What Is 6sense? Uses, Features, Pricing and Top Alternatives [2026]

What is 6Sense?

6Sense is a revenue intelligence platform that uses AI and machine learning to identify buying signals and predict when accounts are ready to purchase. This B2B intelligence platform helps sales and marketing teams by providing account-level insights, intent data monitoring, and predictive analytics to support revenue growth.

6Sense collects data from website visitors using IP addresses and first-party signals and matches this information with third-party intent data. This business platform identifies prospects' positions in the buyer's journey and helps revenue teams to deliver personalized messages at the right time. Sales development representatives, marketing managers, demand generation specialists, and account executives rely on 6Sense to prioritize outreach and close deals faster.

How does 6Sense work?

6Sense works by combining big data, intent signals, and predictive analytics to provide account intelligence to sales and marketing teams. This AI-powered intelligence platform analyzes anonymous website visitors based on their IP addresses and matches this data with third-party buying signals. 6Sense identifies accounts at different stages of the buying cycle, which include initial research to final evaluation. Revenue teams receive AI-generated insights that reduce manual work from sales processes and help identify contacts most likely to convert into customers. 6Sense integrates with CRM systems to sync account data and provide real-time alerts when target accounts show increased research activity.

What are the uses of 6Sense?

The uses of 6Sense include ABM (account-based marketing), buyer intent identification, predictive lead scoring and prioritization, pipeline acceleration, sales prospecting and account intelligence, campaign orchestration and personalization, revenue operations and forecasting, and market segmentation and insights.

The uses of 6Sense are described below.

• ABM (account-based marketing) campaigns: 6Sense identifies high-value target accounts that show buying intent and helps create personalized campaigns across sales and marketing teams. This AI-powered platform allows precise account targeting based on firmographic data and engagement signals to increase conversion rates.
• Buyer intent identification: This B2B intelligence platform tracks anonymous research activity across first-party and third-party sources to identify when accounts are actively evaluating similar solutions. Intent signals show the topics prospects research most frequently.
• Predictive lead scoring and prioritization: This revenue intelligence platform scores and ranks accounts based on fit, intent signals, and engagement levels to help sales teams focus on prospects most likely to convert. AI-powered algorithms analyze multiple data points to show the opportunities for immediate outreach.
• Pipeline acceleration: 6Sense provides visibility into the sales pipeline, tracks deal progress, and measures the impact of marketing activities on revenue outcomes. Revenue teams monitor account engagement throughout the entire buying journey.
• Sales prospecting and account intelligence: 6Sense prepares AI-powered email content for sales prospecting and provides account insights that allow sales representatives to create relevant messages for each prospect. This AI intelligence platform suggests discussion points based on recent research activity and competitive interests.
• Campaign orchestration and personalization: This business intelligence platform allows account-based advertising campaigns that deliver ads specifically to decision-makers at target companies with buying intent. Marketers reach precise audiences across display, social, and programmatic channels.
• Revenue operations and forecasting: 6Sense integrates buyer’s intent, engagement, and deal data into revenue operations workflows, which support pipeline forecasting, resource allocation, and ROI measurement.
• Market segmentation and insights: This B2B platform uses AI-powered modelling to segment markets by firmographics, intent signals, and behavior patterns to deliver actionable insights about which segments show interest in investment.

Who uses 6Sense?

The officials who use 6Sense include sales development representatives, marketing managers, demand generation specialists, revenue operations professionals, and account executives.

The use cases of 6Sense are given in the table below.

What are the features of 6Sense?

The features of 6Sense include Signalverse intent data monitoring, 6AI account scoring, AI email agents, predictive analytics dashboards, buyer journey tracking, company discovery, Chrome extension, and campaign analytics.

The features of 6Sense are described in the table below.

What integrations does 6Sense support?

The integrations that 6sense supports include Salesforce, HubSpot CRM, Microsoft Dynamics, and Marketo. 

The integrations that 6Sense supports are described below.

• Salesforce: 6Sense syncs account intelligence, intent scores, and buying stage data directly into Salesforce records, which allows sales teams to access insights in their CRM workflow.
• HubSpot CRM: This business intelligence platform integrates with HubSpot to integrate predictive scores, segment names, and intent data into company and contact records for workflow automation.
• Microsoft Dynamics: 6Sense connects with Microsoft Dynamics to provide buyer insights, account scoring, and real-time alerts in the Microsoft network for enterprise users and supports custom entity mapping.
• Marketo: 6Sense allows marketing teams to use the Marketo integration to trigger automated campaigns based on intent signals. This integration also syncs audience segments for targeted nurture programs and engagement data automatically.

What are the pricing plans of 6Sense?

The pricing plans of 6Sense include a Free plan, Sales Intelligence + Data Credits, Sales Intelligence + Predictive AI, and Sales Intelligence + Data Credits + Predictive AI.

The pricing plans of 6Sense are listed below.

• Free plan: 6Sense’s Free plan offers 50 monthly data credits, basic company and contact data, list building and export, buyer discovery, sales alerts, and the Chrome extension for real-time prospecting.
• Sales Intelligence + Data Credits: This Sales Intelligence + Data Credits plan comes at a customized price and provides expanded access to company and contact data. 6Sense enriches contact insights with firmographics, technographics, and psychographics and provides web visitor identification, CRM integrations, and workflow automation. 
• Sales Intelligence + Predictive AI: This 6Sense plan is custom-priced and offers access to predictive AI models, account scoring and prioritization, dashboards, and AI-powered sales guidance with core sales intelligence features.
• Sales Intelligence + Data Credits + Predictive AI: 6Sense’s comprehensive sales intelligence solution is available at a custom cost, which combines data insights, exports, intent and enrichment, predictive AI scoring, dashboards, and sales-AI agents. This comprehensive plan includes all the 6Sense features and is most suitable for large teams or enterprises that need full functionality.

Comparison table of pricing plans

The table below compares 6Sense pricing plans by features and ideal users.

What are the benefits of 6Sense?

The benefits of 6Sense include comprehensive data, high-value prospects, buyer intent alerts, revenue predictability, and account personalization. 

The benefits of 6Sense are listed below.

• Comprehensive data insights: 6sense collects firmographic, technographic, and contact data to process over 650 billion intent signals monthly. Then uses these unified insights to build a complete prospect view, which allows informed account qualification for outreach.
• High-value prospects: The sales intelligence platform identifies accounts that match the ideal customer profile and highlights those showing strong buying intent. It helps sales teams to focus on high-potential buyers rather than broad outreach.
• Buyer intent alerts: 6sense tracks anonymous and third-party signals such as searches, content consumption, and website visits to detect when buyers are actively researching solutions. These signals allow sales teams to reach out to these buyers confidently before your competitors.
• Revenue predictability: 6sense applies AI-driven predictive analytics and pipeline modeling to forecast which accounts are likely to convert. This predictive analysis provides more accurate revenue prediction and resource planning. 
• Account personalization: 6sense supports personalized engagement by combining account-level intent data and behavior patterns, which allows sales and marketing teams to customize messages, campaigns, and content relevant to the prospect’s needs.

What are the drawbacks of 6Sense?

The drawbacks of 6Sense include premium pricing, unreliable intent data, steep learning curve, complex user interface, poor customer support, and integration issues.

The drawbacks of 6Sense are listed below.

• Premium pricing: 6sense offers a premium solution for enterprises and large teams at a custom annual price, which many users report as too expensive and less suitable for small to medium size organizations.
• Unreliable intent data: 6Sense users report that intent signals and contact data can be inaccurate or duplicated, which reduces lead quality and requires manual verification. Some users report inaccurate account matching and misleading intent flags.
• Steep learning curve: 6Sense’s onboarding and mastering demand considerable time and training due to its complexity and broad range of features. The initial setup requires significant time investment and takes several weeks before teams are able to utilize platform capabilities fully.
• Complex user interface: 6Sense’s user interface is clunky and hard to navigate for some users. Occasional lags and page load times reduce efficiency during daily prospecting tasks, especially when users work through large account lists.
• Poor customer support: Some 6Sense users report inconsistent support quality, delayed responses, and complain about support staff’s limited product knowledge during onboarding or issue resolution.
• Integration issues: Integrating 6sense with existing tools in a non-standard CRM or marketing software becomes technically challenging, which leads to delays or incomplete data sync and increases manual work.

What are the user reviews of 6Sense?

BookYourData is the best 6Sense alternative

Best For: Small to medium-sized businesses, agencies, and teams for affordable, pay‑as‑you‑go B2B contact data with real‑time email verification.

BookYourData is the best alternative to 6Sense for businesses that seek verified B2B contact data without complex setup or annual subscriptions. BookYourData provides access to more than 500 million profiles across over 200 countries with a 97% accuracy guarantee. The pay-as-you-go pricing model of BookYourData starts at $0.25 per contact with no subscription commitments, where credits never expire, and users only pay for contacts they download.

Features

• 97% accuracy guarantee with real-time 8-step email verification.
• Vast database of more than 500 million profiles and over 250 million B2B contacts across 200 countries.
• More than 100 data attributes, technographics, and advanced search filters by job title, industry, company size, and location.
• Data enrichment and custom list-building with instant bulk downloads.
• CRM export compatibility and API access

Reviews

Pricing

• Free Pack: BookYourData’s Free Pack offers a free trial that provides 10 free credits, which allow users to test the platform without a credit card requirement or making any commitments.
• Pay-As-You-Go Packs: The flexible Pay-As-You-Go pricing starts at $0.40 per contact with tiered volume discounts for bulk orders. Credits never expire, and there are no subscription fees or any annual contracts.

BookYourData vs. 6Sense

The table below compares BookYourData and 6Sense by features and pricing.

More alternatives to 6Sense

The additional alternatives to 6Sense are ZoomInfo, Apollo.io, and Demandbase.

ZoomInfo

Best For: Large or enterprise sales and marketing teams that want access to a large B2B database for high‑volume outbound, account-based marketing, and data‑driven prospecting at scale.

ZoomInfo is a B2B sales intelligence platform that provides extensive contact and company data for sales prospecting and lead generation. The platform offers access to millions of professional profiles with direct phone numbers, email addresses, and organizational charts. ZoomInfo serves large enterprise sales, marketing, and recruitment teams by integrating data enrichment, automation, and engagement tracking into a single system.

Features

• Comprehensive database with more than 260 million professional contacts and over 100 million company profiles worldwide
• AI-powered insights enriched with technographic, firmographic, and intent data for precise prospect targeting
• Conversation intelligence tools for call analysis and pipeline improvement
• Advanced CRM integrations with Salesforce, HubSpot, Marketo, Outreach, and Salesloft

Reviews

Pricing

The pricing plans of ZoomInfo are listed below. 

• Lite program: The Lite Program is a free tier granting limited database access in exchange for sharing business data with ZoomInfo, and allows up to 10 contact downloads per month.
• Professional plan: The Professional Plan costs approximately $14,995 per year and includes 5,000 annual bulk credits, with an additional fee of $1,500 for each extra user.
• Advanced plan: The Advanced Plan costs $24,995 per year and provides 10,000 bulk credits and 1,000 monthly credits per user, with each additional user costing $2,500.
• Elite plan: This paid plan matches the credit limit of the Advanced plan at $39,995 per year but provides ZoomInfo’s full suite of premium features and add-ons.

Apollo.io

Best For: Startups and growth teams that want a large contact database with built-together email sequencing, phone dialer, and CRM integration for prospecting and outreach in one platform.

Apollo.io is a sales engagement platform that combines B2B contact data with email sequencing and automation tools. It serves sales and marketing teams to provide them with targeted lead generation, multichannel outreach, and workflow automation to identify, connect, and convert high-quality prospects.

Features

• Global database of 210 million verified B2B contacts and 35 million companies with firmographic and technographic insights
• More than 200 filters, such as job title, seniority, industry, company size, revenue, and technologies
• CRM data enrichment to update and verify existing records
• Built-in tools for email sequencing, LinkedIn automation, and direct calling for personalized outreach
• Integrations with platforms such as Salesforce, HubSpot, Marketo, Outreach, and Zapier
• Apollo’s Chrome extension easily integrates its data and engagement tools directly into the user's browser.

Reviews

Pricing

The pricing plans of Apollo.io are listed below.

• Free plan: The free plan offers limited access to Apollo’s database with 100 credits per month, basic search filters, and restricted email sequencing.
• Basic plan: The Basic paid plan costs $59 per month, but $49 per month when billed annually, and includes 2,500 credits per month, advanced search filters, A/B testing, and standard CRM integrations.
• Professional plan: This paid plan costs $99 per month with a discounted price of $79 for annual billing and provides 4,000 monthly credits, intent data, job change alerts, and CRM integrations with Salesforce and HubSpot.
• Organization plan: The Organization plan is designed for larger teams with a minimum of 3 users and costs $149 per user per month, with a discounted price of $119 per month on an annual subscription. This paid plan offers 6,000 monthly credits to each user, more intent topics, customizable reports and dashboards, and premium support.

Demandbase

Best For: Enterprise sales and marketing organizations that use account-based marketing and need a large AI-curated contact database with account intelligence.

Demandbase is an account-based marketing platform that uses AI to identify and target high-value accounts. The platform combines intent data, advertising capabilities, and sales intelligence to support B2B go-to-market strategies. Demandbase serves enterprise organizations that require advanced ABM orchestration across marketing and sales teams.

Features

• Real-time intent data backed by advanced processes for the best quality
• AI-driven insights that analyze signals, score accounts, and predict accounts with the most conversion rates.
• Adds firmographic or company information automatically when people submit forms to complete leads.
• Tools to coordinate outreach efforts across multiple channels
• Technology that integrates data from CRM, marketing automation, website analytics, and third-party sources.

Reviews

Pricing

Demandbase’s team customizes the annual pricing plan for every business, which includes a base platform fee starting from at least $24,000 to $60,000, with additional costs for add-ons and other services increasing the total cost to even more than $100,000 per year. 

How does 6Sense use AI for revenue intelligence?

6Sense uses AI for revenue intelligence to capture intent signals, offer predictive analysis, personalize outreach, and prioritize accounts showing buying behavior. The platform's AI analyzes millions of data points from anonymous website visitors and third-party sources to identify accounts actively researching solutions.

6Sense's AI-powered tool Signalverse captures anonymous signals, and 6AI turns these captured insights into simple, understandable, and immediate actions. This AI technology helps businesses by scoring leads based on purchase likelihood, predicting buyer journey stages, and recommending next-best actions for sales representatives. 

The predictive AI models in 6Sense analyze historical conversion patterns to forecast which accounts will likely become customers in specific periods. Sales teams receive real-time alerts when target accounts demonstrate increased research activity. While marketing teams use these insights to allocate advertising budgets toward accounts showing genuine buying intent rather than cold prospects. The AI model continuously learns from engagement data to improve prediction accuracy over time.

The business intelligence platform generates personalized email content through AI email agents, while 6Sense's Sales Copilot provides AI-generated account summaries, suggests relevant talking points, and recommends optimal outreach timing based on account activity patterns for optimized sales prospecting. Revenue operations teams use AI-driven dashboards to track pipeline health and identify at-risk deals.

How does 6Sense work for sales and marketing teams?

6Sense works for sales and marketing teams by providing unified account intelligence and buyer journey insight. Sales teams access prioritized account lists based on intent signals and engagement scores, while marketing teams use segment data to run targeted advertising campaigns and personalize website experiences for high-value accounts.

How accurate is 6Sense's intent data?

6Sense's intent data accuracy varies based on signal sources and account matching capabilities. The platform captures intent signals and analyzes web behavior across first-party and third-party sources, which help to identify, prioritize, and engage high-value prospects. The intent data provider also improves accuracy when combined with CRM data and proper account segmentation.

Can BookYourData replace 6Sense for data enrichment?

Yes, BookYourData can replace 6Sense for data enrichment needs. This data enrichment tool also provides verified B2B contact data with a 97% accuracy guarantee, more than 100 data attributes, and real-time email verification. Organizations that seek contact enrichment without complex ABM features benefit from BookYourData's flexible pricing and instant data access.

Is 6Sense suitable for startups or small businesses?

No, 6Sense is not suitable for startups or small businesses due to high pricing and long commitments. Annual contracts usually cost thousands of dollars and are not suitable for smaller organizations. These growing businesses benefit more from other 6Sense alternatives like BookYourData that provide verified contact data without long-term commitments.

How do I improve cold outreach campaigns?

You can improve cold outreach campaigns by implementing best practices for cold emailing, which include verified contact data, personalized messaging, and proper list segmentation. Start with accurate email addresses from providers like BookYourData that offer 97% accuracy guarantees. Then target contacts by job title, industry, and company size to increase relevance, and test subject lines and follow-up sequences to optimize response rates.

How does 6Sense support ABM (account-based marketing)?

6Sense supports ABM (account-based marketing) by identifying high-value accounts that show buying intent and providing tools for personalized outreach. The intelligence platform scores accounts based on fit and engagement, segments audiences for targeted advertising, and tracks account progression through buying stages. Marketing and sales teams use shared dashboards to focus on priority accounts.

How does 6Sense use AI for sales prospecting?

6Sense uses AI for sales prospecting by analyzing buying signals to discover contacts most likely to respond, generating personalized emails, and recommending engagement actions. The platform's Sales Copilot provides AI-generated account summaries and suggests talking points based on recent research activity and competitive signals.

What is the future of AI in B2B marketing automation?

The future of AI in B2B marketing automation includes advanced predictive scoring, automated content personalization, and real-time engagement optimization. Future AI B2B marketing trends include identifying buying committee members faster, generating highly personalized messaging at scale, and predicting optimal outreach timing for more automated workflows.

Is email verification important for intent-based targeting?

Yes, email verification is important for intent-based targeting success, as intent signals identify interested accounts, but outreach fails if contact data is inaccurate. Verified email addresses from providers like BookYourData with 97% accuracy make sure that messages reach the intended recipients. High bounce rates damage sender reputation and waste marketing budget.

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