16 Best Exact Data Competitors and Alternatives in 2026
Exact Data is a powerful sales intelligence platform that helps businesses generate qualified leads, build targeted contact lists, and execute direct marketing campaigns. This platform provides access to accurate company and professional contact information to help sales and marketing teams connect with the right prospects and improve conversion rates.
Exact Data does not clearly display pricing details on its website, so it becomes difficult for businesses to evaluate costs upfront. Businesses explore other alternative platforms that offer similar capabilities with transparent pricing.
BookYourData is an excellent alternative that provides reliable lead generation, precise list building, and targeted marketing solutions with full pricing clarity.
What are the best Exact Data competitors and alternatives?
The best Exact Data competitors and alternatives are BookYourData, ZoomInfo, Apollo.io, Cognism, 6sense, Seamless.AI, UpLead, Lusha, SalesIntel, RocketReach, Snov.io, Lead411, Instantly, Adapt.io, ContactOut, and Wiza.
The best Exact Data competitors and alternatives are listed below.
- BookYourData: BookYourData provides accurate email and phone contacts for lead generation, list building, and marketing campaigns with transparent pricing and easy data export.
- ZoomInfo: ZoomInfo offers an extensive B2B database with advanced search, company insights, and intent data to increase sales and marketing outreach for a business.
- Apollo.io: Apollo.io combines a comprehensive prospect database with built-in email sequencing, workflow automation, and CRM integration. It allows teams to enrich leads and run multichannel outreach campaigns effectively.
- Cognism: Cognism is a global B2B sales intelligence platform that provides GDPR-compliant contact data, real-time lead enrichment, and intent signals.
- 6sense: 6sense uses AI to identify high-intent accounts, predict buying behavior, and prioritize outreach. This platform focuses on aligning marketing and sales efforts for better conversion rates.
- Seamless.AI: Seamless.AI is a real-time search engine for verified emails and direct phone numbers. It automates lead discovery and integrates with sales tools to speed up prospecting.
- UpLead: UpLead offers verified B2B leads with real-time email and phone validation. It allows users to target prospects by industry, location, and job function accurately.
- Lusha: Lusha provides direct dials, emails, and company insights through a browser extension and platform. It helps sales teams speed up prospecting and enrich CRM data.
- SalesIntel: SalesIntel delivers 95% human-verified B2B contacts with direct emails and phone numbers. It also provides intent triggers and technographic data for more precise outreach.
- RocketReach: RocketReach helps users find professional emails and social profiles for companies of all sizes. It integrates with CRMs to simplify lead generation and networking.
- Snov.io: Snov.io is an all-in-one outreach platform with an email finder, email verifier, drip campaigns, and CRM integrations. It is designed for automated cold email campaigns.
- Lead411: Lead411 provides verified B2B leads and triggers such as funding events, hiring, or acquisitions.
- Instantly: Instantly is a cold email automation tool that focuses on high deliverability. It includes multichannel follow-ups and analytics to help scale outreach campaigns.
- Adapt.io: Adapt.io offers a B2B contact database with email verification, company insights, and CRM integration. It is suitable for lead generation and list enrichment.
- ContactOut: ContactOut shows personal emails and phone numbers through LinkedIn. It is mainly used by recruiters and sales teams to reach specific prospects directly.
- Wiza: Wiza converts LinkedIn Sales Navigator search results into verified email lists. It is designed to help sales teams export prospects quickly and efficiently.
1. BookYourData

Best for
B2B teams that need 97% accurate, real-time verified contact data with minimal bounce rates and instant access to clean, campaign-ready leads.
About
BookYourData is a B2B data intelligence platform that provides real-time verified contact information to sales, marketing, and recruiting teams. Its database includes over 250 million B2B contacts and 30 million global companies, and it has served major companies like IBM, Microsoft, and Amazon.

Features
- Compliance with GDPR (General Data Protection Regulations) and CCPA (California Consumer Privacy Act)
- Allows users to build B2B email lists using over 100 filters, including job title, industry, location, and company size, unlike other BookYourData competitors
- Built-in real-time email verification to provide high deliverability rates
- Improves existing data with additional attributes such as phone numbers, LinkedIn profiles, and company information
- Credits rollover, no credits lock, and unused credits are never wasted
Pros and cons
The pros and cons of BookYourData are discussed in the table below.
Pricing
The pricing plans of BookYourData are listed below.
- Free plan: The Free plan of BookYourData costs $0and provides 10 free credits instantly. It does not require a long-term subscription or a credit card and provides access to all enterprise features.
- Pay-as-you-go packs: The pay-as-you-go plan of BookYourData costs $99 for 250 credits and costs $0.40 per contact/credit. Its credits never expire and offer tiered pricing with volume discounts.
BookYourData vs Exact Data
The table below shows the comparison between BookYourData and Exact Data.
2. ZoomInfo

Best for
GTM teams that need the largest, enterprise-grade contact and intent database with deep firmographics and integrated sales workflows.
About
ZoomInfo is a go-to-market platform that helps B2B companies identify, connect with, and close their ideal customers through access to business contact data, intent signals, and sales automation tools. ZoomInfo is a legit tool for teams that need reliable data and scalable outreach to drive predictable revenue.
Features
- ZoomInfo Sales OS allows users to search millions of verified company profiles and business contacts, including emails and direct dials
- Provides intent data by collecting from millions of content consumption events across publishers, websites, and research platforms
- Identifies website visitors by providing visitor identification software, unlike ZoomInfo’s competitors
- Provides the Chorus tool to capture and analyze all customer calls, meetings, and emails to create visibility, drive process and behavior changes
Pros and cons
The table below shows the pros and cons of using ZoomInfo.
Pricing
The pricing plans of ZoomInfo are listed below.
- Lite plan: This free plan costs $0 but is limited to about 10 contact downloads per month from ZoomInfo’s database.
- Professional plan: The Professional plan of ZoomInfo costs approximately $14,995 annually for Sales and Marketing, and around $15,000 annually for the Talent product.
- Advanced plan: The Advanced plan of ZoomInfo costs $24,995 annually for Sales and Marketing and $25,000 for Talent, which equals $2,083 per month.
- Elite plan: ZoomInfo’s Elite plan costs $39,995 per year for Sales and Marketing and $40,000 for Talent.
ZoomInfo vs Exact Data
The comparison of ZoomInfo and Exact Data is shown in the table below.
3. Apollo.io

Best for
Growth teams need an all-in-one prospecting plus multichannel engagement platform with large contact coverage and built-in sales automation.
About
Apollo.io provides a large and rich B2B contact and company database by giving access to millions of verified contacts and company profiles across industries and regions. It helps sales teams identify and connect with decision-makers more efficiently.
Features
- Launch personalized outbound campaigns in minutes with the help of outbound sales software.
- Convert inbound leads into a B2B pipeline, unlike other Apollo.io competitors
- Enrich every record with Apollo Data, trusted partners, and AI Research to keep your data accurate & actionable.
- Sales execution software gets total pipeline visibility and closes deals faster with AI-powered call recording, automated admin, and real-time insights
- Apollo.io’s Chrome extension
Pros and cons
The table below discusses the pros and cons of using Apollo.io.
Pricing
The pricing plans of Apollo.io are listed below.
- Free plan: The Free plan costs $0 and offers 1,200 credits per user per year, granted monthly.
- Basic plan: The Basic plan of Apollo.io costs $49 per user per month if billed annually and provides 30,000 credits.
- Professional plan: The Professional plan of Apollo.io costs $79 per user per month if billed annually and provides 48,000 credits.
- Organization plan: The Organization plan costs $119 per user per month if billed annually and provides 72,000 credits per user per year, which are granted upfront.
Apollo.io vs. Exact Data
The table to explain the comparison between Apollo.io and Exact Data is given below.
4. Cognism

Best for
EMEA/global teams prioritizing GDPR-aware, privacy-first B2B data and intent signals for compliant international outreach.
About
Cognism is a B2B sales intelligence platform that provides businesses with accurate, compliant contact and company data to help them find and connect with potential customers. It uses AI and machine learning to deliver verified email addresses, phone numbers, and intent data to help businesses perform effective lead generation and outreach.
Features
- AI-powered data fusion engine stitches hundreds of data points per company for accuracy.
- Phone-verified mobile contact asset (Diamond Data®) delivers higher connect rates.
- Global Do-Not-Call list screening for compliance in multiple countries.
- Seamless integrations with major CRMs and sales tools, such as Salesforce, HubSpot, Salesloft, Outreach, Microsoft Dynamics 360, Pipedrive, Zapier, and Bullhorn.
- AI-driven “text-to-command” search supports faster prospecting across markets.
- Continuous data enrichment and verification to maintain freshness and reliability.
Pros and cons
The table below shows the pros and cons of using Cognism.
Pricing
The pricing plans of Cognism are listed below.
- Grow: The pricing of the Grow plan is available on custom demand. It includes essential contact and company data for prospecting.
- Elevate: Elevate plan’s price is also available on a custom request. It offers features of the Grow plan, plus advanced intelligence and actionable signals.
Cognism vs. Exact Data
The comparison table of Cognism and Exact Data is given below.
5. 6sense

Best for
ABM and revenue teams that rely on AI-driven intent, predictive account scoring, and orchestration to find in-market accounts early.
About
6sense is an account engagement and revenue intelligence platform that uses AI and big data to help B2B companies identify and prioritize potential buyers. It provides insights into buyer intent, predicts which accounts are most likely to convert, and guides sales and marketing teams to engage them effectively.
Features
- Unified account view combining firmographics, technographics, psychographics, and behavioral data.
- Dynamic audience and segment building for real‑time targeting and campaign orchestration, unlike 6sense competitors
- Multi-channel orchestration that connects marketing and sales outreach through email, ads, web, and display
- Sales Copilot offers AI-recommended actions, account summaries, and workflow automation for sellers.
- Web deanonymization that identifies anonymous visitors and matches them to accounts in real time.
- Deep integrations with CRM, SEP (sales engagement platforms), and marketing automation systems.
Pros and cons
The pros and cons of using 6sense are discussed below in the table.
Pricing
The pricing plans of 6sense are listed below.
- Free: The Free plan of 6sense costs $0 and provides users with 50 data credits per month, company and people search, sales alerts, list builder, and a Chrome extension.
- Sales Intelligence + Data Credits + Predictive AI: 6sense does not publicly list its pricing details, and users can get a quote from their sales teams. This plan provides users with a predictive AI model, scores, and dashboards. It also gives Sales Copilot, company & contact insights, workflow & engagement, and platform integration and support.
- Sales Intelligence + Data Credits: Users report that 6sense’s median price for all its paid plans is ~$54,250. This paid plan provides all features of the previous plan, plus company and contact data acquisition, buyer discovery, and a list builder.
- Sales Intelligence + Predictive AI: This paid plan provides users with features of all previous paid plans, plus AI-recommended actions and AI account summaries.
6sense vs. Exact Data
The comparison between 6sense and Exact Data is given in the table below.
6. Seamless.AI

Best for
Representatives who need AI-driven, real-time prospecting and fresh contact discovery while browsing LinkedIn and the web.
About
Seamless.AI is a real-time search engine that helps businesses find accurate contact information and insights for potential customers in real time. It uses artificial intelligence to gather and verify data such as emails, phone numbers, and company details from across the web.
Features
- Real-time B2B contact information search
- Extensive filters for industry, company size, role, and revenue
- Verified email addresses and direct dial phone numbers
- Automated list-building workflows
- Data enrichment for existing contacts and companies
- Buyer intent data for prioritising ready-to-buy accounts
- Chrome extension to gather leads anywhere on the web
- One-click export or integration into CRM systems
- AI-powered assistant to generate outreach copy
Pros and cons
The pros and cons of using Seamless.AI are given in the table below.
Pricing
The pricing plans of Seamless.AI are listed below.
- Free: The Free plan of Seamless.AI costs $0 and allows only 1 user. It offers 50 free exportable credits after signing up.
- Pro: The Pro plan costs $99 per user per month and provides daily credit refreshes (typically around 250 credits per month per user), verified email addresses and phone numbers, and full access to Seamless.AI’s real-time search engine.
- Enterprise: The Enterprise plan costs $147 per user per month and offers customizable credit limits, real-time search capabilities, and premium CRM integrations, which are customized to meet the needs of enterprise workflows.
Seamless.AI vs. Exact Data
The table below describes the comparison between Seamless.AI and Exact Data.
7. UpLead

Best for
B2B teams that need verified, real-time email validation with a high accuracy guarantee for campaign-ready contact lists.
About
UpLead is a B2B lead generation platform that helps businesses find accurate and verified contact information for potential clients. UpLead reviews show it offers advanced search filters, real-time email verification, and data enrichment tools to improve sales and marketing efforts.
Features
- Real-time email verification for every contact.
- Data enrichment to enrich 50+ fields of detailed contact and company information.
- Technographics to find companies by the technologies they use.
- Account-based marketing support to identify target accounts, unlike UpLead competitors
- CRM integration with platforms like Salesforce, HubSpot, Zoho, Pipedrive, and Zapier.
- Bulk downloads of contact data for offline use or team sharing.
Pros and Cons
The pros and cons of UpLead are given in the table below.
Pricing
The pricing plans of UpLead are listed below.
- Free Trial: UpLead offers a 7-day free trial and offers 5 credits.
- Essentials: The Essentials plan of UpLead costs $74/month and provides 2040 credits per month if billed annually.
- Plus: The Plus plan of UpLead costs $149/month and provides 4,800 credits per month if billed annually.
- Professional: The Professional plan is customized, and it provides users with custom credits, buyer intent data, all search filters, full API access, bi-directional CRM sync, competitor intelligence, team management, a dedicated account manager, an onboarding specialist, and priority phone support.
UpLead vs. Exact Data
The table below shows the comparison between UpLead and Exact Data.
8. Lusha

Best for
Fast browser-based prospecting and enrichment via Chrome extension to pull verified emails/phones and buying signals while you research.
About
Lusha is a B2B data enrichment and prospecting platform that provides verified business contact details, such as direct phone numbers and email addresses, for decision-makers across industries. Lusha uses a combination of crowd-sourced data and proprietary verification algorithms to provide high data accuracy and compliance with global privacy regulations such as GDPR and CCPA.
Features
- Verified B2B contact database
- Direct phone numbers and email addresses
- Live buying signals and intent data
- Browser extension for instant contact discovery
- CRM integrations (Salesforce, HubSpot, etc.)
- Bulk list building and enrichment
- AI-powered prospect recommendations, unlike other Lusha competitors
- Daily stream of qualified leads
- Compliance with GDPR, CCPA, ISO 31700 & SOC 2 Type II
- Export to CSV and custom workflows via API
Pros and cons
The pros and cons of Lusha are discussed in the table below.
Pricing
The pricing plans of Lusha are listed below.
- Free: The Free plan of Lusha costs $0/month and gives 40 credits per month. This plan does not require a credit card and provides phone numbers, verified email addresses, bulk show up to 25 contacts, intent signals up to 5 topics, Lusha extension, and an API.
- Pro: The Pro plan costs $17.95/month if billed annually and gives 3,000 credits per year. This plan includes everything in the Free plan, plus CSV enrichment up to 300 rows, bulk show up to 50 contacts, basic usage analytics, technology and intent alerts, extension bulk show up to 25 contacts, and a shared credit pool.
- Premium: The Premium plan costs $41.95/month if billed annually and gives 7,200 credits per year. It includes everything in the Pro plan, plus CSV enrichment up to 500 rows, bulk show up to 150 contacts, advanced usage analytics, and technology and intent alerts.
Lusha vs. Exact Data
The table below shows the comparison between Lusha and Exact Data.
9. SalesIntel

Best for
Organizations that want human-verified direct dials and technographic signals (strong mobile phone coverage) for high-quality outreach.
About
SalesIntel is a go‑to‑market intelligence platform that provides human‑verified B2B contact and company data, buyer intent signals, and workflow tools to help sales, marketing, and revenue teams build pipelines faster and with higher accuracy.
Features
- Technographic data covering prospects’ technology stack to better target.
- Advanced search filters (40+ filters), such as firmographics, technographics, location, and company size.
- Data enrichment & Research‑on‑Demand service to fill gaps and refresh existing records.
Pros and cons
The pros and cons of SalesIntel are discussed in the table below.
Pricing
The pricing plans of SalesIntel are listed below.
- Individual: The Individual plan of SalesIntel costs $1,188 per year and provides 1,200 credits.
- Individual (Pro): This plan costs $2,700 per year and provides 3,600 credits.
- Start-up: The Start-up plan of SalesIntel costs $18,000 per year and provides 30,000 credits.
- Enterprise: The Enterprise plan costs $48,000 per year and provides 100,000 credits.
SalesIntel vs. Exact Data
The table below shows the comparison between SalesIntel and Exact Data.
10. RocketReach

Best for
Teams that need deep personal and work contact coverage across tech/SaaS ecosystems (emails, phones, social links).
About
RocketReach is a lead and sales intelligence platform that uses a proprietary database and AI-driven search to provide accurate emails, phone numbers, and social links. RocketReach is a legit tool for sales, recruiting, and marketing teams that need precise contact data and actionable company intelligence for smarter outreach.
Features
- AI‑powered recommendations suggest relevant contacts based on search patterns and industry data.
- Bulk lookups allow processing large lists of names or companies at once for faster outreach.
- Provides over 700 million professional profiles, unlike other RocketReach alternatives.
- Provides accurate, up-to-date contact details for reliable communication.
- Native integrations with major CRMs and a browser extension.
Pros and cons
The pros and cons of RocketReach are discussed in the table below.
Pricing
The pricing plans of RocketReach are listed below.
- Essentials: The Essentials plan costs $27/month and provides unlimited personal and professional emails, 1,200 exports per year, and allows users to send 500 emails per day.
- Pro: The Pro plan of RocketReach costs $69/month and provides 3,600 exports per year, technographics, news, and organizational charts, Autopilot 10 active jobs, and CRM integrations with Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn.
- Ultimate: The Ultimate plan of RocketReach costs $175/month and provides everything in the Pro plan, plus 20,000 exports per year.
RocketReach vs. Exact Data
The table below shows the comparison between RocketReach and Exact Data.
11. Snov.io

Best for
Small teams and agencies that seek an affordable, all-in-one email finder, verification, and cold email automation stack.
About
Snov.io is an all-in-one sales automation platform that offers email finding, verification, Drip Campaigns, and CRM tools to help businesses generate leads, nurture prospects, and optimize outreach efficiency.
Features
- Vast global contact database of 700 M+ people and 30 M+ companies, which is more than many Snov.io competitors.
- Bulk lookup and list-building capabilities (upload many names/companies, enrich data at scale).
- Chrome/browser extension for quick contact lookups directly from LinkedIn or company pages.
- Integrations and APIs that support CRM systems like Salesforce, HubSpot, and workflow tools via Zapier.
- Real-time verification and data-quality enrichments to improve the deliverability and accuracy of contact information.
Pros and cons
The pros and cons of Snov.io are discussed in the table below.
Pricing
The pricing plans of Snov.io are listed below.
- Starter: The Starter plan of Snov.io costs $29.25/month and provides users with 1,000 credits, 5,000 recipients, 3 mailbox warmups, and unlimited monthly emails.
- Pro: The Pro plan costs $74.25/month and provides 5,000 credits, 25,000 recipients, unlimited mailbox warmups, and unlimited monthly emails.
- Custom Ultra: This paid plan has custom pricing and provides a minimum of 200,000 credits, allows at least 4,000 recipients, unlimited warmups, and unlimited monthly emails.
Snov.io vs. Exact Data
The table below shows the comparison between Snov.io and Exact Data.
12. Lead411

Best for
Sales teams focused on trigger-based prospecting (funding, hiring, growth signals) with real-time verified U.S. contact data.
About
Lead411 is a sales intelligence and lead generation platform that offers verified B2B email addresses, direct dials, company data, and sales trigger alerts to accelerate prospecting and revenue growth.
Features
- Advanced search filters (e.g., job title, industry, location, company size) for precise prospecting.
- Verified email and phone number lookups of contacts.
- A browser extension to find contact details directly from LinkedIn or company sites, like Lead411 competitors.
- Growth Intent Algorithm to give companies a lead score to display the absolute fastest-growing companies.
Pros and cons
The pros and cons of Lead411 are discussed in the table below.
Pricing
The pricing plans of Lead411 are listed below.
- Free Trial: Lead411 offers a 7-day free trial and costs $0. It provides 50 free exports, verified email addresses, direct phone numbers, advanced search criteria, extensive employee data, up-to-date company data, and a Chrome extension.
- Spark: This plan of Lead411 costs $49/month if billed monthly and $490/month if billed annually. It provides everything in the Free plan plus 1000 exports/month.
- Blaze: This plan is a customizable plan on both a manual and an annual basis and provides 1000+ exports per month, CRM customizations, company news updates, direct email outreach, and an AI search assistant.
- Ignite: This plan is an annual subscription, and users can get a quote from their sales team. It includes flexible exports/year, verified email addresses, direct phone numbers, extensive employee data, up-to-date company data, a Chrome extension, company news updates, CRM customizations, direct email outreach, and an AI search assistant.
Lead411 vs. Exact Data
The table below shows the comparison between Lead411 and Exact Data.
13. Instantly

Best for
Cold email teams that prioritize high-volume automated outreach paired with deliverability tools and a deliverability network.
About
Instantly is an all‑in‑one cold email platform built to help B2B companies scale outreach by connecting unlimited sending accounts, automating sequences with AI, and warming up email domains to improve deliverability. It also consolidates replies in one inbox and uses a built‑in lead database of 450 million+ contacts.
Features
- Connect unlimited email accounts for outreach.
- Automated warm‑up & deliverability‑network tools.
- Access to a 450 million+ B2B lead database with filters.
- An AI‑powered campaign builder, such as personalization and sequence generation.
- Unified inbox (“Unibox”) to manage replies, categorize, and route leads.
Pros and cons
The pros and cons of using Instantly are discussed in the table below.
Pricing
The pricing plans of Instantly are different for all three products, which include Outreach, SuperSearch, and CRM. These pricing plans are listed below.
Outreach
- Growth: $37/month if billed monthly and $30/month if billed annually
- Hypergrowth: $97/month if billed monthly and $77.6/month if billed annually
- Light Speed: $358/month if billed monthly and $286.3/month if billed annually
- Enterprise: Custom
SuperSearch
- Growth: $47/month if billed monthly and $42.3/month if billed annually
- Supersonic: $97 /month if billed monthly and $87.3/month if billed annually
- Hyper Credits: $197/month if billed monthly and $177.3/month if billed annually
- Enterprise: Custom
CRM
- Growth CRM: $47/month if billed monthly and $37.9/month if billed annually
- Hyper CRM: $97/month if billed monthly and $77.6/month if billed annually
Instantly vs. Exact Data
The table below shows the comparison between Instantly and Exact Data.
14. Adapt.io

Best for
Teams needing a large B2B database and easy bulk list building with CRM enrichment and sector-specific filters.
About
Adapt.io is a B2B lead intelligence platform that helps sales and marketing teams discover verified contact and company data, build targeted prospect lists, and enrich CRM workflows.
Features
- Advanced filters to discover contacts and companies quickly.
- Accurate contact data attributes (email & phone) for confident outreach.
- Firmographic, demographic, and technographic enrichment for every contact.
- Chrome extension for finding verified emails/phones from LinkedIn or websites.
- CRM export and integration across major platforms for streamlined workflows.
Pros and cons
The benefits and drawbacks of Adapt.io are shown in the table below.
Pricing
The pricing plans of Adapt.io are listed below.
- Free: The Free plan costs $0/month and provides 25 email credits, 25 enrichment credits, and 25 contacts per day.
- Starter: The Starter plan of Adapt.io costs $49/month and provides 500 email credits, 500 enrichment credits, and 50 contacts per day.
- Basic: The Basic plan of Adapt.io costs $99/month and provides 1,000 email credits, 100 phone credits, 1,000 enrichment credits, and 100 contacts per day.
- Custom: Users can request the sales team to get a quote for this plan. It provides a suppression list, job change alerts, department-wise growth, team management, advanced reporting, and API access.
Adapt.io vs. Exact Data
The table below shows the comparison between Adapt.io and Exact Data.
15. ContactOut

Best for
Recruiters and sellers who rely on LinkedIn-focused email/phone extraction and triple-verified leads via a lightweight extension.
About
ContactOut is a B2B platform that provides a Chrome extension and search portal to find verified emails and phone numbers of professionals. It is widely used by recruiters, sales teams, and talent acquisition specialists to perform outreach and lead generation.
Features
- Chrome extension for LinkedIn and GitHub to find emails & phone numbers.
- Search portal for unlimited searches across a database of professionals outside LinkedIn.
- Email campaigns that send multi‑stage outreach campaigns with templates, automations, and performances.
- Triple‑verified contacts, hourly data updates, 20+ searchable data attributes (job title, company size, location, etc.).
Pros and cons
The pros and cons of ContactOut are shown in the table below.
Pricing
The pricing plans of ContactOut are listed below.
- Free: The Free plan of ContactOut costs $0/month and provides 5 emails/day, 5 exports/day, and 5 phones/day.
- Email: The Email plan costs $49/month and provides unlimited emails with 300 exports/month.
- Email+Phone: This plan costs $99/month and provides unlimited emails, unlimited phones, and 600 exports/month.
- Team/API: This customizable plan provides 20% more data coverage than all other plans, and users can request a quote from ContactOut’s sales team.
ContactOut vs. Exact Data
The table below shows the comparison between ContactOut and Exact Data.
16. Wiza

Best for
LinkedIn Sales Navigator users who want fast, accurate exports of verified emails from Navigator searches for campaign CSVs.
About
Wiza is a sales prospecting & engagement platform that finds verified emails, phone numbers, company/job data, and exports lists or syncs with CRM to support outreach campaigns.
Features
- Real‑time prospecting of verified emails and phone numbers.
- Built‑in email verification for high deliverability rates.
- CRM integration with export to CSV or direct sync capabilities.
- Job change monitoring on key contacts (via “Monitor” feature) to trigger timely outreach.
- Advanced filters and enrichment for targeted prospect lists, like Wiza alternatives such as BookYourData.
Pros and cons
The pros and cons of Wiza are given in the table below.
Pricing
The pricing plans of Wiza are listed below.
- Free: The Free plan of Wiza provides users with 20 emails per month and 5 phone numbers per month.
- Starter: This plan of Wiza costs $49 per month if billed monthly and provides 100 emails per month, 20 phone numbers per month, and team analytics.
- Email: This plan costs $83 per month if billed annually and $99 per month if billed monthly. It provides unlimited emails, 30,000 exports per year, costs $0.35 per phone, and team analytics in a monthly subscription.
- Email+Phone: This plan costs $166 per month if billed annually and $199 per month if billed monthly.
Wiza vs. Exact Data
The table below shows the comparison between Wiza and Exact Data.
What is Exact Data?
Exact Data is a leading provider of multi-channel direct marketing solutions. It offers one of the largest sources of business and consumer behavioral data in the industry. This company supplies postal, email, and telephone lists that help organizations reach targeted audiences with accuracy.
Exact Data maintains hundreds of millions of records collected from thousands of verified sources. Its services include marketing lists, data enhancement, appending, and licensing that support customer acquisition and retention. This company focuses on providing data quality and maintaining compliance to give reliable marketing results.
What are the advantages of Exact Data?
The advantages of Exact Data are listed below.
- Comprehensive data coverage: Exact Data offers access to hundreds of millions of verified consumer and business contacts for a wide market reach and flexible audience targeting.
- Highly targeted marketing lists: Users of Exact Data gain the ability to select audiences by demographics, location, interests, or buying behavior for precise and effective marketing results.
- Multi-channel marketing support: This data provider provides tools for email, postal, and phone campaigns to perform consistent engagement across different communication channels.
- Data accuracy and compliance: Exact Data provides reliable and privacy-compliant information through verified sources and strict quality standards.
- Custom data solutions: Businesses that use Exact Data receive customized lists and enrichment options suited to their unique goals and marketing needs.
- Improved ROI and efficiency: Exact Data delivers accurate and updated contact information that supports stronger conversions, lower marketing waste, and higher overall business performance.
What are the disadvantages of Exact Data?
The disadvantages of Exact Data are listed below.
- High pricing for small businesses: Exact Data offers premium data services that require a large budget, which may limit affordability for small or newly established companies with restricted marketing funds.
- Data freshness limitations: Exact Data provides verified lists, but some contact details lose accuracy over time and may reduce response quality.
- Limited trial options: This data platform offers few or no free trials, which makes it difficult for new users to test data quality and suitability before purchase.
- Complex data selection process: Exact Data includes many filters and customization tools that may confuse new users without technical experience or professional guidance.
- Dependence on external data sources: Data accuracy depends on third-party providers, which can occasionally result in inconsistencies or incomplete information.
How much does Exact Data cost?
Exact Data costs $510 for 2,500 contacts, $885 for 5,000 contacts, and $1,310 for 10,000 contacts for Pay-Per-List. Ready-Made Lists is also another pricing plan of Exact Data, which provides targeted contacts based on demographics and firmographics, with pricing depending on list size and selection.
BookYourData is the best Exact Data alternative

BookYourData is the top Exact Data alternative as it delivers accurate and up-to-date contact information for businesses and professionals. Users use Exact Data to easily access targeted leads and email lists. This B2B platform focuses on high-quality data that supports marketing, sales, and outreach campaigns. BookYourData provides data reliability and a user-friendly experience.
Features
- Provides 500M+ profiles, 250M+ contacts, 200+ countries, 100+ data points
- Guarantees 97% data accuracy
- Enriches existing data with additional attributes such as phone numbers, LinkedIn profiles, and company information.
- Allows users to filter and target companies based on their technology stack, covering over 60,000 technologies.
Pricing
The pricing plans of BookYourData are explained in the table below.
How to choose the best Exact Data competitor for your business?
To choose the best Exact Data competitor for your business, you should first define your business goals, assess the data quality of each alternative, consider usability and integrations, compare pricing models, and check compliance as well.
- Define your business goals: Clearly define objectives and the exact type of data you require. Determine whether you need B2B leads (company contacts, job titles), B2C lists (household demographics, consumer behaviors), or multi‑channel data (email, phone, postal). Exact Data markets itself as a multi‑channel direct marketing list provider.
- Assess the data quality: Evaluate data accuracy and relevance of each alternative, such as BookYourData, Snov.io, and Wiza. Accurate, up‑to‑date, and well‑segmented data is essential for effective outreach. For example, comparative reviews point out that some providers emphasise freshness, verification methods, and global coverage than others. Ask providers about their data verification method, the frequency of list refreshment, and what percentage of records are deliverable. Check segmentation filters such as industry, revenue, company size, and region, and whether the provider supports your region.
- Consider the usability and integration: Assess usability and integration according to your team's capabilities and workflow. A provider may offer extensive databases, but if their export tools are difficult to use or the CRM integration is limited, it can result in inefficiencies and reduced productivity. Make sure the provider you choose supports the tools you already use, such as CRM or marketing automation tools,
- Compare pricing models: Carefully evaluate your budget and compare different alternatives, and make sure not to over pay for the features you might not need. Contact sales teams before onboarding to discuss any additional cost or whenever the pricing is unclear, to confirm that you understand the cost structure (pay‑per‑lead, subscription, minimums).
- Check compliance: Check GCPR and CCPA compliance and source transparency of Exact Data’s competitors. Choose a provider who clearly discloses data sources, opt-in status, and enforces do-not-call list suppression, because of data protection regulations (GDPR, CCPA) and the reputational risks of using stale or non‑opt-in contacts.
What are the best cloud-based Exact Data alternatives?
The best cloud-based Exact Data alternatives are BookYourData, ZoomInfo Sales, Apollo.io, Cognism, Kaspr, and Lead411. Other cloud-based alternatives to Exact Data include Seamless.ai and Demandbase.
Is Apollo.io better than Exact Data for sales leads?
Apollo.io is generally considered a better choice than Exact Data for sales leads, especially in terms of ease of use, data enrichment, CRM integration, and overall user experience. Apollo.io provides a large database with advanced filtering, automation, and sales engagement tools that support the entire sales lead process, from prospecting and campaign management to analytics and direct CRM integration.
Is BookYourData better than ZoomInfo when competing with Exact Data?
Yes, BookYourData is better than ZoomInfo when competing with Exact Data as it offers more flexible data customization, real-time accuracy, and transparent pricing. Users can easily filter contacts by multiple criteria and export contact lists without hidden fees.
What features should companies look for when choosing B2B sales intelligence tools?
The features companies should look for when choosing B2B sales intelligence tools are accurate and real-time data enrichment, CRM integration, strong analytics, lead scoring, customizable dashboards, and automation.
Are there any free competitors to Exact Data for B2B lead generation?
Yes, there are many free competitors to Exact Data for B2B lead generation, such as BookYourData, ZoomInfo Sales, Kaspr, Cognism, Lusha, Apollo.io, and Reply Data. These tools offer free plans with limited lead credits, email finders, and CRM integrations suitable for smaller sales campaigns.
What are the strategies to generate high-quality SEO leads?
The strategies to generate high-quality SEO leads are creating optimized service pages, using long-tail keywords, applying technical and on-page SEO, offering free SEO audits, structuring content for topical authority, regularly updating and repurposing old content, and investing in PPC and digital advertising.
Does Exact Data provide data enrichment?
Yes, Exact Data provides data enrichment as businesses can improve existing contact lists with additional information such as emails, phone numbers, demographics, firmographics, and other key attributes to improve targeting, lead quality, and overall marketing and sales effectiveness.
Is Exact Data an AI sales tool?
No, Exact Data is not an AI sales tool, as it is a data provider that supplies business and consumer contact lists. This platform offers data enrichment and marketing database services to help companies improve targeting, generate leads, and improve campaign effectiveness without relying on AI-driven lead generation technology.
How accurate is Exact Data?
Exact Data has an approximate 95% deliverability rate for postal records after CASS & NCOA certification. They also state that their email records are verified daily, and telephone records are reviewed quarterly for connectivity.
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