When it comes to leveraging LinkedIn for business growth, the platform offers two key paid tools: LinkedIn Premium and Sales Navigator, which are the most helpful ones.
Despite the fact that each of them was developed to contribute to such aspects of user interaction as networking, lead generation, and sales, both differ in terms of target audience and goals.
It is essential for sales professionals, recruiters, and business owners who want to optimize participation in LinkedIn to understand the difference between the two options described above.
This guide covers:
This article will help you differentiate between LinkedIn Premium and Sales Navigator while highlighting the differences in features, prices, and what tools are right for your business objectives.
LinkedIn Premium is a paid service that extends features for creating business connections, enhancing profile visibility, and acquiring special information. It is available in various options, which are common for any online platform, such as Premium Career and Premium Business, among others.
To the basic user of LinkedIn who is looking for a job, a job provider, or any business entity, this demonstrates how LinkedIn Premium can be of extra advantage in contrast to the free version as it offers several other features.
LinkedIn Premium enhances your profile and networking experience in several key ways:
If you are aiming to increase your networking experience, knowing how to find someone’s email on LinkedIn can help you create direct contacts and grow your circle.
LinkedIn Premium is designed to serve different audiences, depending on the subscription tier:
Learners and Skill Builders: Anyone who wants to master their profession could make the most of the LinkedIn Learning access that is in the package under the Premium plan. Be it leadership, technology, or business skills, the website provides an array of courses that meet every learning style and preference.
Several features are provided to users, and most of them focus on networking, employment, and business. All these benefits can be very fruitful for a job seeker, business person or a professional who wants to create a network profile on LinkedIn.
The most user-friendly features of LinkedIn Premium that differentiate it from the basic account are the search options and filters. In turn, these filters assist users in redefining the search in a way that gives them a list of results that is shorter and highly relevant to their search.
An email lookup tool like BookYourData can be very helpful in checking through the listed database and helping one get the right email address in the shortest time possible.
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Truthfully, to simplify your search for the job of your choice, you can filter your search according to industry, job type, location, company size, level of employment, and even experience level.
This functionality can be specifically effective for employees, whereas, unlike with the help of searching for hours, one can get the right contacts or job offers at once. It also means that the research for the potential candidates is much quicker and more efficient for the recruiters.
Candidates can also use the filters to browse through the employer’s database in order to find those they are interested in based on the type of job they would like to do.
It is also important to note that LinkedIn, unlike the LinkedIn free version, has users with a certain number of connections, where 30 connections can be searched in a month within the LinkedIn Premium. This feature is most valuable for sales professionals, recruiters, and any professional who intends to reach out to different prospects without any boundaries.
It simply means opportunities to meet the right people, whether on the purchase side, employee side, suppliers' side, or potential advertising partners. It also eliminates the possibility of reaching the limits and ceases the searches, constantly searching and inviting new persons.
LinkedIn Premium also has a way of helping the user to gain business and company information. All these aspects enable the user to get some important information on a certain company, including its growth, size, and the approach taken in employees’ recruitment and competition. To business professionals, this information is very useful when in a meeting, pitching, or when looking for some sort of partnership.
This kind of information is quite useful at this level to avoid any unforeseen outcomes, even in the business that you desire to take. The other advantage that job seekers are able to tap from having some ideas about the employers they are set to approach for job offers is that it helps them to have a feel of the company they are about to join.
Besides, LinkedIn Premium is different from organic LinkedIn, where the user is limited to the number of requests he or she can make in a day. This state of affairs means that any profile, and therefore any user, is visible to another user even if that particular user does not belong to the connections list of the first user.
In the free version, only the list of friends that one can see and the friends that one can engage with are limited and can only comprise first and second-degree friends. So when using Premium, that shade of restraint is removed, and one can search for leads, prospects, or employers. This is quite useful to business development officers as well as to recruiters who wish to go further.
LinkedIn Premium contains more details about the organization that are not disclosed to others for active users who want to have more advantages in a specific niche. Other important operational data includes financial performance information, a list of specific decision-makers in the organization and the details of the employees of that organization. The use of email finder tools like BookYourData can help reduce the burden of searching for email addresses using the name or the company's name.
This also helps the industry players to access a company well with sufficient information about the firm's hierarchy and operations. These are basic concepts in the process of finding business and employment, and thus, by implementing them, one is likely to achieve the intended results.
The other benefit of the LinkedIn Premium is that the user gets to access LinkedIn Learning, which is an online learning platform. This feature alone comprises at least thousands of courses across different disciplines, including leadership, marketing, technology and self-help, among others.
LinkedIn Learning offers courses to people who wish to be experts in a particular field or learn new skills. The profiles also have an option of getting certifications that are displayed on the profiles so as to enhance the credibility of the skills possessed by the individual in ship vacancies.
LinkedIn Learning may be effective for an entrepreneur or a manager to organize the employees and their skill development training.
LinkedIn Sales Navigator is a paid subscription that is beneficial to individual sales representatives and sales teams who wish to leverage the LinkedIn platform in their sales strategies.
The search capabilities, analytical features, and functions for posting on Twitter make it easier for the users of Sales Navigator to identify potential customers, follow their movements, and communicate with them appropriately.
LinkedIn subscriptions are expensive, and they provide numerous opportunities for contact generation, but this will help you get specific contacts suitable for B2B companies.
Some of the features available in Sales Navigator include lead search, demonstration, and note-taking on the prospects, making it clear why teams require an upgrade:
Sales Navigator is specifically designed for sales teams who want to upgrade their sales tools, leverage TeamLink, and manage conversations efficiently to make better introductions during the selling process:
Nevertheless, it is ideal for individual sales representatives and teams who want to have a proper way of approaching sales and lead searches on LinkedIn.
LinkedIn Sales Navigator offers numerous features that are believed to be very helpful for an individual seller and/or a sales team. The tool is designed to give better information, better classification, and connection with other sales channels. Therefore, it is suitable for selling to the new generation.
Sales Navigator also has another benefit of helping the users identify their potential customers and leads more effectively. Depending on the criteria, which may include job title, industry, location or company size, the audience is in a good place to perform a number of very targeted searches.
You might also be interested in the best practices for cold emails that can help you engage prospects and turn them into leads. This will assist the sales teams in focusing on the prospects who are most likely to purchase their products, which will help to save time.
It also suggests the leads based on the browser history and if the user has saved any list of preferred leads to sharpen the targeting. This feature becomes very useful for B2B sales teams that consider it crucial to segment sales communication.
Where Sales Navigator differs from LinkedIn’s free version is that, for example, with Sales Navigator, users have unlimited search abilities. This feature is essential to keep track of clients' and prospects' searches or for the possibility of searching a particular industry consistently without restrictions.
Sales Navigator also offers an industry trend, the same as BookYourData, that easily informs the users of any developments within the respective field. Such information helps sales professionals to speak to possible clients in the right manner based on the needs of the current industry.
As a tool for sales representatives, Sales Navigator is developed not only for personal work but also as a group working tool. The application allows shared saving and access of leads and accounts, as well as records and tracks the activities of the customers and possible key account activities in real time.
This functionality enhances communication among the employees and makes sure that all the members of the sales team are on the same page. It also helps the users to identify common connections with prospective leads, and they can use them to build rapport and trust since most business deals are made based on the feeling of trust.
There is also one more feature that is useful in Sales Navigator –the possibility of saving a search. This makes it possible for users to construct sophisticated searches and get back to them at will. It supports the tasks of salespersons in generating a steady stream of leads without needing to build the searches over and over again.
Sales teams also have the ability to bookmark accounts and leads that they are currently working with, which helps track and reference later. It proves very helpful if used to handle several sales or deals that may need follow-ups after some time.
It should be stated that Sales Navigator provides more filtering opportunities than LinkedIn Premium. Potential buyers can sort prospects by rank or position, job change, company growth, and similar options.
These filters assist the sellers in finding the appropriate contacts in an organization and thus have more potential of making the sale. It also gives engagement history to help one identify the leads that are active on LinkedIn, making it easier for one to target the more active prospects. You can also filter this information using tools like BookYourData.
Sales Navigator works well in harmony with most of the Customer Relationship Management (CRM) solutions such as BookYourData, Salesforce. and HubSpot. It becomes easy to sync Leads from LinkedIn to the CRM of the sales teams to follow through and process the leads effectively.
Leads can be directly pulled into the CRM system from Sales Navigator, track activity, and will be able to see LinkedIn profile activity within a CRM platform. It centralizes the lead management and organizes all the prospecting to ensure that it is easily accessible.
The biggest difference between LinkedIn Premium and Sales Navigator is that the former is a business social media site, while the latter is a tool for finding sales leads on the platform. Although there are some features available in the paid version which is not available in the free version of LinkedIn, both of them are designed for different professions.
LinkedIn Premium is more useful for the purpose of establishing business contacts and searching for a job than Sales Navigator. It is more effective for business persons in need of leads and accounts management.
It is quite clear that LinkedIn Premium and Sales Navigator have different features and focus on the target users, which makes it only fair for them to have different price tags.
While the Premium plan gives you enhanced career and networking features at a cheaper cost, Sales Navigator is pricier and is targeted at sales. To make the entire process much easier, use a LinkedIn email scraper if you are in the sales industry and are interested in automating the lead generation process.
LinkedIn has two types of subscription models that are, Career and Business subscriptions, which serve different types of customers with different needs.
Linked and In Profile: LinkedIn Premium Career is suitable for job seekers, whereas LinkedIn Premium Business will be useful for those who require business intelligence and more connections.
The right LinkedIn subscription to opt for depends on the level of utilization of Sales Navigator and expected outcomes, as well as the size of your team. LinkedIn Premium and Sales Navigator work very differently, but understanding how they work for your business objectives is the key to leveraging them for ROI.
Begin by defining how exactly you will be using this platform in order to prospect. If LinkedIn is only going to be used for purposes of job searches alone, making a few InMails and a few job applications, then the LinkedIn Premium business version might suffice. It helps improve exposure, and these possess enhanced filtering that can help get to targeted consumers.
However, if you are interested in developing highly targeted B2B contact lists, tracking leads, and having a more structured sales process, then Sales Navigator is much better. For precise prospecting, its extensive filters, leads suggested by the application, and real-time notifications are extremely useful.
It is, therefore, important that you do not underestimate the value of LinkedIn, more so where your total sales strategy is concerned. A source used to find and connect with potential buyers is LinkedIn; thus, Sales Navigator's tools will be effective.
It provides analytic data and solutions and enhanced integration with customer relations management systems. In the same respect, if you use LinkedIn amongst other software that you use for prospecting, then LinkedIn Premium may suffice with the bare essentials you need.
Determine whether your team has enough resources and time to get the most out of Sales Navigator. Sales Navigator is also strong and has more functions, but it has more interactivity and needs support. However, using an email search engine can alert you to the right email address with a single click by searching various databases.
LinkedIn Premium can also be more convenient for small teams or one-man businesses. It does not take much time and is cheaper. Sales Navigator is more suitable for large sales teams because of the functionalities of lead sharing as well as tracking.
If you need faster and more calculable approaches, that is where Sales Navigator is really helpful. It has real-time alerts and serves lead recommendations that enable one not to waste time chasing irrelevant prospects.
For those who might need some time before contacting potential clients or those whose sales cycle might be overlong, the LinkedIn Premium offers the necessary means to develop relations and connections without additional effort.
If you’re using LinkedIn, whether it is the standard LinkedIn Premium or Sales Navigator, it is vital that you have a strategy. Despite the features provided, both of them need specific approaches to get the maximum result for sales performance.
When it comes to the LinkedIn Premium account, it cannot be overemphasized that to gain benefits from it, you have to apply it with precision.
It provides you with several features to help you work more efficiently. However, the strategy based on the precise choice of material and your job search type merely matters. Here are key strategies to make your subscription work for you:
Applying any of these strategies will assist you in realizing the benefits offered by LinkedIn Premium for networking, finding a job, or promoting your business.
There is no doubt that you have a very powerful tool at your disposal by using Sales Navigator. However, it should be used appropriately to achieve the right results, as observed in the use of innovations in education. By following these strategies, you can optimize your sales process and maximize your lead generation efforts:
When employing the above techniques, you could be in a position to optimize the utilization of the Sales Navigator, which, as discovered, has strong features that, if harnessed, enable the user to increase the chances of generating a high return on investment.
Yes. LinkedIn Premium is worth every penny if one wants to make relevant professional connections or search for career-boosting opportunities. Some of the notable features include but are not limited to InMails, LinkedIn Learning for You, Profile Views, and Insights.
LinkedIn Premium has a one month free trial, which enables the user to access its features. Following that, the standard package, referred to as the “Premium Career,” goes for $29.99 per month. It is an excellent package for job seekers out there who are willing to improve their chances of getting better salaries or even promotions through LinkedIn. Sometimes, you are also able to get 50% off your LinkedIn premium after the one month free trial. Also, it is possible to purchase InMail credits, use the ‘LinkedIn Learning For You’ option, and view profile insights.
LinkedIn allows the first month of any of its Premium plans to be a trial period for which you won’t be charged. However, as with many press facilities, to make the trial lively, one needs to link through LinkedIn’s Premium. Remember that if you don’t want to be charged for the next month after the trial, you should know how to cancel it.
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