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Don't Ignore These 7 Facts About Email Marketing
Written by Stephen Larry in Marketing
When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on. 1. Every dollar spent on email marke...
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5 Steps Toward Your Best Direct Marketing Campaign
Written by Stephen Larry in Marketing
Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that fi...
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Tips For Personalizing An Email Marketing Campaign
Written by Stephen Larry in Marketing
One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and 29...
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Take These Steps Toward Identifying Your Target Market
Written by Mimi Wang in Marketing
If you start off your email marketing campaign in the wrong direction, it doesn't matter how much you spend on graphics or how catchy your subject is: Not having any idea who your real target aud...
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Why Your Business Should Be Using Social Sharing Buttons in Emails
Written by Mimi Wang in Marketing
While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realiz...
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How To Plan An Email Schedule
Written by Stephen Larry in Marketing
How often should you contact your customers? Do you have enough content to spread out over the span of a few months? Will you be able to commit to a schedule and keep up? Many businesses ask these imp...
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