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5 Fundamentals For Your Best Direct Marketing
Written by Stephen Larry in Marketing
Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that fi...
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Why You Should Add Personalization for Cold Emailing
Written by Stephen Larry in Marketing
One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and 29...
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The Benefits of Social Sharing Buttons For Emails
Written by Mimi Wang in Marketing
While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realiz...
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Should You Choose Short or Long Email Subjects?
Written by Mimi Wang in Marketing
Photo by Joe The Goat Farmer (Flickr) Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, and...
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Email List Hygiene
Written by Jim Moore in Marketing
In today's technology-driven world, email marketing is surely one of the most important tools available for marketers. With its precise engagement-tracking ability and its fast, cheap, and easy-to-u...
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