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How to find and buy targeted email lists for less
Written by Stephen Larry in Marketing
It's easy to buy email lists for cheap, but the list quality is generally on par with the price. Most list services either sell oversaturated, outdated email lists that have been spammed to de...
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From Opportunities to Customers: 5 Methods to Convert Business Leads
Written by Stephen Larry in Marketing
Creating effective email campaigns to convert leads requires quality lists, a focus on process and personalization to move prospects through the sales funnel. Here's what you'll need to optimize...
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5 Ways Your Emails Can Conquer Inbox Blindness
Written by Stephen Larry in Marketing
According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's system...
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Using Geo-Targeting To Boost Sales
Written by Stephen Larry in Marketing
Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...
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Why Specialized Mailing Lists Make All The Difference
Written by Stephen Larry in Data
Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but n...
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Don't Ignore These 7 Facts About Email Marketing
Written by Stephen Larry in Marketing
When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on. 1. Every dollar spent on email marke...
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