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11 Ways to Generate High-Quality SEO Leads

Effective marketing strategies for businesses require well-organized lead generation and SEO practices. Companies can generate SEO leads in a number of ways to increase growth and promote scalability.

This guide focuses on the following points:

Learn why generating SEO leads is crucial for businesses to attract qualified prospects and increase sales. Discover the most effective strategies for SEO lead generation and how organic and paid SEO leads differ.

What are SEO Leads?

Search engine optimization (SEO) drives organic traffic and attracts potential clients who are highly likely to become customers. This method includes creating keyword-rich content to target the right audience and move prospects further into the sales funnel.

SEO leads are potential clients interested in buying an SEO agency’s services. These prospects can be businesses or individuals who consider an SEO company’s solutions suitable for helping them reach their professional goals and enhance growth.

They are actively seeking SEO services and discovering companies that offer compatible services by typing keywords into Google. SEO leads may not be ready to buy immediately, but they will likely need these services in the near future.

Types of SEO Leads

SEO agencies can generate leads from various sources. Understanding the different types of SEO leads can help businesses stand out from their competition and tailor strategies to easily capture and convert prospects into buyers. Here is how each type is generated:

  • Organic Search Leads: organic search engine results
  • Content Marketing Leads: blog posts, articles, videos, infographics, and other high-ranking content
  • Local SEO Leads: local search queries
  • E-commerce SEO Leads: optimized product pages, category pages, and e-commerce content
  • Technical SEO Leads: well-optimized website structure and fast loading times
  • Link Building Leads: high-quality backlinks from authoritative sites
  • Branded SEO Leads: search queries that include a specific brand name
  • Video SEO Leads: optimized video content on websites or platforms like YouTube
  • Image SEO Leads: optimized images
  • SEO Leads from Social Signals: social media activity

Why SEO is Important for Lead Generation

60% of B2B organizations have expressed the positive influence of SEO on their lead generation campaign. This marketing strategy helps SEO leads land on a company’s page after discovering it through search results.

The benefits of SEO for lead generation include:

  1. Increased Visibility and Website Traffic

SEO improves an agency’s website visibility in search engine results pages (SERPs), leading to more organic traffic. The higher a website’s ranking, the easier it is for users to find and visit it.  SEO helps attract interested visitors who are actively searching for a business’s solution, making them more likely to convert into buyers.

  1. Long-Term Scalability

Unlike paid advertising that provides immediate but short-term results, SEO takes more time to scale a business but delivers long-term benefits. Once optimized, a company’s site can continue attracting traffic without ongoing costs.

Businesses can also adjust their SEO strategies over time to achieve better scalability. As an SEO business grows, marketers can expand their SEO efforts to target new keywords, geographies, and audiences, continuously generating new leads.

  1. Brand Authority and Credibility

Users find websites that appear at the top of search results the most trustworthy and credible. High page rankings signal authority in the SEO industry. This strategy also promotes creating high-quality, relevant content, establishing a business as better than industry competitors, and building valuable relationships with potential leads.

  1. Enhanced User Experience:

SEO ensures a website is optimized for a better user experience. It increases online visibility by optimizing a company website's structure, page loading speed, and mobile-friendliness. By improving the overall user experience, SEO acquires quality leads and makes navigating and finding information more manageable for visitors.

  1. Measurable Results

With the help of Google Analytics, an SEO agency monitors performance metrics and measures conversion rates, bounce rates, and click-through rates (CTR) to evaluate a campaign’s success. SEO also allows businesses to track website traffic to determine which tools and techniques are needed to improve their lead-generation approach and create better campaigns.

Best Ways to Generate SEO Leads

An agency that implements SEO strategies can generate more leads than one that doesn’t. Thus, companies need to consider the following examples and ideas to secure the success of their lead-generation process:

Use B2B List Building Software

The main reason SEO agencies need help with lead generation is the time-consuming research and qualification stage. However, they can buy SEO leads to speed up the process. A lead generation software company can help build a list of relevant prospects and make the approach more time-effective.

Bookyourdata offers free SEO leads and a pay-as-you-go model without requiring a subscription to provide businesses with a convenient and affordable option for generating SEO leads. This platform can access over 100 data points, including direct mobile dials and personal and work emails.

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Social Media Campaign

Users interested in purchasing SEO services usually have established a social media presence on specific platforms, like LinkedIn, Twitter, Facebook, and Instagram. SEO agencies can use this to identify clients’ pain points, run social media campaigns, capture qualified leads, and establish a high conversion potential.

For this strategy, businesses can benefit from using some of the following lead magnets in their ads to generate more leads:

  • Templates
  • Checklists
  • Free Consultations
  • Free Tools
  • Cheat Sheets

Create High-Quality Content

85% of businesses consider creating high-quality content their best source for generating leads. A company that develops content strategies or researches relevant keywords and includes them in its articles can attract interested SEO prospects.

In addition to prioritizing regular content posting, SEO agencies should include the following elements in their content pieces to make them high-quality:

  1. Engaging titles, headings, and subheadings
  2. Short but clear offers
  3. Relevant details
  4. Correct content format
  5. CTAs

Apart from articles, blog posts, and other types of written content, SEO companies can generate more leads by including these interactive contents on their website or social media channels:

  • Videos
  • Images
  • Interviews
  • Podcasts
  • Industry reports
  • Webinars
  • Case studies
  • eBooks
  • Survey results
  • Whitepapers
  • Social media updates
  • Competitor analysis insights

Use Referral Programs

A good strategy for attracting SEO leads is relying on referrals. Satisfied customers can refer a business’s SEO services to others who need similar solutions and have a high potential of becoming paying clients.

SEO agencies can offer referral bonuses and coupons to their referrals in exchange for prospects’ contact information. This way, they can build strong connections with prospects and increase the number of loyal customers.

Optimize Your Website 

SEO optimization can help businesses attract a larger volume of organic traffic to their websites. This strategy involves several steps listed below to improve visibility, enhance content relevance, and promote easier lead generation. 

  1. Optimizing website content by including relevant keywords
  2. Including informative and up-to-date content on websites
  3. Using engaging title tags and meta descriptions for more clicks
  4. Prioritizing internal linking and external backlinks through guest blogging
  5. Adding lead capture forms on optimized landing pages

Offer Free SEO Audits

Everyone, including SEO leads, loves it when companies offer something to try for free. SEO audits are free conversation-starter tools demonstrating the success and functionality of an SEO agency’s service to potential buyers.

SEO companies can promote free SEO audits on their websites, use them as lead magnets, and automate the lead generation process.

List Your Website in Digital Agency Directories

Listing a company’s website in online directories can improve search engine visibility, enhance credibility, drive targeted traffic, and offer local SEO benefits. Here is how this strategy contributes to more effective lead generation:

  • Rich Backlink Profile: Online directories often provide backlinks to an SEO agency’s website. These backlinks can improve a site's domain authority and search engine rankings, making it easier for potential leads to find an SEO company.
  • Quicker Indexing: Search engines frequently crawl high-quality directories. Listing in these directories can help ensure a company’s website is indexed more quickly and thoroughly.
  • Local SEO Effectiveness: For businesses with a local presence, being listed in local directories (e.g., Google My Business) can improve visibility in local search results, attracting leads from a specific geographic area.

Use Podcasts

Podcast filming and posting is a marketing strategy that has recently positively impacted SEO lead generation. It allows SEO agencies to post podcasts to free or very affordable apps and attract the right listeners.

This way, prospects can get valuable and informational content on industry trends and topics, increasing their user engagement level and interest in purchasing SEO services.

Explore Interest Targeting with Facebook Ads

Facebook users often identify their interests when creating a profile on this platform. SEO agencies can use this feature to target suitable leads with Facebook ads. They can also evaluate the characteristics of existing customers to find leads with similar interests on Facebook.

Regardless of how much they fit the customer profile and a company’s interest-targeting efforts with advertising on this platform, the people who see the ads are likely cold leads who have never heard of the brand before. Thus, they may need more lead nurturing and engagement before they become potential buyers.

LinkedIn Outreach

Professional social media profiles include professional histories, endorsements, and recommendations, which enhance a company’s credibility and make its outreach more effective.

SEO agencies can provide relevance to a target audience through the most professional platform online: LinkedIn. For instance, they can send them connection requests, message them directly, or perform paid advertising tactics to connect with the right people.

Here is why LinkedIn research is an effective SEO lead-generation strategy:

  • Targeted Reach: LinkedIn allows professionals and businesses to connect with decision-makers and potential clients relevant to their industry.
  • High-Quality Lead Acquisition: Leads generated through LinkedIn are often of higher quality because they are professionals seeking business solutions, making them more likely to convert.
  • Advanced Search Filters: LinkedIn allows SEO agencies to target specific industries, job titles, company sizes, and locations, ensuring their outreach efforts are directed at the right audience.
  • LinkedIn Sales Navigator: This premium tool offers even more advanced search capabilities and leads recommendations, helping companies identify and connect with potential leads more efficiently.
  • Relevant Content Sharing: By sharing valuable content, businesses can demonstrate their industry expertise, build trust, engage with the target audience, and nurture leads.

Make Your Website Mobile-Friendly

Similar to companies aiming to generate web design leads, agencies can attract more SEO leads by optimizing their websites for easier mobile responsiveness, access, and navigation. This includes creating a more responsive design that is easily accessible from a mobile device and clearly visible CTA buttons to move prospects through the necessary stages of the buyer journey.

Tips to Get SEO Leads Through Blog Posts

An SEO agency that creates engaging content can potentially convert website readers into loyal customers. This approach produces better engagement among prospects, especially if the agency uses the following steps while writing their blog posts:

  • Add a Call to Action: CTAs are crucial parts of every blog post. These short phrases with links contain action words, encouraging readers to click on them and perform a desired action, which an SEO company usually aims for.
  • Offer PDF Downloads: If an SEO agency wants to provide value to its website readers, it should offer downloadable material in PDF form in its blog posts. These resources can include case studies, reports, whitepapers, eBooks, etc.
  • Content Quality and Quantity: Companies should consider the search intent and prioritize keyword optimization when writing blog posts. They should also update and add more blog posts to remain relevant and credible and establish a good online reputation.

Organic vs. Paid SEO Leads

The main difference between organic and paid leads is their acquisition method. SEO agencies acquire organic leads for free through their ongoing marketing efforts, while paid leads are more costly and require PPC advertising practices.

Organic SEO lead generation attracts the target audience through the following techniques:

  • Building Backlinks
  • Improving User Experience (UX) Design
  • Optimizing Content
  • Enhancing Site Structure
  • Creating High-quality Content

Paid SEO lead generation involves some upfront costs to help companies generate leads. Although this approach's results are instant and don’t require constant efforts, they are short-lived because users consider organic results more credible.

Here are the most common paid leads acquisition practices:

  • Using Google Ads to generate leads
  • Relying on CPC (cost-per-click)
  • Controlled targeting based on demographics, location, device, and user behavior

Critical Considerations for SEO Lead Generation

A well-developed SEO strategy improves website ranking, analyzes website traffic, and converts visitors into leads. It utilizes social media, builds backlinks, and targets specific keywords to generate the highest quality SEO leads.

An SEO agency that engages with the audience and impressively ranks on search engine results pages can bring more people from their lead lists into the pipeline. However, companies must keep one specific thing in mind for these leads to convert into customers - ensuring the contact information on their lists is accurate and relevant.

They can buy verified lead lists from trustworthy providers like Bookyourdata. This platform offers real-time email verification and guarantees 97% accuracy to help companies reach their target audience and increase sales.

Reach prospects who are ready to buy

Frequently Asked Questions

Is Paid Advertising Necessary for Successful SEO Lead Generation?

Numerous strategies, including paid advertising, are beneficial for the success of any SEO lead-generation campaign. This approach allows businesses to reach broad audiences and attract verified prospects.

How Much Do SEO Leads Cost?

The price for SEO leads varies depending on the lead provider and requested lead quantity. Many companies offer pricing packages and subscriptions. However, organizations can also take advantage of list-building software companies providing a pay-as-you-go model.

Can SEO Lead Generation Work for All Types of Businesses?

SEO lead generation is an effective strategy for growing and improving small or large B2B and B2C businesses. However, these organizations should tailor their SEO lead-generation efforts based on specific goals to achieve positive results.

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