Hunter.io Pricing Guide: Plans and Costs [2025]

What are the pricing plans of Hunter.io?

The pricing plans of Hunter.io include a Free plan, a Starter plan, a Growth plan, a Scale plan, and an Enterprise plan.

Free

Hunter.io’s Free plan provides sales teams with a small monthly credit allowance and access to the basic database environment to try the platform at $0. It includes 50 credits per month, basic filters in Hunter’s Discover database, and a connection with one email account for outreach campaigns, where the recipient limit is 500 emails per campaign. The free plan allows unlimited team members and regular support. 

This free plan is a cost-free entry point with unlimited team seats, so sales and marketing teams can thoroughly test the B2B platform, but limited credits and campaign outreach recipients make it difficult to assess results. This free plan is best for freelancers, founders exploring lead generation tools, and small businesses testing email finding and verification before upgrading to paid plans.

Starter

Hunter.io’s Starter plan costs $49 per month, with a discounted price of $34 per month when billed annually. It provides businesses with 12,000 credits annually, auto-verification for higher data accuracy, lead enrichment to expand CRM records, and access to advanced database filters. Users can connect up to three email accounts, send campaigns to 2,500 recipients, and rely on an AI Writing Assistant to craft email content.

The Starter paid plan allows unlimited team members and offers priority support to businesses. This plan provides an affordable entry into automation and smarter campaigns for easy prospecting, but a low number of credit searches limits outreach and requires careful allocation for sales and marketing teams. The Starter plan is ideal for freelancers and small businesses that need verified contacts, multiple email account connections, and reliable outreach tools to maintain steady lead generation.

Growth

The Growth plan costs $149 per month, but a yearly subscription comes at a discounted price of $104 per month. It offers 120,000 credits annually and supports auto-verification and advanced Discover filters while allowing up to ten email accounts for outbound campaigns. Users can send campaigns to 5,000 recipients, utilize the AI Writing Assistant for consistent messaging, and manage an unlimited number of team members with priority support. 

The Growth plan provides a balance between affordability and scale, which helps growing agencies and small to medium-scale businesses handle multiple accounts. Lack of data enrichment and limited monthly credits for searches and verification are insufficient for extensive use, and it is important for sales and marketing teams to make sure they use the credits efficiently. The Growth plan suits scaling businesses, agencies, and SaaS teams that require consistent prospecting volume and need to manage several client campaigns simultaneously.

Scale

Hunter.io’s Scale plan costs $299 per month and $209 per month with a 30% discount on an annual subscription. It gives teams 25,000 credits per month to find or verify emails. The plan allows teams to connect 20 email accounts for sending cold email campaigns, with up to 15,000 recipients per campaign. Users get auto-verification of leads, lead enrichment to fill out missing data, advanced Discover B2B database filters, the AI Writing Assistant to help with campaign content, unlimited team members, and priority support. All core outreach and discovery features, such as domain search, bulk email finder and verifier, attachments and images in campaigns, link tracking, and custom tracking domain, are a standard part of the Scale plan.

This paid plan provides high volume capacity to help larger sales or marketing teams send campaigns with a high reach. Yearly billing removes monthly credit resets, and the full 300,000 credits are available upfront and counted over the whole year. Sales and marketing teams need strong internal workflow management to avoid credit overage or misallocation among multiple connected email accounts. The Scale plan is best for larger sales or marketing teams, SaaS companies, agencies, and organizations running frequent, large-volume cold outreach or lead generation programs.

Enterprise

The Enterprise plan offers custom pricing through consultation with Hunter.io’s sales team, so businesses pay for exactly what their outreach requirements demand. The Enterprise plan includes a custom number of credits for email finding, verification, and domain searches, the ability to connect unlimited email accounts, and a customized recipients-per-campaign limit. All other standard tools, such as auto-verification, lead enrichment, advanced Discover B2B database filters, the AI Writing Assistant, unlimited team members, and priority support, are also included in this paid plan. 

The Enterprise plan also provides a dedicated account manager to help businesses optimize workflows and usage. It is highly scalable to match high-volume outreach campaigns and supports large teams with multiple product campaigns. Custom limits and account size add complexity to usage, as the plan includes the cost of many advanced features that may go unused. The custom plan is ideal for large corporations, global SaaS companies, agencies, and businesses that manage multiple clients and run mass outreach campaigns. It is also suitable for organizations that need precise credits, many connected email accounts, and hands-on support to optimize high-scale email finding, verification, and outreach workflows.

Comparison table of Hunter.io pricing plans by features

A side-by-side comparison of Hunter.io’s Free, Starter, Growth, Scale, and Enterprise plans is given in the table below, which describes each tier’s features in terms of credits, email accounts, recipient limits, and key outreach features.

This comparison clarifies each Hunter.io plan level, which makes it easy to match features, limits, and cost to campaign outreach volume and team size. Scale or Enterprise are helpful for frequent campaigns with high recipient counts and large teams that need rich lead enrichment and filtering. Starter or Growth plans are suitable for smaller outreach without overpaying.

What are the additional costs and add-ons of Hunter.io?

The additional costs and add-ons of Hunter.io include credit packs, which allow users on paid plans who reach the monthly or yearly credit limit to buy extra credit packs directly from their account’s Subscription section. The minimum purchase value for a credit pack is $10, though the number of credits included varies by pricing plan. A single credit pack provides 100 additional credits for the Starter pack, 300 credits for the Growth, and 500 credits per pack for the Scale plan. These credits last for 3 months after purchase.

Hunter.io also has add-ons like additional email account connections on paid plans at $10 per month for each extra email account. Upgrades to campaign sending limits or features are linked to advanced filters or lead enrichment. Hunter.io offers API-only access to provide email finding and verification services at scale. 

Hunter.io rolls over any unused credits into an extra pack when upgrading or downgrading between plans. Its yearly plans give 12 months of validity to unused credits, but for monthly plans, rolled-over credits are valid for 3 months. The auto-purchase feature of Hunter.io allows users to automatically buy credit packs when the credit balance runs low, which helps to avoid campaign interruptions or missing outreach opportunities.

What are the user reviews of Hunter.io's pricing?

The user reviews of Hunter.io are mixed based on its competitive pricing plans that get expensive for high-volume outreach. Small business users who need quick and easy leads rate Hunter.io as a brilliant tool for finding contacts. However, customers who use it at scale for email finding and verification often point out its limitations and consider it ‘way too expensive.’

What is Hunter.io?

Hunter.io is a B2B email finding, verification, and outreach platform that helps businesses identify, validate, and connect with professional contacts. This lead generation tool focuses on making email prospecting reliable and efficient, reducing wasted time on invalid addresses, and improving campaign performance. 

SDRs (Sales Development Representatives), recruiters, marketers, and business founders rely on Hunter.io to build contact lists, verify email deliverability, and manage cold outreach. Startups use it to find decision-makers in their target industries, and agencies depend on it to scale lead generation for clients.

What are the main features of Hunter.io?

The main features of Hunter.io are domain search, email finder and verifier, bulk tasks, cold email campaigns, and API access. These help businesses build reliable contact lists, reduce bounce rates, and run effective cold outreach campaigns for accurate email prospecting. 

The features of Hunter.io are described below.

• Domain search: Hunter.io’s domain search connects company websites to professional email addresses collected from public sources. This provides sales teams with verified contacts for targeted outreach at scale.
• Email finder: Hunter.io’s email finder identifies a professional’s email using their name and company domain to allow businesses to reach decision-makers directly with accurate contact information.
• Email verifier: Hunter.io’s verifier tool checks deliverability through multiple validation layers, including syntax, server, and activity signals. This function reduces bounce rates and creates value by protecting the sender's reputation and improving campaign ROI.
• Discover database: Hunter.io features a “Discover” database that serves as its comprehensive B2B lead generation and market segmentation tool. It helps sales, marketing, and recruitment teams find qualified ICPs for efficient, scalable, and data-driven outreach.
• Bulk tasks: Hunter.io’s bulk tasks capability processes large quantities of domains, contacts, or emails at once by uploading a list. Businesses gain efficiency by enriching and verifying thousands of leads without handling them individually.
• Leads: Hunter.io’s leads feature organizes discovered contacts into lists with enriched firmographic data. This feature offers value by centralizing lead management and exporting leads to CRMs, which supports team collaboration.
• Cold email campaigns: Hunter.io’s cold email campaigns integrate personalization, follow-up automation, and engagement tracking to help businesses generate more responses. They improve the efficiency of outbound efforts by optimizing sequences with data-driven insights.
• Integrations:Hunter.io integrates with CRMs, email service providers, spreadsheets, and automation tools. It works with HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, SMTP/IMAP, Google Sheets, and automation platforms like Zapier and Make. These integrations ensure contact data, lead activity, and email campaign metrics flow directly into the tools business teams already use.
• AI Writing Assistant: Hunter.io’s built-in AI Writing Assistant suggests subject lines and email body content based on campaign goals to save time and maintain message consistency across teams.
• Advanced filters in Discover: Hunter.io’s Discover database includes advanced filters for segmentation by job title, industry, company size, and geography. Sales teams obtain precision targeting to make sure campaigns reach the most relevant prospects.
• API: The platform provides API access for automated email outreach workflows. It has APIs for email finding, verification, and enrichment to programmatically integrate with custom systems. 
• Chrome extension: The Chrome extension expands Hunter.io’s capabilities while browsing LinkedIn or company websites to capture verified emails instantly.
• Intent Signals: Hunter.io’s ‘Signals’ provides rich prospect profiles using intent data. It monitors business events such as funding rounds, job openings, and company changes to identify customer profiles with explicit prospecting needs.

BookYourData is the best Hunter.io alternative

BookYourData is the best Hunter.io alternative because it offers more flexibility and transparency in data access. BookYourData works on a flexible pay-as-you-go pricing model with no subscription lock-ins, so users do not need to buy monthly credits. BookYourData allows users to purchase verified B2B contact lists instantly, receive real-time global data updates, and get a 97% deliverability guarantee.

Features

• Verified global B2B database with over 250 million professional contacts and 97% accuracy guarantee with real-time updates
• Pay-as-you-go model purchasing only required contacts to avoid recurring fees or wasted credits
• Advanced targeting filters with 100+ data points (industry, job title, location, company size, revenue) for precise segmentation
• Direct downloads and exports in CSV or Excel for easy CRM or marketing tool integration
• Professional phone numbers and verified email addresses of targeted contacts
• Custom list building for niche industries or regions in bulk
• User-friendly interface for simple search and export without steep learning curves
• API access for automated list purchasing and integration into existing workflows

Pricing

• Free Pack: The Free Pack offers 10 instant credits with no subscription required and includes access to all the enterprise features of BookYourData.
• Pay-As-You-Go Packs: The Pay-As-You-Go Packs charge only for the number of contacts purchased, starting at $0.40 per contact. Discounts are available for higher-volume purchases, reducing the cost per contact to as low as $0.010. This flexible model allows bulk purchases to minimize costs while maintaining access to verified, up-to-date B2B contact lists.

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More alternatives to Hunter.io

More alternatives to Hunter.io include Snov.io, Lusha, and ZoomInfo.

Snov.io

Snov.io is a B2B platform that offers a lead generation toolbox for collecting leads from online sources to convert into paying customers and promote businesses. Snov.io combines email finding, verification, and multichannel campaigns in a single platform with scalable pricing.

Features

• Verified B2B database with millions of professional contacts and continuously updated business emails
• Flexible credit-based subscription model to match prospecting volume and avoid overspending
• Advanced targeting filters for segmentation by industry, company size, revenue, job role, geography, and technology stack
• Multi-channel campaign automation for personalized cold emails, follow-ups, and LinkedIn outreach
• Built-in email verification to validate contacts before campaigns, protect sender reputation, and improve ROI

Pricing

• Trial: Snov.io’s Trial plan is free forever with limited credits. It provides 50 credits, 100 recipients, and one mailbox warm-up slot, which allows teams to test outreach tools and verify emails before committing to a paid plan.
• Starter: The Starter plan costs $39 per month but offers a 5% discount for a 3-month subscription and 25% off when billed annually, which lowers the cost to $29.25 per month. This paid plan includes 1,000 credits, 5,000 recipients, and 3 mailbox warm-ups and supports unlimited campaigns, exports, and integrations.
• Pro: The Pro plan includes S, M, L, and Ultra tiers, which make it scalable for different business sizes and needs. Pro S starts at $99 per month, which offers 5,000 credits and 25,000 recipients, while Pro M costs $189 per month and provides 20,000 credits and 50,000 recipients. Pro L gives 50,000 credits with 100,000 recipients at $369 per month, and Ultra costs $738 per month for 100,000 credits and 200,000 recipients. All these tiers offer the same 5% discount on a 3-month subscription and a 25% discount on annual billing.
• Custom Ultra: This ultra paid plan offers an ultimate toolset at customized pricing. It provides 200,000 credits, 400,000 recipients, unlimited warm-ups, and the highest feature access. This plan is most suitable for enterprises or agencies that need maximum scale, priority support, and customized quotas.

Lusha

Lusha is a sales intelligence platform powered by AI that helps professionals quickly access accurate contact data and streamlined prospecting tools. Sales representatives, recruiters, and small to medium-scale businesses that want to connect directly with decision-makers rely on Lusha for prospecting.

Features

• Extensive B2B database with 280+ million verified business profiles, including direct phone numbers and professional emails
• AI-driven lead suggestions with daily contact recommendations aligned to ICP (Ideal Customer Profile)
• Advanced search with 20+ filters (industry, company size, revenue, role seniority, job title) for targeted prospecting
• “Lusha Everywhere” Chrome extension for instant contact access on LinkedIn, Gmail, Salesforce, and company websites
• CRM enrichment with updated firmographic and technographic details to maintain fresh and actionable records
• Data compliance with GDPR and CCPA for secure global prospecting

Pricing

The pricing plans of Lusha are listed below.

• Free plan: Lusha’s Free Plan provides 40 credits per month at no cost and requires no credit card. One credit reveals one contact, while five credits reveal a contact’s phone number.
• Pro plan: This paid Pro plan costs $22.45 per month when billed annually and offers 3,000 credits per year with 3 seats.
• Premium plan: The Premium Plan, available with an annual subscription, costs $52.45 per month and provides 7,200 credits annually with advanced features and additional integrations.
• Custom plan: The Custom Plan offers scalable credits at customized pricing for enterprises requiring higher credit volumes, compliance features, and dedicated support.

ZoomInfo

ZoomInfo is a GTM (Go-to-Market) intelligence solution built for enterprises that require extensive B2B contact data, AI-driven workflows, and advanced integrations. The platform supports large sales, marketing, and recruitment teams by integrating data enrichment, automation, and engagement tracking into a single system.

Features

• Comprehensive database with 260+ million professional contacts and 100+ million company profiles worldwide
• AI-powered insights enriched with technographic, firmographic, and intent data for precise prospect targeting
• Conversation intelligence tools for call analysis and pipeline improvement
• Advanced CRM integrations with Salesforce, HubSpot, Marketo, Outreach, and Salesloft

Pricing

The pricing plans of ZoomInfo are listed below. 

• Lite program: The Lite Program is a free tier granting limited database access in exchange for sharing business data with ZoomInfo, and allows up to 10 contact downloads per month.
• Professional plan: The Professional Plan costs approximately $14,995 per year and includes 5,000 annual bulk credits, with an additional fee of $1,500 for each extra user.
• Advanced plan: The Advanced Plan costs $24,995 per year and provides 10,000 bulk credits and 1,000 monthly credits per user, with each additional user costing $2,500.
• Elite plan: This paid plan matches the credit limit of the Advanced plan at $39,995 per year but provides ZoomInfo’s full suite of premium features and add-ons.

How to choose the right Hunter.io plan?

To choose the right Hunter.io plan, teams should assess monthly credit usage and verification needs, evaluate their budget, and review required features and integrations.

Evaluate monthly usage patterns by calculating the number of email addresses sales and marketing teams need to find and verify, as well as the bulk operations required for large prospecting lists. Measure your search and verification volume carefully so that the credit allocation of a plan matches your actual workflow.

Set a budget before committing to a subscription by analyzing the total annual cost and expected return in the sales pipeline. Consider whether monthly or yearly payment options are more cost-effective for short-term or long-term goals. Assess essential features like bulk email finding, Discover database filters, automated verification, or AI-assisted outreach to see which subscription level includes them.

Review integration needs by checking whether sales and marketing teams rely on Salesforce, HubSpot, or other CRMs and marketing tools. Plans with integrations and enrichment save time on manual data handling. Measure team size and collaboration to make sure that the plan supports unlimited users if multiple team members prospect together.

Choose correctly by balancing usage volume, budget, features, integrations, and collaboration needs so that the plan delivers cost efficiency and sales performance.

Does Hunter.io provide emails to small businesses?

Yes, Hunter.io provides emails to small businesses, as its Free and Starter plans provide affordable access to verified professional emails. Small teams test email finding, verification, and outreach without committing to enterprise budgets.

How does Hunter compare to BookYourData in terms of pricing?

BookYourData is best compared to Hunter.io in terms of pricing, as Hunter.io operates on a subscription-based, credit-driven model where unused monthly or yearly quotas expire. BookYourData uses a pay-as-you-go approach, which allows businesses to only purchase the contacts they need.

Can Hunter.io help medium-sized businesses scale outreach?

Yes, Hunter.io helps medium-sized businesses scale outreach with Growth and Scale plans, which offer higher credit volumes, advanced filters, and integrations. Medium-sized companies benefit from expanded campaign capacity and collaboration features, which allow marketing and sales teams to reach wider audiences while maintaining accuracy in prospecting and automation workflows.

Does Hunter.io use AI for better results?

Yes, Hunter.io uses AI for better results, like the AI Writing Assistant to generate cold email outreach copy, and enrichment tools that structure prospect data. Hunter.io’s AI provides practical automation for email campaigns to improve productivity and consistency in messaging across teams.

Is Hunter.io legit for LinkedIn lead generation?

Yes, Hunter.io is legit for LinkedIn lead generation with its Chrome extension, which discovers and verifies email addresses while browsing LinkedIn profiles. This extension helps recruiters and sales professionals in generating leads on LinkedIn by connecting identities with verified email contacts and turning networking activities into actionable outreach campaigns with higher deliverability rates.

How does the Hunter.io Chrome extension work?

The Hunter.io Chrome extension works by incorporating email-finding functionality with websites and LinkedIn. It detects and verifies professional emails associated with a domain or individual profile. Users instantly access contact details without leaving their browser, which simplifies prospect discovery and provides fast, on-the-go list building for outreach campaigns.

What are the differences between Hunter.io and Apollo.io?

The differences between Hunter.io and Apollo.io are that Hunter.io focuses on email finding, verification, and simple outreach campaigns, while Apollo.io offers a broader sales engagement platform with dialers, multichannel sequences, and deeper analytics.

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