Exact Data Pricing: Plans, Costs and Credit Options [2026]

What are the pricing plans of Exact Data?

The pricing plans of Exact Data are Pay-Per-List and Ready-Made List. The cost for each plan depends on the list type, the additional fields, and the number of contacts, with larger orders receiving automatic discounts.

Pay-Per-List

The Pay-Per-List is a one-time purchase list that includes essential contact information such as email addresses, physical addresses, and phone numbers. Users can filter their lists using selection options, such as job title, location type, industry, annual sales, ZIP code, carrier route, and demographics.

The Pay-Per-List pricing for different list sizes is mentioned below.

• The minimum order of 2,500 contacts costs $510.
• An order of 5,000 contacts costs $885.
• A list of 10,000 contacts is available for $1,310.

Best for: Marketers and sales teams running niche campaigns who require precise filters and can pay more per record for accuracy and relevance.

Ready-Made List

The Ready-Made List provides targeted contacts in different demographics and firmographic characteristics. Exact Data has collected hundreds of millions of consumer and business contacts to provide the most accurate data possible and licensed over 2,000 sources to build and improve its database over the past 20 years. It also has over 70,000 pre-selected audiences, which they refer to as RML (Ready-Made Lists). This list includes search options like location, job title, SIC (Standard Industrial Classification) code, and NAICS (North American Industry Classification System) code.

Best for: Small businesses or low-budget teams that prioritize speed and volume over precise targeting.

What are the user reviews of Exact Data's pricing?

The user reviews of Exact Data’s pricing are discussed in the table given below.

How to calculate Exact Data pricing?

To calculate exact data pricing, consider base contact volume, targeting complexity, additional services, and volume discounts.

The ways to calculate Exact Data pricing are listed below.

• Base contact volume: Base contact volume is the total number of contacts that users purchase. Larger volumes usually lower the per-contact price due to volume discounts.
• Targeting complexity: Targeting complexity refers to the level of detail in your filters, such as industry, company size, revenue, and demographics. Costs usually increase as targeting becomes more precise because the data requires more extensive collection, segmentation, and validation.
• Additional services: Additional services are extra offerings like email verification, campaign deployment, data cleaning, or list refreshes. These services add to the base cost and increase the total price.
• Volume discounts: Discounts are often applied when purchasing larger volumes, usually above 25,000 contacts, which helps lower the average cost per record.

What is Exact Data?

Exact Data is a data marketing company that specializes in providing targeted email, postal, and telemarketing lists. It offers both business and consumer datasets to support online and offline marketing campaigns.

Exact Data compiles its extensive database from over 2,000 sources, which include government records, licensing boards, purchase histories, and website registrations. The platform offers a comprehensive and verified pool of data that includes approximately 15 million businesses and 315 million consumer contacts.

Users can select or customize mailing lists using a wide range of filters, such as industry, geographic location, company size, revenue, job titles, demographics, and psychographics. Exact Data then delivers these segmented lists for download or direct integration into CRM or marketing platforms.

Its customers are businesses across a wide range of industries that want to attract new clients, increase brand awareness, or improve sales prospecting efforts. These customers include marketing teams, sales professionals, research analysts, and agencies who need targeted mailing lists, email campaigns, or lead generation data for direct outreach and personalized marketing.

What are the features of Exact Data?

The features of Exact Data are extensive business and consumer contact lists, multi-channel data delivery, data hygiene and verification, integration capability, and additional data segments.

The features of Exact Data are mentioned below.

• Extensive business and consumer contact lists: Exact Data offers access to millions of detailed business contacts, which include job titles, industries, and company size, and consumer contacts, such as age, income, and interests. This data is collected from thousands of sources to allow precise targeting for marketing and sales campaigns.
• Multi-channel data delivery: This feature of Exact Data provides access to postal addresses, email addresses, and phone numbers (when available). This access helps businesses run direct mail, email marketing, and telemarketing campaigns across multiple outreach channels based on their campaign needs.
• Data hygiene and verification: Exact Data confirms accuracy through postal certifications, like CASS (Coding Accuracy Support System), NCOA (National Change of Address), daily email validation, and phone number verification. This data hygiene and verification process reduces bounce rates and undeliverable contacts while improving deliverability and overall campaign ROI.
• Integration capability: Exact Data provides contact lists that can be easily exported and integrated with popular CRM, sales, and marketing automation platforms. This feature allows a smooth integration of leads into existing workflows.
• Additional data segments: This data marketing platform provides firmographics (company size, revenue), technographics (technology usage), demographics, and psychographics segments, other than basic contact information. These additional data segments help with deep audience segmentation and more precise targeting to improve campaign effectiveness.

BookYourData is the best Exact Data alternative

Below is the comparison table of BookYourData and Exact Data based on their features and pricing.

BookYourData is the best Exact Data alternative, as it provides access to over 250 million B2B contacts, 30 million global companies, and more than 3 billion individual data points. The platform maintains a 97% accuracy guarantee, which means users only pay for data that works. BookYourData’s pricing model is flexible, as it requires no subscriptions, no locked‑in contracts, and credits that never expire. The platform is an excellent choice for organizations that want high-quality B2B leads with extensive data and confirmed accuracy, especially when compared to BookYourData alternatives.

More alternatives to Exact Data

More alternatives to Exact Data include Apollo.io, Lusha, and ZoomInfo. These Exact Data competitors offer comparable B2B contact and company data services.

Apollo.io

Apollo.io is a cloud-based sales intelligence and engagement platform designed to help businesses with B2B prospecting, lead generation, and sales automation. It provides a large database of over 275 million contacts and advanced filters to identify ideal leads by industry, job title, company size, and geography. The Apollo Chrome extension provides quick and easy access to contacts and relevant data directly from your browser. Apollo.io supports multi-channel outreach through email, calls, and LinkedIn with automation features such as sequences and AI-powered personalized email writing.

Features

• Sales automation helps users automate their sales outreach 
• Intent-based targeting to help users identify contacts actively 
• CRM integration with popular platforms like HubSpot and Salesforce
• Performance analytics to track and improve outreach strategies

Pricing

Apollo.io's pricing plans are mentioned below.

• Free: The Free plan of Apollo.io costs $0.
• Basic: The Basic plan costs $49 per month when billed yearly and $59 per month for monthly billing.
• Professional: Apollo.io's Professional plan costs $99 per month and $79 per month when billed annually.
• Organization: The Organization plan is priced at $119 per month when billed annually and $149 per month for monthly billing.

User Reviews

Lusha

Lusha is a sales intelligence platform that provides businesses with accurate B2B contact data, AI-powered buyer insights, and smooth CRM integrations to simplify prospecting and increase sales cycles. Lusha helps sales teams find direct phone numbers and verified emails of decision-makers, build targeted prospect lists, prioritize leads with firmographic and intent data, and personalize outreach for higher engagement. The platform supports automated data enrichment, workflow automation, and real-time lead qualification, which help users make more profitable deals compared to other Lusha competitors.

Features

• Advanced search filters allow users to target searches based on over 20 specific criteria.
• Lusha’s Chrome extension, Lusha Everywhere, helps users quickly access contact and company details from Salesforce, LinkedIn, and Gmail.
• Lead scoring in CRM via enrichment and signals.
• Sales pipeline and workflow management.

Pricing

Lusha’s pricing plans are listed below.

• Free: The free plan of Lusha costs $0.
• Pro: The Pro plan costs $29.90 per month when billed monthly and has discounts for annual pricing.
• Premium: The Premium plan of Lusha costs $69.90 monthly and offers discounts for annual billing.
• Scale: The Scale plan offers custom pricing according to user requirements.

User Reviews

ZoomInfo

ZoomInfo is a B2B sales intelligence platform that provides detailed company and contact data, AI-powered insights, CRM integration, and workflow automation to support sales, marketing, and recruiting teams. ZoomInfo provides access to an extensive database with over 320 million professional contacts and 100 million company profiles, enriched with real-time updates like job changes and buyer intent signals. ZoomInfo is a legit tool as it complies with major data protection regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), and maintains transparency and credibility in the market.

Features

• Tracking website visitors to identify and analyze prospects, like ZoomInfo competitors
• Enriching leads with detailed contact and company information
• Integrating engagement apps for email, calls, and CRM workflows
• Analyzing sales data to improve pipeline performance and decision-making

Pricing

ZoomInfo’s pricing plans are outlined below.

• Lite plan: The Lite plan costs $0.
• Professional plan: The Professional plan costs $14,995 for the Sales and Marketing product and $15,000 for the Talent product.
• Advanced plan: The Advanced plan of ZoomInfo costs $24,995 for the Sales and Marketing product and $25,000 for the Talent product.
• Elite plan: The Elite plan costs $39,995 for the Sales and Marketing product and $40,000 for the Talent product.

User Reviews

What factors should businesses consider when choosing Exact Data's pricing plan?

The factors businesses should consider when choosing Exact Data’s pricing plan are contact volume, integration and automation requirements, budget and expected ROI, and the type of plan they need, like a one-time purchase or a subscription plan.

Businesses should understand that purchasing more contacts usually lowers the cost per record, but it also requires a larger upfront investment and an assessment of how many contacts they can actually use.

Companies need to consider whether Exact Data can integrate smoothly with their existing systems. They may need higher-tier features or a custom setup for full integration, which increases the cost. The process stays simpler and more affordable if they only need a one-time list for manual upload.

Businesses should assess if the purchased contacts produce sufficient leads or sales to justify the investment. They should also consider hidden expenses, such as data cleaning, verification, or campaign setup, that may reduce the overall ROI (Return On Investment). The cost may not be financially reasonable if the expected benefits do not exceed these costs.

Organizations need to consider that Exact Data usually operates on a pay-per-record basis with one-time purchases rather than subscriptions, which may impact ongoing budget planning.

How does Exact Data work?

Exact Data works by providing businesses with access to a comprehensive B2B contact database that can be filtered using detailed criteria such as industry, location, company size, and job title. Users can select and purchase customized lists of contacts to support their sales and marketing outreach.

Who owns exact data?

Data Axle owns Exact Data, a Dallas-based company formerly known as Infogroup, which acquired Exact Data to improve its small and medium business marketing solutions. Data Axle’s competitors include data and marketing firms such as ZoomInfo, Acxiom, Dun & Bradstreet, and LiveRamp.

Is Exact Data legit?

Yes, Exact Data is legit, as it operates under Data Axle, which complies with all relevant federal, state, and international laws governing data usage and privacy, such as CAN-SPAM, TCPA (Telephone Consumer Protection Act), GDPR (General Data Protection Regulation), and CCPA (California Consumer Privacy Act).

What support does Exact Data offer?

Exact Data offers account management support through Data Axle's sales team. This platform provides support for list creation, campaign deployment services, and targeting recommendations. Technical support and data validation assistance usually require additional fees based on user reports.

Can Exact Data help companies scale their B2B marketing outreach?

Yes, Exact Data can help companies scale their B2B marketing outreach by providing access to highly targeted, accurate, and up-to-date B2B contact data. Exact Data helps businesses identify and reach decision-makers in relevant industries and geographies. Their data solutions support multi-channel marketing efforts, which help companies effectively build large prospect lists for outreach.

Does Exact Data provide verified B2B contact lists for targeted outreach?

Yes, Exact Data provides verified B2B contact lists for targeted outreach as it offers accurate, verified lists with detailed demographic and firmographic characteristics, like geography, job title, and industry codes. Exact Data has compiled hundreds of millions of business and consumer contacts by licensing over 2,000 sources to build and continually improve their database.

Does Exact Data provide free email lists for B2B marketing?

No, Exact Data does not provide free email lists for B2B marketing, as its business model involves selling verified and targeted email and mailing lists.

How does Exact Data help with B2B lead generation?

Exact Data helps with B2B lead generation by providing accurate, updated contact and company data to help businesses target and connect with potential customers. It uses B2B databases to provide contact information like email addresses, phone numbers, and firmographic and technographic data for better targeting and lead qualification.

How much does a typical mailing list cost from Exact Data?

Exact Data’s mailing list cost is not publicly listed, as pricing differs based on targeting complexity and data-quality requirements.

Does Exact Data offer data enrichment services for B2B contact databases?

Yes, Exact Data offers data enrichment services for B2B contact databases. These services improve and update an existing business contact and company database by adding missing or outdated information with accurate, up-to-date data from multiple sources. Exact Data verifies and validates data to confirm its quality and relevance by using advanced technologies like AI, machine learning, and data analytics.

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