17 Best Buyer Intent Data Providers for B2B in 2025

1. BookYourData

BookYourData is a B2B data provider that offers comprehensive and customizable B2B contact databases to businesses looking to improve their marketing and sales efforts. This lead-generation platform allows users to create targeted email lists for accurate prospecting. An important and unique feature of Bookyourdata is its real-time email verification, which ensures a 97% accuracy rate. This reduces bounce rates and improves the success rate of email campaigns.

Key features

• Vast global B2B contact database (250M+ contacts, 30M+ companies, 200+ countries, and 100+ data points)
• Real-time email verification
• Pay-as-you-go pricing model
• 100+ advanced search filters (industry, job title, location, and company size)
• Pre-built and customizable industry/role-based lists
• Track and filter companies by technology stack (60,000+ technologies)

Pros

• User-friendly and intuitive interface
• Advanced deduplication technology for clean contact lists
• Direct access to decision-makers emails and phone numbers
• International job title harmonization for accurate targeting across languages and markets
• Volume discounts for larger purchases and lower cost per contact

Cons

• Not specifically designed for talent recruitment
• Fewer automation features
• No WebChat features
• Data limitations in certain niche markets or geographical areas
• Higher cost per lead compared to some competitor data providers

Pricing

The pricing plans of BookYourData are listed below.

• Free pack: The Free pack of BookYourData costs $0 with 10 free credits, without a credit card.
• Pay-as-you-go pack: This plan costs $99 at 250 credits without a subscription.

Customer reviews

The rating of BookYourData according to G2 is 4.9/5. Users found the interface of BookYourData user-friendly and praised the data accuracy of contact details. Users recommend some improvements in niche coverage and request to lower the price for small businesses.

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Customer support

• Response support team
• Different support channels, including email, phone, and live chat
• Educational resources, including guides, tutorials, and the best ways to use the platform and maximize ROI

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2. DemandScience

DemandScience, previously known as Terminus, is a B2B platform that helps businesses with data and lead generation. It provides GDPR-compliant contact information with behavior and high-quality intent data. It offers data visualization tools to help users quickly understand the buyer intent. Its forecasting feature helps companies to make informed decisions with buyer intent.

Key features

• Database of 70 million vetted contacts
• Customize the user’s sales outreach strategy based on the customer journey stage
• GDPR compliant
• Target users that fit accurately with their tech stack
• Gives access to track multiple IP addresses and devices for targeted outreach
• Divide leads into buckets based on predefined criteria and routing rules
• Score a lead on their quality or likelihood to buy based on certain behaviors
• Content Syndication feature uses existing content to generate targeted leads

Pros

• Offers a blend of first-party and third-party data sources
• Best UX design
• Comprehensive analytics on the success of campaigns

Cons

• Not updated contact information
• Delays in getting intent data
• Needs improvements in technical interface
• Limited automation with the clients

Pricing

Users can request custom pricing from the sales teams. It does not offer any free plan or free trial but is based on yearly, monthly, and one-time pricing models.

Customer reviews

The rating of DemandScience is 4.4/5, according to G2 user reviews. Users liked the way the platform helps in developing the targeted campaigns and its integration ability with CRMs to make the process easier for marketing teams. Some new users find it difficult to manage the platform due to numerous tools and sales processes that require many follow-ups.

Customer support

DemandScience provides support through email/help desk, phone support, and chat. They provide training to its users through live online, webinars, and documentation. Quit Genius, a digital clinic for nicotine, alcohol, and opioid addictions, generated $4 million of the pipeline with PureSydication.

3. Demandbase

Demandbase is an Accounting Based Marketing (ABM) tool and an intent data provider that helps users target prospects close to making purchases. It tracks over 500 billion signals per month across over 300,000 intent keywords. The platform offers different products, including Sales Intelligence Cloud, Advertising Cloud, and Account Intelligence which is a a combination of CRM data, marketing resources, and the data it gathers about firmographics, technographics, purchase intent, and business contacts.

Key features

• Real-time intent data backed by advanced processes for best quality
• AI-driven insights that analyze signals to predict accounts with the most conversion rates
• Tools to coordinate outreach efforts across multiple channels
• Technology that integrates data from CRM, marketing automation, website analytics, and third-party sources

Pros

• Provides a complete suite of tools for Account-Based Marketing and Experience
• Uses AI for targeting prospects and buying groups
• Automatically syncs activity from user’s email inboxes and calendars directly into Demandbase One

Cons

• Complex ABM or ABX tools for new users or small businesses
• Improvements required in reporting functionality

Pricing

The pricing plans of Demandbase are listed below.

• Professional tier: This plan offers custom pricing, and includes an ABX platform, sales intelligence, advertising capabilities, B2B data, partner integrations, and SSO (Single Sign-On) support.
• Enterprise tier: The Enterprise plan also provides pricing on custom demand. It includes all the features of the Professional tier, with the addition of advanced automation and enhanced B2B data.
• Elite plan: This plan also offers custom pricing, which provides additional data integrity and support features, along with some add-on modules.

Customer reviews

Demandbase scored 4.4 /5 stars according to G2 user reviews. Demandbase provides a comprehensive database, seamless integrations with marketing automation tools, and an outstanding customer support team. Users report difficulty in using the platform due to the amount of available options and some users also report that data is outdated sometimes.

Customer support

• Support through FAQs/forums
• A knowledge base
• Chat options
• Training to its users through live online, webinars, documentation, and videos
• Personalized and responsive assistance to a user’s unique needs.

4. UpLead

UpLead is a B2B lead generation platform that provides real-time verified B2B contacts with advanced search filters that help in precise lead generation and data enrichment. The platform helps users optimize their outreach strategy as it is a leading marketing automation tool. UpLead allows users to customize their marketing messages to attract more audiences and drive more leads.

Features

• A database of over 160 million contacts and 16 million companies across different industries
• Real-time verification to verify contact information and reduce the bounce rate
• Advanced search filters (industry size, job title, location)
• Integration with API and CRM platforms like Salesforce, HubSpot, and Pipedrive
• Advanced technographic to track a company’s technology usage for target campaigns

Pros

• 95% guaranteed accuracy rate
• Affordable and transparent credit-based pricing plans
• User-friendly interface

Cons

• Smaller database as compared to other intent data providers
• Only accessible on the web, not through mobile apps
• Not up-to-date contact data
• Very high cost when the required volume is high

Pricing

The pricing plans of UpLead are listed below.

• Free trial: This plan costs $0, and includes a 7-day free trial and 5 credits per month.
• Essentials: The Essentials plan also costs $99/month, and offers 2040 credits annually and additional credit costs $0.60.
• Plus: $199 per month for 400 monthly credits or $1,790 per year for 4,800 credits. 
• Professional: This plan costs $399 monthly for 1,000 monthly credits, and an annual fee of $3,590 upfront for 12,000 credits for the year.

Customer reviews

The rating of Uplead according to Capterra is 4.6/5. Users have liked the accurate emails and contact numbers, the helpful customer support team, the easier UI, and the best search tool. But users report that they do not get notification before need for subscription renewal and also that the platform lacks refund policy.

Customer support

• Dedicated customer support (with a helpful and responsive support team)
• A comprehensive knowledge base (information, guides, and frequently asked questions)
• Email support for any questions or problems 
• Training and demos for new users

5. IntentData.io

Intentdata.io is a marketing technology company that provides third-party intent data to increase demand generation of clients and support Account-Based Marketing (ABM). It provides high-intent leads and their contact information, including the name of the individual, phone number, email address, and social accounts. This information helps companies customize their outreach campaigns and enhance the sales pipeline.

Features

• Real-time B2B intent data
• Advanced integrations with CRMs like HubSpot, Salesforce, and Marketo
• Provides GDPR-compliant buyer intent data and individual-level contact details
• Customizable filters to target specific demographics, industries, or behaviors

Pros

• Easy to use
• Identity high-potential leads
• Shortened sales cycle
• Increased close rates
• Personalized messaging and outreach campaigns
• Transparency in information that is sourced through publicly available resources

Cons

• Not always an up-to-date platform
• Room for improvement in contact management features

Pricing

The pricing plans of Inentdata.io are listed below.

• SMB: The pricing of the SMB plan is available on custom demand. This is designed for smaller companies, and includes essential features and support, focusing on core intent data and basic onboarding assistance.
• Pro: Users can request the vendor for custom pricing. This plan includes SMB package and more advanced features, such as expanded account-level signals, and additional support options like Slack/chat and Facebook group access.
• Enterprise: This is a customized plan for large organizations, which includes extra premium features like scheduled telephone support, monthly optimization reviews, and bi-weekly user hangouts.

Customer reviews

Intentdata.io scores 3.5/5 stars, according to G2 user reviews. User express high satisfaction with both the quality of data and strategic support by the company.

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Customer support

• Provides online chat support with an intent data specialist
• Provides training documents to use the platform

6. Bombora

Bombora is an intent data provider that provides B2B sales and marketing teams insights about when their customers are active in the market. This intent data provider provides data that helps marketers drive more qualified demand through the funnel, and sales teams better prioritize accounts and have higher-quality conversations.

Features

• Source of data is the first cooperative of 4000+ premium B2B media companies
• Company Surge data to identify businesses actively researching specific topics
• Integration with CRM, marketing automation, and ABM platforms
• Multi-channel ABM activation (e.g., LinkedIn, Facebook, advanced TV)

Pros

• Finds prospects and increases leads
• Provides extensive data coverage from a vast network of B2B websites and publications
• Identifies churn risk
• High-quality, timely intent signals for precise targeting
• Intuitive and easy-to-use platform, even for beginners

Cons

• Learning curve to optimize the use of intent signals
• Expensive than some competitors

Pricing

Bombora’s pricing is determined by lead411, not by Bombora. The median contract value for Bombora is $25,000. User is supposed to contact the vendor to get a quote.

Customer reviews

Bombora’s rating according to G2 user reviews is 4.4. Bombora helps users boost conversions, lower costs, deepen engagement, and drive sales growth by providing powerful B2B intent data and insights.

Customer support

• Friendly support team which guides its users during the setup process
• Faster response time and time-to-resolution
• More access to expertise through their implementation managers
• Access to tools for a self-guided customer journey

7. Datarade

Datarade is an intent data provider that helps marketers source data from 2,000 data providers to engage with quality leads. It has a search engine tool that helps organizations find the right data according to their specific needs. This b2b buyer data provider focuses on B2B data monetization through its data commerce cloud platform within the data commerce industry.

Features

• Transparent data sources
• Wide range of data products, including finance marketing, and geospatial categories
• Connects buyers with over 500 data providers
• A DCC feature that allows providers to set up storefronts across multiple channels
• View location, ESG, and identify graph data

Pros

• CRM integration with MediaMath, Synapse AI, and Data Commerce Cloud
• Option to sort data by use cases
• Data sourcing process by offering curated data lists, side-by-side provider comparisons, and expert support
• Free data sample
• GDPR and CCPA compliant and Truthset accredited 

Cons

• Expensive than other intent data providers
• Lack of variety of payment options
• Slower response times for human support

Pricing

The pricing plan of Datarade is not mentioned on its website, and customers are required to contact the vendor to know about the pricing details. Datarade is free for new users because they charge a commission from a data provider when a purchase is made.

Customer reviews

Customer reviews

G2 gives 4.5 stars out of 5 to Datarade. Users find the platform easy to use because of the categorization of a wide range of data which provides easy ways to monitor the campaigns. But users report that the platform lacks a web app feature and takes more time to load.

Customer support

• Responsive customer support team
• Users can submit a support request
• Data request to find specific datasets
• Journalists can contact PR teams for a press inquiry

8. ZoomInfo

ZoomInfo is a B2B database and business intelligence platform that provides businesses with contact information and company insights for marketing, lead generation, and sales outreach. This platform considers the data and machine learning algorithms to find high-paying clients and customize the outreach strategies according to the prospects.

Features

•  A vast collection of business contacts to help sales and marketing teams connect with the right decision-makers
• Advanced search filters (industry size, job title, location)
• Tracks buyer intent signals
• Visitor tracking feature to identify anonymous website visitors
• Copilot (an artificial intelligence tool) to automate tasks and provide detailed profiles
• A Chrome extension

Pros

• Sales and marketing teams’ effective collaboration
• Better lead quality
• Saves time on manual prospecting
• Support business growth as the team's scale
• Syncs contact and company data with CRM and marketing automation tools

Cons

• Paid plans are more expensive as compared to other intent data providers
• Outdated contact databases
• Limited free access
• Users need to schedule a mandatory demo before exploring the platform

Pricing

The pricing plans of ZoomInfo are listed below.

• Lite: This plan costs $0 for a 14-day free trial plan, and allows 10 contacts per month.
• Professional: The Professional plan costs $14,995 per year, which includes advanced search capabilities, data enrichment, integration options, and 5,000 bulk credits annually.
• Advanced: The advanced plan costs $39,995 and offers real-time buying intent signals, API integrations, enhanced automation tools, and 10,000 annual bulk credits.
• Elite: The Elite plan costs $40,000 per year, which includes intent data, detailed organizational charts, technographic, and 20,000 bulk credits annually.

Customer reviews

Users found that ZoomInfo helps them grow by providing accurate contact data, market insights, and strong support to achieve business goals and make meaningful connections. It scored a 4.5 rating on G2. Users find its Salesforce integration a little difficult and they want more contact numbers and emails.

Customer support

• Email and phone support for general inquiries and issues
• ZoomInfo’s university to develop platform knowledge, skills, and certifications
• A knowledge center to gain a deeper understanding of products and features
• A modern GTM community to connect with peers, get support and training, and learn about upcoming ZoomInfo releases

9. Cognism

Cognism is a B2B intent data provider that provides accurate and compliant data to customers and introduces innovative sales intelligence within the existing operations. It helps businesses reach out the clients through verified mobile phone numbers, direct dials, and business emails. Its Sales Companion AI tool gives personalized access to the sales team to detailed account data.

Features

• Unrestricted lead generation for individuals and agencies
• Phone verified leads with 87% accuracy
• Diamond Data feature to help users spend less time calling incorrect numbers
• GDPR and CCPA-compliant B2B contact and company data
• Intent data by Bombora
• International coverage by EMEA (Europe, Middle East, and Africa), NAM (North American), and APAC (Asia-Pacific)
• Cognism AI Search to find prospects with ChatGPT-style text or voice prompts

Pros

• Gathers accurate and verified data
• User-friendly interface
• Industry-specific focus to provide sales intelligence tools according to industry type

Cons

• No transparency on pricing
• Occasional gaps in data

Pricing

The pricing plans of Cognism are listed below.

• Grow: The pricing of the Grow plan is available on custom demand. It includes essential contact and company data for prospecting.
• Elevate: Elevate plan’s price is also available on custom request. It offers features of Grow plan, plus advanced intelligence and actionable signals.

Customer reviews

Cognism got a rating of 4.6 out of 5 at G2. Cognism saves sales teams time on research, improves workflows, and makes it easy to access everything needed for calls and meetings in one place. However, users found out that some of the information is outdated and expensive for small businesses.

Customer support

• Support through email/help desk, knowledge base, phone support, 24/7 live reporting, and chat options
• Training through different channels, including in-person, live online, webinars, and documentation

10. 6Sense

6Sense is a Revenue Intelligence platform and data intent provider that provides companies with intent signals by capturing them from all known sources and connecting them to all prospects' accounts. It uses AI technology to get detailed insights into marketing and sales teams’ targets. It helps organizations to personalize their marketing and sales outreach, identify high-quality leads, and optimize the sales funnel.

Features

• Machine learning algorithm to analyze data and predict customer behavior, preferences, and insights
• Real-time insights and alerts on prospect engagement
• CRM integrations with Salesforce, LinkedIn, Salesloft, and Marketo
• Identify buyer behavior and reach the potential customer
• Prioritization Dashboard to generate revenue faster
• An AI email writer to automate the writing process

Pros

• Useful predictive insights and intent data
• Effective customer segmentation and prioritization
• Best buyer journey tracking

Cons

• Clunky user interface
• Expensive than other B2B intent data providers
• Difficulty in integration with Salesforce (requires multiple licenses)
• Slow data refresh rate and load time

Pricing

The pricing plans of 6Sense include free, team, growth, and enterprise plans. The prices of these plans are available on request from the sales team, which is based on factors like the number of users, selected features, and data consumption.

Customer reviews

6Sense helps companies boost win rates, expand markets, increase ROI, and drive growth by using intent data, AI, and account-based marketing. Users reported that they faced difficulty in using the platform because of slow UI and long loading times. Capterra rates 6Sense 4.6 out of 5.

Customer support

• 24/7 help and support
• Resources and insights
• 6Sense partner programs
• Direct phone support
• Training options (In-person, webinars, Live online)

11. G2

G2 is a first-party intent data provider that uses its massive software review platform to deliver real-time buyer intent signals. It helps sales and marketing teams identify companies actively researching their products or competitors. Its intent data is based on verified user interactions, such as reviews, product comparisons, and category exploration.

Features

• Tracks buyer engagement with product reviews, category exploration, and competitor comparisons
• “Reveal prospect tech stack data” to show which technologies potential buyers are currently using for hyper-relevant targeting
• Ideal Customer Profile (ICP) filters to segment and prioritize accounts based on activity level and buying stage
• Integrates intent data with CRM, marketing automation, and ABM tools
• Real-time notifications and a timeline view of the complete buyer journey

Pros

• Highly accurate and peer-validated intent signals
• Updated real-time and first-party intent data
• Advanced filters and integration options

Cons

• Lacks transparency in pricing
• Limited features for businesses seeking broader capabilities beyond reviews and intent signals
• Use of cookies and tracking for intent data collection

Pricing

The track pricing plans of G2 are listed below.

• Free (Essential): The Essential plan costs $0/month, which includes basic profile customizations, badge sharing functionality, and ability to collect reviews.
• Pro: The pro plan’s price can be requested on demand by vendor. It includes sponsored content for all brands, focus on active buyers, notification tools to get intent data.
• Power: Users can get custom quotes based on different factors. It includes category-wide buyer intent signals and competitive comparison signals.

Customer reviews

Capterra gives G2 a rating of 4.6. G2 helps companies boost sales, influence deals, and drive revenue by using customer reviews and feedback. But users suggest G2 to promote its platform more on social media as international companies do not usually use this platform.

Customer support

• Personalized assistance from the support team
• Troubleshooting solutions
• Help center with searchable articles

12. Lead Onion

Lead Onion is an AI-driven buyer intent platform that helps B2B companies get high-value prospects into their marketing and sales funnel.

Features

• AI-powered platform to scan billions of signals from the top intent providers
• Powerful activation tools, such as automated workflows and multi-channel engagement, to reach and convert buyers
• Unifies intent data, prospecting, and outreach into a single AI-driven platform
• Contacts lists that match the company’s buyer persona
• Real-time and verified prospect data, including direct dials, validated emails, and key decision-maker detail

Pros

• Refined searches with 30+ firmographic and engagement filters
• Engagement with the right buyers at the right time without manual effort
• Easy to use
• Creation of customer sales cadences to automate high-converting outreach

Cons

• Not always up-to-date data
• No detailed data on contacts
• Technical issues
• Short competitor analysis

Pricing

The pricing plans of Lead Onion are listed below.

• Starter: This plan costs $667/month, allows 3 users, and gives 1000 data credits.
• Growth: The Growth plan costs $1,666 per month for 3 users and 2000 data credits.
• Scale: The Scale plan costs $2,666 per month for 10 users and gives 5000 data credits.
• Enterprise: The Enterprise plan costs $6,666/ month for unlimited users and gives 15,000 data credits.

Customer reviews

Lead Onion helps companies boost revenue, find high-intent clients, save time, and cut costs by using multi-source intent data and automation for better lead generation. It got a rating of 4.3 out of 5. Some users faced problems with system integration and a dull UI.

Customer support

• Regular touchpoints
• Dedicated support contacts
• Online meetings
• Personalized onboarding and assistance
• Responsiveness to feedback

13. Lusha

Lusha is a B2B intent data provider that provides businesses with valid emails and phone numbers to find potential leads. Lusha uses various ways like crowdsourcing, artificial intelligence, and data validation to ensure the contact information it provides is accurate and up-to-date.

Features

• Intelligent lead generation
• Contact data validation
• API suite to integrate data
• Browser extension to access contacts while browsing professional networks like LinkedIn
• GDPR and CCPA-compliant

Pros

• User-friendly interface
• Improved targeting
• Seamless integration
• Affordable pricing for small businesses

Cons

• Not always accurate data for niche industries
• Credit limitations
• Customer support challenges

Pricing

The pricing plans of Lusha are listed below.

• Free trial: Lusha offers a 7-day free trial and 70 Lusha credits per month.
• Pro: The Pro plan of Lusha costs $22.45/month for users starting at 3600 credits/month.
• Premium: The Premium plan offers 800 credits monthly at $69.90 per month when billed monthly.
• Scale: Users of the Scale plan can request the vendor for custom pricing based on team size.

Customer reviews

G2 gave Lusha a rating of 4.3 out of 5. Lusha helps companies achieve high email deliverability, build outbound sales from scratch, engage more customers quickly, hit and exceed prospecting goals, double meetings, and reach revenue targets faster. However, users suggest that Lusha should add an option of updating the outdated contact details.

Customer support

• Help Center
• Contact page
• Support Live Chat FAQ

14. Seamless.AI

Seamless.ai is an intent data provider that helps businesses identify and connect with prospects who are actively researching solutions. It collects and analyzes digital signals, such as website visits, content consumption, and online research to understand companies or individuals in the market for specific products or services.

Features

• Real-time contact data search
• Automated list building and lead enrichment
• CRM integration
• AI-verified emails and accurate data
• Job change and buyer intent alerts

Pros

• Saves time for sales teams to focus on closing deals
• Improves lead quality
• Increases productivity by CRM integration

Cons

• Costly for small businesses
• Limited global coverage
• Credit system restricts data access

Pricing

The pricing plans of Seamless.ai are listed below.

• Free: The free plan of Seamless.ai costs $0/month and 50 credits for a lifetime.
• Pro: This plan is based on custom pricing. It offers a pay-per-user model with daily credit refreshes.
• Enterprise: The Enterprise plan is also customized. It offers unlimited users with custom credits.

Customer reviews

The rating of Seamless.ai is 4.4/5. Seamless.ai offers accurate lead data, an easy-to-use platform, strong support, smooth onboarding, excellent HubSpot integration, and powerful tools to find ideal prospects quickly.

Customer support

• In-app help center
• Live chat support
• Email and phone support
• Support ticket submission
• Live training submission
• On-demand training

15. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a buyer intent data provider that uses user engagement signals across LinkedIn, such as content interactions, ad clicks, company page follows, and website visits, to identify accounts showing buying intent. This buyer intent data is only available in the Advanced and Advanced Plus plans. It is measured on a scale with four stages which shows the degree of a company’s interest in the business.

Features

• LinkedIn Job Seeker feature
• LinkedIn Learning Access feature
• Extended network access features, such as Unlimited Search, Saved Searches, and Who’s Used Your Profile in the Last 60 Days
• InMail feature
• Find the right people, using Advanced search and Sales Spotlight
• Integration with sales tools like SNAP, Outlook Web Integration, Sales Navigator Web App
• Engage with prospects and customers using TeamLink and TeamLink extend features

Pros

• Large B2B network
• Advanced updates on important LinkedIn activity
• Excellent Search Features, List Creation, Saved Searches, and View Similar

Cons

• A limited number of InMails (20-25/month)
• 18% response rates to InMails

Pricing

The pricing plans of LinkedIn Sales Navigator are listed below.

• Core: The Core plan costs $79.9/month and $959.88/year, which includes advanced search filters, alerts on lead and account activities, and lead recommendations.
• Advanced: The advanced plan of LinkedIn Sales Navigator costs $179.99/month and $1679.88/year. It includes Core features, plus Smart Links, Team Links, and CSV upload.
• Advanced Plus: Users can get custom pricing of this Advanced plan after booking a demo. It includes Advanced features, plus 50 InMail messages, TeamLink extend, Real-time contact updates, and Advanced CRM integration.

Customer reviews

The rating of LinkedIn Sales Navigator is 4.3 out of 5. LinkedIn Sales Navigator helped companies and users boost sales by enabling smarter prospect targeting and engagement. Users expressed their concerns over the auto-renewal policy and low-value customer support.

Customer support

• Help center with searchable articles
• Step-by-step guides and technical documents
• Live chat with customer support experts
• Support ticket submission
• Access to Learning Center with training paths and webinars
• Sales Solutions Community for peer support and product updates
• Organization’s help desk (for account-specific issues)

16. Apollo.io

Apollo.io is a cloud-based sales automation platform for lead generation, contact database management, and email outreach. The sales automation tool combines prospecting, email automation, and analytics into one platform, which saves time and improves productivity for sales teams. Its database covers a wide range of industries and markets including sales, marketing, and tech.

Features

• A vast database of over 220 million contacts and 10 million companies
• Sales engagement tools, such as email sequencing, call tracking, and task automation
• Advanced search filters
• Multi-channel outreach (phone, emails, and social media)
• CRM integrations with HubSpot, Salesforce, and Pipedrive
• AI lead scoring

Pros

• Comprehensive data enrichment
• Advanced analytics and reporting
• User-friendly interface
• Affordable and scalable pricing

Cons

• Data overload
• Steep learning curve
• Inconsistent data accuracy
• Limited third-party integrations

Pricing

• Free: The Free plan of Apollo.io costs $0 and gives 1,200 credits per user/year.
• Basic: The Basic plan costs $49 per user, per month, billed annually with 60,000 credits per user/year.
• Professional: The Professional plan costs $79 per user, per month, billed annually with 120,000 credits per user/year.
• Organization: This plan costs $119 per user, per month, billed annually with 180,000 credits per user/year.

Customer reviews

G2 gives 4.7 out of 5 stars to Apollo.io. Users find the platform easy to use from finding leads to sending emails easily and efficiently, and also it boosts an organization’s capital efficiency. Users report that UI is difficult for new users to understand as trying to navigate between prospecting, sequences, and analytics is challenging.

Customer support

• Knowledge Base with FAQs, how-to videos, and helpful articles
• In-app support via the “?” icon for suggested articles and submitting questions
• Email support (available across all plans)
• Onboarding webinars
• Dedicated account manager and training specialist (for custom plans)
• Ability to check the status and history of support requests

17. Lead Forensics

Lead Forensics is an intent data provider that specializes in identifying anonymous B2B website visitors and delivering high-intent, first-party data to improve marketing and sales campaigns. The platform offers real-time prospect identification, which allows businesses to see companies visiting their website, the pages they view, and their engagement time.

Features

• Real-time visitor identification and account-level insights
• Access to contact information for key decision-makers, including phone numbers, emails, and LinkedIn profiles
• Lead segmentation, lead scoring, and customizable dashboards for prioritizing and managing prospects
• CRM and marketing automation integration

Pro

• Actionable B2B website visitor data in real-time
• Detailed analytics and reporting, including behavioral tracking and campaign attribution
• Unlimited user access with no per-seat pricing

Cons

• Inconsistent data accuracy
• No individual-level insights
• High pricing
• Short trial period

Pricing

The pricing plans of Lead Forensics are listed below.

• Essential: The Essential plan is based on custom pricing. It usually offers a 7-day or 14-day free trial and is best for small and medium-sized businesses.
• Automate: This plan is also customized according to user demand. It also offers a 7-day or 14-day trial and is best for enterprise businesses.

Customer reviews

Lead Forensics provides a positive experience and helps companies generate more leads and revenue. But, users face difficulty while connecting the platform with Salesforce and customer team is not helpful as that of other providers’.

Customer support

• Dedicated CSM (Customer Success Manager)
• 16-Week Adoption Process
• Live Chat Support
• Phone Support
• Goal Setting and Progress Monitoring
• Product Updates and Training
• Feedback Implementation
• Multiple Contact Channels (email, online form, regional offices)

What is an intent data provider?

An intent data provider is a tool that helps businesses understand the purchase intent of their potential customers. These providers collect and analyze data signals, such as website data, content downloads, and keyword searches, to understand buying patterns and trends. These providers aggregate signals from various sources, such as website visits, content engagement, search queries, and digital interactions, to help businesses identify prospects who are in the market for their products or services. Businesses can personalize their outreach, prioritize the leads, and optimize their sale and marketing campaigns with the help of intent data providers.

What are the types of intent data?

The types of intent data are First-party intent data, Second-party, Third-party, Co-op intent data, Bidstream, Behavioral, and Contextual intent data.

The types of intent data are listed below.

• First-party intent data: First-party intent data is collected directly from your prospects through different sources, such as your website, email campaigns, or content downloads. It helps businesses to understand the behavior and level of interest of customers who engage with it.
• Second-party intent data: This type of intent data is collected by a business from some partner, such as G-2, or some outside sources like Scoops. This includes Intent Signals from co-branded webinars or common audience insights. This data is integrated into your data provider and provides insights about the audience that engaged with your business on your partner’s website.
• Third-party intent data: Third-party intent data is collected from external sources, such as data providers, conglomerates, or publishers. Outside vendors collect this information about interested content web users on other websites. This also includes filled-in forms and IP addresses. Third-party data helps marketing teams to generate top-of-funnel prospects in campaigns.
• Co-op intent data: Co-op intent data is a type of third-party intent data collected through a collaborative effort where multiple companies share aggregated data insights. This collected data includes customer behaviors, content interactions, and purchasing signals in different industries.
• Bidstream intent data: Bidstream intent data is also a type of third-party intent data that is collected from websites when an ad is auctioned and also includes details about the ad placement. It gives information about user behaviors, preferences, and intent based on real-time digital data interactions. This data depends on the number of keywords on a page to identify the intent and user behaviors, such as the websites they visit or the content they consume.
• Behavioral intent data: Behavioral intent data is a type of third-party intent data which tells information about the actions taken by a prospect, including visiting competitor’s websites again, searching for product reviews, and spending more time exploring industry-related topics.
• Contextual intent data: Contextual intent data is an intent data type that gives users information about customer’s areas of interest based on industry trends. Businesses customize their website content and experiences according to these contexts. Contextual data is usually available in web analytic tools, like Google Analytics, which track visitor’s referral sources.

What are the benefits of intent data providers?

The benefits of intent data providers are improved sales cycle, optimized lead prioritization, precise ad targeting, and improved marketing efficiency.

The benefits of intent data providers are listed below.

• Improved sales cycle: Buyer intent data providers help B2B marketers improve the sales cycle by identifying high-quality leads and improving messaging and timing. It helps businesses close more deals by understanding customer needs and targeting the right prospects at the right time.
• Optimized lead prioritization: Intent data providers help businesses prioritize high-value leads by setting up alerts to notify sales teams when leads meet specific intent-based thresholds. They use dynamic lead scoring models to update the leads regularly. Businesses spend more time targeting the right prospects which increases the chances of conversion.
• Precise ad targeting: B2B marketers improve ad efficiency by using AI to automate digital promotions. They deliver programmatic ads to potential buyers with precision by knowing about prospects’ buying stages, needs, and interests. This improves click-through rates and optimizes ad spending for businesses.
• Improved marketing efficiency: Intent data improves marketing efficiency by identifying genuinely interested prospects. It helps sales and marketing teams reduce waste and increase ROI.

What are the disadvantages of intent data providers?

The disadvantages of intent data providers include outdated data, data privacy issues, in-actionable and vague insights, and limited data integration.

The disadvantages of intent data providers are listed below.

• Outdated data: Third-party intent data is easily accessible and cost-friendly so it is sometimes outdated and inaccurate. Organizations who rely on this data outreach the clients who have already closed their deals with other companies.
• Data privacy issues: Intent data providers usually provide data without complying with data privacy regulations like GDPR and CCPA. It has sensitive details and information about the buyer, including PII (Personally Identifiable Information), that needs proper care. Companies that mishandle the collection, use, and storage of intent data face the loss of customer trust, financial penalties, and damage to the brand’s reputation.
• In-actionable insights: Intent data providers usually provide raw data that is difficult to convert into actionable insights. Marketers face difficulty in prioritizing the leads and customizing their outreach efforts. They face wasted resources and decreased ROI.
• Limited data integration: Sales teams find it difficult to integrate the intent data within their existing tech stack. They face issues even with useful intent data when it is not integrated well with CRM, marketing automation platforms, or analytic tools.

What should you look for when selecting a reliable intent data provider?

When selecting a reliable intent data provider, you should look for tool integrations, comprehensive reporting, user-specific modifications, user-friendly interface, user reviews, privacy terms, pricing structure, and platform functions.

The things you should look for when selecting a reliable intent data provider are listed below.

• Tool integrations: The platforms should offer seamless integration with your existing CRM, marketing automation, and analytics tools. This manages workflows and makes sure data can be easily activated for sales and marketing efforts.
• Comprehensive reporting: Choose providers that deliver advanced analytics and reporting tools. These should provide accurate data, offer actionable insights, recommended actions, and the ability to track buyer journeys and segment audiences effectively.
• User-specific modifications: The buyer intent data provider should allow customization based on your unique business needs, such as targeting by job titles, seniority, or specific buyer personas.
• User-friendly interface: The provider should offer a straightforward, intuitive interface for daily use. Platforms with steep learning curves or clunky UIs can slow down the team and reduce the value of the data.
• User reviews: Check individual user reviews and testimonials to assess the provider’s reputation, reliability, and customer support. Check peer feedback to know about the strengths and weaknesses that are not evident in marketing materials.
• Privacy terms: Verify that the provider adheres to strict data privacy and compliance standards, such as GDPR. Transparency about data sources, collection methods, and regular data hygiene practices is important for trust and regulatory compliance.
• Pricing structure: Compare the pricing models with other providers, such as subscription-based or pay-per-use, to find a budget-friendly option. Examine contract flexibility, including duration, renewal terms, and exit clauses, to avoid long-term commitments that do not align with your needs.
• Platform functions: Assess the depth of the platform’s functions, such as real-time insights, AI-driven recommendations, contact data matching, and the ability to scale as your business grows.

How do data providers collect intent data?

Data providers collect intent data through a combination of first-party and third-party methods by using both direct and indirect digital signals. First-party intent data is gathered directly from a company’s owned digital properties, such as websites, email platforms, and social media accounts. This includes tracking website visitor behavior, content engagement, form submissions, downloads, and email interactions, to provide highly accurate insights into the interests and intentions of known prospects or customers.

Third-party intent data is collected from external sources outside a company’s direct control. Providers collect behavioral signals across different networks of websites, online forums, public social media platforms, and ad networks. They use technologies like cookies, trackers, reverse IP lookup, and sometimes bidstream data from advertising exchanges to monitor activities such as content consumption, search queries, and competitor research across thousands of sites.

Where to buy services of intent data providers?

To buy services of intent data providers, find them through online platforms and sales intelligence companies, such as ZoomInfo, Bombora, 6Sense, and BookYourData. The top providers offer demos, interactive tours, or free trials so you can evaluate their platforms before purchasing.

Can an intent data provider help generate business leads?

Yes, an intent data provider can help generate business leads by leveraging a business leads database and tracking the online behaviors and activities of active prospects or companies. It helps businesses identify and prioritize high-quality leads, and also allows them to focus on prospects most likely to convert, improve lead generation efficiency, and increase the chances of closing new business deals.

How do companies collect buyer intent data?

Companies collect buyer intent data from several sources, including search intent data by analyzing keywords and queries entered into search engines, engagement data by tracking website visits, content downloads, social media interactions, and email opens, as well as third-party sources like co-op networks and bidstream data.

What is the difference between a B2B data provider and an intent data provider?

The difference between a B2B data provider and an intent data provider is that a B2B data provider gives information about businesses, including demographic, firmographic, and technographic data. An intent data provider focuses on collecting and analyzing behavioral signals, like web searches and content engagement, to identify businesses actively researching specific products or services.

How much does intent data cost?

Intent data costs vary for all intent data providers, with most intent data providers charging more than $50,000 annually. Some intent data providers even charge over $100,000 per year based on different factors, such as the amount and quality of the data.

Does intent data improve targeting in B2B marketing?

Intent data improves targeting in B2B marketing by revealing which companies are actively researching products or services related to your offerings. It helps marketers identify in-market buyers, personalize outreach based on real-time behavior, and prioritize accounts that show high purchase intent.

Is intent data effective for generating B2B leads?

Yes, intent data is effective for generating B2B leads as it helps businesses identify prospects who are actively looking for solutions. It allows marketers to focus on high-quality leads which improves their lead quality and conversion rates.

Is intent data vital for B2B sales strategies?

Yes, intent data is vital for B2B sales strategies as companies can use this data to identify purchase intent, build targeted lists, personalize the customer experience, lead scoring and prioritization, and analyze and retain customers.

Which intent data provider is best?

BookYourData is the best intent data provider as it offers large and customizable contact databases to businesses looking to improve their marketing and sales efforts. This lead-generation platform allows users to create targeted email lists for accurate prospecting.

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