D&B Hoovers Pricing in 2025: Plans, Costs and Alternatives

What is D&B Hoovers?

D&B Hoovers, also known as Dun & Bradstreet Hoovers or DNB Hoovers, is a popular sales intelligence tool and marketing platform that is designed to help businesses find and engage with potential customers more effectively. It provides access to a large database with more than 170 million business records worldwide, making it one of the most reliable platforms in the industry.

The data is also regularly updated and validated, so the company profiles, firmographics, contact details, and buying signals are highly accurate. D&B Hoovers is widely used by sales teams, marketers, and business development professionals from small to large companies. The platform works by allowing users to search and filter business information using advanced filters like industry, revenue, location, and decision-maker roles.

What are the pricing plans of D&B Hoovers?

The pricing plans of D&B Hoovers are classified into annual and monthly plans. DnB also offers a 7-day free trial that provides full access to its business intelligence tools, including company profiles, contact info, firmographics, and buying signals, to explore its features without charge.

These pricing plans are described below.

Monthly plan

The D&B Hoovers Essentials monthly plan is priced at $49 per month. This plan includes 150 credits each month, which can be used to access company profiles and contact information. Every time you view or download a profile or contact, a credit is deducted from your balance. This plan is ideal for individuals or small teams who need regular access to sales intelligence data but prefer a flexible, month-to-month payment structure without a long-term commitment.

Annual plan

The D&B Hoovers Essentials annual plan costs $529 per year and provides 1,800 credits annually. This option offers better value for users who plan to use the platform consistently throughout the year, as it delivers more credits at a discounted rate compared to monthly billing. Like the monthly plan, credits can be used for accessing company and contact data. The annual plan is suitable for users who want to save on overall cost while maintaining continuous access to D&B Hoovers’ business intelligence features.

What are D&B Hoovers credits?

D&B Hoovers credits are a virtual currency that is used within the platform to access premium data and download records. Each credit represents one transaction and can be used to extract a company profile, contact details, or even a batch of records, typically up to 25, although some solutions allow up to 100 records per transaction. For example, downloading the full contact list for a set of 20 prospects would consume one credit.

Purchased credits are only valid for one year, and they expire, so any unused credits drop off after 12 months. During trial access, users are often given around 10 credits to explore features like exporting contacts or company data. Once these trial credits are used up, additional actions require buying more credits.

What are the additional costs and add-ons of D&B Hoovers?

The additional costs and add-ons of D&B Hoovers include credits for data exports, premium insights like intent signals and job change alerts, and API access. Some users may need to purchase extra credits if they need more than they are given in their plan. These don’t roll over as they expire after 12 months.

Many premium features like intent signals, job-change alerts, real-time trigger notifications, and API access are often paid add-ons with additional fees or credits. There is also a hidden per-contact download fee that costs around $0.50 per email contact if not included in your plan.

What are the key features of D&B Hoovers?

The key features of D&B Hoovers are strategic targeting, global business database access, targeted list-building tools, MAP & CRM integration, real-time buyer insights, intent signals, trigger alerts, and advanced analytics.

These features are described below.

• Strategic targeting: Strategic targeting means that D&B Hoovers helps users identify high-value prospects using deep filters and buying signals from Bombora.
• Global business database access: Global business database access means that the platform provides a large database of information on over 330 million companies and hundreds of millions of contacts that are updated daily to ensure accuracy.
• Targeted list-building tools: Targeted list-building tools means that D&B Hoovers allows users to build dynamic lists using advanced criteria like industries, technologies, and revenue.
• MAP & CRM integration: MAP & CRM integration means that D&B Hoovers can seamlessly connect with tools like Salesforce, Microsoft Dynamics, HubSpot, and marketing automation platforms for streamlined workflows.
• Real-time buyer insights: Real-time buyer insights mean that the platform provides real-time alerts on triggers like mergers, executive moves, and funding, along with news updates, and intent signals to inform outreach.
• Intent signals: Intent signals mean that D&B Hoovers can easily track online behavior to identify companies that are actively researching topics related to your product or service.
• Trigger alerts: Trigger alerts mean that D&B Hoovers tracks real-time business events, like job changes, new technologies adopted, new locations opened, or legal filings.
• Advanced analytics: Advanced analytics means that users can generate custom dashboards, competitive analysis, SWOT breakdowns, risk scores, and predictive lead scoring easily within the platform.

What are the pros of D&B Hoovers?

The pros of D&B Hoovers are extensive company data, ease of use, powerful segmentation, and real-time insights.

These pros are described below.

• Extensive company data: Extensive company data means that D&B Hoovers provides access to over 330 million global companies and contact records, which are updated daily by DUNS for maximum accuracy.
• Ease of use: Ease of use refers to the simplicity of the platform that allows smooth navigation, making prospect research and list-building straightforward.
• Powerful segmentation: Powerful segmentation means that D&B Hoovers provides 175+ search filters, which you can use to narrow down your search using firmographic, technographic, and intent-based criteria.
• Real-time insights: Real-time insights mean that users can receive instant alerts on firm events like leadership changes, funding, or technology adoption.

What are the cons of D&B Hoovers?

The cons of D&B Hoovers are outdated data, user interface, and high cost.

These cons are described below.

• Outdated data: Outdated data means that the contact and company info can be old, inaccurate, or incomplete, as the database is very large, making it hard to maintain accuracy at all times.
• User interface: The user interface is also considered to be outdated and overwhelming for some new users, which can take some time to get used to.
• High cost: High cost means that many users consider the pricing plans to be too expensive, especially for small businesses and startups. There can also be hidden fees and add-on charges.

What to know before choosing a D&B Hoovers plan?

Before choosing a D&B Hoovers plan, you should know some factors, including pricing structure, feature tiers, database size and data quality, integrations and support, and free trial availability.

Pricing structure depends on your business needs since D&B Hoovers provides custom quotes rather than fixed pricing. Costs vary based on the number of users, data access, and features you select.

Different feature tiers offer different levels of access to insights, analytics, and sales tools. So, plans are customized with varying options for intent data, lead lists, and contact exports.

You should also consider database size and data quality because while D&B Hoovers offers millions of global company records, users have reported some outdated or incomplete data, especially for smaller or private businesses.

Integrations with CRMs like Salesforce are available, and onboarding support is included to help teams get started smoothly. A free trial is offered so users can explore the platform’s capabilities before making a decision.

What factors should be considered when paying for D&B Hoovers?

The factors that should be considered when paying for D&B Hoovers are credit insights, user licenses, feature inclusion, integrations, discount offers, customer support, and data accuracy.

These factors are described below.

• Credit insights: Credit insights mean that D&B Hoovers operates on a credit-based system where each download or access of contact data consumes credits. If you export large lists, your credits can run out quickly, so it is important to keep track of your credit consumption and use them within the 12-month time frame.
• User licenses: User licenses mean that the pricing plans are per user, so the more people in your team, the higher it is going to cost. Companies should confirm if all users need full licenses or if some can share accounts or use limited-access features.
• Feature inclusion: Feature inclusion means that some important features and tools like intent data, real-time alerts, custom reports, and API access are not included in the basic plans and may come at an extra cost or require a higher-tier subscription. So it is important to choose the right subscription for you and your team.
• Integrations: Integrations mean that all users should check if your plan includes integrations with your CRM tools like Salesforce, HubSpot, or Microsoft Dynamics. Some integrations are limited or only available on higher-tier plans, which could require a subscription upgrade.
• Discount offers: Discount offers mean that D&B Hoovers sometimes offers discounts if you choose annual payments or make bulk license purchases. Companies should look for these discount offers before making their initial purchase to save money.
• Customer support: Customer support means that some pricing plans include onboarding assistance, dedicated account reps, or priority support, while basic plans might offer limited help. You should consider what level of customer support your team may need when choosing a plan.
• Data accuracy: Data accuracy means that you should always check the quality of data you're getting, as even though D&B is known for broad coverage, some users report outdated or incomplete records that have inaccurate data.

BookYourData is the best D&B Hoovers alternative

BookYourData is the best alternative to Apollo.io if you want a faster, more flexible, and more accurate contact data solution. D&B Hoovers often requires long-term contracts and comes with various pricing plans and hidden costs, while BookYourData offers a simple pay-as-you-go model where you only pay for the data you need.

The platform also offers real-time email verification and 97% data accuracy, which helps users avoid wasting money on outdated or invalid contacts. It also allows users to instantly filter and download targeted leads by job title, industry, location, or company size, without any subscriptions or commitments.

Features

• Shows downloadable B2B email lists with custom filters.
• Provides real-time email verification and deliverability guarantee.
• Allows direct CRM and marketing tool integrations.
• Allows search filters like industry, job title, location, company size, and more.
• It is fully web-based, so no need for browser extensions.
• Offers clean and GDPR-compliant datasets.

Pricing

• Free plan: The free plan is best for trying out the tool as it offers 10 free credits, with no subscription or credit card required, and includes access to all features.
• Pay-as-you-go model: Starts from $99 and offers $0.40 per contact. It requires no subscription with no minimum commitment. Credits never expire, and you only pay for verified, deliverable contacts. For larger volumes, the cost can drop to as low as 1 cent per contact.
• Prepaid credits: The per-contact price can be reduced depending on how many credits you purchase.

More alternatives to D&B Hoovers

More alternatives to D&B Hoovers are Uplead, Apollo.io, and Lusha.

These D&B Hoovers alternatives are described below.

Uplead

UpLead is a B2B contact-finding platform that gives users access to a massive database of over 160 million contacts with verified emails. It is known for its high accuracy and supports advanced filtering by industry, job title, and more.

Features

• Provides access to over 150+ million contacts.
• Offers Real-time email verification.
• Provides advanced search filters for precise targeting.

Pricing

• Essentials: Starts at $99 per month with 170 phone and direct email credits.
• Plus: Starts at $199 per month with 400 phone and direct email credits.
• Professional: Has custom pricing and credit numbers.

Apollo.io

Apollo.io is an advanced sales intelligence platform that offers a vast B2B contact database. It also offers tools for finding contacts to boost outreach and engagement for businesses.

Features

• Provides advanced search filters for precise targeting.
• Offers email and phone number finding.
• Allows CRM integration with platforms like Salesforce and HubSpot.

Pricing

• Free plan: Includes unlimited email credits, 5 mobile credits, and 10 export credits per month.
• Basic plan: Starts at $49/month and includes 75 mobile credits and 1,000 export credits per month.
• Professional plan: Starts at $79/month and includes 100 mobile credits and 2,000 export credits per month.
• Organization plan: Starts at $119/month and includes 200 mobile credits and 4,000 export credits per month.

Lusha

Lusha is a B2B contact data provider that helps sales professionals, marketers, and recruiters find verified business contact information. It is known for its ease of use, and it can integrate directly into your browser or CRM to help you instantly pull data from LinkedIn profiles and company websites.

Features

• Offers a Chrome extension for LinkedIn and other websites.
• Supports direct CRM integrations with Salesforce and HubSpot.
• Offers real-time data enrichment.
• Provides advanced search filters.

Pricing

• Free Plan: Starts at $0/month with limited features and 70 credits.
• Pro: Starts at $22.45/month with a minimum of 3,600 credits.
• Premium: Starts at $52.45/month with a minimum of 7,200 credits.
• Scale: Custom pricing based on team size.

What is the difference between D&B Hoovers and BookYourData?

The difference between D&B Hoovers and BookYourData lies mainly in pricing structure, 97% accuracy guarantee, data access, and ease of use. D&B Hoovers is a full-scale sales intelligence platform that offers deep company insights, CRM integrations, and advanced features like buyer intent data, but it requires long-term contracts, has a credit-based system, and pricing is often hidden and expensive.

Bookyourdata is a real-time B2B contact database that offers pay-as-you-go pricing, instant downloads, and 97% data accuracy with no subscriptions or hidden fees. It is perfect for teams who want clean, verified leads quickly, affordably, and without the overhead.

What makes RocketReach different from D&B Hoovers in terms of value?

RocketReach is different from D&B Hoovers in terms of value as it offers affordable access to verified contact data with a simple interface, while D&B Hoovers provides deeper firmographic insights but at a higher cost and with pricing plans, making RocketReach more accessible for lean teams.

Is D&B Hoovers a good fit for small businesses?

No, D&B Hoovers is a bit too expensive and complex for small businesses due to custom pricing, credit limits, and limited flexibility.

How does D&B Hoovers compare to ZoomInfo in pricing and features?

D&B Hoovers compares to Zoominfo in pricing and features, as ZoomInfo offers more modern features like intent data and automation, while D&B Hoovers may have broader global data. ZoomInfo technologies are usually more expensive, but also offer more accurate data and comprehensive support.

Can D&B Hoovers support modern B2B marketing strategies effectively?

Yes, D&B Hoovers can support modern B2B marketing strategies effectively, but only at higher-tier plans. Features like real-time signals, buyer intent, and CRM integrations are available but require extra payment or upgrades.

How does D&B Hoovers' pricing compare with other B2B sales tools?

D&B Hoovers pricing compares with other B2B sales tools, with it being more expensive than other B2B sales tools like Bookyourdata and RocketReach, and has a less transparent pricing model compared to platforms that offer a pay-as-you-go model.

What are the limitations of D&B Hoovers' Professional plan?

The limitations of D&B Hoovers’ professional plan include fewer user licenses, credit usage, and access to premium features like full API access, custom reporting, and advanced integrations unless you upgrade.

How long is the D&B Hoovers free trial?

The D&B Hoovers free trial normally lasts 7 days, but the availability can vary and often requires speaking with a sales representative to activate.

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