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How to find and buy targeted email lists for less
Written by Stephen Larry in Marketing
It's easy to buy email lists for cheap, but the list quality is generally on par with the price. Most list services either sell oversaturated, outdated email lists that have been spammed to de...
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Best Steps To Target Your Market Correctly
Written by Gary Taylor in Marketing
If you start off your email marketing campaign in the wrong direction, it doesn't matter how much you spend on graphics or how catchy your subject is: Not having any idea who your real target aud...
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Best Practices to Get a Hot Lead's Reply
Written by Stephen Larry in Marketing
According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's system...
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Don't Forget to Use Geo Targeting
Written by Stephen Larry in Marketing
Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...
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The Main Value Behind Using Targeted Audiences
Written by Stephen Larry in Data
Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but n...
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5 Fundamentals For Your Best Direct Marketing
Written by Stephen Larry in Marketing
Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that fi...
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