Last Updated by Baris Zeren on February 17th, 2023

buy email database

As you look to grow your business, email marketing is arguably the most important B2B prospecting tool at your disposal. Even in the social media-dominated world of 2023, email marketing is still an inexpensive and cost-effective strategy. Consider that there are over 4 billion email users in the world right now, more than 300 billion emails are sent every day, 64% of all small businesses use email marketing to reach their customers, and the average return on investment (ROI) for email marketing is approximately $36 for every $1 spent!

These are compelling numbers demonstrating the effectiveness of email marketing as a tool for any business. And a key to optimizing a company's email marketing efforts is having a high-quality email database that allows a business to expand its reach. Let's look at all there is to know about buying an email database.

Table of Contents:


What Is an Email Database?

An email database is a compilation of email addresses, names, locations, and other information used for email marketing. With an email database, a business has a wide range of contacts for reaching out to potential customers to spread awareness of products and services.

Why Buy an Email Database?

There are plenty of sound reasons for a business to invest in an email database.

  • It saves time. If you've ever built an email database from scratch, you know how time-consuming it is. And when you're trying to run a business, there's simply not enough time to dedicate to this endeavor. By purchasing a business database, you've got your list built for you, so you can start marketing right away.
  • It expands your reach. Buying an email database opens the door to an audience you may not have thought you could reach. With an email database, you can send your message and spread awareness about your product or service to tons of potential customers or clients.'s email database, for example, contains hundreds of thousands of email addresses that allow you to expand your email marketing efforts exponentially.
  • It's budget-friendly. As we mentioned, the ROI on email marketing is enormous, especially when compared to more cost-prohibitive marketing efforts like advertising or direct mail. Compared to the $36 ROI for every dollar spent on email marketing, direct mail average ROI in 2022 was $4.09 for every $1.27 spent; digital marketing/advertising ROI in 2022 was around $5 for every $1 spent. So you can see how cost-effective—and overall effective—email marketing is.
  • It can be targeted. An email database allows you to target your email campaign to specific groups of people who are more likely to be interested in your business. This allows you to tailor emails that build relationships, establish trust, lead to engagement, and impact your bottom line.

What to Consider When Buying an Email Database

Low prices are tempting. But low prices do not always equal quality, and not all email databases are created equally. Here's what you should take into consideration if you're looking into buying an email database.

  • Quality. An email database is worthless if it's full of outdated, invalid email addresses. And that's what many dirt-cheap email list providers will hand over to you. Before you purchase an email database, make sure the addresses and information are accurate and verified. You may need to do some research on the email database broker to see if they're reputable (look for customer reviews and testimonials), and you could also verify the email addresses yourself with verification software. The bottom line is regardless of what you pay for a business email list, its information should be verified, updated, and accurate.
  • Relevance to your target audience. If you run a business selling medical supplies, your email marketing should obviously be reaching professionals in the medical field. Whether those people are doctors, hospital administrators, or whoever is making the purchasing decisions, you want an email database full of addresses for these people because they're relevant to your business. Blindly buying a bulk email list or database for a low price may get you nowhere because only a small percentage of that email database might have contacts relevant to your target audience. Be sure you're purchasing an email database that is specific to your business and the audience you want to reach.
  • Compliance. While the majority of email list providers are reputable businesses, there are always bad actors out there. Some of these providers obtain their email lists illegally or unethically, or in ways that aren't in compliance with relevant email marketing laws, such as the General Data Protection Regulation (GDPR) in Europe or the CAN-SPAM Act in North America.

Where to Buy an Email Database

BookYourData, of course! You can always be confident when you're buying an email database from for a variety of reasons.

  • Customization. With our innovative online list-builder tool, you can create your own customized email database full of business contacts you select from a vast range of industries, job titles, job levels, locations, and more.
  • Accuracy. Both automated and manual processes ensure the accuracy of our human-verified lists.
  • 95% Deliverability Guarantee. We're so confident in the accuracy of our email contacts that we'll give you credits for more data if more than 5% of our emails bounce back.
  • Affordability. Our verified email lists are an incredible value and a great investment for any company looking to expand its email marketing audience.
  • Convenience. Download your customized email database instantly. Our files are CRM-ready, so you can quickly integrate them into your system and get to work.


What Types of Email Databases Are Offered by

Perhaps the right question to ask is, what types of email databases aren't offered by We provide high-quality email lists and databases in a huge variety of categories.


If you're looking to reach a certain profession, job level, or group, BookYourData likely has the right email database for you.


Connect with the right people with our industry-specific email databases. Buy a mailing list by industry that's verified and accurate, and market to businesses in a variety of relevant industries.

Location-Based's international email database offers email addresses and information that are specific to locations across the globe.

B2B (Business-to-Business)

A B2B email database contains the email addresses and contact information of other businesses and is ideal when your company is trying to market its goods or services to another business.

Opt-in Email Databases

An opt-in email database is a collection of email lists with information that subscribers have willingly provided. This means that they're aware you are adding them to your list and agree to receive emails or other forms of digital communication from you.


Best Practices for Using an Email Database

As you look to build your own email database and purchase it, consider using these techniques to improve your email marketing efforts:

  • Segmentation: This is the division of email contacts into smaller segments based on certain criteria. Segmentation is an effective personalization tactic that delivers more relevant email marketing recipients based on geographic location, interests, purchase history, and more. Segmentation works because you can tailor your message specifically by email list rather than sending out one impersonal mass message to everyone.
  • Personalization: Personalization takes segmentation one step further. This involves tailoring your email message more to an individual by using their first name where possible, relating to an individual specifically through their known personal preferences, and other similar methods. This strategy is extremely effective, as it's been shown to improve open rates and increase revenue through content relevant to the individual.
  • Test and refine. Through a wide range of email analytics and metrics, it's easier than ever to monitor your email campaigns to see what is and isn't working. If your open and click-through rates are low, you might want to consider a strategy change. A/B testing is an effective method you can use to see whether one strategy works better than another.

How Much Does an Email Database Cost?

The cost of an email database depends on a variety of factors, including the size of the database, the data quality, and the source from whom you're purchasing the email database. The BookYourData email database houses over 100M accurate, verified email addresses, which means our data quality is very high. But our cost isn't! Prices for our email lists vary, starting at only $89 for 250 contacts. If you're looking for volume, we offer a price range for the purchase of anywhere between 500,000 and 1 million email contacts!

Yes, it is 100% legal to buy an email database. Just be sure you're following all applicable email marketing laws and regulations.


As you've read, there are many factors to consider when purchasing an email database. Doing so is a smart investment for any company—as long as you're compliant, you take advantage of best practices, and you remember what to look for in an email database and email list broker. Keep accuracy and relevance top of mind when buying an email database. Don't forget that spending a little bit more on a database full of accurate and verified email addresses can give you the confidence to expand your audience.

Take advantage of's extensive range of email databases by industry, location, job title, job level, and more! And don't forget—we're here to help you grow your business through effective email marketing.