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  • Crafting Subject Lines: The Long and Short of It

    Photo by Joe The Goat Farmer (Flickr) Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, an...

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  • 9 Smart Emailing Strategies For 2016

    Photo by Jan Vasek (Jéshoots) Let's peer into our crystal ball and figure out what are some of the most important aspects of email marketing that will come up in 2016. We already can make a fai...

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  • Targeted Mails in Digital Marketing

    Communication technologies continue to evolve at an overwhelming pace. With powerful computers that can be carried around easily, smartphones, and now wearable devices, people use electronic communi...

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  • Strategies for Email Marketing

    When it comes to email marketing, the strategies used are really important. The targeting, the technology, using the right templates, and many other aspects should be considered before starting...

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  • Email List Hygiene

    In today's technology-driven world, email marketing is surely one of the most important tools available for marketers. With its precise engagement-tracking ability and its fast, cheap, and easy-to-u...

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  • ​The Importance of B2B email marketing

    Strategy is one of the most important components of any project, but it is especially important for the success of entrepreneurs in the business world. In order to reach a goal, a clear and effi...

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