors to consider when choosing a Lead411 competitor?

The factors to consider when choosing a Lead411 competitor are data accuracy and coverage, pricing and plans, features and functionality, ease of use and interface, customer support, and resources.

Data accuracy and coverage are the biggest factors to consider when choosing a Lead411 competitor. Accurate data helps businesses to reach the right prospects and reduce email bounce rates. Some competitors only cover a specific region, such as Europe or North America, and if you prefer global coverage, then ZoomInfo and Apollo.io are the best choices.

Pricing and plans are important to check before purchasing a plan because small to medium-sized businesses have smaller budgets, while large businesses have no budget constraints. Small to medium-sized businesses can prefer flexible plans like those from UpLead or Apollo.io, while larger enterprises can benefit from feature-rich packages offered by ZoomInfo.

Features and functionality not only include intent data but also buyer intent signals, CRM integration, lead scoring, and automation. The more useful the features of a B2B sales tool, the more efficient your business's sales process becomes. Tools like LeadIQ excel in sales automation, while Clearbit offers advanced customization and real-time data enrichment to make it easier to customize workflows based on your team’s size and sales goals.

Ease of use and interface are important when you are just starting to use the B2B sales tool as an individual or even as a team. Tools like Apollo.io are praised for their clean UX and are quick to learn, unlike others, such as ZoomInfo, which may require IT involvement for onboarding.

Customer support is the basic need of most businesses to save their time when an issue arises. Choose a Lead411 competitor that offers support through live chat, phone, and email. ZoomInfo offers 24/7 support and dedicated account managers, while Cognism is known for quick response times and hands-on onboarding assistance.

Resources can include blogs, tutorials, live webinars, and case studies. For example, LeadIQ and Lusha provide webinars and case studies, while Apollo.io features a knowledge base and podcast content to help users stay updated with B2B sales strategy.

Which is the best sales prospecting tool between BookYourData and Lead411?

BookYourData is the best sales prospecting tool as compared to Lead411 since it includes a pay-as-you-go pricing model, which means that you only pay for the credits you use. It is one of the best sales prospecting tools because the credits never expire, and users get to build targeted email lists by using over 100 filters.

What is the difference between Lead411 and ZoomInfo?

The difference between Lead411 and ZoomInfo is that ZoomInfo has a more detailed database and targets large businesses, while Lead411 targets small to medium-sized businesses. Another major difference between Lead411 and ZoomInfo is that the interface of Lead411 is more user-friendly, while the ZoomInfo interface is complex for beginners.

How accurate is Lead411 compared to Lusha?

Lead411 is more accurate compared to Lusha, as Lead411 has an accuracy rate of 96% and Lusha's accuracy rates are 80 to 90%. The reason why businesses must choose Lead411 over Lusha is its higher accuracy percentage.

How does Lead411 verify the accuracy of its verified leads for sales and marketing teams?

Lead411 verifies the accuracy of its verified leads for sales and marketing teams by combining automated verification technology with human verification. Lead411 also has an accuracy rate of 96%, which makes it an ideal choice for businesses that do not compromise on the accuracy of leads.

Is Apollo.io the best alternative to Lead411?

No, Apollo.io is not the best alternative to Lead411 since Lead411 works well for teams that need real-time verified data, intent-based prospecting, unlimited exports, and offers more accurate data. Lead411 is one of the Apollo competitors that has no daily limits, so it is the best choice for businesses to run personalized campaigns.

What features should companies look for when choosing B2B sales intelligence tools?

The features companies should look for when choosing B2B sales intelligence tools are data accuracy and up-to-date information, smooth integration with CRMs such as Salesforce and HubSpot, a user-friendly interface, and affordable pricing.

Are there any free competitors to Lead411?

Yes, there are some free competitors to Lead411, such as BookYourData, RocketReach, and Lusha, that offer free plans. These free-tier plans of the B2B sales tools allow users to try them before purchasing a plan.

What is the difference between BookYourData and ZoomInfo?

The difference between BookYourData and ZoomInfo is that BookYourData has a pay-as-you-go pack, which means that you only pay for the credits you use, and they never expire. ZoomInfo has fixed pricing plans, which makes businesses choose BookYourData over ZoomInfo due to its transparent and flexible pricing.

How do Lead411 competitors enhance B2B prospecting?

Lead411 competitors enhance B2B prospectingby providing detailed company data, advanced search and filtering, buyer intent data, integration with popular CRMs such as Salesforce and HubSpot, and Chrome extensions for platforms like LinkedIn to extract leads. Lead411 also offers AI tools to help businesses personalize their outreach messages before sending them.

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