Data Axle USA Pricing: Plans and Costs [2025]

What are the pricing plans of Data Axle USA?

The pricing plans of Data Axle USA are the Business Mailing List and the Business Complete List. Both the Data Axle USA pricing plans offer customized pricing.

Business Mailing List

The Business Mailing List plan provides company names, addresses, and demographic details, along with housing information, for direct mail campaigns. It is priced on a sliding scale, starting with a $150 minimum for up to 1,000 addresses. Larger volume purchases are discounted, with records priced at $0.13 each for 2,500 contacts, $0.11 each for 5,000, $0.10 each for 10,000, $0.075 each for 50,000, and $0.065 each for 100,000 records. This plan includes multiple-use access and boasts a 95% average delivery rate.

Business Complete List

The Business Complete List plan is a more comprehensive option that, in addition to mailing details, includes phone numbers, executive email addresses, websites, employee size, sales volume, credit rating scores, office size, square footage, and more. Pricing for this package also decreases with higher volume, starting at $0.30 per record for 1,000–2,500 records, $0.25 per record for 2,500–5,000, $0.22 per record for 5,000–10,000, $0.20 per record for 10,000, $0.15 per record for 50,000, and $0.12 per record for 100,000.

Data Axle USA pricing plans comparison

Below is the comparison table of Data Axle’s USA pricing plans on the basis of their features and pricing tiers.

What are the additional add-ons or features available with Data Axle USA's pricing plans?

The additional add-ons or features available with Data Axle USA's pricing plans are email verification, contact details, firmographic, geographic filters, data quality, refund for undeliverables, bulk listing updates, creative and campaign services, and format choices. 

The additional add-ons or features available with Data Axle USA’s pricing plans are mentioned below.

• Email verification: Users can add email addresses to their existing contacts and clean out the bad ones, which reduces bounce rates and improves email campaign performance.
• Contact details: Data Axle USA offers users to request phone numbers, website, and other contact details as part of the record and allows multichannel outreach through direct mail, web follow-ups, and more.
• Firmographic and demographic filters: Data Axle USA allows businesses to filter by revenue, number of employees, industry, and years in business.
• Location enhancements: This B2B prospecting platform offers businesses to filter by specific regions, such as ZIP code.
• Data quality: Data Axle USA has a team of 300 full-time researchers who update new business filings, utility connections, public filings, and more.
• Refund for undeliverables: Users who receive outdated and disconnected records, Data Axle USA offers a partial refund or credit for those portions.
• New business mailing lists: Data Axle USA offers lists of newly opened businesses and delivers them weekly or monthly.
• Creative and campaign services: This B2B prospecting platform offers direct mail campaign design, email campaign execution to help users who not only need data but also want to run campaigns.
• Format choices: Data Axle USA delivers lists in minutes in file formats like Excel/CSV, so users can launch their campaigns sooner.

What are the user reviews of Data Axle USA's pricing?

The user reviews of Data Axle USA are mostly positive, as it has the best email marketing list that helps to generate leads through email marketing campaigns. It helps to build a list that fits users' market segmentation and designs a marketing list for businesses while introducing new ideas and sectors to the market at an affordable price.

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Data Axle USA provides GDPR compliant data that gives businesses confidence when reaching out to North American customers. This B2B prospecting tool does not deliver the best quality leads and is pricey for small to medium-sized businesses.

Data Axle USA helps businesses identify the best customer models for purchasing leads and cold-selling to them. This B2B prospecting platform has a high-quality data guarantee, and if there is a high bounce rate of phones or emails, users can exchange them and get a refund without the hassle.

What is Data Axle USA?

Data Axle USA (formerly InfoUSA) is a U.S.-based data & marketing company that provides both consumer and business contact databases, mailing lists, and marketing solutions. Data Axle USA collects data from public directories, new business filings, press releases, corporate websites, daily utility connections, annual reports, and user feedback. This B2B prospecting tool’sl consumer database is very large and contains over 250 million U.S. consumer records and tens of millions of business records.

What are the main features of Data Axle USA?

The main features of Data Axle USA are customer analysis and profiling, data enhancement, data quality, direct mail, email marketing, online display advertising, and search engine marketing.

The main features of Data Axle USA are mentioned below.

• Customer analysis and profiling: Data Axle USA helps businesses understand their ideal customers by analyzing existing customer data. It identifies common traits like demographics, purchase behaviors, or geographic trends. 
• Data enhancement: Data Axle USA improves your existing database by adding missing information, such as emails, phone numbers, and firmographics. It makes your records complete and helps businesses to make their outreach campaigns successful.
• Data quality: This B2B prospecting tool has a team of over 300 researchers and millions of annual verification calls to make sure that the data quality is high. They use multiple public and proprietary sources to validate business and consumer information.
• Direct mail: Businesses can create, customize, and send physical mailers to targeted lists. Data Axle USA provides design tools, mailing lists, and distribution services, which are useful for local campaigns and personalized outreach.
• Email marketing: Data Axle USA offers email list creation, campaign deployment, and performance tracking tools. Users can send targeted emails to verified business contacts, and the platform helps manage deliverability and compliance.
• Online display advertising: The online display advertising feature of Data Axle USA helps businesses to run targeted banner ads across websites based on selected demographics, behavior, or location. 
• Search engine marketing: Data Axle USA supports paid search campaigns (e.g., Google Ads) by helping identify high-conversion keywords and audience segments. It also allows precise targeting to increase traffic and qualified leads through search visibility.
• Search engine optimization: Data Axle USA’s SEO services focus on improving a business's website’s organic rankings in search engines. The goal of the search engine optimization feature of Data Axle USA is to get traffic and increase visibility.
• Social media advertising: Data Axle USA allows ad placement on platforms like Facebook, LinkedIn, and Instagram. The B2B prospecting platform uses its proprietary data and helps businesses reach specific job titles, interests, or industries to maximize engagement.

What are the other products offered by Data Axle?

The other products offered by Data Axle are Salesgenie, Audience360, Reference Solutions, Developer Hub, Exact Data, and Credit Solutions.

The other products offered by Data Axle are mentioned below.

• Salesgenie: Salesgenie is a lead‑generation and sales tool for small to medium-sized businesses. It offers access to millions of business and consumer leads, plus built-in outreach tools so users can plan direct mail, email, or phone campaigns straight from the platform. 
• Audience360: Audience360 is a data management platform that helps organizations to gather their first, second, and third-party data into a consistent platform. It includes identity resolution, data cleansing, enrichment, and deduplication, and helps feed clean data into marketing tools.
• Reference Solutions: Reference Solutions, formerly known as ReferenceUSA, is a research tool that libraries, academic institutions, government agencies, and businesses use. It provides detailed business and consumer data, addresses, phone numbers, job listings, and historical trends so users can do competitive analysis and market research.
• Developer Hub: Developer Hub provides access to Data Axle’s business and consumer data. It allows developers and enterprises to integrate real-time data into their applications, CRMs, or internal systems to improve targeting and operational efficiency.
• Inboxable: Inboxable is an email deliverability tool that helps businesses optimize their email marketing campaigns. Inboxable provides insights into inbox placement, spam filtering, and sender reputation to allow users to improve their email open rates.
• Local Listings: Local Listings helps businesses manage their online presence across major directories and search engines. It provides accurate and consistent business information such as name, phone number, and email address.
• Exact Data: Exact Data provides targeted consumer and business mailing lists based on demographic, geographic, and behavioral criteria. Exact Data supports direct marketing campaigns through email, postal, and telemarketing channels.
• Credit Solutions: Credit Solutions offers credit-based data and analytics to help businesses assess financial risk, qualify leads, and make informed lending or partnership decisions.

BookYourData is the best Data Axle USA alternative

BookYourData is the best Data Axle USA alternative as it provides access to over 500 million profiles and 250 million contacts across more than 200 countries, with over 100 data points available. This B2B prospecting platform allows users to create highly targeted email lists using more than 100 filters, such as job title, industry, location, and size. BookYourData also allows businesses to filter companies based on their technology stack and covers 60,000 technologies.

Features 

• Include your most up-to-date data and enrich it with additional details such as social media profiles.
• Search and filter companies based on the technologies they use to find the best prospects for your outreach.
• Use the advanced API to smoothly integrate BookYourData with CRMs like HubSpot for real-time data syncing.
• Retrieve a company’s email address simply by entering its name or website URL.
• Access valuable insights about a company’s funding history and hiring trends to customize your marketing efforts more effectively.

Pricing

• Free pack: The Free pack costs $0 and provides 10 credits.
• Pay-As-You-Go Packs: The Pay-As-You-Go pack of BookYourData costs $99 with 250 credits. One credit is equal to 1 contact, and they never expire.

More alternatives to Data Axle USA

More alternatives to Data Axle USA include Datarade, Salesgenie, and ZoomInfo.

Datarade

Datarade is a data commerce cloud platform founded in 2018 and based in Berlin, Germany. It helps organizations easily find, compare, and access data products from over 1,000 data providers across more than 600 categories, including geospatial, financial, and AI training data.

Features

• Help organizations find, compare, and access diverse data products across 600+ categories
• Support setting up data shops and integrating with global data marketplaces
• Facilitate secure and privacy-compliant data commerce transactions
• Provide free platform access for data buyers with a pay-per-use payment model
• Offer detailed data provider profiles, product listings, and customer reviews

Pricing

Datarade's pricing depends on the data provider and dataset chosen, with no fixed standard pricing. It offers custom pricing models based on the specific data services, with some datasets starting around $300 per month or as a one-time fee. Pricing can vary from a few cents per API call to several hundred dollars monthly, depending on data volume and delivery options.

Salesgenie

Salesgenie is a lead generation platform launched by Data Axle (formerly Infogroup) in 2004, designed to help sales executives and marketing professionals find and connect with potential customers.

Features

• Provide access to over 25 million business records and 245 million consumer records
• Enable advanced search with customizable filters for targeted lead lists
• Allow creation and saving of custom lead lists tailored to specific campaigns
• Integrate seamlessly with popular CRM systems like Salesforce and Microsoft Dynamics
• Offer DIY marketing tools for phone, mail, email, and digital ad campaigns

Pricing

The pricing plans of Salesgenie are listed below.

• Free trial: Salesgenie offers a 3-day free trial that allows users to explore Salesgenie features such as unlimited contact leads, list-building, free customer profile analysis, and basic outreach before a purchase.
• Basic plan: The Basic plan of Salesgenie costs $99 per month and provides list building, contact profiles, and limited export allowances.
• Pro plan: The Pro plan of Salesgenie costs $149 per month and includes stronger support and higher credit volumes for outreach and larger-scale prospecting.
• Team plan: The team plan of Salesgenie costs $299 per month and includes centralized management, higher credits, and detailed reporting, but it comes with a higher base price and greater expenses for additional credits or premium data.

ZoomInfo

ZoomInfo is a leading business-to-business (B2B) software and intelligence platform that provides comprehensive access to over 320 million professional contacts and 100 million company profiles.

Features

• Provide access to over 320 million professional contacts and 100 million company profiles
• Deliver real-time data updates for current and accurate information
• Leverage AI-powered insights for predictive analytics and lead prioritization
• Automate workflows, including lead enrichment, data cleansing, and email outreach

Pricing

The pricing plans of ZoomInfo are listed below.

• Lite program: ZoomInfo’s free program grants limited access to its database in exchange for users’ business data and allows users to download 10 contacts per month.
• Professional plan: This paid plan costs $14,995 annually and provides 5,000 annual bulk credits, where the addition of more users costs $1,500 each.
• Advanced plan: ZoomInfo offers an advanced plan at $24,995 per year, which includes 10,000 annual bulk credits and 1,000 monthly credits per user, and the additional user fee increases to $2,500 for larger groups.
• Elite plan: This annual plan costs $39,995 and offers 10,000 annual bulk credits with 1,000 monthly credits per user, the same as the advanced plan, but with the most extensive features and add-ons.

How to select the best Data Axle USA’s paid plan?

To select the best Data Axle USA’s paid plan, businesses should consider their goals and use cases, the features included in each tier, expected data volume and scale, level of support and service, cost versus ROI, and bundling or discounts.

Companies must decide whether they need data for lead generation, email marketing, data enrichment, or deliverability support, since this drives which plan is most relevant.

Examining features by tier is essential, as each plan may differ in the number of contacts provided, domains covered, users allowed, and support hours included. For instance, higher-priced deliverability plans add more frequent assessments and expanded coverage.

Estimating data volume and scale helps prevent underestimating future needs, whether it’s record counts, API calls, or the number of team members using the system.

Support and service levels also matter, because advanced tiers often include dedicated representatives, more hours of expert assistance, or improved monitoring tools.

Businesses should then weigh cost against ROI by calculating the value of each lead or campaign compared with the subscription expense.

Users should explore bundling options and volume discounts, since Data Axle often lowers pricing for multi-year commitments or combined services.

Is Data Axle accurate?

Yes, Data Axle data is accurate since the business invests more than $20 million every year and employs approximately 300 researchers full-time to compile and verify the information in their databases.

How does Data Axle use AI for lead generation?

Data Axle uses AI for lead generation by analyzing the collected data to identify high-potential prospects based on behavior, demographics, and firmographics. Data Axle’s AI model predicts buying intent and divides audiences for targeted marketing. This B2B prospecting platform also uses AI for cleaning, enriching, and updating contact data to improve lead quality.

Which APIs or integrations make BookYourData a better Alternative to Data Axle?

The APIs or integrations that make BookYourData a better alternative to Data Axle are native integrations, CSV uploads, and email-time verification. Businesses choose BookYourData over Data Axle since it natively integrates with major CRMs like Salesforce and HubSpot, and allows users to bulk enrich lists they already have to combine external data fields with their existing contact attributes.

How reliable is Data Axle for small and medium-sized businesses?

Data Axle is highly reliable for small and medium-sized businesses since it offers strong B2B and B2C lead data with strong compliance and customer support. This B2B prospecting tool provides instant access to rich, real-time insights on businesses with more than 400 data points, such as contact details, important decision makers, and employee details.

How good is Data Axle's customer support?

Data Axle’s customer support is good as they have a team of helpful, responsive, and knowledgeable representatives. They offer multiple support channels, such as email, phone, and chat, with extended business hours. Data Axle’s account managers and database specialists provide guidance to new customers on how to select prospect lists.

How good is Data Axle USA for the healthcare industry?

Data Axle USA is good for the healthcare industry since they have a database of 1.4 million healthcare-related businesses that users can target by 57 different healthcare specialties. Businesses can start searching today and narrow their healthcare providers list down using targeted firmographic and geographic search selects.

How frequently is Data Axle’s USA contact data refreshed?

Data Axle’s USA contact data is refreshed frequently, especially its U.S. consumer data monthly, and updates business contact data nightly through its CRM integrations, such as Salesforce and HubSpot. 

How does Data Axle USA ensure GDPR/CCPA compliance?

Data Axle USA ensures GDPR/CCPA compliance through various measures, such as establishing written agreements with third parties to ensure data protection. This B2B prospecting tool also implements security measures like encryption and access controls, and maintains internal policies for data retention and disposal.

How Data Axle USA is better than Salesgenie and ZoomInfo?

Data Axle USA is better than Salesgenie and ZoomInfo due to its mature data verification processes for highly accurate and fewer outdated leads. Businesses prefer Salesgenie over ZoomInfo because of its transparent pricing plans, and it also has a user-friendly interface that is easy to use for beginners.

Does Data Axle allow users to buy email lists like BookYourData?

Yes, Data Axle allows users to buy email lists like BookYourData and offers over 14 million verified business email addresses for purchase. Data Axle focuses on B2B contacts across various industries and provides tools to build custom email lists based on specific criteria, such as job titles, company size, and industry.

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