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Why You Should Add Personalization for Cold Emailing
Written by Stephen Larry in Marketing
One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and 29...
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The Best Quotes from Successful People
Written by Mimi Wang in Lifestyle
There have been a lot of highly successful people over the years from many backgrounds and walks of life, but each one has a story to tell and something to teach young entrepreneurs. If these hop...
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The Benefits of Social Sharing Buttons For Emails
Written by Mimi Wang in Marketing
While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realiz...
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Why You Should Plan Your Morning For A Better Day
Written by Stephen Larry in Lifestyle
Sometimes, beginning your day can require a little motivation. These tricks from successful people can keep you focused at work all day long. Highly successful people have some pretty epic morn...
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Should You Choose Short or Long Email Subjects?
Written by Mimi Wang in Marketing
Photo by Joe The Goat Farmer (Flickr) Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, and...
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​Direct vs Generic Email Addresses in E-Mail Marketing
Written by Jim Moore in Data
Marketers today need to consider and start smart email marketing campaigns. Smart email marketing includes accurately targeting and designing emails to consider customer engagement. In the end, custom...
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