Lusha vs ZoomInfo: Definition, Features, Differences, Similarities, Benefits, and Drawbacks

Lusha vs ZoomInfo comparison

Here is a comparison table of Lusha vs ZoomInfo to help you understand how they compare to each other in terms of database size, real-time verification, and AI features.

What is Lusha?

Lusha is a B2B sales platform that helps sales professionals by providing access to accurate and verified business contact information. This tool offers B2B salespeople a prospecting platform, web extension, and API to help them identify, engage, and close prospects. Lusha is important for businesses as it simplifies and improves the lead finding process for all company sizes and increases sales through data. This B2B platform sources its data from a large community-based crowdsourced database, public records, social media profiles, and proprietary databases, which it continuously verifies and updates to maintain accuracy. Lusha’s market share in the email finder market is estimated at 12.60% which helps users perform email marketing more effectively.

What is ZoomInfo?

ZoomInfo is a legit GTM (Go-to-Market) platform that helps businesses identify, connect, and engage with potential prospects. This B2B platform is important for sales, marketing, and recruitment teams to grow because it simplifies lead generation. ZoomInfo provides access to an updated database of organizations and buying signals to help businesses accelerate their GTM (Go-to-Market) strategies. This B2B tool gathers information through a combination of direct network contributions, web crawling, and manual research by its dedicated team. 

What are the features of Lusha?

The features of Lusha are an extensive B2B contact database, advanced filtering and intent data, prospecting search, lead scoring management, CRM integrations, browser extension, data privacy & compliance, and CSV bulk enrichment.

These features of Lusha are listed below.

• Extensive B2B contact database: Lusha provides access to over 155 million accurate, global business profiles with verified emails, phone numbers, and detailed company insights. This B2B contact database allows users to contact and reach decision-makers worldwide.
• Advanced filtering and intent data: Lusha applies detailed filters such as industry, company size, location, job title, technology usage, and funding data to find the most relevant leads. Lusha also offers buyer intent signals across various topics, such as technology adoption, purchasing plans, and product interests, to target prospects showing interest.
• Prospecting search: This B2B platform helps users find leads quickly and target potential customers using powerful search capabilities and a prospecting tool.
• Lead scoring management: Lusha helps sales and marketing teams prioritize outreach efforts and focus on the most engaged prospects who have the highest chances to convert into potential customers.
• CRM integrations: Lusha easily integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive for automatic sync enrichment of contact data directly within sales workflows.
• Browser extension: The Chrome extension allows users to obtain enriched contact data and insights instantly from LinkedIn, company websites, Gmail, and Google Calendar, so users do not have to leave their browser. 
• Data privacy & compliance: Lusha complies with GDPR and CCPA to provide users with tools to respect users' privacy rights, data usage rules, and the option to remove personal info upon request.
• CSV bulk enrichment: Lusha uploads bulk lists of leads for batch enrichment and adds verified emails, phones, and company information. This CSV bulk enrichment feature of Lusha helps users save their manual research time.

What are the features of ZoomInfo?

The features of ZoomInfo are extensive data & contact information, real-time updates, 

buyer intent data and intent-based targeting, website visitor tracking, predictive analytics, AI copilot, CRM integration, and Chrome extension.

These features of ZoomInfo are listed below.

• Extensive data and contact information: ZoomInfo provides access to over 321 million professional contacts and 100 million B2B buyers, which offers a complete B2B database to connect with decision-makers across industries.
• Real-time updates: ZoomInfo regularly refreshes data by using AI-powered systems and third-party sources to provide highly accurate, up-to-date information on contacts, companies, and organizational changes.
• Buyer intent data and intent-based targeting: ZoomInfo tracks behavioral insights from billions of data points to help companies identify prospects actively researching products or services and maximize targeted outreach based on intent.
• Website visitor tracking: It monitors and analyzes website visitors’ activities to identify anonymous prospects and delivers actionable insights for personalized engagement.
• Predictive analytics: ZoomInfo is a lead generation tool that uses machine learning to inform users about which prospects are about to convert, so sales and marketing teams prioritize their efforts in contacting the right customers.
• AI Copilot: ZoomInfo’s AI Copilot delivers contextual sales recommendations, automates routine tasks, and guides users with insights throughout the sales process to accelerate pipeline velocity.
• CRM integration: ZoomInfo smoothly integrates with major CRM and marketing automation platforms such as HubSpot and Salesforce. This CRM integration helps businesses with automatic data enrichment and workflow automation directly within these systems.
• Chrome extension: ZoomInfo’s browser plugin instantly delivers enriched contact and company data from LinkedIn, Gmail, and websites, to help users find prospects on one platform.

What are the differences between the integrations of Lusha and ZoomInfo?

The differences between the integrations of Lusha and ZoomInfo are that Lusha offers limited integration options, while ZoomInfo offers several integration options, such as with multiple CRMs and prospecting platforms.

The differences between the integrations of Lusha and ZoomInfo are listed below.

• Lusha integrations: Lusha offers limited integrations, such as with CRMs like Salesforce, HubSpot, and Outreach. These CRM integrations allow users to save contact data to the right field, push out targeted leads, save them to the targeted sequence, and manage their pipeline.

• ZoomInfo integrations: ZoomInfo offers integrations with several CRMs, such as Harte Hanks, HubSpot, Marketo,  and Microsoft Dynamics 365. These integrations also include Microsoft Dynamics 365 for Chorus, Oracle, People.ai, Pipedrive, Salesforce, SpringDB, SugarCRM, Top Echelon, and Zoho. These integrations allow sales teams to identify ideal customers and build lists after filtering data to contact the right customers.

What are the differences between Lusha and ZoomInfo?

The differences between Lusha and ZoomInfo are database size and coverage, 

pricing and plans, platform complexity, and data accuracy and verification. 

These differences between Lusha and ZoomInfo are described below.

• Database size and coverage: Lusha provides companies with access to over 100 million global business profiles, with a focus on verified, accurate contact details such as direct emails and phone numbers. ZoomInfo has a much larger database and offers over 420 million professional contacts and 100 million company profiles worldwide.
• Pricing and plans: Lusha offers transparent pricing with flexible monthly or annual plans starting around $29.90 per month, and also includes a free plan. ZoomInfo's pricing model is custom and contract-based, so users often complain about its less transparent pricing.
• Platform complexity: Lusha has a user-friendly interface and is easy to use for small to medium teams for finding leads. ZoomInfo has a complex interface and provides many features to large organizations that need advanced segmentation, analytics, and sales automation tools.
• Data accuracy and verification: Lusha’s database is checked for accuracy using information from a large network of sales experts. ZoomInfo uses advanced AI, machine learning, and manual verification for data accuracy.
• Integration options: Lusha easily integrates with popular CRMs like HubSpot and Salesforce, while ZoomInfo integrates with more than 10 CRMs and allows users to browse apps in different categories.
• Contract commitment and flexibility: Lusha offers monthly plans and is best for short-term contracts, while ZoomInfo requires annual contracts, which are suitable for long-term commitments.

What are the similarities between Lusha and ZoomInfo?

The similarities between Lusha and ZoomInfo are B2B contact information, real-time data verification, firmographic data, CRM integrations, data compliance with privacy laws, bulk data enrichment, and user-friendly browser extensions.

These similarities between Lusha and ZoomInfo are described below.

• B2B contact information: Both platforms, Lusha and ZoomInfo, offer verified B2B contact data such as direct dial phone numbers, professional emails, and company role details.
• Real-time data verification: Lusha and ZoomInfo use real-time enrichment and verification to keep contact information up-to-date so users engage only with valid and active prospects.
• Firmographic data: Lusha and ZoomInfo deliver firmographics such as company size, industry, growth, and location to target ideal companies.
• CRM integrations: Lusha and ZoomInfo integrate with popular CRM platforms such as HubSpot and Salesforce, and help with automatic synchronization of contact data and activity directly within the CRM.
• Data compliance with privacy laws: Both B2B platforms are compliant with major data privacy regulations such as GDPR and CCPA. Lusha and ZoomInfo have strong privacy policies and allow users to control their data preferences, such as consent management and communication choices.
• Bulk data enrichment: Lusha and ZoomInfo help users upload lists and access bulk data to speed up their outreach process.
• User-friendly browser extensions: Lusha and ZoomInfo offer browser extensions to get access to prospect data and export it from platforms such as LinkedIn.

What are the use cases of Lusha?

The use cases of Lusha are sales managers, sales VPs, account executives, sales representatives, marketing departments, and recruiters. 

These use cases of Lusha are listed below.

• Sales managers: Sales managers use Lusha to simplify lead sourcing and prospecting for their teams. They customize AI-recommended lists and live prospect playlists to their ideal customer profiles and target high-potential leads. 
• Sales VPs: Sales VPs use Lusha for strategic planning and identifying new markets by utilizing high-quality and compliant B2B data. Lusha’s automation and compliance features help VPs expand their outreach campaigns.
• Account executives: Account executives benefit from Lusha’s instant access to direct contact information for decision makers in their target accounts. AI-powered personalized recommendations help users and sales teams find potential prospects. 
• Sales representatives: Sales reps utilize Lusha’s extension and ICP-driven prospecting tools to find relevant leads without manual searching. Automated prospect lists and verified email and data help save time on manual research and data entry.
• Marketing departments: Lusha supports marketing teams by delivering targeted contacts according to optimal buyer profiles, which allows marketing departments to customize their campaigns.
• Recruiters: Recruiters use Lusha to identify talent and decision makers efficiently across industries such as technology and finance. Verified contact information increases recruiter success rates as they reach prospects directly.

What are the use cases of ZoomInfo?

The use cases of ZoomInfo are sales teams, marketers, and recruiters. Business development teams use ZoomInfo to identify growth opportunities and engage the ideal prospects.

These use cases of ZoomInfo are listed below.

• Sales teams: ZoomInfo provides sales teams with lead lists, verified contact data, and real-time buyer intent. This helps sales teams communicate with prospects and spend less time booking qualified meetings.
• Marketers: ZoomInfo offers tools to help marketing teams improve their pipeline growth by expanding market opportunities and targeting the right customers through data-driven personalization.
• Recruiters: Recruiters use ZoomInfo to find the right talent and decision-makers across industries, such as manufacturing and healthcare. This platform gives recruiters access to complete professional profiles and company insights.

What is the data quality of the Lusha database?

The data quality of Lusha’s database is highly reliable as it offers complete B2B data, such as direct emails, phone numbers, job titles, company attributes like revenue, employee count, technologies used, and buyer intent signals. Lusha sources its data from different ethical and compliant channels, which include a large community of sales professionals, publicly available data, and third-party providers. Lusha maintains a 95%+ verified contact data accuracy through a seven-step verification process, AI-powered real-time validation, and multi-source cross-checking. Their database is continuously updated to show role changes, phone updates, and email verification. Both machine algorithms and humans verify emails and phone numbers to minimize invalid or bounced contacts. The platform complies with major global privacy laws such as GDPR and CCPA and holds several certifications, which include ISO 27701, ISO 27001, SOC 2 Type 2, and ISO 27017.

What is the data quality of the ZoomInfo database?

The data quality of the ZoomInfo database means the accuracy, completeness, consistency, and timely availability of data that helps businesses to target, engage, and convert prospects. ZoomInfo offers a large range of B2B data types, such as company information, emails, phone numbers, technographics, and buyer intent data that reveals prospects actively researching specific products or services. It uses a number of sources such as web crawling, public filings, social networks, user contributions, and third-party partnerships. ZoomInfo uses real-time anomaly detection and automated data quality workflows to maintain and improve accuracy continuously. It follows major data privacy regulations, such as GDPR and CCPA, and maintains certifications like ISO 27001 and ISO 27701 to protect users’ privacy.

How do Lusha and ZoomInfo ensure GDPR and CCPA compliance?

Lusha and ZoomInfo ensure GDPR and CCPA compliance with the help of strong data protection measures, such as third-party audits and certifications, processing of customer data, giving control to data subjects, and purpose limitation. GDPR (General Data Protection Regulation) is a complete data privacy regulation of the European Union that informs how personal data of EU residents must be collected, processed, and protected. CCPA (California Consumer Privacy Act) is a similar privacy law in California that regulates businesses' handling of personal data of California residents, which provides rights like the option to opt out of data sale.

Data platforms like Lusha and ZoomInfo need to comply with data privacy regulations to provide lawful and ethical data processing and protect users' privacy rights. Lusha officially achieved GDPR compliance in 2023 and is fully compliant with CCPA. This B2B platform operates under a legitimate interest legal basis for data processing, which allows it to use business contact data to support sales, marketing, and recruiting. ZoomInfo incorporates GDPR and CCPA compliance into its core operations and workflows. It collects data based on multiple sources, including consented inputs, publicly available information, and business partner data synced under strict regulatory oversight. Lusha provides users with data subjects' rights such as access, correction, and deletion of data. ZoomInfo offers tools for data access, rectification, and deletion requests aligned with GDPR mandates. The company enforces compliance requirements on its vendors and partners to make sure their data processing meets GDPR and CCPA standards. ZoomInfo shares these compliance obligations with its partners and vendors through contractual commitments, audits, and monitoring to confirm consistent data protection standards.

What are the benefits of Lusha?

The benefits of Lusha include high data accuracy, an intuitive interface, compliant data, direct contact details, regular data updates, and effective lead generation.

The benefits of Lusha are listed below.

• High data accuracy: Lusha offers verified and accurate contact details to help sales and marketing teams engage with valid and up-to-date prospects. It reduces email bounce rate and avoids your outreach efforts from getting wasted.
• Intuitive interface: This B2B prospecting platform has a user-friendly interface and browser extension, which simplifies lead finding and prospect research. Lusha users quickly find and connect with relevant contacts that are updated regularly.
• Compliant data: Lusha strictly follows privacy regulations like GDPR and CCPA to provide users with legally obtained B2B data without compromising on data privacy.
• Direct contact details: Lusha provides direct business emails, phone numbers, and mobile contacts, which allows users to not rely on outdated information and engage with customers quickly.
• Regular data updates: Lusha continuously refreshes databases through real-time validation and multiple verification steps to keep contact information updated and make outreach successful.
• Effective lead generation: This B2B platform uses advanced filters to generate high-quality leads for users according to their ideal customer profiles and maximize conversion rates.

What are the benefits of ZoomInfo?

The benefits of ZoomInfo include real-time data updates, direct access to decision-makers, data cleanup assistance, advanced buying signals, and smooth CRM integration and automation.

The benefits of ZoomInfo are listed below.

• Real-time data updates: ZoomInfo continuously refreshes its vast database with real-time updates, which allow users to always access current, accurate contact and company information and make marketing efforts successful.
• Direct access to decision-makers: This B2B platform provides verified direct contact details, such as emails and phone numbers of popular decision-makers, to help personalize the outreach. 
• Data cleanup assistance: ZoomInfo offers cleansing tools that update, standardize, and deduplicate records to minimize manual maintenance and improve CRM data quality for better lead targeting and conversion.
• Advanced buying signals: ZoomInfo provides actionable intent data and buying signals that help users identify prospects actively researching products or services. It allows sales and marketing teams to prioritize high-quality leads and engage at the right moment.
• CRM integration and automation: ZoomInfo integrates with popular CRMs like HubSpot and Salesforce. It leads to automatic sync of data and reduces manual data entry.

What are the drawbacks of Lusha?

The drawbacks of Lusha include occasional data inaccuracies, limited free plans, scalability concerns, and dependency on external platforms.

The drawbacks of Lusha are listed below.

• Occasional data inaccuracies: Lusha users occasionally face outdated or inaccurate data information, especially for niche markets and smaller companies. Inaccurate or outdated data causes bounced emails or failed phone calls, which also wastes their marketing efforts and time.
• Limited free plans: Limited free plans mean that Lusha’s free plan includes a limited number of credits and access to fewer features, such as a few contact lookups for one month, so small businesses or startups find it difficult to build verified contact lists because of a low budget.
• Scalability concerns: Lusha is perfect for small to medium-sized teams, but the credit-based system of Lusha is restrictive and complex for high-volume users or large sales teams. There are credit restrictions per user, and the absence of advanced automation features makes it difficult for sales teams to maximize their outreach.
• Dependency on external platforms: Lusha heavily relies on integrations with third-party applications, such as LinkedIn. The changes or limitations in these external platforms cause major disruptions in functionality, compromise data integrity, and restrict timely access to important information of Lusha.

What are the drawbacks of ZoomInfo?

The drawbacks of ZoomInfo include limited data, a lack of information, and time-consuming research to understand the filtering options and platform features.

The drawbacks of ZoomInfo are listed below.

• Limited data: ZoomInfo does not provide complete data coverage for smaller businesses, niche industries, and international markets, which makes it difficult for these industries to target an extensive audience and improve their campaign outreach. 
• Lack of information: Some ZoomInfo users report missing or outdated firmographic details, such as company size, industry classification, and funding data, which reduces the accuracy of marketing targeting efforts.
• Time-consuming to research: ZoomInfo’s lead generation feature requires users to filter the contacts manually due to potential data mismatches and a lack of fine-tuned automation. This manual research wastes the time of sales teams as it increases the workload before outreach.

What are the pricing plans of Lusha?

The pricing plans of Lusha are Free, Pro, Premium, and Scale, and they offer different kinds of features and support.

These Lusha pricing plans are described below.

• Free: The Free plan offers 40 credits per month with phone numbers, verified email addresses, contact filters, company filters, and email sequence automation. There is no credit card required to avail Lusha’s free plan.
• Pro: The Pro plan offers 250 credits per month and costs $29.90 monthly. It allows users to access basic usage analytics, a shared credit pool, and bulk show up to 50 contacts. There are three seats included in this Lusha plan, and credits roll over up to x2 the limit.
• Premium: The Premium plan offers 600 credits per month and costs $69.90. It provides users with advanced usage analytics, bulk show up to 150 contacts, and much more. There are five seats included, and credits roll over up to x2 the limit.
• Scale: The Scale plan offers custom credits per year and a customized price. You benefit from a free manager seat, bulk show up to 500 contacts, and advanced technical support. The scale plan includes custom seats and grants upfront credits. 

What are the pricing plans of ZoomInfo?

The pricing plans of ZoomInfo are Lite, Professional, Advanced, and Elite. ZoomInfo offers multiple plans with different levels of access to data, features, and support.

These ZoomInfo pricing plans are described below.

• Lite plan: The Lite plan of ZoomInfo is a free trial and provides users with access to core platform features, such as contact and company search, intent signals, and email outreach, with usage limits.
• Professional plan: The Professional plan of ZoomInfo offers 5000 annual bulk credits and costs $14,995 annually. It allows more than 20 users to access discounts, and additional users have to pay $1500 each.
• Advanced plan: The Advanced plan offers 10,000 annual bulk credits and costs $24,995 per year. It also allows users to add 1000 monthly user credits. Larger user groups that need discounts lead to an increase in the user fee of $2,500.
• Elite plan: ZoomInfo’s Elite plan offers 10,000 annual bulk credits and costs $39,995 per year. ZoomInfo provides access to 1000 monthly credits with the advanced plan every year.

What is the best alternative to Lusha and ZoomInfo?

BookYourData is the best alternative to Lusha and ZoomInfo as it helps users build targeted B2B email lists with a 97% accuracy guarantee using filters such as job title, industry, and location. This ZoomInfo competitor serves over 200,000 users globally and offers access to over 250 million business contacts across 200+ countries. This B2B platform allows users to filter and target companies based on their technology stack. Many Lusha competitors, like BookYourData, help users search contacts in bulk and download the contact information of prospects for later use. BookYourData helps users find industry-based clients across different industries such as technology, finance, consulting, real estate, food, and beverage.

G2 comparison for BookYourData, Lusha, and ZoomInfo

Source: https://www.g2.com/compare/bookyourdata-vs-lusha-vs-zoominfo-sales

BookYourData is the best B2B sales intelligence tool that is ideal for beginners due to its user-friendly interface that simplifies the process of building targeted email lists. It provides regular customer support, so users get timely assistance whenever needed. The main difference between BookYourData and ZoomInfo is that BookYourData’s pricing is highly flexible because it offers a pay-as-you-go model that eliminates subscriptions and allows users to purchase credits that never expire. BookYourData’s educational blog offers valuable insights on B2B marketing and lead generation strategies. This prospecting tool guarantees 97% data accuracy with access to over 250 million contacts across 200+ countries.

Lusha vs Zoominfo: Which one is better for your company?

Lusha is better for your company if your business is a small to medium-sized company that needs an affordable, easy-to-use B2B prospecting tool with strong data accuracy and flexible pricing plans. ZoomInfo is better for your company if your organization is a large enterprise that requires more global coverage, advanced analytics, complex integrations, and buyer intent data. Choose BookYourData if you want targeted B2B email lists according to your requirements. This B2B tool offers a pay-as-you-go option and access to a free trial to try out its features and decide whether it is a perfect fit or not.

How does Lusha get data from different data sources?

Lusha gets data from different sources, such as social media profiles, public records, and proprietary databases. Its algorithms then verify and cross-check this data to deliver an accurate contact database to its users.

How does ZoomInfo get data from different data sources?

ZoomInfo gets data from different data sources with the help of web crawlers that scan the public internet, such as company websites, news articles, and social media websites. These crawlers extract the publicly available information, such as contact details, industry, and revenue, to facilitate their users.

Is ZoomInfo affordable for small businesses?

No, ZoomInfo is not affordable for small businesses due to its high pricing and additional costs for add-ons. The paid plans of ZoomInfo generally start from $14,995 annually, which is most suitable for larger sales teams, so small teams consider alternatives like BookYourData for affordable plans.

Is Lusha affordable for small businesses?

Yes, Lusha is affordable for small businesses as it offers a free plan with limited credits, which is useful for startups. The paid pricing plans of Lusha start around $36–$49 per user monthly, which provides more contacts and features.

Which tool is better for B2B lead generation: Lusha or ZoomInfo?

Lusha is better for B2B lead generation as it helps smaller teams that prioritize affordability and user-friendliness. ZoomInfo is better for B2B lead generation for larger teams that require extensive data and advanced analytics.

How does Lusha improve prospecting for sales teams?

Lusha improves prospecting for sales teams because it provides contact details like emails and phone numbers from different LinkedIn profiles. This helps users save their time in doing manual research and also speeds up the lead generation process.

Is Lusha an effective tool for a B2B telemarketing strategy?

Yes, Lusha is an effective tool for a B2B telemarketing strategy as it provides users with verified contact details such as phone numbers and emails. This helps sales teams get in touch with the main decision makers and improve their outreach efforts.

Is ZoomInfo an effective tool for a B2B telemarketing strategy?

Yes, ZoomInfo is an effective tool for a B2B telemarketing strategy as it provides accurate contact data, advanced targeting filters, and real-time intent signals. It helps teams identify key decision-makers, personalize outreach, and integrate with CRMs, such as HubSpot and Salesforce.

What is the difference between Lusha and Lead411?

The difference between Lusha and Lead411 lies in data availability and features. Lead411 offers a more user-friendly design with data access, while Lusha provides a convenient browser extension that allows users to quickly find and export contact details.

Which is better: Lusha or RocketReach?

Lusha is better when users need company information, like contact information and industry, while RocketReach is better when they need firmographic data points like location and revenue. Lusha and RocketReach differ mainly in terms of pricing plans and data reliability.

Can Lusha be used for LinkedIn lead generation?

Yes, Lusha can be used for LinkedIn lead generation since it provides a browser extension that easily integrates with LinkedIn. This Chrome extension allows users to search for any lead globally and also allows its AI to automatically handle the outreach for users.

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