Cognism Pricing in 2025 Revealed: Plans and Costs

What is Cognism?

Cognism is a B2B sales intelligence tool that helps businesses find and target the right customers and improve their sales and marketing efforts. This B2B provider is trusted by over 4000 businesses globally and provides accurate contact information, including email addresses, mobile phone numbers, and intent data.

Cognism has a vast database that collects data by combining first-party and third-party sources and from community-based data and publicly available information. Cognism boasts a 98% accuracy rate by partnering with top data providers like Bombora and offers a complete data set known as Diamond Data ®. While answering “What is Cognism”, it is important to note that this platform is used by sales, marketing, revenue teams, and GTM (Go-to-Market) leaders across a company. Small, medium, and enterprise-sized businesses use Cognism to achieve their sales and marketing goals.

Cognism works by using ML (Machine Learning) and AI (Artificial Intelligence) to collect, process, and analyze from different sources, including public records, proprietary methods, and partnerships. This data is then used to create detailed profiles for each individual and company.

What are the key features of Cognism?

The key features of Cognism include a contact database, Chrome extension, GDPR compliance, unrestricted data access, intent data, CRM integration, the Sales Prospector tool, and Enrich.

The key features of Cognism are listed below.

• Contact database: The contact database of Cognism includes business emails and mobile numbers for the US, EMEA, and APAC decision-makers. They have impressive European coverage, consisting of 180% more contacts in the UK and 250%+ more contacts in France and Germany as compared to other sales tools. It provides phone-verified mobiles that increase the connect rate by 3x on average.
• Chrome extension: The Chrome extension of Cognism helps users pull and verify contact details while prospecting on LinkedIn Sales Navigator. It allows sales representatives to find verified emails and mobile numbers directly from websites or CRM records. They find it easy to export contact information into their CRMs, which reduces administrative tasks and improves efficiency.
• Compliance: Cognism provides GDPR and CCPA-compliant data which is checked against 13 DNC (Do-Not-Call) lists globally. The platform holds international certifications, like ISO 27001, ISO 27701, and SOC 2 Type II. The up-to-date company and contact data provided by Cognism is continuously monitored across 100s of data sources. They have a streamlined opt-out process and a dedicated team that deals with DSARs (Data Subject Access Requests) in due time.
• Unrestricted data access: The platform offers users unlimited access to view and export intent data. It also includes unrestricted data access to individual and company-level data. It allows users to access global data without limitations on the number of records or exports. The unrestricted data access is a part of Cognism’s pricing model, due to which users do not worry about credit limitations.
• Intent data: Cognism provides intent data that identifies actively researching prospects which allows the sales team to target the right prospects. It combines intent data with firmographic and technographic insights to customize messages for each prospect and helps shorten the sales cycle. This platform uses consent-based intent data powered by Bombora to deliver both general and localized signals.
• CRM integration: Cognism can easily integrate with different platforms like Salesloft, HubSpot, Salesforce, Outreach, Pipedrive, Microsoft Dynamics, Bullhorn, and Zapier. It allows users to easily push contact details directly into their CRMs and sales engagement platforms. It also allows users to access data directly from LinkedIn Sales Navigator which helps them improve their lead lists.
• Sales Prospector tool: The Sales Prospector tool of Cognism helps users generate targeted leads matching their ideal customer profiles. This tool uses AI-powered search to speed up prospecting by generating high-quality lists based on firmographics, technographics, and buyer intent data. It helps sales teams target multiple accounts within the same account to increase engagement opportunities.
• Enrich: This feature of Cognism provides real-time CRM enrichment and automatically updates outdated or stale contact information. Cognism offers three types of data enrichment through its feature Enrich, such as Instant, Scheduled, and On-Demand CSV enrichment. The Instant Enrich speeds up the inbound lead response time, while Scheduled Enrich cleans the database after intervals. On-Demand CSV Enrich allows teams to fill in the missing information in their lists by uploading their CSVs.

What are the pricing plans of Cognism?

The pricing plans of Cognism are Platinum plan and Demand plan. Cognism does not offer a free plan, but both of its plans provide a free trial with 25 free B2B targeted leads to test the quality and accuracy of its data.

The pricing plans of Cognism are explained below.

Platinum

The Platinum plan of Cognism is ideal for organizations with 200 to 1000+ employees, who are looking for sales and marketing acceleration tools. The pricing of the Platinum plan ranges from $1,500 to $10,000 annually, with an access fee of $15,000 and $1,500 per user per year.

Cognism uses a tier-based pricing feature for the Platinum plan for optimal business growth and strategy implementation. It gives access to up to 25 million contacts.

Cognism provides access to demographic data by providing contact information, such as email addresses, direct dials, not phone verified mobile numbers, job titles, locations, and skills. The platform is currently improving timely updates to job titles and expanding mobile coverage in European markets. It sources data globally by covering regions like EMEA, North America, and APAC.

This plan also provides users with firmographic data by providing company information, such as industry type, revenue, location, technologies, trigger events, number of employees, and founding date. It offers powerful tools, such as Prospector, which allows users to build targeted lead lists using advanced filters. The Enrich feature helps update existing company and contact records, and CSV Enrichment also allows users to upload outdated lead lists for on-demand and scheduled enrichment.

The Chrome extension of Cognism accesses verified contact information directly from platforms like LinkedIn and Sales Navigator, and extracts real-time data from websites or CRM records. It also easily integrates with other CRM platforms like HubSpot and Salesloft.

The platform provides unrestricted views and individual and page-level contact and users can export up to 25 records at a time. It provides 24/7 live chat support and comprehensive onboarding and training sources.

The Platinum pricing plan of Cognism offers multiple features, but it still has some limitations like mobile numbers are not phone verified.

Diamond

The Diamond plan of Cognism is the premium one, which is designed for sales and marketing teams looking for high-quality data and advanced tools to optimize their outreach.

The diamond tier plan of Cognism costs a $25,000 access fee and $2,500 per user annually.

This plan provides comprehensive contact data, including email addresses, direct dials, and job titles. It also provides phone-verified mobile numbers through Diamond Data ®. These numbers are re-verified every 18 months to maintain their accuracy. It also gives access to geographical locations and personal skills.

The plan includes access to intent data, powered by Bombora, which allows users to identify companies actively researching solutions. Users can request to verify phone numbers for specific high-value contacts through its Diamonds-On-Demand feature.

This plan also provides users with company-level information, such as industry type, size of the company, and annual revenue. It offers all the features of the Platinum plan, including the List Building Web App, CSV Enrichment, CRM integrations, and 24/7 live chat support. This plan gives priority to its customers for support by providing a dedicated customer success manager. 

The Cognism Chrome extension enables users to access verified contact information directly from platforms like LinkedIn and Sales Navigator, extract real-time data from websites or CRM records, and export contact information into CRM systems. It also offers advanced AI-driven segmentation to improve targeting capabilities.

The limitations of this plan are that pricing is not transparent and varies according to specific business needs and configurations. The access fee of this plan is much higher and is necessary for small businesses or startups to unlock its full features. Users have also faced challenges in the accuracy of data for niche industries.

What are Cognism credits?

Cognism credits are units allocated to accounts that help users perform specific actions beyond standard usage limits. These credits are used for tasks such as bulk saving of records, data enrichment, and using some APIs.

Credits are deducted per profile when performing bulk operations or using specific features that require them. Once a credit is used for a profile, accessing that profile again does not incur additional credit usage.

Users have to use their credits during the subscription term in which they were purchased. Credits expire at the end of the subscription terms, do not carry over, and are non-refundable.

An example of credit usage is if a user wants to save 100 contacts at the same time, credits are required to surpass the 25-contact limit.

What are the additional costs and add-ons of Cognism?

The additional costs and add-ons of Cognism are related to purchasing extra credits and adding advanced features that are not accessible in the standard pricing plans.

User licenses, extra data enrichment, intent data, and on-demand mobile enrichment are available as add-ons for an additional fee. Users may also have to pay extra costs for setup fees, training costs, purchase extra credits, and increased usage as data needs grow.

The base price of Cognism covers the costs of Integrations with CRM and sales engagement tools, but advanced functionalities and custom workflow customizations may require extra payment.

It is important to consider these additional expenses when budgeting for Lusha, as the total cost can increase depending on your team’s data usage and the need for specialized features.

What factors should be considered when paying for Cognism?

The factors that should be considered when paying for Cognism include contract structure, user licenses, feature inclusion, integrations, and discount opportunities.

The factors to consider when paying for Cognism are listed below.

• Contract structure: Cognism operates on an annual contract basis to provide users with unrestricted access to data without limitations on views or exports. This model eliminates the need for a credit-based system, which allows sales teams to operate without concerns about data caps or unexpected costs. The contract value of Cognism may increase if your business grows and needs more user licenses or features.
• User licenses: The pricing model of Cognism includes a flat platform fee plus a per-user fee. For example, the Platinum plan has a per-user license fee of $1,500, while the Diamond plan's per-user fee is $2,500. These fees cover access to the platform's features and data. The license fee of Cognism includes costs of different features such as maintenance, set-up, onboarding, and support services.
• Feature inclusion: The Platinum plan of Cognism provides important features like contact and company data, sales trigger events, and access to the browser extension and web app. While, the Diamond plan includes all Platinum features plus advanced capabilities such as AI-driven segmentation, intent data (powered by Bombora), and on-demand mobile enrichment.
• Integrations: Cognism integrates seamlessly with popular CRM and sales engagement tools, including Salesforce, HubSpot, Outreach, and SalesLoft. These integrations are included in every package at no additional cost.
• Discount opportunities: Discounts may be available through negotiation with sales team of Cognism, especially when purchasing multiple licenses, using end-of-quarter timing, or during contract renewals.

BookYourData is the Best Cognism Alternative

BookYourData is the best Cognism alternative because of its smart and high-quality business data and company profiles.

Download bulk data within seconds from BookYourData.

Why pay more for less? BookYourData gives you real-time, accurate B2B data without the premium price tag.

Features

• Access to over 250 million verified B2B contacts across more than 200 countries.
• 97% data accuracy guarantee with real-time email verification and an eight-step validation process.
• A pay-as-you-go pricing model with never-expiring credits and no subscriptions is required.
• 100+ data points per contact, including direct emails, mobile direct dials, job titles, company info, LinkedIn URLs, technographic, funding rounds, and job posting data.
• Advanced filtering and segmentation with 100+ filters (industry, job title, location, company size, revenue, etc.) for precise targeting.
• Bulk list building and lead export in multiple formats (CSV, Excel, vCard).
• Direct integrations with popular CRM systems for seamless lead management and workflow automation.

Pricing

The pricing plans of BookYourData are listed below.

• Free pack: The free pack of BookYourData gives 10 free credits to users which they can access without getting any subscription. No credit card is required, and still, users can access all the enterprise features.
• Pay-as-you-go model: Pay-as-you-go costs $99 at 250 credits without the need for a subscription. They have tier-based discounted pricing model. The more credits you order, the less per credit(contact) you pay at a time. Users can purchase credits that never expire, which allows them to buy only the required data when they need it.

More alternatives to Cognism

More Cognism alternatives are ZoomInfo, Apollo.io, and Lusha.

ZoomInfo

ZoomInfo is a B2B sales intelligence platform that provides businesses with contact information and company insights for marketing, lead generation, and sales outreach.

Features

• ZoomInfo provides a vast collection of business contacts to help sales and marketing teams connect with the right decision-makers.
• The platform ZoomInfo offers filtering options and allows users to find prospects based on criteria such as industry, company size, and job title.
• ZoomInfo gives real-time intent data to help businesses identify prospects actively who are researching relevant topics.
• ZoomInfo integrates easily with various CRM and marketing automation platforms so that enriched and accurate data flows smoothly between systems.

Pricing

The pricing plans of ZoomInfo are listed below.

• Lite plan: ZoomInfo offers a 14-day free trial plan without a credit card, and allows 10 contacts per month.
• Professional plan: This plan costs $14,995 per year. It includes advanced search capabilities, data enrichment, integration options, and 5,000 bulk credits annually.
• Advanced plan: The advanced plan of ZoomInfo costs $39,995 and offers all professional plan features and real-time buying intent signals, API integrations, enhanced automation tools, and 10,000 annual bulk credits.
• Elite plan: The elite plan starts at $40,000 per year and includes all advanced plan features, intent data, detailed organizational charts, technographics, and 20,000 bulk credits annually.

Apollo.io

Apollo.io is a B2B sales intelligence and lead generation platform that helps businesses find, connect, and convert potential customers. Apollo.io provides access to a large database of over 275 million contacts and 70 million companies.

Features

• Apollo.io has a vast contact database with over 275 million contacts, which helps users buy email lists and gather contact details like email addresses and phone numbers.
• Apollo.io provides users with more than 65 filters to precisely target leads that match specific criteria such as location, industry, company size, and job title.
• Apollo.io gives AI-powered features such as Apollo AI writing assistant for crafting personalized emails and lead prioritization.
• Apollo.io uses intent data to identify prospects actively researching solutions.
• Apollo.io provides a browser extension for quick access to contact and company data while browsing the web.

Pricing

The pricing plans for Apollo.io are listed below.

• Free plan: The free plan of Apollo.io costs $0/month. It includes 120 email credits per month, basic access to email enrichment, LinkedIn workflows, and the Chrome extension.
• Basic plan: The basic plan of Apollo.io costs $49 per user per month when billed annually, or $59 per user per month when billed monthly.
• Professional plan: Apollo.io’s professional plan costs $99 per user per month when billed monthly, or $79 per user per month when billed annually.
• Organization plan: The organization plan of Apollo.io costs $149 per user per month when billed monthly, or $119 per user per month when billed annually.

Lusha

Lusha is a B2B sales intelligence platform that helps businesses find, connect with, and convert potential clients by providing accurate, up-to-date contact and company information.

Features

• Lusha provides a Chrome extension, Lusha Everywhere, to help users access contact information while browsing professional networks like LinkedIn.
• Lusha easily integrates with main CRM platforms like Gmail, Outlook, HubSpot, Salesforce, and Zoho.
• Lusha uses AI tools and data to automate, optimize, and personalize the process of finding high-quality sales leads.
• Lusha’s API access helps businesses build custom integrations with their existing tools and platforms. 

Pricing

The pricing plans of Lusha are listed below.

• Free plan: The free plan of Lusha costs $0, gives access to a single user seat and 70 Lusha credits per month.
• Pro plan: The pro plan of Lusha costs $22.45 per month for users starting at 3600 credits/month, $29.95/month for users at 4800 credits per month, $37.45 per month for users at 6000 credits annually, and $44.95/month for users at 7200 credits annually.
• Premium plan: The premium plan of Lusha starts with 800 credits monthly at $69.90 per month when billed monthly, or 9,600 credits annually at a monthly equivalent of $52.45 per month when billed annually.
• Scale plan: Its price depends upon the specific needs of businesses and is available upon request from the vendor.

Does Cognism offer better value than competing platforms?

No, Cognism does not always offer better value than competing platforms. While Cognism is known for its high data accuracy and strong compliance, especially in the EMEA region, its pricing is higher and less flexible compared to alternatives like Apollo.io or Lusha.

It is difficult for smaller businesses and startups to access Cognism’s annual contracts and upfront costs. Some competitors provide more extensive data coverage in markets like the U.S., along with advanced sales engagement features and broader integrations. Other platforms usually deliver better overall value depending on your business size and needs.

What is the difference between Cognism and Bookyourdata?

The difference between Cognism and BookYourData is that Cognism offers advanced sales intelligence features, GDPR-compliant global data, and phone-verified contacts with subscription pricing, while BookYourData provides a pay-as-you-go model, customizable lead filters, and quick access to business contacts without a subscription commitment.

What is the difference between Cognism and ZoomInfo?

The difference between Cognism and ZoomInfo is that Cognism gives GDPR-compliant and phone-verified data with a focus on EMEA regions and higher call connect rates. While in the Cognism vs. ZoomInfo comparison, ZoomInfo offers a larger global database, advanced analytics, and intent data of the U.S. market with more features for large enterprises.

How does Cognism pricing compare with Seamless.ai pricing?

Cognism pricing compares with Seamless.ai pricing in a way that Cognism uses a transparent and license-based model with no credit limits and all integrations included, while Seamless.ai’s pricing depends on a credit-based system with additional costs for extra credits, advanced features, and fluctuating pricing.

Is Cognism more ROI-effective than D&B Hoovers for lead generation?

Yes, Cognism is more ROI-effective than D&B Hoovers for lead generation as Cognism offers higher data accuracy, faster ROI, and stronger compliance. While, D&B Hoover's pricing is more flexible and is better for lead volume but may require more manual verification.

How Does Cognism compare to free Email finder tools?

Cognism compares to free email finder tools by offering advanced sales intelligence, GDPR, and CCPA-compliant global data, verified direct dials, intent signals, and seamless CRM integrations, while free email finder tools provide only basic email searches with limited accuracy, features, and monthly usage caps.

What are the limitations of the Cognism Platinum plan?

The limitations of the Cognism Platinum plan are that the mobile numbers the platform provides are not phone-verified. It offers a limited contact database as compared to the Diamond plan and lacks AI capabilities for database search and segmentation.

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