Cognism vs ZoomInfo: Definitions, Features, Differences, and Similarities

Cognism vs ZoomInfo comparison

Below is the comparison table of Cognism and ZoomInfo to understand the features both offer according to different audience sizes.

What is Cognism?

Cognism is a B2B sales intelligence platform that is designed to help revenue teams find accurate, compliant company and contact data, like business emails and mobile numbers. It has a 22% better connect rate, a 42% increase in EMEA (Europe, Middle East, and Africa) BDR (Business Development Representative) pipeline, and 85% higher-quality data. 

How does Cognism work?

Cognism works by using its Orion tool to gather data from first-party sources. It matches the information with third-party sources available over the internet, like publicly available data, manual research, and strategic partnerships. This B2B intelligence platform processes data points and updates company and individual profiles to provide high-quality data. Cognism has a dedicated research team that manually verifies the most popular contacts of its customers. Its Diamond Verified Phone Data offers the highest accuracy and allows customers to reach three times more decision makers.

What is ZoomInfo?

ZoomInfo is a GTM (Go-to-Market) platform that allows B2B companies to connect with, identify, and engage their ideal customers by providing access to intent signals, business contact data, and sales automation tools. It provides services to about 35,000 companies worldwide. ZoomInfo is a trusted leader in data privacy and is known for its strong adherence to GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) regulations.

How does ZoomInfo work?

ZoomInfo works by obtaining data on public profiles from sources, like its contributory network, proprietary machine learning, manual research, and third-party expert partners. Its contributory network has community members who help validate information through machine learning, verify about 20 million email signatures every month, and update data on 4 million people. Proprietary algorithms scan corporate websites, press releases, and public filings for company data. The data is verified by human researchers and third-party sources, such as government data and social media which increases the accuracy of these profiles. 

What are the features of Cognism?

The features of Cognism include sales companion, international data coverage, Diamond Data, mobile phone number coverage, CRM and sales engagement integration, and intent data powered by Bombara.

The features of Cognism are listed below.

• Sales companion: The Sales Companion tool of Cognism provides sales teams with a personalized sales assistant for customized outreach. It allows users to refine their target audience with precision segmentation. Its AI Search and Research helps teams speed up their prospecting by searching, preparing, and dialing contacts faster.
• International data coverage: This B2B sales intelligence tool offers global reach with data coverage to users across regions like EMEA (Europe, the Middle East, and Africa), NAM (North America), and APAC (Asia-Pacific).
• Diamond Data: Cognism uses Diamond Data to help sales teams reduce the time they spend meeting and exceeding their sales quota. It provides phone-verified mobile numbers to allow users to make connections faster with the right contact.
• Mobile phone number coverage: Cognism, especially in the United States, is the leader in mobile phone number coverage, which increases direct communication with prospects. It checks mobile numbers against DNC (Do-Not-Call) lists in a record 13 countries, which include the UK, USA, Canada, Australia, and New Zealand.
• CRM and sales engagement integration: Cognism helps users integrate with CRM and sales engagement tools, such as Salesloft, HubSpot, Salesforce, Outreach, Microsoft Dynamics, and Zapier. It allows users to access important prospect details directly within their CRM with Cognism’s Chrome extension.
• Signal Data: Cognism’s Signal Data helps sales teams reach decision-makers precisely at the right moment by identifying buying signals, key market changes, and providing updates directly in Sales Companion.

What are the features of ZoomInfo?

The features of ZoomInfo include a contact and company search, buyer intent, conversation intelligence, AI-powered sales tools, Chrome extension, ZoomInfo Chat, candidate alerts and company scoops, and management.

The features of ZoomInfo are listed below.

• Contact and company search: ZoomInfo provides accurate B2B contact data, from direct dials to verified email addresses, to connect with the right buyers. It provides users with professional profiles, such as job responsibilities, work experience, education, and social media profile links, and users receive alerts when the platform updates the targeted profiles.
• Buyer intent: ZoomInfo provides buyer intent to help users map their ideal customer profile against ZoomInfo’s database to show sales-ready prospects searching for topics and keywords related to the business. This intent engine triggers signals tracked from a network of 210 million IP addresses to organizational pairings and more than 6 trillion new keyword-to-device pairings.
• Conversation intelligence: This B2B prospecting tool provides conversation intelligence with the Chorus tool that helps sales teams capture and analyze all customer calls, meetings, and emails to create visibility, drive process and behavior changes, and deliver a better ROI (Return on Investment).
• AI-powered sales tools: It offers users AI-powered sales tools like ZoomInfo CoPilot, which combines B2B data and real-time buying signals to help sales teams identify high-value accounts, engage buyers, and accelerate deal cycles.
• Chrome extension: The Chrome extension of ZoomInfo helps users quickly access company and contact data directly in their browser.
• ZoomInfo Chat: ZoomInfo helps sales teams qualify more leads into their CRM with the help of ZoomInfo Chat by providing instant alerts when ideal leads or existing customers visit the website.
• Candidate alerts and company scoops: This B2B data intelligence tool provides users with alerts on potential candidates and company scoops to stay updated on key developments and talent opportunities.
• Management: ZoomInfo streamlines and manages display ads, website chat, and form submissions for better lead generation and engagement.

What are the differences between the integrations of Cognism and ZoomInfo?

The difference between the integration of Cognism and ZoomInfo is that Cognism focuses on integrating with your existing tech stack, while ZoomInfo prioritizes its own all-in-one GTM platform.

The differences between the integrations of Cognism and  ZoomInfo are listed below.

• Cognism Integrations: Cognism focuses on increasing your existing tech stack by integrating smoothly with top CRM and sales tools like Salesforce (two-way), Outreach, HubSpot, Pipedrive, Microsoft Dynamics, and Salesloft. Cognism offers a fast browser extension for LinkedIn, CRM enrichment, and strong API support for custom workflows.
• ZoomInfo integrations: ZoomInfo provides integrations via its App Marketplace. It also has its own all-in-one GTM platform and often prioritizes its internal tools over third-party integrations. It supports integration with CRMs like Marketo, HubSpot, Salesforce, and Microsoft Dynamics 365. ZoomInfo also provides its users with browser extensions and custom API integrations for automation use cases.

What are the differences between Cognism and ZoomInfo?

The differences between Cognism and ZoomInfo include data focus, pricing, intent signals, Diamond Data, workflows, flexibility, and regions.

The differences between Cognism and ZoomInfo are given below.

• Data focus: Cognism focuses on verified mobile numbers with global and GDPR compliance, while ZoomInfo focuses on detailed company profiles and particularly provides US-based data.
• Pricing: ZoomInfo has a credit-based pricing system, where users spend credits for data exports or reveals. Its professional plan starts around $14,995 per year, with 5,000 credits, and pricing details require a demo call with the sales team. Cognism has a user-based pricing system, and pricing is customized based on company size, industry, and data needs. It offers two packages, Grow and Elevate, with no usage caps or credit limits.
• Intent signals: Cognism uses Bombora-powered intent data, while ZoomInfo only uses proprietary and third-party data. Cognism offers 5,000 intent topics, while ZoomInfo covers over 12,000 topics with consent-based data from a collection of B2B sites.
• Diamond Data: Cognism uses Diamond Data, which includes phone-verified direct dial numbers and DNC screening. ZoomInfo does not provide Diamond Data but offers a data accuracy rate of 75-99%.
• Workflows: ZoomInfo has built-in engagement tools to handle lead generation, intent data, engagement, analytics, and advertising, while Cognism does not have built-in sequencing that works well with tools like Outreach and Salesloft through integration.
• Flexibility: Cognism provides more straightforward, flat-rate pricing with unlimited usage, easier budgeting, and smooth integration focused on compliance. ZoomInfo offers flexibility through extensive features, scalable credit-based pricing, and multiple CRM integrations, but with complex usage limits.
• Regions: Cognism provides verified contacts in EMEA and APAC regions, while ZoomInfo offers extensive global data coverage mainly in North America and expanding in EMEA and APAC. ZoomInfo suits global enterprise needs, but Cognism is best for EMEA-focused outreach.

What are the similarities between Cognism and ZoomInfo?

The similarities between Cognism and ZoomInfo are B2B data, CRM integration, custom pricing models, Chrome extension, AI-powered prospecting, data enrichment, and email & phone verification.

The similarities between Cognism and ZoomInfo are listed below.

• B2B data: Both lead generation tools offer comprehensive databases that contain business contacts and company information, such as email addresses and phone numbers. They help sales and marketing teams identify ideal prospects, target decision-makers, and build accurate lead lists.
• CRM integration: Cognism and ZoomInfo provide integration with CRM systems and sales engagement tools like Salesforce, HubSpot, and Microsoft Dynamics. This integration helps users directly export enriched contact data into their CRM systems and improve workflow efficiency, lead management, and sales productivity without switching between multiple platforms.
• Custom pricing models: Both ZoomInfo and Cognism offer flexible, custom pricing based on user needs, team size, and feature requirements. They do not offer flat-rate pricing, but provide quotes upon request.
• Chrome extension: Cognism and ZoomInfo provide Chrome extensions that allow users to extract verified contact information from websites like LinkedIn. These tools help sales professionals gather prospect data quickly while browsing and reduce time spent on manual research.
• AI-powered prospecting: ZoomInfo offers ZoomInfo CoPilot to analyze large amounts of data to recommend next steps for sales teams. Cognism uses AI to guide sales teams in finding and prioritizing the best-fit leads.
• Data enrichment: Cognism and ZoomInfo enrich incomplete or outdated contact records by adding missing details such as phone numbers, job titles, and company information. This enrichment process provides data accuracy, improves segmentation, and supports more informed sales and marketing strategies.
• Email & phone verification: Both platforms, Cognism and ZoomInfo, offer verified contact data, such as email addresses and phone numbers, to provide sales teams with accurate and up-to-date information for outreach.

What are the use cases of Cognism?

The use cases of Cognism include B2B organisations, law firms, asset managers, technology companies, and housing associations.

The use cases of Cognism are given below.

• B2B organizations: B2B organizations use Cognism to identify and engage leads of high value with accurate company and contact data. It provides AI-powered insights, intent signals, and data enrichment to help users target the right decision-makers.
• Law firms: Law firms use Cognism to identify and connect with potential clients, such as businesses or individuals who need legal services. It provides verified contact information and intent data, so they can engage leads at the right time to improve client acquisition.
• Asset managers: Asset managers use Cognism to find high-net-worth individuals and institutional investors who may need asset management services. The data and intent signals of the platform help target prospects actively seeking financial advice or investment strategies.
• Technology companies: Technology companies use Cognism to identify businesses that need specific tech solutions. This platform provides companies with intent data to help them target in-market companies and optimize sales outreach for products or services aligned with their tech stack.
• Housing associations: Housing associations use Cognism to find potential tenants and business partners, such as contractors. It helps them target specific geographic and demographic areas, so they can streamline outreach and build relationships with the right individuals and organizations.

What are the use cases of ZoomInfo?

The use cases of ZoomInfo are technology companies, financial services firms, marketing and sales teams, partner relationship management companies, enterprise SaaS, sports and entertainment organizations, and sales and marketing agencies.

The use cases of ZoomInfo are given below.

• Technology companies: Technology companies use detailed technographic data from ZoomInfo to identify organizations using specific technologies. This helps them to conduct targeted outreach and speed up their sales cycles for both software and hardware solutions.
• Financial services firms: Financial services firms use comprehensive contact and company data provided by ZoomInfo to locate key decision-makers and customize their offerings. This helps them drive client acquisition and portfolio growth in sectors like banking, insurance, and investments.
• Marketing and sales teams at companies: Marketing and sales teams use intent data and advanced segmentation provided by ZoomInfo to prioritize high-value leads, personalize campaigns, and automate multi-channel outreach, which improves conversion rates.
• Partner relationship management companies: Partner relationship management companies use real-time data to find, connect, and manage channel partners through ZoomInfo. This platform also promotes better collaboration and expands market reach with accurate partner insights.
• Enterprise SaaS: Enterprise SaaS companies engage target accounts by using enriched firmographics and intent signals from ZoomInfo, which simplifies pipeline development and drives subscription growth for their software solutions.
• Sports and entertainment organizations: Sports and entertainment organizations use ZoomInfo to target sponsors, advertisers, and business partners to access accurate contact information to drive revenue and grow partnerships.
• Sales and marketing agencies: Sales and marketing agencies improve client targeting with an extensive contact database and automate lead nurturing with ZoomInfo.

What are the benefits of Cognism?

The benefits of Cognism are high-quality, GDPR-compliant data, accurate global B2B contacts, effective lead generation, and dedicated customer support.

The benefits of Cognism are given below.

• High-quality, GDPR-compliant data: Cognism provides data accuracy and compliance with GDPR to offer businesses high-quality, reliable contact information while following data protection standards across Europe. It provides 85% accurate data.
• Accurate global B2B contacts: Cognism provides verified and up-to-date global B2B contact data to help businesses reach the right decision-makers and expand their market outreach across regions like EMEA (Europe, the Middle East, and Africa), NAM (North America), and APAC (Asia-Pacific).
• User-friendly interface: This sales tool is easy to navigate and has a simpler pricing structure. It allows sales and marketing teams to efficiently manage leads, simplify workflows, and increase productivity without requiring extra time to learn the tool.
• Advanced search filters: Cognism has advanced search filters that allow users to segment and target leads based on firmographics, job titles, and technologies.
• Real-time data enrichment: Cognism automatically enriches contact records in real-time. This platform provides sales teams with access to the most current and accurate data. This reduces manual work and increases lead engagement.
• Strong CRM integrations: This sales prospecting platform integrates easily with popular CRM systems like Salesforce (two-way), Outreach, HubSpot, Pipedrive, Microsoft Dynamics, and Salesloft.
• Effective lead generation: Cognism is an AI-powered platform that helps generate high-quality leads. It provides accurate, verified contact information and intent data, allowing sales teams to prioritize prospects that are most likely to convert.
• Dedicated customer support: Cognism offers excellent customer support to provide users with guidance and assistance through personalized onboarding, troubleshooting, and ongoing help.

What are the benefits of ZoomInfo?

The benefits of ZoomInfo include providing accurate, updated contact data, enabling targeted lead generation, alerting on key prospect actions, integrating with major CRMs, and providing training and support.

The benefits of ZoomInfo are given below.

• Provide accurate contact data: ZoomInfo provides a vast database of verified and regularly updated B2B contacts. This updated data helps sales and marketing teams access current phone numbers, email addresses, and job titles.
• Enable targeted lead generation: ZoomInfo helps businesses target high-value leads by using detailed company profiles and intent data based on industry, location, job role, and buying signals. This helps sales teams generate highly targeted leads, save time, and increase conversion rates by finding the most relevant and high-potential opportunities.
• Boost sales: ZoomInfo helps businesses increase their sales by providing organizational insights that help sales teams close deals faster and generate more revenue.
• Analyze sales calls for insights: ZoomInfo provides users with the tools to analyze sales calls by recording sales communications and providing insights into team performance.
• Identify website visitors: ZoomInfo tracks anonymous website visitors so that users can identify companies or individuals engaging with your content. This allows users to perform targeted follow-up and personalized outreach.
• Automate outreach and CRM updates: ZoomInfo automates outreach tasks and updates CRM systems, which saves sales teams time and makes sure that the data provided is always accurate.
• Alert on key prospect actions: ZoomInfo sends real-time alerts on key actions taken by prospects, such as website visits and content downloads. These alerts allow timely engagement and personalized outreach, and also increase the chances of connecting with prospects when they are most likely to convert.
• Integrate with major CRMs: ZoomInfo connects with CRM platforms like Salesforce and HubSpot to offer smooth data transfer and sales workflow. This helps users in smooth data syncing, lead routing, and workflow automation, and also helps sales teams manage prospects and customers effectively without disrupting existing systems or processes.
• Provide training and support: ZoomInfo offers onboarding assistance, live support, and ongoing training resources to help users benefit from the platform’s features. Their support helps teams adopt best practices, troubleshoot issues, and fully use features for better sales and marketing outcomes.

What are the drawbacks of Cognism?

The drawbacks of Cognism include data accuracy issues, complex Salesforce integration for intent data, limited US contact coverage, occasional app slowness, and higher costs for small businesses.

The drawbacks of Cognism are given below.

• Data accuracy issues: Some users report that the data provided by Cognism is often inaccurate, especially outside of Europe. This inaccurate data results in bounced emails or failed outreach efforts in global markets.
• Complex Salesforce integration for intent data: Users find it difficult to integrate Cognism with intent data in Salesforce and require additional configuration or support. This complexity in integration can delay deployment and limit immediate value, especially for teams without in-house technical expertise.
• Limited US contact coverage: Cognism offers limited access to US contact information, which makes it restrictive for the US market, where more comprehensive databases are often required. This limited contact coverage makes it harder to find sufficient verified contacts or decision-makers across different industries and roles.
• Occasional app slowness: Some users report occasional slowness or lag in Cognism’s web app or Chrome extension, especially during high-volume prospecting sessions. It also frustrates teams that rely on speed and responsiveness for real-time lead generation and outreach.
• Higher costs for small businesses: The pricing structure of Cognism is customizable but expensive for startups or small businesses with limited budgets. These teams can find it difficult to afford this plan, especially if they don’t fully utilize advanced features like intent data, enrichment, or international reach.

What are the drawbacks of ZoomInfo?

The drawbacks of ZoomInfo include high prices with costly add-ons, strict and unclear contracts, time to learn due to the complex UI, limited customer support, unreliable intent and email data, and missing data on smaller companies.

The drawbacks of ZoomInfo are given below.

• High prices with costly add-ons: ZoomInfo has a high pricing structure, and many essential features or add-ons increase overall costs for small businesses. Customers may find that critical tools like intent data or advanced search filters require additional purchases.
• Strict and unclear contracts: ZoomInfo's contracts often include long-term commitments with auto-renewal clauses that are not always clearly communicated. Many users report difficulty canceling or modifying their subscriptions. These rigid terms can trap businesses in unwanted agreements and create frustration and financial strain.
• Time to learn due to the complex UI: The user interface (UI) of ZoomInfo is complex, especially for new users. The steep learning curve of this platform requires them to spend most of their time understanding how to navigate the platform and use its tools effectively.
• Limited customer support: ZoomInfo's customer support is slow to respond and provides limited assistance with troubleshooting. Users report difficulty getting timely assistance or solutions to technical and billing issues. The lack of responsive support can hinder user experience and problem resolution when issues arise with the platform.
• Unreliable intent and email data: Intent data and email information provided by ZoomInfo are sometimes inaccurate or unreliable. Users may find leads that no longer match the provided insights or emails that bounce. This inconsistency affects campaign effectiveness and wastes time pursuing unqualified or unreachable contacts based on flawed data.
• Missing data on smaller companies: ZoomInfo misses data on smaller businesses, which makes it problematic for users to target smaller market segments. This limits its usefulness for many B2B sales and marketing teams seeking more diverse or regional leads.

What is Cognism's database quality?

Cognism’s database has an accuracy rate of 85%, and it provides highly reliable data, especially in Europe. This platform supports over 4000 businesses and uses AI and human verification to keep data up-to-date and compliant with GDPR (General Data Protection Regulation). It provides users with contact details like job titles, company information, and verified email addresses.

Cognism provides global data, but the quality of data outside Europe, specifically in the U.S., is not as comprehensive. Regular data cleaning and enrichment further increase the database’s trustworthiness, so that users can access fresh and actionable contact information.

What is Zoominfo's database quality?

ZoomInfo’s database has a contact accuracy score of 75 to 99%. This platform gathers data by integrating machine learning with sources that include web crawling, community contributions, and compliance-verified third-party partnerships. It continuously updates contact details through a combination of automated processes and manual verification, which helps to lower bounce rates for contacts and emails. 

It identifies duplicates, missing data, and outdated records by using artificial intelligence, while email validation incorporates advanced syntax checks, domain testing, and NeverBounce integration. ZoomInfo strictly follows data privacy regulations such as GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and ISO-certified privacy standards to provide both data accuracy and compliance. 

What are the pricing plans of Cognism?

The pricing plans of Cognism are Grow and Elevate, and each plan offers different features for the different sizes of audience.

The pricing plans of Cognism are listed below.

• Grow: The Grow plan of Cognism offers key quality data needed for effective prospecting, like contact and company details. This includes Cognism's phone-verified Diamond Data contacts, which offer 3x higher connection rates on average.
• Elevate: The Elevate plan of Cognism offers all the benefits of Grow, along with advanced intelligence and actionable insights integrated with Cognism’s high-quality data.

What are the pricing plans of ZoomInfo?

The pricing plans of ZoomInfo are Lite, Professional, Advanced, and Elite. Each plan has different prices, and businesses can choose their desired plan according to their needs.

The pricing plans of ZoomInfo are given below.

• Lite Plan: The ZoomInfo Lite plan is free of charge and requires a business to provide an email, full name, job title, and phone number.
• Professional Plan: The ZoomInfo Professional plan is priced at $14,995 annually and includes 5,000 bulk credits per year. An additional user costs $1,500, with discounts available only for purchases of more than 20 users.
• Advanced Plan: The ZoomInfo Advanced plan costs $24,995 annually, offering 10,000 bulk credits per year and 1,000 monthly credits per user. The per-user fee increases to $2,500 for larger teams.
• Elite Plan: The ZoomInfo Elite plan costs $39,995 annually, and includes 1,000 monthly credits per user, with a per-user fee of $2,500.

What is the best alternative to Cognism and ZoomInfo?

The best alternative to Cognism and ZoomInfo is BookYourData, as it is a reliable B2B data intelligence platform that offers over 250 million real-time verified contacts across more than 200 countries. 

This platform has a 97% data accuracy rate and utilizes a unique triple-verification process that combines automated checks, manual research, and AI-driven validation. This B2B data intelligence platform helps sales teams build email lists by using over 100 filters, along with built-in email verification, data enrichment, technographic segmentation, and integration with major CRMs like Salesforce and HubSpot. It has a pay-as-you-go pricing model that eliminates subscription requirements, with credits that never expire. 

BookYourData offers its services to industries such as technology, finance, consulting, education, and real estate. The platform also offers a user-friendly interface and robust API options, making it easy for users to access and target the right prospects.

G2 comparison for BookYourData, Cognism, and Zoominfo

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Source: https://www.g2.com/compare/bookyourdata-vs-cognism-vs-zoominfo-sales 

BookYourData is a sales intelligence platform that offers over 500 million profiles, 250 million verified B2B contacts, and in-depth lead details for more than 30 million global companies across 200+ countries. It has a data accuracy of 97%, and is considered the best ZoomInfo competitor. This platform uses real-time data verification to improve lead quality, reduce bounce rates, and improve the success of outreach efforts.

What are the best sales prospecting tools besides ZoomInfo and Cognism?

The best data sales prospecting tools besides ZoomInfo and Cognism are BookYourData, Lusha, and UpLead.

BookYourData is a B2B sales intelligence platform that provides access to over 500 million profiles and 250 million verified contacts across 200+ countries. It guarantees a 97% data accuracy rate through real-time verification to improve lead quality and minimize bounce rates.

Lusha is a sales intelligence platform that provides qualified leads to businesses. This platform is easy to use, provides accurate data, and offers effective time-saving tools.

UpLead is a highly rated B2B data provider that offers real-time, verified, and accurate contacts. It offers CRM integration with Salesforce, Hubspot, Zoho, Pipedrive, MS Dynamics, Outreach, SalesLoft, and Zapier. This platform is best for smaller companies that are prospecting in the United States.

Is BookYourData a strong alternative to Cognism?

Yes, BookYourData is a strong alternative to Cognism because it guarantees a 97% data accuracy rate, while Cognism offers only 85% contact accuracy. Cognism’s users find it difficult to use because of custom quote-based pricing, while BookYourData offers a pay-as-you-go model for its users.

What are the differences between ZoomInfo and Salesintel?

The differences between ZoomInfo and Salesintel are that ZoomInfo provides real-time updates using AI and offers a larger data cloud. Salesintel prioritizes human-verified data with a 90-day verification cycle and uses intent data specialized for certain industries.

Is Cognism more effective than Lusha for B2B sales prospecting?

Yes, Cognism is more effective than Lusha for B2B sales prospecting in larger enterprises because it has better global data quality and complies with GDPR (General Data Protection Regulation).

Does Cognism work for LinkedIn lead generation?

Yes, Cognism works for LinkedIn lead generation because it provides a Chrome extension that helps users find B2B contacts and company data directly from the website.

What is the difference between ZoomInfo and BookYourData?

The difference between ZoomInfo and BookYourData is that BookYourData provides 97% data accuracy, and it is a user-friendly platform with a pay-as-you-go plan. ZoomInfo offers a subscription-based model and uses AI-powered prospecting.

Does Cognism use AI for lead generation?

Yes, Cognism uses AI for lead generation features, such as AI search and Cortex AI. This platform automates, improves, and optimizes data collection, enrichment, filtering, intent prediction, and outreach. This approach provides more accurate, qualified leads, and helps sales teams prioritize and focus their efforts more effectively

Is Cognism suitable for small and medium-sized businesses (SMBs)?

Yes, Cognism is suitable for small and medium-sized businesses because it provides accurate data and extensive global reach, which makes it best for businesses that are trying to scale up quickly.

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